TMA Quick Insights for Q1 2026

With investments ranking at ₹41.2Cr, Shark Tank India on Sony Liv remains the dominant force in the digital ad space, offering a remarkable ROI and superior brand recall. Leading media options like Video and Banner boast an impressive reach, managing 103K and 130 campaigns respectively, ensuring that brands make a profound impact. Serve your ads on popular platforms like JioHotstar and Book My Show, reaping the benefits of high unique views. Leverage these high-performance platforms for impactful national campaigns, prestigious product launches, and strategic corporate branding.

Top Medias with Highest Ad Spend

Shark Tank India on Sony Liv App

With an investment of ₹41.2Cr, Shark Tank India on Sony Liv App firmly holds market leadership. This platform brings unmatched visibility, superior recall, and dynamic ROI, making it the first choice for advertisers for national campaigns, premium launches, and corporate branding. Adapting seamlessly in the digital vertical, it holds a wide-reaching audience profile. Choose Shark Tank India on Sony Liv App for robust engagement and impactful advertisement solutions.

Rich Media and Contextual Ads Through MediaKart

Elevate your brand visibility, boost recall, and maximize ROI with Rich Media and Contextual Ads Through MediaKart. Commanding a grip on the digital market with a staggering total spend of ₹2.86Cr, MediaKart is the preferred choice for national campaigns, premium launches, and corporate branding. Offering unparalleled reach and intricate audience profiling, we naturally adapt to the digital vertical while ensuring your ads make a persuasive, professional, and impactful impression.

ICC Men's T20 World Cup On JioHotstar

With an unprecedented total spend of ₹1.25Cr, ICC Men's T20 World Cup On JioHotstar is the unequivocal market leader in the digital realm. It offers an extensive reach and attracts a diverse audience profile, making it a prime choice for national campaigns, premium product launches, and robust corporate branding. Harnessing the potential of supreme visibility, exceptional recall, and stellar ROI, it is reshaping the digital advertising space, making it an attractive platform for advertisers who prioritize impact and efficacy.

Women’s Premier League On Jiohotstar

Dominating the digital sphere, the Women’s Premier League on Jiohotstar successfully registers the highest total spend, an astounding ₹11.5Cr, positioning it as a supreme leader in the market. Its vast audience profile and unparalleled reach make it the preferred palette for national campaigns, premium product debuts, and corporate branding. Offering unparalleled visibility, superior recall, and an impressive ROI, it seamlessly adapts to the digital vertical, encapsulating persuasive, professional, and potent brand promotion strategies. This vibrant platform avails awe-inspiring campaigns which make a grand impact.

Inshorts

As a market leader, Inshorts, with a whopping digital total spend of ₹70.34L, offers unmatched reach and a premium audience profile making it the preferred choice for national campaigns, high-end launches, and corporate branding. Its digital vertical penetration ensures outstanding visibility and recall, amplifying advertisers' ROI. Choose Inshorts as your marketing arsenal to create a powerful, persuasive, and professional brand image.

Popular Medias with Unique Views

JioHotstar

Riding the zenith of digital market leadership, JioHotstar boasts enviable unique views peaking at 8.3K. Our expansive reach captures a diverse audience profile, underscoring why national campaigns, premium product launches and corporate branding strategists choose us. JioHotstar offers unparalleled visibility, fostering decisive recall and optimal ROI. Seamlessly adapting to the digital landscape, we integrate persuasive, professional, and impactful campaigns that keep us synonymous with success. Choose JioHotstar. Choose excellence.

Book My Show

Reigning as the market leader, Book My Show boasts the highest unique views, reaching a staggering 4.6K in digital. Our diversified audience profile is vast, making us the first choice for national campaigns, premium launches, and corporate branding. With exceptional visibility and recall, Book My Show guarantees an incredible ROI. Naturally adapted to the digital vertical, we offer advertisers an effective medium that maintains a persuasive, professional, and impactful appeal. Choose Book My Show – the go-to platform for your brand's prominence.

YourStory

Leading the digital domain with the highest unique views at 4.17K, YourStory is the preferred platform for national campaigns, premium product launches, and corporate branding, pulling in a diverse and influential audience. Advertisers favour us for exceptional visibility, brand recall, and unrivalled ROI. Seamlessly adapting to digital trends, our content resonates with the digital-first audience. When it comes to persuasive, professional, and impact-driven advertising, YourStory truly delivers. Trust YourStory, the leader in impactful narrative branding.

Hindustan Times

Hindustan Times takes the lead in the digital marketing realm boasting the industry's highest unique views, soaring at 2.57K. Our elite audience profile and impressive reach make it the go-to platform for national campaigns, premium launches, and strategic corporate branding. Advertisers prefer our platform for its unparalleled visibility, impeccable recall, and significant ROI. As we seamlessly adapt to the digital vertical, Hindustan Times continues to deliver influential, compelling, and professional advertising solutions.

