SonyLIV Ads help reach more people and target consumers using online channels at every sales funnel stage. SonyLIV Ads are an innovative way to showcase products/services for brand awareness and boost visibility by engaging customers to drive repeat sales. With  13159849  monthly active users, SonyLIV Ads target a large-scale audience using precision retargeting.

Advertisers

Case Studies

Third Party Trackers

Top Shows and Events

Male

Female

Gender Distribution

Users in %

12-15

16-19

20-29

30-39

40-49

Age Distribution

Users

Delhi

Mumbai

Bangalore

Hyderabad

Ahmedabad

Kolkata

Chennai

Kochi

City Wise Distribution

Maharashtra

Gujarat

Karnataka

West Bengal

Telangana

Tamil Nadu

State Wise Distribution

West

North

South

East

Region Wise Distribution

High

Income Level Distribution

25-35K

15-25K

35-50K

7-15K

50K+

Device Cost

Android

Smart TV

Device Split

Reality / Talent Format Shows

Comedy

Sports

Documentaries

Romance

Others

Content Genre

Mobile & Tech Enthusiasts

News & Politics

Online Shopping

Sports Enthusiasts

Food & Dining

Health & Fitness Buffs

Beauty & Wellness

Music Lovers

Online Behaviour

Per Day

Time Spent - Sony LIV

Time Spent - CTV

Pune

Bhopal

Bhubaneswar

Chandigarh

Jaipur

Lucknow

Nagpur

Patna

Surat

Uttar Pradesh

Punjab & Haryana

Rajasthan

Madhya Pradesh

Bihar

Other Area Covered

Creative Spec

Video Ads are displayed as both pre-roll video ads and mid-roll video ads on both the app and website. Pre-roll Video Ads are shown before the site content is played and have a minimum duration of 10 seconds. Mid-roll Video Ads are displayed within the content while it is being played and have a minimum duration of 10 seconds to a maximum of 30-60 seconds.

Video

Mid roll Video ad

Sony LIV- Video Advertising

Buy Type

Type: Skippable/Non Skippable

Execution Mode

Ad Duration

1 Level Targeting

2 Level Targeting

3 Level Targeting

Creative Specs

Roadblock Ads are high-impact ads that will block all ad placements on the platforms for a day. In SonyLIV, Roadblock Ads will include Masthead Banner, Standard Banners, and Native Banner ads. Masthead Banner Ads will be displayed on the homepage, whereas Native Banners and Standard Banner Ads will also run on site for a duration of 24 hours.

RoadBlock

Roadblock Ad Reference

Sony LIV- Roadblock Advertising

CTV Advertising or better known as Connected TV Advertising will allow brands to reach the right audience by placing ads on various smart TVs and OTT devices such as Amazon Fire TV Stick, Chromecast With Google TV, Apple TV, and more. CTV Advertising will be displayed on a full screen from a minimum duration of 10 seconds.

Connected TV

Ad Format

Level 1 Targeting

SonyLIV

<h1>SonyLIV Advertising</h1>

With many awards under its belt, SonyLiv offers various TV shows, movies, and original content in multiple languages. Being a platform on which users can access personalised content based on their interests, SonyLiv Ads can target specific audiences as well as geographical locations. SonyLiv Ads can deliver a high impact and improve visibility to potential customer spending time using the app.

SonyLiv App is a popular video streaming service and one of India's first OTT platforms featuring moves, shows, and more of various genres. SonyLiv Ads can help brands boost awareness and target a wide user base through creative marketing strategies. Sony Liv Ads deliver a high impact and can help brands reach large-scale viewership.

