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Advertising in Times of India, Website
- About Times Of India Website Advertising
- View Website
- Past Advertisers
- Traffic
- Historical Performance Data
- Facts and Figures
- Demographics - Age spilt on TOI
- Demographics - Gender split on TOI
- Top 8 Cities reach on TOI
- Traffic - Device wise traffic on TOI
- Targeting Options on TOI
- Execution Process and Media Specifications
- Steps in Execution
- How do I know my ad has been placed?
- The Media Ant’s Guide to Ad Sizes
- The Media Ant- Times of India Advertising Agency
- Media Kit
Advertising in Times of India, Website
Popular Media
Premium Media
Language
English
Monthly Active Users
131 Mn
Unique Visitors/ Month
153 Mn
Category Name
Current Affairs and News
Unique Id
73
About Times Of India Website Advertising
Times Of India Website is the online component of the Times Of India Newspaper. Times Of India Website gives all the breaking news in the country from entertainment, politics, current affairs to sports, Times Of India covers it all. It is the most trusted source of information. and helps in better user experience by providing organized news. Further, it is India's largest and most influential news publisher in English and is read by 1 out of 2 online Indians.Get all Media Option Details & Advertising Rates for Times Of India Website at The Media Ant.
View Website
Past Advertisers
Traffic
| WEBSITE TRAFFIC | Views | WAP TRAFFIC | Views |
| Unique Views | 19.20 MN | Unique Views | 130.03 MN |
| Page views | 295 MN | Page views | 814 MN |
Historical Performance Data
| Date | Campaign Duration | Client Category | Media Option | Ad Type | CTR |
| April-17 | 8 Days | Finance | MREC Expandable | Image | 0.28% |
| Jun-17 | 6 Days | Education | Banner Ad - 728 x 90 | Image | 0.13% |
| Oct-17 | 6 Days | Food & Beverage | Banner Ad - 728 x 90 and 300 x 250 | Image | 0.07% |
| Oct-17 | 16 Days | Food & Beverage | Video - 37 Sec | Video | 0.46% |
Facts and Figures
Demographics - Age spilt on TOI
| Age | Split |
| 18-44 | 85% |
| Above 45 | 15% |
Demographics - Gender split on TOI
| Gender | % Share |
| Male | 63% |
| Female | 37% |
Top 8 Cities reach on TOI
| City | Reach |
| Bangalore | 7 Mn |
| Mumbai | 6 Mn |
| Hyderabad | 5 Mn |
| New Delhi | 5 Mn |
| Chennai | 4.5 Mn |
| Pune | 4.2 Mn |
| Kolkata | 3.5 Mn |
| Ahemedabad | 3 Mn |
Traffic - Device wise traffic on TOI
| Platform | % Share |
| Mobile | 84% |
| Desktop | 16% |
| WEBSITE TRAFFIC | Views | WAP Traffic | Views |
| Unique Views | 19.20 MN | Unique Views | 130.03 MN |
| Page Views | 295 MN | Page Views | 814 MN |
Targeting Options on TOI
Times of India Advertising offers several filters to advertisers that would help them fine-tune their targeting:
1. Location: Times of India advertising enables advertisers to target audience from a specific location - State or City.
2. Device Specific: Advertisers can target audience on TOI based on Website, App or Mobile site.
3. Interest: Advertisers can target their target audience on basis of their interest like technology, food and beverages, fashion and lifestyle etc.
4. Content : Times of India Advertising offers section based targeting where advertisers can choose sections such as entertaniment, national news, sports news and the like.
5. Time: Audience can be targeted based on time of advertising.
Execution Process and Media Specifications
Steps in Execution
Step 1: Add Media to the Dashboard
Step 2: Customize it as per your requirement using the filters below:
| Filters available | Example |
| Placement Page | Run On Site/ Home Page/ Movie Page |
| Dimension | 300 x 250/ 120 x 600/ 728 x 90 |
| Banner Type | Leaderboard/ Tower/ Rectangle |
Step 3: Select Start and end Date
Step 4: Upload artwork and make payment
How do I know my ad has been placed?
When the campaign is live, you will get a link of dashboard from where you can track the campaign on daily basis.
After the completion of campaign, an Excel Report will be shared with you.
The Media Ant’s Guide to Ad Sizes
The Media Ant- Times of India Advertising Agency
The Media Ant is one of the best Times of India Advertising Agencies. We can help you set up your Times of India Advertising Campaigns at best Times of India advertising rates and optimize them to be most economic. Not only Times of India Advertising, The Media Ant can support you as your digital advertising agency in placing your advertisement with other popular platforms like Google, Facebook, Instagram, LinkedIn, Youtube ,Quora, Hotstar, Inshorts, Daily Hunt, Truecaller, Ola, Swiggy, etc. Apart from social media platforms and OTTs, The Media Ant has partnered with all the popular websites, M-sites, Apps and Facebook Pages in India and can assure of the best digital advertising rates and discounts. As your Times of India Advertising Agency, we would also support you in planning your advertising campaign and tracking your ad performance.
You can contact us for best discounts and to execute your Times of India Advertising Campaign either online, or by sending a mail to Help@TheMediaAnt.com.
Media Kit
Times of India, Website Website advertising is utilized by variety of brands to reach out to their target audience. You can explore Times of India, Website Website advertising rates, different types of media options and advertising cost here. Times of India, Website advertising offers you the opportunity to speak to a young and involved target group and present your brand in a unique environment. With Times of India, Website Website advertising campaigns, you will achieve your business goals quickly and easily.
How The Media Ant Can Help You
The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted digital media buying. We as an advertising agency provide advertisers with the opportunity to target key professionals. We help you to get better ROI and scalability to make your campaign a complete success.How long will it take for my ad to go live?
Once the campaign is confirmed, it may take up to 48 hours for the ad to go live.
What is the difference between CPM and CPC pricing?
CPM stands for Cost per mille viz. Cost per Thousand Impression. You pay when your ad is shown 1000 times.
CPC stands for Cost per Click. You pay when someone clicks on your ad.
Can the impressions be distributed equally across he campaign?
Daily impression delivery doesn’t remain constant but can fluctuate by up to 200%.
Can there be a difference between number of clicks reported by the publisher to clicks being shown in my Google analytics?
The clicks shown on the report may not match the actual visits (as per your analytics) to the website as there is usually a significant click to drop off rate. Every click recorded by the advertiser's dashboard does not end up on the landing page which causes this discrepancy.
You can click here to understand in detail the tech reason for the discrepancy in these two numbers.
Is there a chance that my ad can get paused in the middle of a campaign?
Yes. All platforms prioritize Roadblocks over ROS ads and hence in case of such a premium booking, the delivery of your ad will be paused, and the campaign might need to be extended.
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