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Advertising in YourStory, Website

Advertising in YourStory, Website

Advertising in YourStory, Website

2M

Monthly Users

Website

Medium

About Advertising in YourStory, Website

YourStory.com is India's no.1 media platform for entrepreneurs, dedicated to passionately championing and promoting the entrepreneurial ecosystem in India. They conceptualize, create, and distribute the best brand experience for startups, inventors, corporates, and government bodies. YourStory has published close to 60,000 stories of entrepreneurs and helped more than 50,000 entrepreneurs access networking and business funding opportunities connecting startups and talent in the most curated manner. Explore YourStory advertising through The Media Ant.

Key Insights

Pages per Visit

1.82

Pricing Model

CPM, Fixed

Bid Type

Managed

App Store Rating

4.4

Language

English

Categories

SME And Startup

Top Choice

Popular
Banner - Website

Banner

Rack Rate

₹ 0.2 / Per Impression

TMA Offer

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Rectangular Image ad (Banner) which will appear on all the pages.
Popular
YourStory- RoadBlock Advertising- Option 1

RoadBlock

Rack Rate

₹ 11,00,000 / Per Day

TMA Offer

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Roadblock Banner is booking all possible advertising spaces on the webpage. It usually contains 2 vertical ads on left and right side of the screen (Skinner ad ) and a expandable medium rectangle banner.
Popular
Reference Artwork Image

Email and Newsletter

Rack Rate

₹ 80,000 / Per Week

TMA Offer

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Email and Newsletter campaigns that may be promotional or transactional will be sent to registered email IDs.
Premium
YourStory- Article Advertising- Option 1

Article

Rack Rate

₹ 2,00,900 / Per Article

TMA Offer

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YourStory will publish an article highlighting the brand's growth story, the culture of innovation, and the roadmap ahead. Article to appear on the main page for a duration of 4 hours, and thereafter live on other pages on YourStory permanently.250k Impressions will be given, where 65% will be on the YourStory website and the rest is on social media platforms. The content will also be posted twice on social media along with that 1 newsletter containing the article will be sent to 800k subscribers.
Premium

Video

Rack Rate

₹ 3,08,650 / Per Campaign

TMA Offer

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It is a video ad on all the pages which is automatically played to the user as soon as the page is loaded.
YourStory- Social Media Advertising- Option 1
Social Media Post
Rack Rate
₹ 55,000 / Per Post
TMA Offer
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The Media Ant

Media Demographics & Analytics

User Reach & Demographics

Users in % (App only)

Gender distribution

Male

Female

96

4

Users in % (Website only)

Gender Distribution

Male

Female

51

49

Users ( App Only)

Age Distribution

in %


18-24

16

25-34

52

35-44

30

45-54

1

55+

1

Users (Website Only)

Age Distribution

in %


18-24

36

25-34

38

35-44

13

45-54

6

55-64

4

65+

3


Media in 60 words

YourStory.com is India's no.1 media platform for entrepreneurs, dedicated to passionately championing and promoting the entrepreneurial ecosystem in India. They conceptualize, create, and distribute the best brand experience for startups, inventors, corporates, and government bodies. YourStory has published close to 60,000 stories of entrepreneurs and helped more than 50,000 entrepreneurs access networking and business funding opportunities connecting startups and talent in the most curated manner. Explore YourStory advertising through The Media Ant.

Reach

  • The average time spent per user on YourStory is 2.4 Mins. 
  • The number of pages read ber visit per user- 2.5 pages. 
  • 12Mn unique users on a monthly basis.
  • Available in 12+ languages.


YourStory Advertising Facts and Figures

Demographics - Gender

GenderGender
Male62%
Female38%

Demographics - Age

AgeSplit
25-340.47
18-240.33
35-440.11
45-540.09

Demographics - Occupation

ProfileSplit
Founders0.39
Mid-level Executives0.21
Investors0.11
Chief Executive Officers/Chief Financial Officers (CXO)0.11
Aspiring Entrepreneurs0.1
Media/ Government/ Others0.08

Demographics - Regions

AudienceSplit
Metro65%
2/3 Tier35%

Users Profile

 Yourstory audience prominently includes :

  • Investors 
  • Startup Fans
  • Entrepreneurs
  • Developers
  • Venture Capitalist
  • Millennial CXOs
  • SME Business Owners
  • Business Decision Makers

Other Media Facts

Not Available

Performance Data

Not Available

Past Advertisers

  • Tissot
  • Grofers
  • Freshdesk
  • Mountain Dew
  • Mia by Tanishq
  • Dineout
  • Vaio

Screenshots of the Past Advertisers



View Media Live

Artwork Related

  1. Click Here to view The Media Ant’s Guide to Ad Sizes
  2. Click Here to view the detailed specifications for App Install Creatives.

Execution Details

Steps in Execution

  1. Add the media to the bag by clicking "Add to Plan"
  2. In the bag, use the filters to customize your requirement and click "Save to the Dashboard"
  3. In the Dashboard select  dates and click "Submit for Approval"
  4. Once approved upload the artwork and make the payment
*Offline help is available once the campaign is approved

Proof of Execution

When the campaign is live, you will get a link to the dashboard from where you can track the campaign delivery on a daily basis.
After the completion of the campaign,  a Final Report will be shared with you.
Screenshot can be shared on request but this is done manually and takes time.

Other Information

Why Advertise on YourStory?

With 12 Mn Monthly Active Users, YourStory is India’s premier portal for entrepreneurial stories across large corporates, startups, and SMEs. It gives access to a unique audience that allows brands to drive quality online traffic and increase brand awareness. The following are the most noteworthy points about the same -

1. YourStory has no geographical boundaries.

2. YourStory has a great reach in 2/3 tier cities marking it up to 35%.

3. YourStory highly engages the audience with an average usage of 2.4 mins per user. 

4. YourStory allows young entrepreneurs to reach out to their desired audience. 

How does YourStory work?

Media Options in YourStory Include the following -

1. Banner Ads- Banners run on-site which appear in different sections of YourStory. These banners drive an average CTR of 0.15-0.20%.

2. Video Ads- It is a video ad that plays on opening YourStory page. It drives an average CTR of 0.15%.

3. Article- An article about the brand is posted on YourStory which includes a minimum of two rounds of social media promotion. It drives an average CTR of 0.25-0.3%.  Social media push includes posts on Facebook, Twitter, and Linkedin. 

Who should advertise on YourStory?

YourStory being India's no.1 media platform for entrepreneurs attracts various young audiences. Considering the targeting offered by YourStory below brands can advertise on it-

1. Young entrepreneurs looking for recognition.

2. Brands looking at awareness and high reach.

3. Brands looking at aiming tech enthusiasts.

4. Brands that appeal to the masses and those drive economic activities. 

Media Kit
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