Rated as one of the most trusted English news platforms, Times of India is a well-established brand in India with many awards under its belt for credible and informative news. Brands will be able to benefit from association with the Times of India and can target the users who come in for engaging content and builds trustworthiness among a specific audience group.

Advertisers

Male

Female

Gender Distribution

Users in %

12-15

16-19

20-29

30-39

40-49

Age Distribution

Users

Mumbai

Bangalore

Delhi

Hyderabad

Chennai

Kolkata

Ahmedabad

Kochi

City Wise Distribution

Gurgaon

Indore

Lucknow

Patna

Pune

Jaipur

Ludhiana

Nagpur

Visakhapatnam

Other Area Covered

High

Income Level Distribution

Case Studies

CREATIVE SPEC

Banners are image ads in different styles that appear on website and app. Some common types of banner are: Standard Banner, which is a simple rectangular ad; Medium Rectangle Banner which is a small box-shaped ad placed in sidebars or at the bottom of pages; Skinning Banner, which wraps the ad around the page’s background or borders to blend with the content; Leaderboard Banner, a wide ad placed at the top of the page; Bottom Overlay Banner, which appears at the bottom of the screen without blocking the content; and Page Push Down Banner, which pushes the content down to create space for the ad. These ads can be booked directly through a sales team or using programmatic platforms, and the cost is usually based on CPM (Cost per impressions) basis. For more details, please check reference image section.

Banner

Times of India - Banner Advertising - Option 1

Times of India - Banner Advertising - Option 2

Times of India - Banner Advertising - Option 3

Times of India - Banner Advertising - Option 4

Standard Banner

Medium Rectangle Banner

Bottom Overlay

Page Push Down

Execution Mode

Banner Type

Level 1 Targeting

A Roadblock Ad is an image-based ad format that appears across multiple locations on a website and app for one day, ensuring maximum visibility. The ad is displayed in different sections of the site, creating a strong presence. The pricing for a roadblock ad is typically fixed, but the rates listed on the site are estimated and may vary depending on the selected city.

RoadBlock

Times of India - Roadblock Advertising - Option 1

Times of India - Roadblock Advertising - Option 2

Targeting

Times of India offers a unique advertising solution where articles feature a client’s product within the first three positions, blending engaging content with direct purchase links. Brands can choose their preferred CTA—whether it’s their website, Amazon, or Flipkart—ensuring a seamless path to purchase. Each article guarantees 20,000 clicks, providing measurable impact. Once the target clicks or views are achieved, the product links are replaced with ads for other brands, keeping the content dynamic and effective. The articles remain on the website for a lifetime, ensuring long-term visibility. Disclaimer: The brand has no involvement in creating these articles. They are organic, crafted by content specialists who maintain their authenticity through carefully chosen keywords, combining storytelling with actionable engagement for impactful advertising.

Article with Product Listing

Guranteed Clicks Per Article

TOI offers six advertorial packages that differ based on where your article appears, how it’s promoted, and the number of guaranteed views. Package 1 features your article on the TOI ETimes website under the Travel, Lifestyle, or Food section with 25,000 views. Package 2 includes the same category placement but also promotes your article on TOI’s social media platforms, increasing visibility with 35,000 views. Package 3 gives your article a spot on the main Times of India website with good visibility and 100,000 views. Package 4 offers premium placement on the TOI homepage or key sections, ensuring 125,000 views. Package 5 is the Gold package with social push — your article appears in a well-placed spot on the TOI website and is promoted on TOI’s social media, reaching 130,000 views. Package 6 is the Platinum package with social push — it gives your article top-level placement on the homepage or high-traffic sections, along with social media promotion, delivering maximum visibility and 155,000 views.

Article

Views

Package(Refer info section for more details)

Times of India

With 117M+ monthly users, the Times of India Website is India's leading English news website offering national and international news. Being globally renowned, placing ads in the Times of India provides brands with a wide reach by targeting 2 out of 3 Indians. Times of India Ads deliver a high impact by showcasing products/services to an affluent audience and boosting brand visibility.

