TMA Quick Insights for Q1 2026

With investments ranking at ₹41.2Cr, Shark Tank India on Sony Liv remains the dominant force in the digital ad space, offering a remarkable ROI and superior brand recall. Leading media options like Video and Banner boast an impressive reach, managing 103K and 130 campaigns respectively, ensuring that brands make a profound impact. Serve your ads on popular platforms like JioHotstar and Book My Show, reaping the benefits of high unique views. Leverage these high-performance platforms for impactful national campaigns, prestigious product launches, and strategic corporate branding.

Top Medias with Highest Ad Spend

Shark Tank India on Sony Liv App

With an investment of ₹41.2Cr, Shark Tank India on Sony Liv App firmly holds market leadership. This platform brings unmatched visibility, superior recall, and dynamic ROI, making it the first choice for advertisers for national campaigns, premium launches, and corporate branding. Adapting seamlessly in the digital vertical, it holds a wide-reaching audience profile. Choose Shark Tank India on Sony Liv App for robust engagement and impactful advertisement solutions.

Rich Media and Contextual Ads Through MediaKart

Elevate your brand visibility, boost recall, and maximize ROI with Rich Media and Contextual Ads Through MediaKart. Commanding a grip on the digital market with a staggering total spend of ₹2.86Cr, MediaKart is the preferred choice for national campaigns, premium launches, and corporate branding. Offering unparalleled reach and intricate audience profiling, we naturally adapt to the digital vertical while ensuring your ads make a persuasive, professional, and impactful impression.

ICC Men's T20 World Cup On JioHotstar

With an unprecedented total spend of ₹1.25Cr, ICC Men's T20 World Cup On JioHotstar is the unequivocal market leader in the digital realm. It offers an extensive reach and attracts a diverse audience profile, making it a prime choice for national campaigns, premium product launches, and robust corporate branding. Harnessing the potential of supreme visibility, exceptional recall, and stellar ROI, it is reshaping the digital advertising space, making it an attractive platform for advertisers who prioritize impact and efficacy.

Women’s Premier League On Jiohotstar

Dominating the digital sphere, the Women’s Premier League on Jiohotstar successfully registers the highest total spend, an astounding ₹11.5Cr, positioning it as a supreme leader in the market. Its vast audience profile and unparalleled reach make it the preferred palette for national campaigns, premium product debuts, and corporate branding. Offering unparalleled visibility, superior recall, and an impressive ROI, it seamlessly adapts to the digital vertical, encapsulating persuasive, professional, and potent brand promotion strategies. This vibrant platform avails awe-inspiring campaigns which make a grand impact.

Inshorts

As a market leader, Inshorts, with a whopping digital total spend of ₹70.34L, offers unmatched reach and a premium audience profile making it the preferred choice for national campaigns, high-end launches, and corporate branding. Its digital vertical penetration ensures outstanding visibility and recall, amplifying advertisers' ROI. Choose Inshorts as your marketing arsenal to create a powerful, persuasive, and professional brand image.

Popular Medias with Unique Views

JioHotstar

Riding the zenith of digital market leadership, JioHotstar boasts enviable unique views peaking at 8.3K. Our expansive reach captures a diverse audience profile, underscoring why national campaigns, premium product launches and corporate branding strategists choose us. JioHotstar offers unparalleled visibility, fostering decisive recall and optimal ROI. Seamlessly adapting to the digital landscape, we integrate persuasive, professional, and impactful campaigns that keep us synonymous with success. Choose JioHotstar. Choose excellence.

Book My Show

Reigning as the market leader, Book My Show boasts the highest unique views, reaching a staggering 4.6K in digital. Our diversified audience profile is vast, making us the first choice for national campaigns, premium launches, and corporate branding. With exceptional visibility and recall, Book My Show guarantees an incredible ROI. Naturally adapted to the digital vertical, we offer advertisers an effective medium that maintains a persuasive, professional, and impactful appeal. Choose Book My Show – the go-to platform for your brand's prominence.

