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The Indian Express Website Advertising Rates

The Indian Express Website Advertising Rates

The Indian Express Website Advertising Rates

119M

Monthly Users

Website

Medium

About The Indian Express Website Advertising Rates

The Indian Express is one of the most popular digital websites with more than 60M monthly users launched by Ramnath Goenka in 1932. The Indian Express Website Ad would be the best choice for companies to place their brand with an overall 4.2 App store rating. Advertising on The Indian Express Website will allow the companies to build brand awareness and brand visibility. Place your The Indian Express Advertisement Now!

Key Insights

Pages per Visit

1.98

Pricing Model

CPM, Fixed

Bid Type

Managed

App Store Rating

4

Language

English

Categories

News

Top Choice

Popular

Banner

Rack Rate

₹ 0.083 / Per Impression

TMA Offer

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Banner Ads are rectangular ads that are displayed along with the content. Advertisers can display their ads through 4 types of Standard Banners like Medium Rectangle, Mobile Leaderboard, Leaderboard and Mobile Interstitial, and 6 types of Rich Banner Ad including Half Page Banner,Page Skinner Banner, Billboard Banner, Expandable Banner, Ear Panel Banner, and Interstitial Banner. For more details on placing your advertisement on this platform, kindly contact us at help@TheMediaAnt.com or call us at 080-67415510.
Popular
The Indian Express - RoadBlock Advertising Option 1

RoadBlock

Rack Rate

₹ 1,65,000 / Per Day

TMA Offer

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Roadblock Ads are high-impact ads that will block all the ad placements on the platform for 24 hours. Through Roadblock Ad advertisers can place their ads in various dimensions including Medium Rectangle Banner, Skinner Banner, Billboard Banner, Expandable Banner, Ear Panel Banner, and Interstitial Banner. For more details on placing your advertisement on this platform, kindly contact us at help@TheMediaAnt.com or call us at 080-67415510.
Premium
The Indian Express - Article Advertising Option 1

Article

Rack Rate

₹ 2,31,000 / Per Campaign

TMA Offer

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Article Ads are brand content ads that will show detailed descriptions of products and services. The detailed article will be linked to the page for 24 hours and will be moved to the relevant section. Advertisers can post their Article Ad on various social media platforms like Instagram, Facebook, Twitter, and more. For more details on placing your advertisement on this platform, kindly contact us at help@TheMediaAnt.com or call us at 080-67415510.

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Media Demographics & Analytics

Advertisers

1
Busy Accounting
2
IIM Cat
3
Lotto Smile
4
Venus

User Reach & Demographics

Users in %(App only)

Gender Distribution

Male

Female

80

20

Users in % (Website only)

Gender Distribution

Male

Female

56

44

Users ( App Only)

Age Distribution

in %


18-24

23

25-34

47

35-44

14

45-54

15

55+

0

Users (Website Only)

Age Distribution

in %


18-24

41

25-34

33

35-44

12

45-54

6

55-64

5

65+

3

Users

Device Distribution

in Mn


Mobile

23.6

Desktop

4.5

Users

City Wise Distribution

in Mn


Mumbai

89

Bangalore

87

Delhi

58

New Delhi

45

Hyderabad

43

Chennai

42

Kolkata

33


The Indian Express Website

The Indian Express is one of the most popular digital websites with more than 60M monthly users launched by Ramnath Goenka in 1932. The Indian Express Website Ad would be the best choice for companies to place their brand with an overall 4.2 App store rating. Advertising on The Indian Express Website will allow the companies to build brand awareness and brand visibility. Place your The Indian Express Advertisement Now!

The Indian Express Website Advertisement

The Indian Express Website Advertisement are an affordable way to reach more people and target consumers at every stage. The Indian Express Website Advertisement are an innovative way to showcase your brand, products or services, as opposed to other traditional advertising options. With 118963611 monthly active users, The Indian Express Website Advertisement will help target a large-scale audience. The Indian Express Website Advertisement provides better ways for businesses of all sizes and budgets to advertise their product or service. With the rise of technology in today's world, there is no better time than now for you to invest in The Indian Express Website advertisement! Place Your The Indian Express Website Advertisement Now!

