- About Times of India Website Advertising
- About Times of India in 60 words
- View Website
- Why advertise on Times of India
- Who should advertise on Times of India
- Past Advertisers
- Facts and Figures
- Demography- Gender
- Demography- Age
- Device Traffic
- Targeting
- Execution Process and Media Specifications
- Steps in Execution
- How do I know my ad has been placed?
- The Media Ant’s Guide to Ad Sizes
- Times Of India Advertising Rates 2021
- Top 5 Digital Advertising Platforms in News Category in India according to Similarweb Oct-Dec 2020
- Media Kit
Popular Media
Banner
Per Impression
Card Rate
Offer Rate
Premium Media
Video
Per Views
Card Rate
Offer Rate
Article
Per Article
Card Rate
Offer Rate
RoadBlock
Per Day
Card Rate
Offer Rate
Language
English
Monthly Active Users
131 Mn
Avg C T R
0.3%
Category Name
Current Affairs And News
About Times of India in 60 words
The Times of India is India's largest news application that comes under The Times Internet. It facilitates as a news aggregator app that delivers content in English. It focuses on current affairs, entertainment, global news, sports, lifestyle, etc. It is owned and published by Bennett, Coleman & Co. Ltd. Get the best rates for advertising on Times of India with The Media Ant.
Why advertise on Times of India
With a huge customer base of 153+ Mn monthly users globally Times of India is one of the most well-known applications. It is also ranked in one of the most viewed websites globally. Reasons to advertise on Times of India are as below-
1. Times of India allows your ad to reach a wide range of audiences or readers across the nation.
2. You can easily target your audience based on sex, location, age group, profession, etc. so that your ad campaigns receive the maximum views.
3. On the Times of India, you can advertise ads catering to different categories such as recruitment ads, property ads, FMCG product launch ads, entertainment ads, etc.
Who should advertise on Times of India
1. Brands looking forward to outreach and awareness.
2. Brands that are looking at a huge audience from all categories be it entertainment to current affairs.
3. Brands that are looking to study online behavior, target certain age group, interest, etc.
4. Brands looking for a new product launch or unboxing.
5. Brands looking forward to increasing sales.
Steps in Execution
Step 1: Add Media to the Dashboard
Step 2: Customize it as per your requirement using the filters below:
| Filters available | Example |
| Placement Page | Run On Site/ Home Page/ Movie Page |
| Dimension | 300 x 250/ 120 x 600/ 728 x 90 |
| Banner Type | Leaderboard/ Tower/ Rectangle |
Step 3: Select Start and end Date
Step 4: Upload artwork and make payment
How do I know my ad has been placed?
1. When the campaign is live, you will get a link to the dashboard from where you can track the campaign on a daily basis.
2. After the completion of the campaign, an Excel Report will be shared with you.
The Media Ant is committed towards getting the most accurate data for the users. Hence, we ensure the advertising rates are updates on a frequent basis. Times Of India Advertising is one of the most popular Digital advertising option hence it is very important for advertisers to know Times Of India Advertising Rates 2021. You can find the updated Times Of India Advertising Rates 2021 under the tab “Media Options & Pricing” To know the last updated date for Times Of India Media Kit 2021, please check the blue tick beside the Times Of India Advertising Rates under the Media Options tab.
How long will it take for my ad to go live?
Once the campaign is confirmed, it may take up to 48 hours for the ad to go live.
What is the difference between CPM and CPC pricing?
CPM stands for Cost per mille viz. Cost per Thousand Impression. You pay when your ad is shown 1000 times.
CPC stands for Cost per Click. You pay when someone clicks on your ad.
Can the impressions be distributed equally across he campaign?
Daily impression delivery doesn’t remain constant but can fluctuate by up to 200%.
Can there be a difference between number of clicks reported by the publisher to clicks being shown in my Google analytics?
The clicks shown on the report may not match the actual visits (as per your analytics) to the website as there is usually a significant click to drop off rate. Every click recorded by the advertiser's dashboard does not end up on the landing page which causes this discrepancy.
You can click here to understand in detail the tech reason for the discrepancy in these two numbers.
Is there a chance that my ad can get paused in the middle of a campaign?
Yes. All platforms prioritize Roadblocks over ROS ads and hence in case of such a premium booking, the delivery of your ad will be paused, and the campaign might need to be extended.
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