<h2>Times of India Advertisement</h2>Times Of India Advertisement offers brands an excellent opportunity to be visible in front of a large audience. Times of India Advertisement will help boost visibility and creates a wide brand recognition.Times of India Advertisement is a good option for brands looking for a mass-scale audience. Times of India has news articles on various topics like current affairs, politics, entertainment, and more.<h2>Times of India Ads</h2>Time of India focuses various topics such as current affairs, politics, entertainment, and more with over 3 lakhs in circulation. This makes Times of India Ads a good option for advertisers looking for a large-scale audience.Advertisers can use Times Of India Ads to promote their products or services in front of millions across the country at an affordable price range. Brands looking for an audience with mass-scale should consider placing Times of India Ads to reach millions<h2>Times of India App Advertising Cost</h2>Times of India Advertising Cost can vary depending on the media option that is selected by the advertisers. The Media Ant offers various pricing models for Times of India App Advertising Cost and the duration of the ads.Our “Top Choice” section on “Advertising in Times of India” will include all the <a href="https://www.themediaant.com/digital">digital advertising</a> ad options the companies can choose from according to their requirements. Times of India Advertising Cost are set by different factors including the size of the newspaper and advertisement placement position<h3>Times of India App Advertising Rates</h3>Times Of India App Advertising Rates will depend on the various ad options like roadblock ads, video ads, banner ads, and more are available at discounted rates, from which brands and companies can select according to their requirements.Companies can pick and choose the ad options based on their requirements. Times of India Advertising Rates will change as per the customizations that will be made to the page. Times of India Advertising Rates are moderately reasonable and affordable, making it a good option for advertisers.<h3>Times of India App Advertisement Rates</h3>Times of India is one of the most popular newspapers in India. Times of India Advertisement Rates depend on the media option that an advertiser selects. The Media Ant offers various pricing models for Times of India Digital Ad options, which include banner ads, video ads, and more. To know more about Check out our discounted Times of India Advertisement Rates on the official website of The Media Ant. <h2>Time of India App Advertising Agency</h2>Looking to Place Times of India App Advertisement? The Media Ant is one of India’s leading digital advertising agencies that helps you with all your Times of India App Advertising needs. We help you plan, buy, execute and monitor all your <a href="https://www.themediaant.com/ad-campaign-brief">digital advertising campaigns</a> across the country. Our in-house team ensures to provide you with the best advertising plans in India and monitors them to ensure flawless execution and the best performance. Our best rates for advertising on the digital platform are available online on our website. With a presence across top Indian cities like Bangalore, Mumbai, and Delhi, <a href="https://themediaant.com/">The Media Ant</a> ensures you a one-stop solution for all your advertising needs. The Media Ant also measures the campaign engagement and provides you with the best rates possible in digital advertising. <a href="https://www.themediaant.com/digital">Get the best rates to place your ad on any digital platform on The Media Ant</a>You can monitor your ad campaigns on our online monitoring dashboard on your mobile phone. Check the best rates to advertise your brand on various digital platforms in The Media Ant's digital advertising planning tools.You can contact us through , Phone, or Email. The Media Ant contact details are available in the <a href="https://www.themediaant.com/contact-us">Contact Us</a> section of our website.<h3>Who Advertises on Times of India App?</h3>Advertising on Times of India will be showcased on all digital platforms set up by the Times Group. Through advertising on Times of India digital platforms, companies can target large-scale mass audiences that have most than 31% wide reach. Some sectors that advertise on Times of India Digital include:<ul><li>Consumer Electronics: Companies like Apple use Times of India Digital to advertise their products and new offers using Times of India Digital Platforms. In Times of India App, the advertisers use various media options and link their landing pages to gain more traffic and build awareness. </li><li>Automobile Sector: Companies like Skoda, Maruti Suzuki, and others use innovative advertising formats and planning ad strategies to increase brand and product awareness using Times of India App and Website.</li><li>Consumer Durables: Companies producing consumer durable products like Syska, and more have used advertising on Times of India digital platforms to increase brand awareness across their products. </li></ul><h3>Why Should I Advertise On Times Of India App?</h3>Having a lot of informational content, TOI Website and TOI App are believable sources that the user trusts. Advertising on TOI App and TOI Website will help companies target a mass audience and increase brand awareness. Advertising on Times of India Website and TOI App is a good option for displaying various products and services. Having 197 monthly active users, 1.6 billion page views, and 46% of its audiences in top-tier cities, TOI digital platforms are a good place for advertisers to showcase their brands to their target users. <h3>Who are the Target Audiences of Time of India App?