The Indian Express Website Advertising

Looking to Place A Digital Advertisement? The Indian Express Website Advertising will help with a targeted, data-driven advertising strategy for reaching consumers in every stage of the buying funnel and moving them from one stage of the buying funnel to the next. The Indian Express Website Advertising promotes business, products, and services to generate brand visibility, sales, and more among a large number of people. 

The Indian Express Website Ads

Confused On Which Platform To Place Your Digital Ads? The Indian Express Website Ads will help companies with an impressive Return On Investment for their marketing campaigns. The advertising sector is always changing and evolving, with Digital Advertising becoming a key player in the industry. 

The Indian Express Website Ads will help companies increase their marketing performance and build traction in their target markets using minimal effort. Online Advertising in The Indian Express Websitealso comes with a massive amount of data. You can track the performance and target different audiences based on their preferences. 

The Indian Express Website Advertisement Cost

The Indian Express Website Advertisement Cost will depend on the various media ad options chosen by the advertisers. Our pricing models for The Indian Express Website Advertisement Rates are as per the ad option chosen and customise accordingly.

Get the best rates to place your ad on any digital platform on The Media Ant

The Indian Express Website Advertisement Rates

The Indian Express Website Advertisement Rates can be found by visiting the “Top Choice” section on “Advertise on The Indian Express Website” will include all the digital advertising ad options the companies can choose from according to their requirements. Various ad options like video ads, banner ads, and more are available for The Indian Express Website Advertisement at discounted rates, from which brands and companies can select according to their requirements.

The Indian Express Website Advertising Rates

Throug campaign execution proofs, advertisers will be able to monitor their digital ad campaigns. Check the best rates to advertise on digital platforms in The Media Ant's digital advertising planning tools

You can check out discounted The Indian Express Website Advertisement Cost on the official website of The Media Ant. Companies can pick the ads option most relevant to their needs and requirements.

The Indian Express Website Advertisement Agency

Looking to Advertise on The Indian Express Website App? The Media Ant is India’s leading digital advertising agency that provides the best rates for all your digital advertising needs. Having a presence across India in major cities like Bangalore, Mumbai, and Delhi.

Where Can I Get The Best Digital Advertising Prices? We help you plan, buy, execute and monitor all your digital advertising campaigns across the country. Our in-house team ensures to provide you with the best advertising plans in India and monitors them to ensure flawless execution and the best performance. Check Out Our Previous Ads for Digital Platforms

Who Does Digital Advertising? The Media Ant also measures campaign engagement and provides you with the best rates for digital advertising campaigns. You can check the best rates to advertise your brand on various digital platforms in The Media Ant's digital advertising planning tools. 

Get the best rates to place your ad on any digital platform on The Media Ant

You can contact us through Whatsapp, Phone, or Email. The Media Ant contact details are available in the Contact Us section of our website.

FAQs for Advertising for The Indian Express Website

How Can I Book Slots For The Indian Express Website Advertisement 2022?

Brands can book ad slots for The Indian Express Website Advertisement 2022 by visiting the official website of The Media Ant. Companies can pick and choose their media ad options by logging into the website, selecting their ad option, and customizing it in the bag. 

Having a solid fanbase, advertising on The Indian Express Website will provide brands and companies with a mass target audience. With a wide viewership, The Indian Express Website is suitable for most companies and brands looking to launch new products, revamp their brand image and increase their brand awareness. 

Why Should I Advertise The Indian Express Website Ads 2022?

With a stronghold, Advertising for The Indian Express Website is suitable for companies and brands looking to target a mass audience. The Indian Express Website has big brand advertisers and sponsors from FMCG, E-Commerce, Wellness, Mobile Accessories, BFSI, Automobiles, and Service Provider backgrounds. 

What Do You Get By Placing The Indian Express Website Ads? Sponsors can find media options that meet all their advertising requirements. The Indian Express Website Ad Rates and ad options offered by The Media Ant can help build brand awareness of your company.

Who Can Help Me With The Indian Express Website Advertisements?

Want to Place Your Digital Advertisement? Advertising for The Indian Express Website can be advertised by visiting the official website of The Media Ant. Sponsors can select their The Indian Express Website Ads, add them to the bag, checkout, and pay on the website. 

