TMA Quick Insights for Q4 2025

As top media outlets, JioHotstar, YouTube, and the India vs Australia T20 Series on JioHotstar hold dominant positions, with ad spends above 1Cr, offering unparalleled reach and visibility. Their exceptional performances highlight the benefits of digital vertical for superior branding and customer retention. Their influential roles in steering national campaigns, premium launches, and corporate branding underpin the preferences for media platforms like Banner, Video, and Programmatic Advertising which recorded highest campaigns, promising persuasive, professional, and impactful branding.

Top Medias with Highest Ad Spend

JioHotstar

As the market leader in the digital sphere, JioHotstar has not only proven its dominance with a total spend of 208.35L, but also etched its impact in the minds of a diverse audience. Its unparalleled reach makes it the top pick for national campaigns, premium launches, or corporate branding. With high visibility, impeccable recall, and astonishing ROI, JioHotstar seamlessly adapts to the digital vertical. Its persuasive and deeply professional approach ensures impactful branding, making it the go-to platform for advertisers nationwide.

India vs Australia T20 Series on JioHotstar

The India vs Australia T20 Series on JioHotstar is leading the digital sphere with a staggering total spend of ₹1.89Cr, commanding the attention of a diverse national audience. Our platform offers unparalleled visibility and recall value, thus ensuring impressive returns on investment. Advertisers nationwide prefer us for premium launches, national campaigns, and corporate branding owing to our extensive reach and desirable audience profile. At JioHotstar, we adeptly champion the power of digital vertical, offering a persuasive, professional, and impactful advertising experience.

YouTube

Harness the unrivalled potential of YouTube, the digital market leader with a considerable total spend of ₹1.73Cr, for your national campaigns, premium launches and corporate branding. YouTube's superior reach, distinctive audience profile, and undeniable visibility guarantee exceptional levels of recall and impressive ROI. With its natural adaptation to the evolving digital sphere, YouTube remains the favoured choice for advertisers seeking impactful visibility and influential brand storytelling.

OTT Bundle CTV

OTT Bundle CTV is a market leader with impressive visibility, offering the highest total spend of ₹158.65L in the digital landscape. Appreciated for its vast reach and targeted audience profile, it becomes an advertiser's top choice for pivotal national campaigns, premium product launches, and corporate branding. Coupled with high recall rate and guaranteed ROI, OTT Bundle CTV naturally aligns with the digital vertical, forging a persuasive and significant impact.

India vs Australia ODI Series On JioHotstar

Experience the thrill of the India vs Australia ODI Series on JioHotstar, a front-runner in digital with a groundbreaking total spend of ₹1.21Cr. This platform offers marketers unrivaled reach, targeting an affluent, engaged audience spanning the nation. Our robust visibility, remarkable recall, and optimum ROI make it the preferred choice for national campaigns, premium launches, and corporate branding. Adapting seamlessly to the digital vertical, JioHotstar is where your brand deserves to shine.

Popular Medias with Unique Views

JioHotstar

JioHotstar, as a market leader, harnesses its commanding digital footprint by boasting the highest Unique views count of 8.3K. The platform offers unparalleled reach, with a rich audience profile catering to national campaigns, premium launches, and corporate branding. Advertisers prefer JioHotstar as it assures amplified visibility, enhanced recall, and tangible ROI. Swiftly adapting to the digital vertical, JioHotstar delivers power-packed, result-oriented advertising opportunities. Make every impression count, and choose JioHotstar for impactful promotion!

Book My Show

Experience the power of market leadership with Book My Show, the unparalleled digital titan with the highest Unique views at 4.6K. Our precisely defined audience profile guarantees widespread reach, making us the preferred choice for national campaigns, premium launches, and corporate branding. With Book My Show, visibility, recall and ROI aren't just buzzwords, they're tangible results. Immerse yourself in the digital vertical and witness the stunning impact Book My Show can deliver for your brand.

YourStory

YourStory exemplifies market leadership in the digital spectrum, boasting the highest unique views at 4.17K. Our extensive reach, a premium audience profile, and superior visibility make us the preferred choice for national campaigns, premium product launches, and corporate branding. Advertisers trust us for palpable recall and impressive ROI. We adeptly adapt to ever-evolving digital verticals, delivering persuasive, professional, and impactful messaging. Partner with YourStory, lead your story.

Hindustan Times

Hindustan Times stands as a market leader in the digital space, boasting an unparalleled reach with 2.57K unique views. Our diversified audience profile allows advertisers to target precise demographics, amplifying their national campaigns, premium launches, and corporate branding initiatives. Chosen frequently for its promise of high visibility, enhanced recall, and stellar ROI, Hindustan Times naturally adapts to the digital vertical, delivering persuasive, professional, and impactful messages that resonate with viewers.