YourStory

Leading the digital domain with the highest unique views at 4.17K, YourStory is the preferred platform for national campaigns, premium product launches, and corporate branding, pulling in a diverse and influential audience. Advertisers favour us for exceptional visibility, brand recall, and unrivalled ROI. Seamlessly adapting to digital trends, our content resonates with the digital-first audience. When it comes to persuasive, professional, and impact-driven advertising, YourStory truly delivers. Trust YourStory, the leader in impactful narrative branding.

Hindustan Times

Hindustan Times takes the lead in the digital marketing realm boasting the industry's highest unique views, soaring at 2.57K. Our elite audience profile and impressive reach make it the go-to platform for national campaigns, premium launches, and strategic corporate branding. Advertisers prefer our platform for its unparalleled visibility, impeccable recall, and significant ROI. As we seamlessly adapt to the digital vertical, Hindustan Times continues to deliver influential, compelling, and professional advertising solutions.

Money Control

Money Control, with its unrivaled market leadership in the digital vertical, commands an enviable reach of 2.16K unique views, setting the bar for premium visibility and high-impact corporate branding. Renowned for cutting-edge national campaigns and exclusive launches, its affluent audience profile assures an optimal recall and enhanced return on investment (ROI). It's no surprise that discerning advertisers turn readily to Money Control for their strategic needs, keeping ahead of the curve in a constantly-evolving digital landscape.

Top Media Options Used

Banner

With market leadership solidified by executing a massive 130 campaigns in the digital domain, Banner rules the roost. It's the preferred choice for national campaigns, premium launches, and corporate branding, owing to our profound reach and meticulously delineated audience profile. Banner ensures unmatched visibility for your brand, facilitating optimal recall and guaranteeing robust ROI, effortlessly adapting to the digital vertical. Experience persuasive, professional, and high-impact advertising with Banner – the leader in the field.

Video

Ascend to market supremacy with Video's unparalleled digital prowess, having masterminded an unmatched 103K campaigns. Appreciated and preferred by advertisers for national campaigns, premium launches, and corporate branding - we offer extensive reach, affluent audience profiles, and an industry-leading return-on-investment. Video yields exceptional visibility and recall. Thrive in the digital vertical with our solid approach, stern resolution, and strategic blends. Trust Video for impactful, professional, and persuasive touchpoints that command attention and accolades. Seize the advantage with Video - the touchstone of digital advertising.

Connected TV

Boasting market leadership with 15 high-impact digital campaigns to its credit, Connected TV is a favourite among advertisers seeking national-scale campaigns, premium product launches, and effective corporate branding. With a vast audience profile and substantial reach, Connected TV offers unparalleled visibility, recall, and substantial ROI, making it an unbeatable choice for paving your way in the digital vertical. Its strong proposition accommodates a seamless digital adaptation, proving its indispensability for persuasive, impactful, and professional branding solutions.

Agency fee

Agency Fee continues to dominate the world of advertising with its successful execution of the highest record of 11 digital campaigns. Our audience spans all demographics, reaching across the nation, making us the preferred choice for national campaigns, premium launches, and corporate branding. With a focus on driving visibility, recall and excellent ROI, we naturally adapt to the digital vertical to meet your marketing goals. Trust Agency Fee today, for impactful, professional, and persuasive brand promotion.

Audio

Audio, leading the market with an unparalleled record of 7 high-impact digital campaigns, offers an impressive reach to a premium audience profile. Chosen by major advertisers for national campaigns, prestigious launches, and corporate branding, Audio guarantees remarkable visibility, recall, and an unbeatable ROI. Effortlessly adapted to the digital vertical, Audio's persuasive and professional approach makes it a go-to choice for impactful brand promotion.

