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Advertising in Sony LIV Digital

Advertising in Sony LIV Digital

Advertising in Sony LIV Digital

31.6M

Monthly Users

App

Medium

About Advertising in Sony LIV Digital

Key Insights

Pages per Visit

3.44

Pricing Model

Fixed, CPM

Bid Type

Managed

App Store Rating

3.7

Categories

OTT, Entertainment

Top Choice

Popular
Sony LIV- Roadblock Advertising

RoadBlock

Rack Rate

₹ 6,00,000 / Per Day

TMA Offer

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Roadblock Banner is booking all possible advertising spaces on the webpage.
Popular
Sony LIV- Banner Advertising-Option 1

Banner

Rack Rate

₹ 0.09 / Per Impression

TMA Offer

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Rectangular Image ad (Banner) which will appear on all the pages.
Popular
Sony LIV- Video Advertising

Video

Rack Rate

₹ 0.1 / Per Unit

TMA Offer

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Video Ads that are displayed pre-roll/mid-roll for 10 - 30 seconds on the platform.
Premium
Reference Artwork Image

Connected TV

Rack Rate

₹ 0.275 / Per Impression

TMA Offer

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Connected TV advertising, or CTV advertising, allows brands to reach their audience on smart TVs and OTT devices.
Sony LIV- Native Advertising
Native
Rack Rate
₹ 0.12 / Per Impression
TMA Offer
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Popular Shows

Popular Shows image
1
Popular Shows image
3

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Media Demographics & Analytics

User Reach & Demographics

Users in % (Website Only)

Gender Distribution

Male

Female

62

38

Users in % (App Only)

Gender Distribution

Male

Female

82

18

Users (App Only)

Age Distribution

in %


18-24

19

25-34

45

35-44

28

45-54

8

55+

0

Users (Website Only)

Age Distribution

in %


18-24

46

25-34

33

35-44

10

45-54

5

55-64

4

65+

2

Users

Device Split

in %


Android

78

ios

12

Smart TV

10

Users

Handset Cost

in %


7-15K

14

15-25K

23

25-35K

33

35-50K

21

50K+

9

Users

Region Wise Distribution

in %


North

36

West

34

South

19

East

11

Users

Metro Wise Distribution

in %


Metro

46

Non Metro

54

Users

State Wise Distribution - CTV

in %


Maharashtra

19

Delhi

16

Karnatak

8

Gujarat

7

Madhya Pradesh

6

Uttar Pradesh

6

Tamil Nadu

6

Telangana

6

Haryana

5

Punjab

4

Users

City Wise Distribution - CTV

in %


Delhi

16

Mumbai

10

Bengaluru

6

Hyderabad

4

Chennai

4

Pune

4

Indore

3

Kolkota

3

Bhopal

2

Ahmedabad

2

Users

Content Genre

in %


Reality / Talent Format Shows

27

Comedy

26

Sports

18

Documentaries

4

Romance

3

Others

22

Users

Online Behaviour

in %


Mobile & Tech Enthusiasts

35

News & Politics

31

Sports Enthusiasts

30

Online Shopping

31

Food & Dining

27

Health & Fitness Buffs

25

Beauty & Wellness

24

Music Lovers

24

Users

Time Spent - Sony LIV

in Mins


Per Day

65

Users

Time Spent - CTV

in Mins


Per Day

70


Advertising on SonyLIV

SonyLIV Digital Advertising is advertising on both SonyLIV OTT Platforms which includes website and app. Advertising on SonyLIV OTT platforms has various media ad options like Roadblock Ads, Banner Ads, Video Ads, Native Ads, and more. 

SonyLIV OTT Platforms will include various international and national genres of entertainment like comedy, crime, drama, sports, and more. With over 300 million app downloads, SonyLIV Ads can prove to be a good option for advertisers. 

Having a lot of unique advertising options and 146 million monthly active users, advertising on SonyLIV digital platforms will help advertisers bring in traffic and build brand awareness. 

SonyLIV Digital Advertising Rates

SonyLIV Advertisement Rates will vary depending on the various media ad options available for the app. We at The Media Ant are committed to providing you with the best advertising rates possible for your brand. 