Money Control

Money Control, with its unrivaled market leadership in the digital vertical, commands an enviable reach of 2.16K unique views, setting the bar for premium visibility and high-impact corporate branding. Renowned for cutting-edge national campaigns and exclusive launches, its affluent audience profile assures an optimal recall and enhanced return on investment (ROI). It's no surprise that discerning advertisers turn readily to Money Control for their strategic needs, keeping ahead of the curve in a constantly-evolving digital landscape.

Top Media Options Used

Banner

With market leadership solidified by executing a massive 130 campaigns in the digital domain, Banner rules the roost. It's the preferred choice for national campaigns, premium launches, and corporate branding, owing to our profound reach and meticulously delineated audience profile. Banner ensures unmatched visibility for your brand, facilitating optimal recall and guaranteeing robust ROI, effortlessly adapting to the digital vertical. Experience persuasive, professional, and high-impact advertising with Banner – the leader in the field.

Video

Ascend to market supremacy with Video's unparalleled digital prowess, having masterminded an unmatched 103K campaigns. Appreciated and preferred by advertisers for national campaigns, premium launches, and corporate branding - we offer extensive reach, affluent audience profiles, and an industry-leading return-on-investment. Video yields exceptional visibility and recall. Thrive in the digital vertical with our solid approach, stern resolution, and strategic blends. Trust Video for impactful, professional, and persuasive touchpoints that command attention and accolades. Seize the advantage with Video - the touchstone of digital advertising.

Connected TV

Boasting market leadership with 15 high-impact digital campaigns to its credit, Connected TV is a favourite among advertisers seeking national-scale campaigns, premium product launches, and effective corporate branding. With a vast audience profile and substantial reach, Connected TV offers unparalleled visibility, recall, and substantial ROI, making it an unbeatable choice for paving your way in the digital vertical. Its strong proposition accommodates a seamless digital adaptation, proving its indispensability for persuasive, impactful, and professional branding solutions.

Agency fee

Agency Fee continues to dominate the world of advertising with its successful execution of the highest record of 11 digital campaigns. Our audience spans all demographics, reaching across the nation, making us the preferred choice for national campaigns, premium launches, and corporate branding. With a focus on driving visibility, recall and excellent ROI, we naturally adapt to the digital vertical to meet your marketing goals. Trust Agency Fee today, for impactful, professional, and persuasive brand promotion.

Audio

Audio, leading the market with an unparalleled record of 7 high-impact digital campaigns, offers an impressive reach to a premium audience profile. Chosen by major advertisers for national campaigns, prestigious launches, and corporate branding, Audio guarantees remarkable visibility, recall, and an unbeatable ROI. Effortlessly adapted to the digital vertical, Audio's persuasive and professional approach makes it a go-to choice for impactful brand promotion.

Top Categories by Ad Spend in Q1 2026

Advertising on e-Commerce Sites and Apps

Last few years have seen rapid usage of Ecommerce platforms in India initially through the websites and now through the apps. eCommerce sites in India are the highest visited categories in India. These portals provide one of the largest opportunities to reach out to both online shoppers as well as sellers on the ecommerce platform. You can advertise on eCommerce apps and websites in India digitally and reach out to more than 100 milllion monthly users.

Digital Advertising options on eCommerce Websites and Apps

There are mainly 2 types of advertising options on ecommerce sites. First type is regular display ads on the ecommerce sites where the ads appear on various pages. Second and the more popular type is the advertising option available to the sellers on the ecommerce sites. One can promote their product to the buyers very effectively by advertising on the ecommerce platforms. One needs to be a registered seller on the platform to utilize these media options. Emailer campaigns to registered buyers on ecommerce platforms are another popular form of media.

How to advertise on Ecommerce websites and apps in India

Contact us to advertise on ecommerce platforms in India. It is important to mention the objective of your campaign. If your objective is branding and traffic to an app or website outside of the ecommerce platform, then banner ads are right medium. However, if you are looking for more performance oriented campaign and sell your products on the portal the approach would be different.

List of eCommerce websites and apps for advertising in India

The complete list of ecommerce sites which allow digital advertising on their platforms is available at The Media Ant. You can also further shortlist the sites by selecting the right category within eCommerce. For e.g. you might be interested in Entertainment eCommerce sites for advertising or Apparel and Fashion ecommerce portals.

E-Commerce Advertising Rates 2022

The Media Ant is committed towards getting the most accurate data for the users. Hence, we ensure the advertising rates are updated on a frequent basis. Most advertising platforms update their rates at the beginning of a new year. Hence, it is very important to check the updated E-Commerce advertising rates before booking your campaign. To find the updated E-Commerce advertising, please click on the media card on the page, visit the particular E-Commerce advertising option and look for the latest E-Commerce advertising rates 2022 under the heading “Top Choice /Other Ad Options”.

Top 5 Digital Advertising Platforms in E-Commerce Category in India according to Similarweb for Jan-March 2022