Sponsors can reach out to our in-house digital advertising team for more information on The Indian Express Website Advertisement 2022 rates.

What Happens After The Indian Express Website Advertisement 2022 Is Displayed?

After displaying The Indian Express Website Advertisement, sponsors will receive execution proof. Execution proofs will include screenshots of the ads and campaign reports of their progress over the duration of The Indian Express Website Advertisements 2022.

What Is The Indian Express Website Ad Cost?

The Indian Express Website Ad Cost differs from media option to media option, which the clients can pick and choose from on our official website of The Media Ant. The Media Ant is a leading ad-buying platform that helps you with all your advertising needs.
We aim to provide you with the best-discounted rates and have a presence in Bengaluru, Mumbai, and Delhi.

About The Indian Express

About Indian Express in 60 words

The Indian Express covers sports, entertainment, local and general interest news with India's sharpest political stories, hard-hitting investigative pieces, and award-winning, globally recognized opinion and editorial pages. With over 120 million page views a month, it provides advertisers a strong platform to reach a high profile and engaged user base in India as well as abroad. For the best advertising rates for The Indian Express contact The Media Ant!

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Why Advertise on The Indian Express

With over 39Mn Monthly Active Users, The India Express is among the top English news website in India. The Indian Express garners a high amount of traffic from Millennials i.e. between the age of 18-34. Since this age group has a high buying power, The Indian Express becomes the perfect platform to target them.

The following are the most noteworthy points about the same -

1. The Indian Express has a great reach in the metro cities- Mumbai, Bangalore, Delhi, Chennai, Hyderabad, Kolkata.

2. 70% of the users on The Indian Express are under the age of 35. This audience demographic is perfect for digital-first brands as well as brands targeting young adults and the new age decision-makers.

3. The Indian Express offers brands with various targeting options such as- gender and age, geography, interest-based, and device. This allows brands to target their desired audience. 

How does The Indian Express work?

Media Options in The Indian Express Include-

1. Display Ads- The display ads are of high impact. They are a wonderful way to grow awareness and create demand for your product. Brands aiming to talk about a new product should opt for this. 

2. Video Ads- Especially effective when used for product demonstrations or in as How-To guides, as viewers can actually see how certain things work or learn a new skill. There are two types of video ads on The Indian Express pre-roll video and mid-roll video.

3. Native Ads- Are easier to catch audience attention and attract leads. Used for content seeding and promotion of products.

Who should advertise on The Indian Express?

The Indian Express is among India's top English news platform, it provides advertisers a strong platform to reach out their communication to a strong user base in India as well as abroad. Considering the targeting offered by The Indian Express below brands can advertise on it-

1. Brands looking forward to a product demonstration or launch. 

2. Brands aiming towards awareness and high reach.

3. Brands promoting a social cause, encouraging people, and educating them.

4. Brands looking forward to engaging their desired audience. Appealing to the mass. 


Targeting

Age and Gender targeting- Advertisers can choose the age group of the audience they want to target. Brands like Mamy Poko Pants can target a certain age group (Parents 24-40) to reach out to the right target audience.

Geography- The Indian Express offers geography-based targeting where advertisers can target at a state and city level. Local brands can choose this filter to optimize their advertisements. 

Device Targeting- Brands aiming to target a certain device category can opt for this filter. 

Interest-Based Targeting-  Brands can target audiences according to their interest, this will allow them to reach the right audience type. Tech brand like dell can target tech-savvy people. 



Execution Process and Media Specifications

Steps in Execution

Step 1:  Add Media to the Dashboard

Step 2: Customize it as per your requirement using the filters below:

Filters availableExample
Placement PageRun On Site/ Home Page/ Movie Page
Dimension300 x 250/ 120 x 600/ 728 x 90
Banner TypeLeaderboard/ Tower/ Rectangle

Step 3: Select Start and end Date

Step 4: Upload artwork and make payment

How do I know my ad has been placed?

1. When the campaign is live, you will get a link to the dashboard from where you can track the campaign on a daily basis.

2. After the completion of the campaign,  an Excel Report will be shared with you.

The Media Ant’s Guide to Ad Sizes

Media Kit
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