Media Ant
Advertising in Times of India, Website
Popular Media
Leaderboard

Banner

Per Thousand Impressions

Card Rate

₹ 170

Offer Rate

₹ 144
Premium Media

Site Takeover

Per Day

Card Rate

₹ 530,000

Offer Rate

₹ 460,000

Roadblock Banner

Per Day

Card Rate

₹ 450,000

Offer Rate

₹ 400,000
Masthead Video

Masthead Video

Per Thousand Impressons

Card Rate

₹ 450

Offer Rate

₹ 405
Other Media
Expandable Banner - Website

Expandable Banner

Per Thousand Impressions

Card Rate

₹ 210

Offer Rate

₹ 180

Native Article

Per Story

Card Rate

₹ 167,000

Offer Rate

₹ 150,000
Video

Video

Per Views

Card Rate

₹ 0.60

Offer Rate

₹ 0.50
TOI Article Ad

Article

Per Campaign

Card Rate

₹ 285,000

Offer Rate

₹ 250,000
**18% GST is applicable on the above rates

Language

English

Impressions/ Month

1.8 Bn

Unique Visitors/ Month

153 Mn

Category Name

News

Unique Id

73

About Times Of India Website Advertising

Times Of India Website is the online component of the Times Of India Newspaper. Times Of India Website gives all the breaking news in the country from entertainment, politics, current affairs to sports, Times Of India covers it all. Get all Media Option Details & Advertising Rates for Times Of India Website at The Media Ant.

View Website
Past Advertisers
  • ICICI
  • Reliance
  • NETFLIX
  • Star Sports
  • State Bank Of India


Traffic
WEBSITE TRAFFICViewsWAP TRAFFICViews
Unique Views19.20 MNUnique Views130.03 MN
Page views295 MNPage views814 MN

Historical Performance Data

DateCampaign DurationClient CategoryMedia OptionAd TypeCTR
April-178 DaysFinanceMREC ExpandableImage0.28%
Jun-176 DaysEducationBanner Ad - 728 x 90Image0.13%
Oct-176 DaysFood & BeverageBanner Ad - 728 x 90 and 300 x 250Image0.07%
Oct-1716 DaysFood & BeverageVideo - 37 SecVideo0.46%

Facts and Figures

Demographics - Age
AgeSplit
18-4485%
Above 4515%
Demographics - Gender
Gender% Share
Male63%
Female37%
Top 8 Cities
CityReach
Bangalore7 Mn
Mumbai6 Mn
Hyderabad5 Mn
New Delhi5 Mn
Chennai4.5 Mn
Pune4.2 Mn
Kolkata3.5 Mn
Ahemedabad3 Mn
Traffic - Platform
Platform% Share
Mobile84%
Desktop16%
WEBSITE TRAFFICViewsWAP TrafficViews
Unique Views19.20 MNUnique Views130.03 MN
Page Views295 MNPage Views814 MN
Media Kit

Times of India, Website Website advertising is utilized by variety of brands to reach out to their target audience. You can explore Times of India, Website Website advertising rates, different types of media options and advertising cost here. Times of India, Website advertising offers you the opportunity to speak to a young and involved target group and present your brand in a unique environment. With Times of India, Website Website advertising campaigns, you will achieve your business goals quickly and easily.

How The Media Ant Can Help You

The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted digital media buying. We as an advertising agency provide advertisers with the opportunity to target key professionals. We help you to get better ROI and scalability to make your campaign a complete success.

Question:

What is the difference between CPM and CPC pricing?

Answer:

CPM stands for Cost per mille viz. Cost per Thousand Impression. You pay when your ad is shown 1000 times. 

CPC stands for Cost per Click. You pay when someone clicks on your ad.


Question:

How long will it take for my ad to go live?

Answer:

Once the campaign is confirmed, it may take up to 48 hours for the ad to go live. 


Question:

Is there a chance that my ad can get paused in the middle of a campaign?

Answer:

Yes. All platforms prioritize Roadblocks over ROS ads and hence in case of such a premium booking, the delivery of your ad will be paused, and the campaign might need to be extended.


Question:

Can the impressions be distributed equally across he campaign?

Answer:

Daily impression delivery doesn’t remain constant but can fluctuate by up to 200%.


Question:

Can there be a difference between number of clicks reported by the publisher to clicks being shown in my Google analytics?

Answer:

The clicks shown on the report may not match the actual visits (as per your analytics) to the website as there is usually a significant click to drop off rate. Every click recorded by the advertiser's dashboard does not end up on the landing page which causes this discrepancy.

You can click here to understand in detail the tech reason for the discrepancy in these two numbers. 


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