Top Categories by Ad Spend in Q1 2026

Others Advertising

Others advertising in digital advertising refers to digital ad options that follow a pricing model of Others. It means every time an action takes place from the user’s end, the advertiser is charged based on the pricing model.

On this website page, you would be able to view all thedigital advertising platforms that offer you Others pricing model. Others advertising is one of the top preferred pricing models in digital advertising.            

Others Advertising Model

One of the most common questions we get is what is the need to know the Others advertising model before deciding on which digital ad platform to use. 

It is very important to understand the pricing models before opting for digital advertising because:

• The pricing model can depend on the digital ad format and the platform: Many times digital advertising pricing model is based on the type of ads and the platform. For example, a video ad on an OTT platform is charged on per view or per-impression basis.
  
  
• The type of pricing model selected by the brand also depends on the purchase funnel: Look at the pricing model. Usually, the pricing model also tells you what the advertising platform is optimized for.
  
  For example, if your digital ad pricing model is CPM, the digital ad platform tries to maximize the impressions hence benefitting the advertisers with the objective of brand awareness.
  
  
• Did you know that the digital advertising pricing model can be fixed rate too? We have seen that most digital advertising pricing models are based on user actions but some digital ad options like YouTube Masthead are priced on per day basis. 

Hence, if you think that Others advertising model is the best for your campaign objective and selected ad format then you can select the digital ad platform and ad-option from the list above. 

Others Digital Advertising Price 

Others digital advertising price depends on the following factors: 

• The Digital Ad Platform: Often digital advertising platforms charge advertising fees based on their popularity, reach, and audience profile. Hence, a popular OTT app like Hotstar is likely to charge higher than other new apps.
  
  
• The number of User Responses: Others defines how much one audience response would cost. However, the actual Others digital advertising price is determined by multiplying it by the number of responses.
  
  
• Targeting Options: One unique benefit of digital advertising is the ability of digital ad platforms to filter out the irrelevant audience based on targeting options. Platforms that have a better capability of targeting users charge a higher digital ad rate. This is also because of the fact that targeting diminishes the target audience group in size.
  
  
• Ad Formats: Finally, ad formats also play a major role in determining the Others digital advertising price based on their screen presence and engagement, the availability of the response to these ad formats varies. For example, on an OTT platform, a video ad format may charge higher than a banner ad due to better engagement and a lower inventory. 

Others Advertising Company

There are several Others advertising companies who would help you explore and select the right Others ad platforms based on your requirements.

If you are looking for a company that can provide you with details of all relevant platforms, let you compare the rates, and book your campaign, within a matter of a few minutes, consider The Media Ant. 

The Media Ant is not only an online Others advertising company but also offers the best Others digital advertising price. To check the rates, refer to the top of this page. You would find all the Others digital ad platforms there. 

Others Advertising Examples

To view some Others advertising examples, select any of the cards on the page. On clicking the card, you would be able to see all the ad options available under this Others ad platform. Each ad option card has a section that carries a few Others advertising examples. 

Frequently Asked Questions on Others Ads

What is Others in online marketing?

Others in online marketing refers to the criteria that decide how an advertiser is charged every time an ad is delivered or there is a response to the ad. Others helps an advertiser to decide how they want to pay for every user interaction with the ad. 

How do you advertise using Others?

One can advertise using Others within minutes. Visit the digital tool page on The Media Ant website. From the multiple filters available on the top of the page, use the Pricing Models filter and select the Others option. You would be able to sort the options on the basis of the top searched or least priced. 

On selecting one of the ad platforms, you would be able to see and select any of the various ad options available. Once added to the bag, you would be able to edit and schedule the campaign. 

Why is Others important in advertising?

Others is important in advertising because it determines how the advertiser would be paying for running the digital ads. It gives the advertiser flexibility to select the payment model based on their requirements and the objective of the campaign. 

What is Others in ads?

Others in ads refers to a pricing strategy in digital advertising that determines the payment structure for advertisers. It tells the advertiser when to pay for each user interaction.