Media Ant
Advertising in YourStory, Website
Popular Media
Banner - Website

Banner

Per Thousand Impressions

Card Rate

₹ 156

Offer Rate

₹ 140
Premium Media
Article

Article

Per Campaign

Card Rate

₹ 241,500

Offer Rate

₹ 210,000
Roadblock Banner

Roadblock Banner

Per Day

Card Rate

₹ 1,100,000

Offer Rate

₹ 1,000,000
Other Media
Leaderboard

Leaderboard

Per Thousand Impressions

Card Rate

₹ 190

Offer Rate

₹ 165

Video

Per Campaign

Card Rate

₹ 308,650

Offer Rate

₹ 277,800
**18% GST is applicable on the above rates

Language

English

Unique Visitors/ Month

12 Mn

Page Views/ Month

20 Mn

Category Name

Startups and Entrepreneurs

Unique Id

22

Historical Performance Data

DateCampaign DurationClient CategoryMedia OptionAd TypeCTR
Nov-1715 DaysNewsBanner of 728x90 and 300x250Image0.34%

About YourStory Website Advertisement

YourStory.com is India's no.1 media platform for entrepreneurs, dedicated to passionately championing and promoting the entrepreneurial ecosystem in India. They conceptualize, create and distribute the best brand experience for startups, inventors, corporates and government bodies. YourStory has published close to 60,000 stories of entrepreneurs and helped more than 50,000 entrepreneurs access networking and business funding opportunities connecting startups and talent in the most curated manner. Explore YourStory advertising through The Media Ant. 

View Website
Past Advertisers
  • Tissot
  • Grofers
  • Freshdesk
  • Mountain Dew
  • Mia by Tanishq

Facts and Figures

  • Average time spent - 2.4 min per user
  • Number of pages read - 2.5 pages per visit
Demographics - Gender
GenderSplit
Male62%
Female38%
Demographics - Age
AgeSplit
25-3447%
18-2433%
35-4411%
45-549%
Demographics - Occupation
ProfileSplit
Founders39%
Mid-level Executives21%
Investors11%
Chief Executive Officers/Chief Financial Officers (CXO)11%
Aspiring Entrepreneurs10%
Media/ Government/ Others8%
Demographics - Regions
AudienceSplit
Metro65%
2/3 Tier35%
Users Profile

 Yourstory audience prominently includes :

  • Investors 
  • Startup Fans
  • Entrepreneurs
  • Developers
  • Venture Capitalist
  • Millennial CXOs
  • SME Business Owners
  • Business Decision Makers

Execution Process

Steps in Execution

Step 1: Add Media to the Dashboard

Step 2: Customize it as per your requirement using the filters below:

Filters availableExample
Placement PageRun On Site/ Home Page/ Article Page
Dimension300 x 250/ 300 x 600/ 728 x 90
Banner TypeLeaderboard/ Tower/ Rectangle

Step 3: Select Start and end Date

Step 4: Upload artwork and make payment

How do I know my ad has been placed?

When the campaign is live, you will get a screenshot of the ad within 24 hours.

After the completion of campaign, an Excel Report will be shared to the client.

Media Kit

YourStory, Website Website advertising is utilized by variety of brands to reach out to their target audience. You can explore YourStory, Website Website advertising rates, different types of media options and advertising cost here. YourStory, Website advertising offers you the opportunity to speak to a young and involved target group and present your brand in a unique environment. With YourStory, Website Website advertising campaigns, you will achieve your business goals quickly and easily.

How The Media Ant Can Help You

The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted digital media buying. We as an advertising agency provide advertisers with the opportunity to target key professionals. We help you to get better ROI and scalability to make your campaign a complete success.

Question:

What is the difference between CPM and CPC pricing?

Answer:

CPM stands for Cost per mille viz. Cost per Thousand Impression. You pay when your ad is shown 1000 times. 

CPC stands for Cost per Click. You pay when someone clicks on your ad.


Question:

How long will it take for my ad to go live?

Answer:

Once the campaign is confirmed, it may take up to 48 hours for the ad to go live. 


Question:

Is there a chance that my ad can get paused in the middle of a campaign?

Answer:

Yes. All platforms prioritize Roadblocks over ROS ads and hence in case of such a premium booking, the delivery of your ad will be paused, and the campaign might need to be extended.


Question:

Can the impressions be distributed equally across he campaign?

Answer:

Daily impression delivery doesn’t remain constant but can fluctuate by up to 200%.


Question:

Can there be a difference between number of clicks reported by the publisher to clicks being shown in my Google analytics?

Answer:

The clicks shown on the report may not match the actual visits (as per your analytics) to the website as there is usually a significant click to drop off rate. Every click recorded by the advertiser's dashboard does not end up on the landing page which causes this discrepancy.

You can click here to understand in detail the tech reason for the discrepancy in these two numbers. 


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