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Advertising in YourStory, Website
Advertising in YourStory, Website
Popular Media
Premium Media
Other Media
Language
English
Monthly Active Users
12 Mn
Page Views/ Month
20 Mn
Category Name
Startups and Entrepreneurs
Unique Id
22
Historical Performance Data
| Date | Campaign Duration | Client Category | Media Option | Ad Type | CTR |
| Nov-17 | 15 Days | News | Banner of 728x90 and 300x250 | Image | 0.34% |
About YourStory Website Advertisement
YourStory.com is India's no.1 media platform for entrepreneurs, dedicated to passionately championing and promoting the entrepreneurial ecosystem in India. They conceptualize, create and distribute the best brand experience for startups, inventors, corporates and government bodies. YourStory has published close to 60,000 stories of entrepreneurs and helped more than 50,000 entrepreneurs access networking and business funding opportunities connecting startups and talent in the most curated manner. Explore YourStory advertising through The Media Ant.
View Website
Past Advertisers
- Tissot
- Grofers
- Freshdesk
- Mountain Dew
- Mia by Tanishq
Facts and Figures
- Average time spent - 2.4 min per user
- Number of pages read - 2.5 pages per visit
Demographics - Gender
| Gender | Split |
| Male | 62% |
| Female | 38% |
Demographics - Age
| Age | Split |
| 25-34 | 47% |
| 18-24 | 33% |
| 35-44 | 11% |
| 45-54 | 9% |
Demographics - Occupation
| Profile | Split |
| Founders | 39% |
| Mid-level Executives | 21% |
| Investors | 11% |
| Chief Executive Officers/Chief Financial Officers (CXO) | 11% |
| Aspiring Entrepreneurs | 10% |
| Media/ Government/ Others | 8% |
Demographics - Regions
| Audience | Split |
| Metro | 65% |
| 2/3 Tier | 35% |
Users Profile
Yourstory audience prominently includes :
- Investors
- Startup Fans
- Entrepreneurs
- Developers
- Venture Capitalist
- Millennial CXOs
- SME Business Owners
- Business Decision Makers
Execution Process
Steps in Execution
Step 1: Add Media to the Dashboard
Step 2: Customize it as per your requirement using the filters below:
| Filters available | Example |
| Placement Page | Run On Site/ Home Page/ Article Page |
| Dimension | 300 x 250/ 300 x 600/ 728 x 90 |
| Banner Type | Leaderboard/ Tower/ Rectangle |
Step 3: Select Start and end Date
Step 4: Upload artwork and make payment
How do I know my ad has been placed?
When the campaign is live, you will get a screenshot of the ad within 24 hours.
After the completion of campaign, an Excel Report will be shared to the client.
Media Kit
YourStory, Website Website advertising is utilized by variety of brands to reach out to their target audience. You can explore YourStory, Website Website advertising rates, different types of media options and advertising cost here. YourStory, Website advertising offers you the opportunity to speak to a young and involved target group and present your brand in a unique environment. With YourStory, Website Website advertising campaigns, you will achieve your business goals quickly and easily.
How The Media Ant Can Help You
The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted digital media buying. We as an advertising agency provide advertisers with the opportunity to target key professionals. We help you to get better ROI and scalability to make your campaign a complete success.Why is YourStoy better?
YourStory is the largest platform for Startups in India.
How long will it take for my ad to go live?
Once the campaign is confirmed, it may take up to 48 hours for the ad to go live.
What is the difference between CPM and CPC pricing?
CPM stands for Cost per mille viz. Cost per Thousand Impression. You pay when your ad is shown 1000 times.
CPC stands for Cost per Click. You pay when someone clicks on your ad.
Can the impressions be distributed equally across he campaign?
Daily impression delivery doesn’t remain constant but can fluctuate by up to 200%.
Can there be a difference between number of clicks reported by the publisher to clicks being shown in my Google analytics?
The clicks shown on the report may not match the actual visits (as per your analytics) to the website as there is usually a significant click to drop off rate. Every click recorded by the advertiser's dashboard does not end up on the landing page which causes this discrepancy.
You can click here to understand in detail the tech reason for the discrepancy in these two numbers.
Is there a chance that my ad can get paused in the middle of a campaign?
Yes. All platforms prioritize Roadblocks over ROS ads and hence in case of such a premium booking, the delivery of your ad will be paused, and the campaign might need to be extended.
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