The Indian Express covers sports, entertainment, local and general interest news with India's sharpest political stories, hard-hitting investigative pieces, and award-winning, globally recognized opinion and editorial pages. With over 120 million page views a month, it provides advertisers a strong platform to reach a high profile and engaged user base in India as well as abroad. For the best advertising rates for The Indian Express contact The Media Ant!

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With over 39Mn Monthly Active Users, The India Express is among the top English news website in India. The Indian Express garners a high amount of traffic from Millennials i.e. between the age of 18-34. Since this age group has a high buying power, The Indian Express becomes the perfect platform to target them.

The following are the most noteworthy points about the same -

1. The Indian Express has a great reach in the metro cities- Mumbai, Bangalore, Delhi, Chennai, Hyderabad, Kolkata.

2. 70% of the users on The Indian Express are under the age of 35. This audience demographic is perfect for digital-first brands as well as brands targeting young adults and the new age decision-makers.

3. The Indian Express offers brands with various targeting options such as- gender and age, geography, interest-based, and device. This allows brands to target their desired audience. 

Media Options in The Indian Express Include-

1. Display Ads- The display ads are of high impact. They are a wonderful way to grow awareness and create demand for your product. Brands aiming to talk about a new product should opt for this. 

2. Video Ads- Especially effective when used for product demonstrations or in as How-To guides, as viewers can actually see how certain things work or learn a new skill. There are two types of video ads on The Indian Express pre-roll video and mid-roll video.

3. Native Ads- Are easier to catch audience attention and attract leads. Used for content seeding and promotion of products.

The Indian Express is among India's top English news platform, it provides advertisers a strong platform to reach out their communication to a strong user base in India as well as abroad. Considering the targeting offered by The Indian Express below brands can advertise on it-

1. Brands looking forward to a product demonstration or launch. 

2. Brands aiming towards awareness and high reach.

3. Brands promoting a social cause, encouraging people, and educating them.

4. Brands looking forward to engaging their desired audience. Appealing to the mass. 

Screenshots of Past Advertisers

Age and Gender targeting- Advertisers can choose the age group of the audience they want to target. Brands like Mamy Poko Pants can target a certain age group (Parents 24-40) to reach out to the right target audience.

Geography- The Indian Express offers geography-based targeting where advertisers can target at a state and city level. Local brands can choose this filter to optimize their advertisements. 

Device Targeting- Brands aiming to target a certain device category can opt for this filter. 

Interest-Based Targeting-  Brands can target audiences according to their interest, this will allow them to reach the right audience type. Tech brand like dell can target tech-savvy people. 

1. When the campaign is live, you will get a link to the dashboard from where you can track the campaign on a daily basis.

2. After the completion of the campaign,  an Excel Report will be shared with you.

https://blog.themediaant.com/digital-advertising-an-advertisers-guide-to-display-ad-dimensions​