Advertising in The Hindu Business Line, Website
Monthly Active Users
Start Up, Business and Finance
|Date||Campaign Duration||Client Category||Media Option||Ad Type||CTR|
|April-17||8 Days||Finance||Leaderboad Banner (728 x 90) and Medium Rectangle Banner (300 x 250)||Image||0.08%|
The Hindu Business Line news is viewed and enjoyed by readers through the print editions are now available to the Global readers through the Net editions of The Hindu and Business Line. The Hindu Business Line has launched a new website, the first of its kind, which is specifically tailored for B-schoolers and B-school aspirants. Get all media options & best rates for The Hindu Business Line Website through The Media Ant.
Step 1: Select Variables: Media Option, Placement Page, Dimension, Pricing Unit, Campaign Duration and Campaign Start Date.
In case you need any help with planning, please write to help@TheMediaAnt.com
|Variables||Sample Variable Selections|
|Media Option||Carousel/ Medium Rectangle Banner/ Interstitial Banner|
|Placement Page||Run On Site/ Home Page/ Movie Page|
|Dimension||300 x 250/ 120 x 600/ 728 x 90|
|Pricing Unit||Cost Per Thousand Impressions/ Fixed Pricing/ Cost Per View|
|Campaign Duration||1 Day/ 10 days/ 30 days|
|Campaign Start Date||1st Jan/ 15th Feb/ 20th Aug|
Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.
Step 3: We will check the ad space availability and prevailing discount at the time of booking.
Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.
When the campaign is live, you will get a screenshot of the ad within 24 hours.
After the completion of campaign, an Excel Report will be shared to the client.
The Hindu Business Line, Website Website advertising is utilized by variety of brands to reach out to their target audience. You can explore The Hindu Business Line, Website Website advertising rates, different types of media options and advertising cost here. The Hindu Business Line, Website advertising offers you the opportunity to speak to a young and involved target group and present your brand in a unique environment. With The Hindu Business Line, Website Website advertising campaigns, you will achieve your business goals quickly and easily.
How long will it take for my ad to go live?
Once the campaign is confirmed, it may take up to 48 hours for the ad to go live.
What is the difference between CPM and CPC pricing?
CPM stands for Cost per mille viz. Cost per Thousand Impression. You pay when your ad is shown 1000 times.
CPC stands for Cost per Click. You pay when someone clicks on your ad.
Can the impressions be distributed equally across he campaign?
Daily impression delivery doesn’t remain constant but can fluctuate by up to 200%.
Can there be a difference between number of clicks reported by the publisher to clicks being shown in my Google analytics?
The clicks shown on the report may not match the actual visits (as per your analytics) to the website as there is usually a significant click to drop off rate. Every click recorded by the advertiser's dashboard does not end up on the landing page which causes this discrepancy.
You can click here to understand in detail the tech reason for the discrepancy in these two numbers.
Is there a chance that my ad can get paused in the middle of a campaign?
Yes. All platforms prioritize Roadblocks over ROS ads and hence in case of such a premium booking, the delivery of your ad will be paused, and the campaign might need to be extended.
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