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Advertising in YourStory, Website

Advertising in YourStory, Website
Popular Media
Banner - Website

Banner

Per Impression

Card Rate

₹ 0.2

Offer Rate

₹ 0.16

Email and Newsletter

Per Week

Card Rate

₹ 80,000

Offer Rate

₹ 60,000
Premium Media

Video

Per Campaign

Card Rate

₹ 3,08,650

Offer Rate

₹ 2,77,800
YourStory- Article Advertising- Option 1

Article

Per Campaign

Card Rate

₹ 2,00,000

Offer Rate

₹ 1,80,000
YourStory- RoadBlock Advertising- Option 1

RoadBlock

Per Day

Card Rate

₹ 11,00,000

Offer Rate

₹ 10,00,000
Other Media
YourStory- Social Media Advertising- Option 1

Social Media Post

Per Post

Card Rate

₹ 55,000

Offer Rate

₹ 55,000
**18% GST is applicable on the above rates

Language

English

Monthly Active Users

12 Mn

Avg C T R

0.3%

Category Name

SME And Startup

Media in 60 words

YourStory.com is India's no.1 media platform for entrepreneurs, dedicated to passionately championing and promoting the entrepreneurial ecosystem in India. They conceptualize, create, and distribute the best brand experience for startups, inventors, corporates, and government bodies. YourStory has published close to 60,000 stories of entrepreneurs and helped more than 50,000 entrepreneurs access networking and business funding opportunities connecting startups and talent in the most curated manner. Explore YourStory advertising through The Media Ant.

Reach

  • The average time spent per user on YourStory is 2.4 Mins. 
  • The number of pages read ber visit per user- 2.5 pages. 
  • 12Mn unique users on a monthly basis.
  • Available in 12+ languages.


YourStory Advertising Facts and Figures

Demographics - Gender

GenderGender
Male62%
Female38%

Demographics - Age

AgeSplit
25-340.47
18-240.33
35-440.11
45-540.09

Demographics - Occupation

ProfileSplit
Founders0.39
Mid-level Executives0.21
Investors0.11
Chief Executive Officers/Chief Financial Officers (CXO)0.11
Aspiring Entrepreneurs0.1
Media/ Government/ Others0.08

Demographics - Regions

AudienceSplit
Metro65%
2/3 Tier35%

Users Profile

 Yourstory audience prominently includes :

  • Investors 
  • Startup Fans
  • Entrepreneurs
  • Developers
  • Venture Capitalist
  • Millennial CXOs
  • SME Business Owners
  • Business Decision Makers

Other Media Facts

Not Available

Performance Data

Not Available

Past Advertisers

  • Tissot
  • Grofers
  • Freshdesk
  • Mountain Dew
  • Mia by Tanishq
  • Dineout
  • Vaio

Screenshots of the Past Advertisers



View Media Live

Artwork Related

  1. Click Here to view The Media Ant’s Guide to Ad Sizes
  2. Click Here to view the detailed specifications for App Install Creatives.

Execution Details

Steps in Execution

  1. Add the media to the bag by clicking "Add to Plan"
  2. In the bag, use the filters to customize your requirement and click "Save to the Dashboard"
  3. In the Dashboard select  dates and click "Submit for Approval"
  4. Once approved upload the artwork and make the payment
*Offline help is available once the campaign is approved

Proof of Execution

When the campaign is live, you will get a link to the dashboard from where you can track the campaign delivery on a daily basis.
After the completion of the campaign,  a Final Report will be shared with you.
Screenshot can be shared on request but this is done manually and takes time.

Other Information

Why Advertise on YourStory?

With 12 Mn Monthly Active Users, YourStory is India’s premier portal for entrepreneurial stories across large corporates, startups, and SMEs. It gives access to a unique audience that allows brands to drive quality online traffic and increase brand awareness. The following are the most noteworthy points about the same -

1. YourStory has no geographical boundaries.

2. YourStory has a great reach in 2/3 tier cities marking it up to 35%.

3. YourStory highly engages the audience with an average usage of 2.4 mins per user. 

4. YourStory allows young entrepreneurs to reach out to their desired audience. 

How does YourStory work?

Media Options in YourStory Include the following -

1. Banner Ads- Banners run on-site which appear in different sections of YourStory. These banners drive an average CTR of 0.15-0.20%.

2. Video Ads- It is a video ad that plays on opening YourStory page. It drives an average CTR of 0.15%.

3. Article- An article about the brand is posted on YourStory which includes a minimum of two rounds of social media promotion. It drives an average CTR of 0.25-0.3%.  Social media push includes posts on Facebook, Twitter, and Linkedin. 

Who should advertise on YourStory?

YourStory being India's no.1 media platform for entrepreneurs attracts various young audiences. Considering the targeting offered by YourStory below brands can advertise on it-

1. Young entrepreneurs looking for recognition.

2. Brands looking at awareness and high reach.

3. Brands looking at aiming tech enthusiasts.

4. Brands that appeal to the masses and those drive economic activities. 

Media Kit
Question:

Why is YourStoy better?

Answer:

YourStory is the largest platform for Startups in India.


Question:

How long will it take for my ad to go live?

Answer:

Once the campaign is confirmed, it may take up to 48 hours for the ad to go live. 


Question:

What is the difference between CPM and CPC pricing?

Answer:

CPM stands for Cost per mille viz. Cost per Thousand Impression. You pay when your ad is shown 1000 times. 

CPC stands for Cost per Click. You pay when someone clicks on your ad.


Question:

Can the impressions be distributed equally across he campaign?

Answer:

Daily impression delivery doesn’t remain constant but can fluctuate by up to 200%.


Question:

Can there be a difference between number of clicks reported by the publisher to clicks being shown in my Google analytics?

Answer:

The clicks shown on the report may not match the actual visits (as per your analytics) to the website as there is usually a significant click to drop off rate. Every click recorded by the advertiser's dashboard does not end up on the landing page which causes this discrepancy.

You can click here to understand in detail the tech reason for the discrepancy in these two numbers. 


Question:

Is there a chance that my ad can get paused in the middle of a campaign?

Answer:

Yes. All platforms prioritize Roadblocks over ROS ads and hence in case of such a premium booking, the delivery of your ad will be paused, and the campaign might need to be extended.


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