CPV Advertising Rates

TMA Quick Insights for Q3 2026

Insights show YouTube, JioHotstar, and Inshorts as leading platforms with top ad spends, confirming their dominion in the digital media industry. Further, JioHotstar and Book My Show boast massive unique views. Ad formats like Banners, Videos, and Articles are popular for their effective reach and ROI. Amplify your brand’s narrative with these platforms, leveraging their superior reach, engagement metrics, and ROI for your national campaigns, premium launches, and corporate branding ventures.

Top Medias with Highest Ad Spend

YouTube

YouTube, with its unparalleled market leadership and an astounding total spend of ₹13.47Cr in digital, commands the trust of national advertisers and premium brands. It's a robust platform for audience reach, boasting a broad user profile, driving visibility, recall, and commendable ROI. It's the chosen destination for corporate branding, premium launches, and national campaigns, adapting smoothly to the digital vertical. Engage with YouTube and ensure your brand story resounds across the country!

JioHotstar

As the unrivaled market leader, JioHotstar unleashes the power of digital with a staggering total spend of ₹130.1Cr, capturing audiences nationwide. Advertisers turn to us for high-profile campaigns, premium launches, and corporate branding because of our broad reach and precise audience profile. On JioHotstar visibility isn't just assured, it's maximized - promoting a potent brand recall. Get the highest return on your investment. Embrace the digital revolution and create an impact with JioHotstar.

Inshorts

As a market leader in the digital domain, Inshorts proudly boasts a staggering total spend of ₹98.26L. Our exceptional reach and distinctive audience profile make us the first preference for national campaigns, premium launches, and corporate branding. Advertisers choose us for unparalleled visibility, impressive recall, and stellar ROI. Inshorts naturally translates advertising goals into digital masterpieces, delivering persuasive, professional, and impactful campaigns. Trust us to transform your brand narrative.

Swiggy

Exemplifying market leadership, Swiggy commands the highest digital Total Spend of ₹61.17L, creating an ideal platform for advertisers. With a broad audience profile and far-reaching impact, Swiggy is the go-to choice for national campaigns, premium launches, and corporate branding. Its renowned visibility and recall statistics promise robust ROI, while naturally adapting to the digital vertical. Engage with Swiggy's platform for persuasive, impactful brand promotion that turns the professional into phenomenal.

Spotify

Spotify, the unrivaled market leader, reigns supreme with the highest total digital spend of ₹47.98L, making it the preferred platform for national campaigns, premium brand launches, and corporate branding. Our discerning audience profile, expansive reach and solid recall offer impactful visibility, ensuring a formidable ROI. Intuitively adapted to the digital vertical, Spotify persistently delivers persuasive and professional results, making it the go-to choice for discerning advertisers.

Popular Medias with Unique Views

JioHotstar

Exhibiting market leadership with a staggering 8.3K unique views, JioHotstar is revolutionizing the digital arena, ensuring remarkable visibility and ROI for advertisers. Our characterized audience profile and extensive reach make us the preferred platform for executing national campaigns, premium launches, and corporate branding. In a digital-first world, JioHotstar adapts fluidly, solidifying impressive recall. With persuasive and professional communication, we promise impactful branding that stands out. Root your brand's digital journey with us, for superior outcomes, today!

Book My Show

Established as the industry's unmatched titan, Book My Show reigns supreme with an unparalleled record of 4.6K unique views, dwarfing competitors in the digital sphere. Our audience profile's reach is vast and versatile, making us the preferred choice for nationwide campaigns, high-profile launches, and elevated corporate branding. Benefit from exceptional visibility, impactful recall, and impressive ROI with Book My Show. Expertly morphing into the digital vertical, we guarantee your brand the persuasive power and professional presentation it deserves.

YourStory

YourStory dominates the digital hemisphere with the highest unique views amassing to 4.172K, positioning itself as a market leader. Advertisers distinctly prefer us for national campaigns, premium launches and corporate branding given our solid reach and interactive audience profile. Owing to our exceptional visibility, audience recall and unparalleled ROI, we've naturally adapted to the digital vertical. Trust YourStory for persuasive, professional, and impactful branding that always delivers.

Hindustan Times

Leverage the power of Hindustan Times, a market leader with a stellar record of the highest Unique views at 2.57K in the digital landscape. Our broad reach and distinct audience profile render it the preferred platform for national campaigns, premium launches, and corporate branding. Experience amplified visibility, superior recall, and robust ROI. With Hindustan Times, your brand message adapts naturally to the digital vertical, returning persuasive, professional, and impactfully resonating solutions.

Money Control

A leader in the digital media landscape, Money Control registers the highest Unique views of 2.15K, presenting an alluring blend of visibility and recall for advertisers. Preferred for national campaigns, premium launches, and corporate branding, it offers an unrivaled reach into a targeted audience profile. The metrics tell the story – a superior Return on Investment (ROI), which solidifies Money Control as the go-to avenue for impactful digital advertising that naturally resonates with the digital-savvy audience. Transform your brand's story with Money Control – the epitome of persuasive, professional promotion.

Top Media Options Used

Banner

Recognized for market leadership, Banner has successfully executed an unbeatable 143 campaigns in the digital space reaching a vast and varied audience profile. The proven visibility, excellent recall, and stellar ROI make Banner an indisputable choice for national campaigns, premier launches, and corporate branding. Seamlessly adapting to the digital environment, Banner ensures your brand stands out, encouraging advertisers to choose us. Our persuasive, professional, and impactful approach delivers the results you need.

