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Advertising in The Indian Express, Website

Advertising in The Indian Express, Website

Advertising in The Indian Express, Website

61.2M

Monthly Users

Website

Medium

About Advertising in The Indian Express, Website

The Indian Express covers sports, entertainment, local and general interest news with India's sharpest political stories, hard-hitting investigative pieces, and award-winning, globally recognized opinion and editorial pages. With over 120 million page views a month, it provides advertisers a strong platform to reach a high profile and engaged user base in India as well as abroad. For the best advertising rates for The Indian Express contact The Media Ant!

Key Insights

Pages per Visit

1.99

Pricing Model

CPM, Fixed

Bid Type

Managed

App Store Rating

4.2

Language

English

Categories

News

Top Choice

Popular
The Indian Express - Banner Advertising Option 1

Banner

Rack Rate

₹ 0.125 / Per Impression

TMA Offer

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There are 9 media option for The Indian Express-Mrec Banner, MREC Expando, Leaderboard, Page Skinner, Tower Banner, Billboard Banner, Ear Panel/ Slug, Bottom Banner
Popular
The Indian Express - RoadBlock Advertising Option 1

RoadBlock

Rack Rate

₹ 3,75,000 / Per Day

TMA Offer

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Roadblock Banner is booking all possible advertising spaces on the webpage.
Premium
The Indian Express - Article Advertising Option 1

Article

Rack Rate

₹ 2,30,000 / Per Campaign

TMA Offer

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An article customized for the brand will be posted in the relevant section of the website.

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Media Demographics & Analytics

User Reach & Demographics

Users in %(App only)

Gender Distribution

Male

Female

67.5

32.5

Users in % (Website only)

Gender Distribution

Male

Female

56.91

43.09

Users ( App Only)

Age Distribution

in %


18-24

21

25-34

42

35-44

18

45-54

18

55+

1

Users (Website Only)

Age Distribution

in %


18-24

40.38

25-34

32.79

35-44

11.96

45-54

5.69

55-64

5.67

65+

3.51


About The Indian Express

About Indian Express in 60 words

The Indian Express covers sports, entertainment, local and general interest news with India's sharpest political stories, hard-hitting investigative pieces, and award-winning, globally recognized opinion and editorial pages. With over 120 million page views a month, it provides advertisers a strong platform to reach a high profile and engaged user base in India as well as abroad. For the best advertising rates for The Indian Express contact The Media Ant!

View Website
Why Advertise on The Indian Express

With over 39Mn Monthly Active Users, The India Express is among the top English news website in India. The Indian Express garners a high amount of traffic from Millennials i.e. between the age of 18-34. Since this age group has a high buying power, The Indian Express becomes the perfect platform to target them.

The following are the most noteworthy points about the same -

1. The Indian Express has a great reach in the metro cities- Mumbai, Bangalore, Delhi, Chennai, Hyderabad, Kolkata.

2. 70% of the users on The Indian Express are under the age of 35. This audience demographic is perfect for digital-first brands as well as brands targeting young adults and the new age decision-makers.

3. The Indian Express offers brands with various targeting options such as- gender and age, geography, interest-based, and device. This allows brands to target their desired audience. 

How does The Indian Express work?

Media Options in The Indian Express Include-

1. Display Ads- The display ads are of high impact. They are a wonderful way to grow awareness and create demand for your product. Brands aiming to talk about a new product should opt for this. 

2. Video Ads- Especially effective when used for product demonstrations or in as How-To guides, as viewers can actually see how certain things work or learn a new skill. There are two types of video ads on The Indian Express pre-roll video and mid-roll video.

3. Native Ads- Are easier to catch audience attention and attract leads. Used for content seeding and promotion of products.

Who should advertise on The Indian Express?

The Indian Express is among India's top English news platform, it provides advertisers a strong platform to reach out their communication to a strong user base in India as well as abroad. Considering the targeting offered by The Indian Express below brands can advertise on it-

1. Brands looking forward to a product demonstration or launch. 

2. Brands aiming towards awareness and high reach.

3. Brands promoting a social cause, encouraging people, and educating them.

4. Brands looking forward to engaging their desired audience. Appealing to the mass. 


Past Advertisers

The Indian Express, Website Advertising Past Advertisers

Screenshots of Past Advertisers

Facts and Figures

Top Metro City Reach

The Indian Express, Website Advertising Top Metro City Reach

CITYUSERS (IN MILLIONS)
Mumbai89MN+
Bangalore87MN+
Delhi58MN+
New Delhi45MN+
Chennai42MN+
Hyderabad43MN+
Kolkata33MN+
Device Split
DEVICESPLIT
Desktop37%
Mobile63%

Targeting

The Indian Express, Website Advertising Targeting

Age and Gender targeting- Advertisers can choose the age group of the audience they want to target. Brands like Mamy Poko Pants can target a certain age group (Parents 24-40) to reach out to the right target audience.

Geography- The Indian Express offers geography-based targeting where advertisers can target at a state and city level. Local brands can choose this filter to optimize their advertisements. 

Device Targeting- Brands aiming to target a certain device category can opt for this filter. 

Interest-Based Targeting-  Brands can target audiences according to their interest, this will allow them to reach the right audience type. Tech brand like dell can target tech-savvy people. 



Execution Process and Media Specifications

Steps in Execution

Step 1:  Add Media to the Dashboard

Step 2: Customize it as per your requirement using the filters below:

Filters availableExample
Placement PageRun On Site/ Home Page/ Movie Page
Dimension300 x 250/ 120 x 600/ 728 x 90
Banner TypeLeaderboard/ Tower/ Rectangle

Step 3: Select Start and end Date

Step 4: Upload artwork and make payment

How do I know my ad has been placed?

1. When the campaign is live, you will get a link to the dashboard from where you can track the campaign on a daily basis.

2. After the completion of the campaign,  an Excel Report will be shared with you.

The Media Ant’s Guide to Ad Sizes

Media Kit
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