1. ​Brand fills up the Influencer Brief to get a custom plan.
2. Client reviews and approved the plan
3. Once approved, the content is created and the campaign is taken live

Important Notes on Influencer Marketing Campaigns

Few terms that influencers want us to share with the brands

1. Before content creation is started, a mood board that has been approved by the brand will be shared with the influencer.
2. Content will be created as per the plan shared. In case there are any changes to guidelines, please share the same before influencers start the creation for the  Lifestyle  influencer marketing campaign.
3. There can be overhead expenses to the campaign such as courier charges, travel expenses, and the like. Such charges will be informed in advance and will be payable as per actuals. 
4. The brand's official social media handle will be tagged in the content unless specified otherwise.
5. Reshoots and edits are generally not encouraged. However, in extreme cases, only one round of re-shoots/edits will be allowed. 
6. Influencers generally charge a 100% kill fee for campaigns that are canceled post-confirmation. However, The influencer marketing agency, in this case, The Media Ant will try its best to reduce the losses as much as possible.
7. All posts will go live at the influencer's highest engagement time or at a time decided in advance during the planning stage by the  Lifestyle  influencer marketing agency, here, The Media Ant.
8. Final content for upload will be subject to the influencer and the brand's approval. This will be coordinated by The Media Ant, an influencer marketing agency in  Mumbai .
9. Last-minute schedule and/or content changes will not be encouraged. 
10. Approval of content needs to share with the influencer marketing agency i.e. The Media Ant at least 24 hrs in advance of the scheduled upload time. 

Execution Proof
Following are shared as proof of execution

1. Images
2. Reach numbers that include Impressions and Engagement

• Budget - Amount allocated for spending on one influencer marketing campaign
• Platform -Instagram /Facebook/TikTok/Youtube/Others
• Demographics of the influencer - Age/Gender/Location
• Activity/ Promotion Concept
• KPIs - Performance Indicators for Campaign such as website traffic  The above-mentioned particulars need to be shared with The Media Ant at help@themediaant.com. 

The influencer marketing cost would vary on a lot of factors: Number of followers, Social Media Platforms, the influencer’s popularity, the engagement rate, the category/industry, the content quality, and quantity. Carrying out a campaign with a celebrity influencer would be very high on cost but high on reach also. However, the originality and engagement factor of the content would not be good. The influencer marketing rates would be much lower in the case of macro and micro  Lifestyle  influencers. However, reliability and coordination would be a challenge. Hence, influencer marketing prices would always be a balance of several factors that the brand will have to keep in mind.  Anisha Dixit ’s influencer marketing cost on  Youtube  generally ranges between Rs 5,000 to Rs 100,000.

The Media Ant: An Influencer Marketing Agency

Not only  Lifestyle  influencer marketing in India, The Media Ant can support you as your digital advertising agency in placing your advertisement with other self-serve platforms like Facebook, Linked In, Youtube, and Quora. Apart from self-serve platforms, The Media Ant has partnered with all the popular websites, M-sites, Apps, and Facebook Pages in India and can assure the best digital advertising rates and discounts.

To know more about Influencer marketing, please visit

https://blog.themediaant.com/influencer-marketing-are-you-missing-out-on-something

https://themediaant.com/digital/