Video

Video remains the dominant force in digital, executing an unmatched 71 campaigns, thus affirming its market leadership. Renowned for its vast reach, an engaging audience profile, Video is a sterling choice for national campaigns, premium launches, and corporate branding. Advertisers vouch for its impeccable visibility, unforgettable recall, and substantial ROI. Video seamlessly adapts to the digital vertical, asserting its persuasive, impactful, and professional trait.

Article

Article is a market leader, executing a record 9 digital campaigns, masterfully adapted to the digital vertical. Its extensive audience profile and formidable reach make it a favoured choice for advertisers aiming at national campaigns, premium launches, and corporate branding. Article guarantees exceptional visibility, impressive recall, and solid ROI, making it a persuasive and impactful platform for brand promotion, consistently delivering professional results.

Lead Generation Banner

Lead Generation Banner, a market leader, has catalyzed a paradigm shift in the digital domain, with an unrivalled track record of executing 7 high-impact campaigns. With a broad audience profile, unrivaled nationwide reach, and preference from advertisers for national campaigns, premium launches, and corporate branding, we provide your brand with superior visibility, enhanced recall, and a solid ROI. Our adaptive approach to the digital vertical ensures a persuasive, professional, and power-packed promotion.

Audio

Claiming market leadership, Audio offers unmatched visibility, recall, and ROI that naturally adapt to the digital vertical. With the highest execution of 7 campaigns, it guarantees to reach an unrivalled audience profile. Advertisers nationwide prefer Audio for their corporate branding and premium launches, because it promises impactful, professional results. Opt for Audio, the trusted pioneer in impactful digital campaigns.

Top Categories by Ad Spend in Q3 2026

Digital marketing by CPV pricing options

Digital Marketing ads using Cost per View pricing is one of the best digital marketing ad format for certain ad formats. If you are doing Digital marketing with Cost per view, you'll pay for video views or interactions (such as clicks on call-to-action overlays, cards, and companion banners). A view of the digital ad is counted when someone watches 30 seconds of your video ad (or the duration if it's shorter than 30 seconds) or interacts with the ad, whichever comes first. Some platforms like Facebook gives you an option to see number of 10-second views as well. This can prove to be be a relevant metric while marketing small businesses.

With traditional online text or image ads, customers on the web may see your ad, read its text, and click your URL to go directly to your site. This type of interaction doesn't take interactive content like video ads into account. With CPV and video ads reporting, you can evaluate how engaged viewers are with your content, where they choose to watch your videos, and when they drop off from watching your content.

CPV Digital marketing ad crates  

The more targeted the audience, the country you are targeting, and the share of voice you are buying (spend level per day divided by target audience size) all affect CPV. It also depends on the view rate, higher view rates tend to have lower CPVs. In general, Rs. 2- 10 is a good CPV for India with some targeting.

Cost Per Click refers to the actual price you pay for each click in your pay-per-click (PPC) digital marketing campaigns. This form of digital marketing allows you to pay only when your customer clicks on your digital ads. Usually, Digital marketing ads which have less click through rates on the ads should go for CPC bidding so that they only have to pay when the customer sees the ad and not everytime when anyone sees the ad.

Generally, search and text advertising is sold by CPC model. In this kind of advertising model you just pay for number of clicks you get on your ads irrespective of number of impressions it takes to generate those clicks. For example, if the CPC is Rs 5.00 and your ad is shown 12,000 times but gets no clicks then you pay nothing. If you get 10 clicks on your ad then you pay Rs 5 .00 X 10 = Rs. 50.00.

CPC = Total Cost/Total Clicks

Total Cost = CPC * Total Clicks

Comparing CPM to CPC and vice versa

The goal of digital marketing using one model versus the other is really dependent on what you are trying to achieve. If your objective is to generate Brand awareness then you might engage in display advertising which will most likely be sold in CPM model. While search ads on Google or text or display advertising on Google Ad Network are sold in CPC model. Although there is no hard and fast rule to this, you can go for CPC in Display ads & CPM for Text ads aslo depending on the click through rate. If you are new in Digital marketing & are not expecting many clicks on your digital ad, you should go for CPC to check what is your click through rate. If your click through rate increases at a certain level that CPM will be more cost effective to you, you should switch to using CPM pricing model than CPC.

Often you will end up comparing two models to figure out where and how to spend your money effectively. To do direct cost comparison you will need to convert CPM to CPC or CPC to CPM pricing.

CPM to CPC conversion

Below is a formula that you can use to calculate a CPC equivalent of a CPM model

CPC = ((Total Impression *CPM)/(1000 *Clicks)

Platforms which offer CPC pricing Digital ads

Most of the top Digital advertising platforms like Facebook, Google Adwords, LinkedIn offer CPC marketing option.The range of the Cost per click differs from platform to platform. 

Facebook offers a CPC as low as 1 Rs., Google adwords CPC depends on the type of keywords, competition & the quality score of your ad, while LinkedIn advertising costs you minimum Rs. 81 but the quality of clicks & leads are very good. 

There are many third party publisher websites which also give digital advertisers the option of choosing CPC type bidding. The top 10 websites for CPC bidding provided to you by The Media Ant are:

1. Hindustan Times

2. The Hindu

3. Auto Car

4. Femina

5. Zigwheels

6. NBA.com

7. Techradar.com

8. Women's web

9. dna.com

10. Bollywood life

The Media Ant provides CPC bidding option across websites of different categories & genres. You can contact us for any queries in Digital marketing by writing to us at help@themediaant.com or calling us at +91 80674 15510.