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Advertising in The Indian Express, Website

Advertising in The Indian Express, Website
Popular Media
Banner Ad

Banner

Per Impression

Card Rate

₹ 0.1

Offer Rate

₹ 0.1
Premium Media
Article Ad

Article

Per Campaign

Card Rate

₹ 2,30,000

Offer Rate

₹ 2,30,000
Roadblock

RoadBlock

Per Day

Card Rate

₹ 3,75,000

Offer Rate

₹ 3,75,000
**18% GST is applicable on the above rates

Language

English

Monthly Users

39.8Mn

Monthly Pageviews

148Mn

Category Name

Current Affairs And News

About The Indian Express

About Indian Express in 60 words

The Indian Express covers sports, entertainment, local and general interest news with India's sharpest political stories, hard-hitting investigative pieces, and award-winning, globally recognized opinion and editorial pages. With over 120 million page views a month, it provides advertisers a strong platform to reach a high profile and engaged user base in India as well as abroad. For the best advertising rates for The Indian Express contact The Media Ant!

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Why Advertise on The Indian Express

With over 39Mn Monthly Active Users, The India Express is among the top English news website in India. The Indian Express garners a high amount of traffic from Millennials i.e. between the age of 18-34. Since this age group has a high buying power, The Indian Express becomes the perfect platform to target them.

The following are the most noteworthy points about the same -

1. The Indian Express has a great reach in the metro cities- Mumbai, Bangalore, Delhi, Chennai, Hyderabad, Kolkata.

2. 70% of the users on The Indian Express are under the age of 35. This audience demographic is perfect for digital-first brands as well as brands targeting young adults and the new age decision-makers.

3. The Indian Express offers brands with various targeting options such as- gender and age, geography, interest-based, and device. This allows brands to target their desired audience. 

How does The Indian Express work?

Media Options in The Indian Express Include-

1. Display Ads- The display ads are of high impact. They are a wonderful way to grow awareness and create demand for your product. Brands aiming to talk about a new product should opt for this. 

2. Video Ads- Especially effective when used for product demonstrations or in as How-To guides, as viewers can actually see how certain things work or learn a new skill. There are two types of video ads on The Indian Express pre-roll video and mid-roll video.

3. Native Ads- Are easier to catch audience attention and attract leads. Used for content seeding and promotion of products.

Who should advertise on The Indian Express?

The Indian Express is among India's top English news platform, it provides advertisers a strong platform to reach out their communication to a strong user base in India as well as abroad. Considering the targeting offered by The Indian Express below brands can advertise on it-

1. Brands looking forward to a product demonstration or launch. 

2. Brands aiming towards awareness and high reach.

3. Brands promoting a social cause, encouraging people, and educating them.

4. Brands looking forward to engaging their desired audience. Appealing to the mass. 


Past Advertisers


Facts and Figures

Top Metro City Reach


CITYUSERS (IN MILLIONS)
Mumbai89MN+
Bangalore87MN+
Delhi58MN+
New Delhi45MN+
Chennai42MN+
Hyderabad43MN+
Kolkata33MN+
Demographics- Gender Split
GENDERSPLIT
Male62%
Female38%
Demographics- Age Split
AGESPLIT
18-2440%
25-3430%
35-4413%
45+17%
Device Split
DEVICESPLIT
Desktop37%
Mobile63%

Targeting


Age and Gender targeting- Advertisers can choose the age group of the audience they want to target. Brands like Mamy Poko Pants can target a certain age group (Parents 24-40) to reach out to the right target audience.

Geography- The Indian Express offers geography-based targeting where advertisers can target at a state and city level. Local brands can choose this filter to optimize their advertisements. 

Device Targeting- Brands aiming to target a certain device category can opt for this filter. 

Interest-Based Targeting-  Brands can target audiences according to their interest, this will allow them to reach the right audience type. Tech brand like dell can target tech-savvy people. 



Execution Process and Media Specifications

Steps in Execution

Step 1:  Add Media to the Dashboard

Step 2: Customize it as per your requirement using the filters below:

Filters availableExample
Placement PageRun On Site/ Home Page/ Movie Page
Dimension300 x 250/ 120 x 600/ 728 x 90
Banner TypeLeaderboard/ Tower/ Rectangle

Step 3: Select Start and end Date

Step 4: Upload artwork and make payment

How do I know my ad has been placed?

1. When the campaign is live, you will get a link to the dashboard from where you can track the campaign on a daily basis.

2. After the completion of the campaign,  an Excel Report will be shared with you.

The Media Ant’s Guide to Ad Sizes

Media Kit
The Indian Express is an English-language Indian daily newspaper. It is published in Mumbai by Indian Express Group. In 1999, eight years after the group's founder Ramnath Goenka's death in 1991, the group was split between the family members.Explore The Indian Express Advertising through The Media Ant.

The Indian Express, Website Website advertising is utilized by variety of brands to reach out to their target audience. You can explore The Indian Express, Website Website advertising rates, different types of media options and advertising cost here. The Indian Express, Website advertising offers you the opportunity to speak to a young and involved target group and present your brand in a unique environment. With The Indian Express, Website Website advertising campaigns, you will achieve your business goals quickly and easily.

How The Media Ant Can Help You

The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted digital media buying. We as an advertising agency provide advertisers with the opportunity to target key professionals. We help you to get better ROI and scalability to make your campaign a complete success.

Question:

How long will it take for my ad to go live?

Answer:

Once the campaign is confirmed, it may take up to 48 hours for the ad to go live. 


Question:

What is the difference between CPM and CPC pricing?

Answer:

CPM stands for Cost per mille viz. Cost per Thousand Impression. You pay when your ad is shown 1000 times. 

CPC stands for Cost per Click. You pay when someone clicks on your ad.


Question:

Can the impressions be distributed equally across he campaign?

Answer:

Daily impression delivery doesn’t remain constant but can fluctuate by up to 200%.


Question:

Can there be a difference between number of clicks reported by the publisher to clicks being shown in my Google analytics?

Answer:

The clicks shown on the report may not match the actual visits (as per your analytics) to the website as there is usually a significant click to drop off rate. Every click recorded by the advertiser's dashboard does not end up on the landing page which causes this discrepancy.

You can click here to understand in detail the tech reason for the discrepancy in these two numbers. 


Question:

Is there a chance that my ad can get paused in the middle of a campaign?

Answer:

Yes. All platforms prioritize Roadblocks over ROS ads and hence in case of such a premium booking, the delivery of your ad will be paused, and the campaign might need to be extended.


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