Your Bag
Advertising in YourStory, Website
2M
Monthly Users
Website
Medium
About Advertising in YourStory, Website
YourStory.com is India's no.1 media platform for entrepreneurs, dedicated to passionately championing and promoting the entrepreneurial ecosystem in India. They conceptualize, create, and distribute the best brand experience for startups, inventors, corporates, and government bodies. YourStory has published close to 60,000 stories of entrepreneurs and helped more than 50,000 entrepreneurs access networking and business funding opportunities connecting startups and talent in the most curated manner. Explore YourStory advertising through The Media Ant.
Top Choice
Banner
Rack Rate
₹ 0.2 / Per Impression
TMA Offer
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Rectangular Image ad (Banner) which will appear on all the pages.
RoadBlock
Rack Rate
₹ 11,00,000 / Per Day
TMA Offer
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Roadblock Banner is booking all possible advertising spaces on the webpage. It usually contains 2 vertical ads on left and right side of the screen (Skinner ad ) and a expandable medium rectangle banner.
Email and Newsletter
Rack Rate
₹ 80,000 / Per Week
TMA Offer
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Email and Newsletter campaigns that may be promotional or transactional will be sent to registered email IDs.
Article
Rack Rate
₹ 2,00,900 / Per Article
TMA Offer
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YourStory will publish an article highlighting the brand's growth story, the culture of innovation, and the roadmap ahead. Article to appear on the main page for a duration of 4 hours, and thereafter live on other pages on YourStory permanently.250k Impressions will be given, where 65% will be on the YourStory website and the rest is on social media platforms. The content will also be posted twice on social media along with that 1 newsletter containing the article will be sent to 800k subscribers.
Video
Rack Rate
₹ 3,08,650 / Per Campaign
TMA Offer
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It is a video ad on all the pages which is automatically played to the user as soon as the page is loaded.
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Media Demographics & Analytics
User Reach & Demographics
Users in % (App only)
Gender distribution
Male
Female
96
4
Users in % (Website only)
Gender Distribution
Male
Female
51
49
Users ( App Only)
Age Distribution
in %
18-24
16
25-34
52
35-44
30
45-54
1
55+
1
Users (Website Only)
Age Distribution
in %
18-24
36
25-34
38
35-44
13
45-54
6
55-64
4
65+
3
Media in 60 words
YourStory.com is India's no.1 media platform for entrepreneurs, dedicated to passionately championing and promoting the entrepreneurial ecosystem in India. They conceptualize, create, and distribute the best brand experience for startups, inventors, corporates, and government bodies. YourStory has published close to 60,000 stories of entrepreneurs and helped more than 50,000 entrepreneurs access networking and business funding opportunities connecting startups and talent in the most curated manner. Explore YourStory advertising through The Media Ant.
Reach
- The average time spent per user on YourStory is 2.4 Mins.
- The number of pages read ber visit per user- 2.5 pages.
- 12Mn unique users on a monthly basis.
- Available in 12+ languages.
Demographics - Gender
| Gender | Gender |
| Male | 62% |
| Female | 38% |
Demographics - Age
| Age | Split |
| 25-34 | 0.47 |
| 18-24 | 0.33 |
| 35-44 | 0.11 |
| 45-54 | 0.09 |
Demographics - Occupation
| Profile | Split |
| Founders | 0.39 |
| Mid-level Executives | 0.21 |
| Investors | 0.11 |
| Chief Executive Officers/Chief Financial Officers (CXO) | 0.11 |
| Aspiring Entrepreneurs | 0.1 |
| Media/ Government/ Others | 0.08 |
Demographics - Regions
| Audience | Split |
| Metro | 65% |
| 2/3 Tier | 35% |
Users Profile
Yourstory audience prominently includes :
- Investors
- Startup Fans
- Entrepreneurs
- Developers
- Venture Capitalist
- Millennial CXOs
- SME Business Owners
- Business Decision Makers
Other Media Facts
Not Available
Performance Data
Not Available
Past Advertisers
- Tissot
- Grofers
- Freshdesk
- Mountain Dew
- Mia by Tanishq
- Dineout
- Vaio
Screenshots of the Past Advertisers
View Media Live
Artwork Related
- Click Here to view The Media Ant’s Guide to Ad Sizes
- Click Here to view the detailed specifications for App Install Creatives.
Execution Details
Steps in Execution
- Add the media to the bag by clicking "Add to Plan"
- In the bag, use the filters to customize your requirement and click "Save to the Dashboard"
- In the Dashboard select dates and click "Submit for Approval"
- Once approved upload the artwork and make the payment
Proof of Execution
After the completion of the campaign, a Final Report will be shared with you.
Screenshot can be shared on request but this is done manually and takes time.
Other Information
Why Advertise on YourStory?
With 12 Mn Monthly Active Users, YourStory is India’s premier portal for entrepreneurial stories across large corporates, startups, and SMEs. It gives access to a unique audience that allows brands to drive quality online traffic and increase brand awareness. The following are the most noteworthy points about the same -
1. YourStory has no geographical boundaries.
2. YourStory has a great reach in 2/3 tier cities marking it up to 35%.
3. YourStory highly engages the audience with an average usage of 2.4 mins per user.
4. YourStory allows young entrepreneurs to reach out to their desired audience.
How does YourStory work?
Media Options in YourStory Include the following -
1. Banner Ads- Banners run on-site which appear in different sections of YourStory. These banners drive an average CTR of 0.15-0.20%.
2. Video Ads- It is a video ad that plays on opening YourStory page. It drives an average CTR of 0.15%.
3. Article- An article about the brand is posted on YourStory which includes a minimum of two rounds of social media promotion. It drives an average CTR of 0.25-0.3%. Social media push includes posts on Facebook, Twitter, and Linkedin.
Who should advertise on YourStory?
YourStory being India's no.1 media platform for entrepreneurs attracts various young audiences. Considering the targeting offered by YourStory below brands can advertise on it-
1. Young entrepreneurs looking for recognition.
2. Brands looking at awareness and high reach.
3. Brands looking at aiming tech enthusiasts.
4. Brands that appeal to the masses and those drive economic activities.
Media Kit
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