Some popular shows that feature in SonyLIV App include Scam 1992, Rocket Boys, <a href="https://www.themediaant.com/digital/tarak-mehta-ka-ooltah-chashmah-sony-liv-app-advertising" target="_blank">Taarak Mehta Ka Oolta Chashmah</a>, <a href="https://www.themediaant.com/digital/the-kapil-sharma-show-sony-liv-advertising" target="_blank">The Kapil Sharma Show</a>, etc. With over 31.6M monthly users, Sony LIV Ads will include various media options such as Roadblock ads, Banner ads, Video ads, and more. Having 300M+ app downloads, SonyLIV Ads can prove to be a good option for advertisers. Looking to advertise on SonyLIV? <a href="https://www.themediaant.com/digital/sony-liv-advertising" target="_blank">Get the Best Rates to Place your SonyLIV Ads</a><h2>SonyLIV Advertisement</h2><a href="https://www.themediaant.com/digital/sony-liv-app-advertising">SonyLIV Advertisement</a> is showcased on the <a href="https://www.themediaant.com/digital/ott-platforms-advertising">OTT Platform</a> when the content is played. Having a lot of unique advertising options and 31.6M monthly active users, advertising on SonyLIV digital platforms will help advertisers bring in traffic and build brand awareness. Sony Liv App Advertisements help companies improve their brand recognition and display their products or services.Sony Liv Advertisement will include various media ad options such as roadblock ads, banner ads, video ads, and more. Through Sony Liv advertisement, companies will be able to improve their brand recognition and display their products to a mass audience.<h2>Sony LIV Ads</h2>Sony Liv Ads is the best way to improve your brand recognition and display your products or services. Sony LIV Ads will be showcased on both the app and website of the OTT platform. SonyLiv Ads will allow companies to create a more interactive experience with consumers, by being able to offer exclusive content and product placement opportunities. <h2>SonyLIV Advertising Cost</h2>SonyLIV Advertisement Rates will vary depending on the various media ad options available for the app. We at <a href="https://www.themediaant.com/">The Media Ant </a>are committed to providing you with the best advertising rates possible for your brand. Advertisers can choose their SonyLIV Ads options like banner ads, video ads, native ads, and more, which they can choose according to their requirements.<h3>SonyLiv Advertisement Rates</h3>SonyLIV Advertisement Rates can be chosen by visiting The Media Ant website and choosing from our “Top Choice” section on “Advertising on SonyLIV” which will include all the packages they can choose from with the <a href="https://www.themediaant.com/digital" target="_blank">best digital advertising rates</a>. You can check out our discounted SonyLIV Advertisement Rates on our official website of The Media Ant. Companies can pick and choose which SonyLIV Ads which are most relevant to their requirements.<h3>SonyLIV Advertising Rates</h3>SonyLIV Digital Advertising Rates are among the most cost-effective advertising platform in the market. Through discounted SonyLIV Advertising Rates, The Media Ant will help clients promote their business through cutting-edge media channels and help in promoting brands through fast-moving advertising tactics. SonyLIV Advertising Rates vary depending on which package you choose from, but there are packages for everyone and any budget as well.<h2>SonyLIV Digital Advertising Agency</h2>SonyLIV Digital Advertising can be done through <a href="https://www.themediaant.com/" target="_blank">The Media Ant</a>, which is India's top digital advertising agency. With a presence across top cities like Mumbai, Delhi, and Bangalore, we are India's best digital advertising agency.The Media Ant will help advertisers in planning, buying, executing, and monitoring their SonyLIV ad campaigns. Our in-house performance team ensures that your SonyLIV <a href="https://www.themediaant.com/ad-campaign-brief" target="_blank">digital advertising campaigns</a> are monitored to ensure the best performance.The Media Ant will help track and measure campaign engagement for relevant campaigns. As India’s leading digital ad agency, The Media Ant assures the best digital advertising rates and flawless execution of your campaigns in all digital ad campaigns.<a href="https://www.themediaant.com/mash" target="_blank">Get the best rates to place your ad on any digital platform of your choice</a>Our best rates for advertising on the SonyLIV OTT Platforms are available on our online monitoring dashboard which will help you to monitor the campaign from your phone. You can check the best rates to advertise on various platforms in the digital advertising planning tool on The Media Ant.You can contact us over , Phone, or email for all your SonyLIV Advertising needs. The Media Ant contact details are mentioned in the <a href="https://www.themediaant.com/contact-us" target="_blank">Contact Us</a> section of the website.<h3>Why Should I Advertise on SonyLIV?