Audience targeting is a crucial aspect of education marketing. When targeting parents (for K-12, hobby classes, or early childhood programs), advertisers use interest-based segments on Meta and Google, focus on regional language content, and leverage OOH advertising near schools and residential areas. When targeting students — whether for coaching institutes, higher education, or EdTech courses — platforms like YouTube, Instagram, and Snapchat provide the best reach through age-based and interest-based targeting. Search marketing is particularly effective since many students actively look up courses and institutes. For postgraduate programs, professional courses, or upskilling offerings targeting working professionals, platforms like LinkedIn, Google, and Programmatic Display are preferred, along with content marketing on relevant career and industry websites.