Advertising in Tripadvisor, Website
Travel and Tourism
Tripadvisor is an online travel platform providing reviews of travel-related content. It also includes interactive travel forums. Get all Media Option Details & Advertising Rates for Tripadvisor Website at The Media Ant.
Listing on TripAdvisor is free of cost. Any Hotel/Resort can create a page of their own and add images and costing details on it. In order to optimize the same you need to take up the Business Advantage Package which is priced on an annual basis.
This package opens varied options to listed members. They can access the self serve option of Sponsored Ads where your brand will be the first to be displayed on the particular search page. It will also be the first on the "Nearest Hotels" tab when a viewer is looking at another property. This sponsored ad is on a Pay Per Click billing pattern where the click is usually 1-2.9 USD.
Along with this, you can add your contact details and track your visitors and conversions which can also be compared to other competitors in the analytics section. There are a lot of options in the analytics section that open up when the package is availed.
You can add a grid layout to your display images and also put up 30 second slideshows or videos of your property. This adds to the aesthetic appeal and boosts conversions.
Any offers or discounts can be displayed months in advance to prompt pre-bookings which can be made directly with the hotel.
Step 1: Select Variables: Media Option, Placement Page, Dimension, Pricing Unit, Campaign Duration and Campaign Start Date.
In case you need any help with planning, please write to help@TheMediaAnt.com
|Variables||Sample Variable Selections|
|Media Option||Leaderboard/ Medium Rectangle Banner/ Interstitial Banner|
|Placement Page||Run On Site/ Home Page/ Inside Page|
|Dimension||300 x 250/ 120 x 600/ 728 x 90|
|Pricing Unit||Cost Per Thousand Impressions/ Fixed Pricing/ Cost Per View|
|Campaign Duration||1 Day/ 10 days/ 30 days|
|Campaign Start Date||1st Jan/ 15th Feb/ 20th Aug|
Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.
Step 3: We will check the ad space availability and prevailing discount at the time of booking.
Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.
When the campaign is live, you will get a screenshot of the ad within 24 hours.
After the completion of campaign, an Excel Report will be shared to the client.
Tripadvisor, Website Website advertising is utilized by variety of brands to reach out to their target audience. You can explore Tripadvisor, Website Website advertising rates, different types of media options and advertising cost here. Tripadvisor, Website advertising offers you the opportunity to speak to a young and involved target group and present your brand in a unique environment. With Tripadvisor, Website Website advertising campaigns, you will achieve your business goals quickly and easily.
How long will it take for my ad to go live?
Once the campaign is confirmed, it may take up to 48 hours for the ad to go live.
What is the difference between CPM and CPC pricing?
CPM stands for Cost per mille viz. Cost per Thousand Impression. You pay when your ad is shown 1000 times.
CPC stands for Cost per Click. You pay when someone clicks on your ad.
Can the impressions be distributed equally across he campaign?
Daily impression delivery doesn’t remain constant but can fluctuate by up to 200%.
Can there be a difference between number of clicks reported by the publisher to clicks being shown in my Google analytics?
The clicks shown on the report may not match the actual visits (as per your analytics) to the website as there is usually a significant click to drop off rate. Every click recorded by the advertiser's dashboard does not end up on the landing page which causes this discrepancy.
You can click here to understand in detail the tech reason for the discrepancy in these two numbers.
Is there a chance that my ad can get paused in the middle of a campaign?
Yes. All platforms prioritize Roadblocks over ROS ads and hence in case of such a premium booking, the delivery of your ad will be paused, and the campaign might need to be extended.
© 2019 The Media Ant - A Haystack Marketing Services Pvt.Ltd. brand. All icons and images © to their respective owners.