Money Control

With a commanding market leadership and the highest Unique views of 2.15K, Money Control stands at the forefront of the digital arena. It offers an unrivalaled reach and an audience profile that has consistently attracted national advertisers for premium launches and corporate branding. The reasons are clear: superior visibility, significant recall, and compelling ROI. With Money Control, your message not only resonates but also adapts effortlessly within the dynamic digital vertical, preserving its persuasive impact. Count on Money Control for potent and professional advertising solutions.

Top Media Options Used

Banner

Exemplifying market leadership, Banner has flawlessly executed an incredible 178 campaigns in the digital spectrum, effectively reaching varied audience profiles. Advertisers nationwide prefer Banner for premium launches and corporate branding, leveraging its extensive reach. Banner's assured visibility, powerful recall, and impressive ROI make it an inevitable choice. Seamlessly adapting to the digital vertical, Banner upholds a persuasive, professional, and impactful approach that sets it apart. Witness the undeniable Banner effect.

Video

Unleashing the power of digital, Video reigns as the uncontested market leader, boasting an impressive record of 125 campaigns of unmatched visibility and recall. Its expansive reach and distinctive audience profile make it the preferred choice for national campaigns, premium launches, and corporate branding. Its strong prominence in the digital vertical ensures exceptional ROI, making Video the quintessential platform for persuasive, professional, and impactful advertising. Experience the supremacy of Video.

Programmatic Advertising

With its market leadership in the digital vertical, Programmatic Advertising is recognized for executing the highest number of campaigns, standing at 21. The unique audience profiling enhances reach, making it a preferred choice for national campaigns, premium launches, and corporate branding. Emphasizing visibility and recall, it guarantees remarkable ROI, further solidifying its stance. Adopt naturally to the digital expansion with Programmatic Advertising, and craft your persuasive, professional, and impactful brand narrative.

Connected TV

Commanding the digital sphere with the highest record of 11 campaigns, Connected TV stands as the undisputed market leader. Our reach extends to an eclectic audience profile, making us the go-to platform for high-impact national campaigns, premium launches, and comprehensive corporate branding. Advertisers prefer us for superior visibility, enduring recall, and exceptional ROI. In the rapidly evolving digital landscape, Connected TV naturally adapts, setting the standard for persuasive, professional, and impactful messaging.

Agency fee

Agency Fee, the market leader in digital advertising, is renowned for executing the highest number of campaigns at 7. Our extensive audience profile guarantees superior reach, making us the preferred choice for national campaigns, premium launches, and corporate branding. Our unparalled visibility and recall resonate powerfully with our clientele, promising high ROI. As we naturally adapt to the digital vertical, our aim is to imprint your brand vividly in the digital memory-space. Offering persuasive, professional, and impactful solutions, Agency Fee rules the roost in digital advertising.

Top Categories by Ad Spend in Q4 2025

CPI Advertising Cost in India

In India, Cost Per Impression (CPI) advertising offers a range of options to suit different budgets and needs. Banner ads are the most affordable, starting at just ₹0.05 per impression, making them a great choice for businesses looking to increase brand awareness without spending too much. On the other hand, if you want to engage your audience more deeply, you can opt for article advertisements, which can cost up to ₹2.2 lakhs. This range in costs allows advertisers to choose the best fit for their budget and goals, helping them to effectively reach and engage with their target audience.

CPI in Advertising

Cost Per Impression (CPI) advertising is a pricing model where advertisers pay for every 1,000 times their ad is displayed to users. Unlike other models where payment is based on clicks or actions, CPI focuses on the number of times the ad is viewed. This approach is ideal for increasing brand awareness and reaching a broad audience.

CPI Advertising Model

The CPI Advertising Model (Cost Per Impression) is a pricing strategy where advertisers pay based on the number of times their ad is shown, measured per 1,000 impressions. This model focuses on ad visibility rather than user interaction, making it a key choice for campaigns aimed at building brand awareness and reaching a wide audience.

Benefits of CPI Advertising

• Broad Reach: CPI advertising allows you to showcase your ad to a large number of users, increasing your brand's visibility across diverse audiences.

• Cost Predictability: Since you pay based on the number of impressions, your advertising costs are more predictable and easier to budget for.

• Brand Awareness: This model is effective for building brand recognition and familiarity, as it focuses on getting your message in front of as many people as possible.

• Simple Measurement: Tracking performance is straightforward as you can easily measure the number of impressions your ad receives and calculate costs accordingly.

• Flexibility: CPI advertising can be used across various platforms and formats, from banner ads to video ads, allowing you to choose the best format for your campaign goals.

• High Visibility: Ads are displayed prominently, which can enhance the likelihood of users remembering your brand or message.

• Scalability: Suitable for both small and large campaigns, allowing businesses to scale their advertising efforts based on budget and reach requirements.

CPI Advertising Agency

Looking for expert CPI advertising services?The Media Ant is a top digital advertising agency specializing in Cost Per Impression (CPI) campaigns. We help businesses enhance their brand visibility with targeted, cost-effective strategies that ensure maximum reach. For more information or to get started, Contact us at 080-67415510 or drop us an email at ad@themediaant.com.