Advertisers can choose their SonyLIV Ads options like banner ads, video ads, native ads, and more, which they can choose according to their requirements. Advertisers can choose from our “Top Choice” section on “Advertising on SonyLIV” which will include all the packages they can choose from with the best digital advertising rates

You can check out our discounted SonyLIV Ads Rates on our official website of The Media Ant. Companies can pick and choose which SonyLIV Ads which are most relevant to their requirements.

SonyLIV Digital Advertising Agency

SonyLIV Digital Advertising can be done through The Media Ant, which is India's top digital advertising agency. With a presence across top cities like Mumbai, Delhi, and Bangalore, we are India's best digital advertising agency.

The Media Ant will help advertisers in planning, buying, executing, and monitoring their SonyLIV ad campaigns. Our in-house performance team ensures that your SonyLIV digital advertising campaigns are monitored to ensure the best performance.

The Media Ant will help track and measure campaign engagement for relevant campaigns. As India’s leading digital ad agency, The Media Ant assures the best digital advertising rates and flawless execution of your campaigns in all digital ad campaigns. Get the best rates to place your ad on any digital platform of your choice.

Our best rates for advertising on the SonyLIV OTT Platforms are available on our online monitoring dashboard which will help you to monitor the campaign from your phone. You can check the best rates to advertise on various platforms in the digital advertising planning tool on The Media Ant.

You can contact us over Whatsapp, Phone, or email. The Media Ant contact details are mentioned in the Contact Us section of the website.

Why Should I Advertise on SonyLIV?

With entertainment shows in various genres like drama, crime, comedy, and more on SonyLIV OTT Platforms Advertising is a good option for advertisers looking for a mass audience targeting. With specialized algorithms, brand integration, psychographics, and more, SonyLIV Ads helps brands create targetted ads that will help with large-scale advertising campaigns. 

SonyLIV Ads will help brands with increasing their awareness and recall their consumer base using recognition. With the growing popularity of SonyLIV App and SonyLIV Website, advertising on SonyLIV will help brands with connecting to both current and prospective clients. 

To maximize the ad impact, Sony LIV Advertising uses targeted ads based on the consumer's preference. With product placements and seamless brand integration, SonyLIV advertising will help brands increase their website traffic and promote their brand products. 

Who Advertises on SonyLIV?

Sony LIV Advertising is done by companies who are looking for a large-scale targetted growth in their brand awareness. With over 125 million monthly active users, Sony LIV Advertisements target the right audience to the brands that want to promote their products. 

With appealing and innovative advertising options, Sony Liv Advertising can be a good marketing option for many companies. Catering to many companies’ needs, Sony LIV advertisements have previously been done by many large-scale companies. Some past advertisers of Sony LIV Advertisements are Coca-Cola, Flipkart, Myntra, Swiggy, Tata Motors, and more. 

  • E-Commerce: With over 10 million downloads, Sony LIV digital platforms are a good option for e-commerce sites like Flipkart, Myntra, and others to target their customers. Using Sony LIV's target audience, and their unique ad formats, the companies can pull in customers by showcasing their products and offers.
  • FMCG: FMCG Companies have reserved Sony LIV Ads in the past as a way to increase their brand awareness or introduce new products and services. Sony LIV Advertisements target urban audiences and have consumers who are willing to splurge on good quality products.
  • Automobiles: With no specific gender audience, SonyLIV ads cater to people irrespective of their sex, location, and age. Automobile companies drive in customers with their SonyLiv Ads.
  • SonyLIV Ads can act as a driving force for various companies in promoting their products and brands. 

    Who is the target audience for SonyLIV?

    The major target audience for Sony LIV Ads are people who have a good internet connection and want easy access to most entertainment channels. SonyLIV has around 125 million active monthly users which helps promote brand awareness and target the right audience.

  • SonyLIV Website Advertising target audience includes 62.06% of males and 37.95% of females.
  • Sony Liv App Advertising target audience includes 82.3% males and 17.7% females. 
  • With over 45% of Sony LIV app users being in the 25 - 34 age bracket and over 46.12% of Sony LIV website users being of the 18 - 24 age group. 
  • Sony LIV Advertising analyses consumer behavior using psychographics and demographics and targets users using personalized advertisements. This feature helps the app have a larger reach with the target audience.

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