YourStory.com is India's no.1 media platform for entrepreneurs, dedicated to passionately championing and promoting the entrepreneurial ecosystem in India. They conceptualize, create, and distribute the best brand experience for startups, inventors, corporates, and government bodies. YourStory has published close to 60,000 stories of entrepreneurs and helped more than 50,000 entrepreneurs access networking and business funding opportunities connecting startups and talent in the most curated manner. Explore YourStory advertising through The Media Ant. 

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With 12 Mn Monthly Active Users, YourStory is India’s premier portal for entrepreneurial stories across large corporates, startups, and SMEs. It gives access to a unique audience that allows brands to drive quality online traffic and increase brand awareness. The following are the most noteworthy points about the same -

1. YourStory has no geographical boundaries.

2. YourStory has a great reach in 2/3 tier cities marking it up to 35%.

3. YourStory highly engages the audience with an average usage of 2.4 mins per user. 

4. YourStory allows young entrepreneurs to reach out to their desired audience. 

Media Options in YourStory Include the following -

1. Banner Ads- Banners run on-site which appear in different sections of YourStory. These banners drive an average CTR of 0.15-0.20%.

2. Video Ads- It is a video ad that plays on opening YourStory page. It drives an average CTR of 0.15%.

3. Article- An article about the brand is posted on YourStory which includes a minimum of two rounds of social media promotion. It drives an average CTR of 0.25-0.3%.  Social media push includes posts on Facebook, Twitter and Linkedin. 

YourStory being India's no.1 media platform for entrepreneurs attracts various young audiences. Considering the targeting offered by YourStory below brands can advertise on it-

1. Young entrepreneurs looking for recognition.

2. Brands looking at awareness and high reach.

3. Brands looking at aiming tech enthusiasts.

4. Brands that appeal to the masses and those drive economic activities. 

• Tissot
• Grofers
• Freshdesk
• Mountain Dew
• Mia by Tanishq

• The average time spent per user on YourStory is 2.4 Mins. 
• The number of pages read ber visit per user- 2.5 pages. 
• 12Mn unique users on a monthly basis.
• Available in 12+ languages.

 Yourstory audience prominently includes :

• Investors 
• Startup Fans
  
• Entrepreneurs
• Developers
• Venture Capitalist
• Millennial CXOs
• SME Business Owners
• Business Decision Makers

Step 1: Add Media to the Dashboard

Step 2: Customize it as per your requirement using the filters below:

Step 3: Select Start and end Date

Step 4: Upload artwork and make payment

When the campaign is live, you will get a screenshot of the ad within 24 hours.

After the completion of campaign, an Excel Report will be shared to the client.

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