</h3>With more than 31% reach across the states, the Times of India is one of the largest newspapers in the country. Having people from different age groups as its viewerships, the digital platforms for Times of India target audience who have good internet access. Some audiences the Times of India App and TOI Website target are:<ul><li>In the Times of India App most viewership is from premium audiences aged 24 - 34 years of age.</li><li>On the Times of India Website, the most viewership comes from audiences aged 24 - 34 years of age.</li><li>For advertisements, around 85.1% of users are males and 14. 9% are females for Time of India App Advertising.</li><li>For advertisements, around 52.11% of users are males and 47.89% are females for Times of India Website Advertising.</li><li>Urban audiences of “<a href="https://blog.themediaant.com/understanding-basics-nccs">NCCS </a>A” socioeconomic background</li></ul><h3>What are the different types of advertising that Times of India offers?</h3>Times of India offers a variety of advertising formats, including display ads, native ads, and video ads. Display ads are static or animated images that appear in the Times of India newspaper or website. Native ads are designed to look like organic content on the Times of India newspaper or website. Video ads are pre-roll, mid-roll, or post-roll videos that play before, during, or after content in the Times of India newspaper or website.<h3>How much does advertising in Times of India cost?</h3>The cost of advertising in Times of India varies depending on the type of ad, the length of the ad, and the target audience. For example, a 30-second pre-roll ad on a popular news story might cost more than a 15-second mid-roll ad on a less popular story.<h3>How do I place an ad in Times of India?</h3>To book an advertisement in the Times of India through The Media Ant website, follow these steps:<ul><li>Visit The Media Ant website.</li><li>Go to the &#34;Browse Media by Genre&#34; section and click on &#34;Digital.&#34;</li><li>Look for the Times Of India Advertising and select it.</li><li>Explore the available options for the type of advertisement you are interested in.</li><li>Customize your advertisement as per your requirements.</li><li>Get a quote for your customized advertisement.</li></ul><h3>What are the benefits of advertising in Times of India?</h3>Here are some specific benefits of advertising in Times of India:Reach a large audience: Times of India has a readership of over 7 million people, making it a great platform to reach a large number of potential customers.Target your audience: Times of India offers a variety of targeting options, so you can reach your target audience more effectively.Get creative with your ads: Times of India allows you to create eye-catching and engaging ads that will capture the attention of your target audience.Track your results: Times of India provides detailed reporting so you can track the performance of your ads and see how they're impacting your business.<h3>What are the requirements for advertising in Times of India?</h3>To advertise in Times of India, your ad must meet certain requirements. For example, your ad must be in HD quality and it must be relevant to the content that is being published in the Times of India newspaper or website.<h2 dir="ltr">What types of ads can I run on Times of India?</h2>You can run sponsored listings, display ads, video ads, carousel ads, and app install ads on Times of India. Each format caters to specific goals, like increasing brand visibility or driving sales. The Media Ant helps you pick the best type for your needs.<h3 dir="ltr">How much does advertising on Times of India cost?</h3>Ad costs depend on format, targeting, and budget. PPC ranges from ₹5–₹20 per click, while CPM is ₹50–₹100 per 1,000 impressions. Daily budgets can start at ₹500–₹1,000. The Media Ant helps optimize your spend for maximum ROI.<h3 dir="ltr">How do I start advertising on Times of India?</h3>Create an account, choose your ad objectives (like boosting sales or website visits), and pick an ad format such as display or video ads. Set your audience and budget, then launch your campaign. The Media Ant offers expert guidance for seamless setup and management.<h3 dir="ltr">How to do ads on Times of India?</h3>Choose an ad type (e.g., display, carousel), define your target audience, and create engaging ad creatives. Set your budget and monitor performance to optimize results. The Media Ant assists at every step for effective campaigns.<h3 dir="ltr">How do I advertise a new product on Times of India?</h3>Use formats like sponsored listings or carousel ads, highlight your product’s unique features, target the right audience, and track results. The Media Ant helps craft impactful campaigns to boost visibility.<h3 dir="ltr">What are the benefits of running ads on Times of India?</h3><ul><li dir="ltr" style="font-size: 11pt;color: #000000;background-color: transparent;vertical-align: baseline;">Increased brand visibility</li><li dir="ltr" style="font-size: 11pt;color: #000000;background-color: transparent;vertical-align: baseline;">Advanced audience targeting options</li><li dir="ltr" style="font-size: 11pt;color: #000000;background-color: transparent;vertical-align: baseline;">Customizable ad formats for specific goals</li><li dir="ltr" style="font-size: 11pt;color: #000000;background-color: transparent;vertical-align: baseline;">Flexible budgeting and cost control</li><li dir="ltr" style="font-size: 11pt;color: #000000;background-color: transparent;vertical-align: baseline;">Comprehensive performance tracking</li><li dir="ltr" style="font-size: 11pt;color: #000000;background-color: transparent;vertical-align: baseline;">Maximized ROI with expert support from The Media Ant</li></ul>

Times of India Advertising Cost