</h3>With entertainment shows in various genres like drama, crime, comedy, and more on SonyLIV OTT Platforms Advertising is a good option for advertisers looking for a mass audience targeting. With specialized algorithms, brand integration, psychographics, and more, SonyLIV Ads helps brands create targeted ads that will help with large-scale advertising campaigns. SonyLIV Ads will help brands with increasing their awareness and recall their consumer base using recognition. With the growing popularity of SonyLIV App and SonyLIV Website, advertising on SonyLIV will help brands with connecting to both current and prospective clients. To maximize the ad impact, Sony LIV Advertising uses targeted ads based on the consumer's preference. With product placements and seamless brand integration, SonyLIV advertising will help brands increase their website traffic and promote their brand products. <h3>Who Advertises on SonyLIV?</h3>Sony LIV Advertising is done by companies who are looking for large-scale targeted growth in their brand awareness. With over 31.6M monthly active users, Sony LIV Advertisements target the right audience to the brands that want to promote their products. With appealing and innovative advertising options, Sony Liv Advertising can be a good marketing option for many companies. Catering to many companies’ needs, Sony LIV advertisements have previously been done by many large-scale companies. Some past advertisers of Sony LIV Advertisements are Coca-Cola, Flipkart, Myntra, Swiggy, Tata Motors, and more. <ul><li>E-Commerce: With over 10 million downloads, Sony LIV digital platforms are a good option for e-commerce sites like Flipkart, Myntra, and others to target their customers. Using Sony LIV's target audience, and their unique ad formats, the companies can pull in customers by showcasing their products and offers.</li><li>FMCG: FMCG Companies have reserved Sony LIV Ads in the past as a way to increase their brand awareness or introduce new products and services. Sony LIV Advertisements target urban audiences and have consumers who are willing to splurge on good quality products.</li><li>Automobiles: With no specific gender audience, SonyLIV ads cater to people irrespective of their sex, location, and age. Automobile companies drive in customers with their SonyLiv Ads.</li></ul>SonyLIV Ads can act as a driving force for various companies in promoting their products and brands. <h3>Who Are the Target Audience for SonyLIV Ads?</h3>The major target audience for Sony LIV Ads are people who have a good internet connection and want easy access to most entertainment channels. SonyLIV has more than 31 million active monthly users which help promote brand awareness and target the right audience.<ul><li>SonyLIV Website Advertising target audience includes 62% of males and 38% of females.</li><li>Sony Liv App Advertising target audience includes 82% males and 18% females. </li><li>With over 45% of Sony LIV app users being in the 25 - 34 age bracket and over 46% of Sony LIV website users being of the 18 - 24 age group, Sony LIV Ads are a good option for advertisers.</li></ul>Sony LIV Advertising analyses consumer behaviour using psychographics and demographics and targets users using personalized advertisements. This feature helps the app have a larger reach with the target audience.<h3>How much does advertising on SonyLiv cost?</h3>The cost of advertising on SonyLiv varies depending on a number of factors, including the length of the ad, the target audience, and the time of year. <h3>How do I place an ad on SonyLiv?</h3>To book an advertisement for the SonyLiv through The Media Ant website, follow these steps:<ul><li>Visit The Media Ant website.</li><li>Go to the &#34;Browse Media by Genre&#34; section and click on &#34;Digital.&#34;</li><li>Look for the SonyLiv Advertising and select it.</li><li>Explore the available options for the type of advertisement you are interested in.</li><li>Customize your advertisement as per your requirements.</li><li>Get a quote for your customized advertisement.</li></ul><h3>What are the requirements for advertising on SonyLiv?</h3>To advertise on SonyLiv, you must meet the following requirements:* Your ad must be relevant to SonyLiv's audience.* Your ad must be high-quality and engaging.* Your ad must be compliant with SonyLiv's advertising guidelines.<h2 dir="ltr">What types of ads can I run on SonyLIV?</h2>You can run sponsored listings, display ads, video ads, carousel ads, and app install ads on SonyLIV. Each format caters to specific goals, like increasing brand visibility or driving sales. The Media Ant helps you pick the best type for your needs.<h3 dir="ltr">How much does advertising on SonyLIV cost?</h3>Ad costs depend on format, targeting, and budget. PPC ranges from ₹5–₹20 per click, while CPM is ₹50–₹100 per 1,000 impressions. Daily budgets can start at ₹500–₹1,000. The Media Ant helps optimize your spend for maximum ROI.<h3 dir="ltr">How do I start advertising on SonyLIV?</h3>Create an account, choose your ad objectives (like boosting sales or website visits), and pick an ad format such as display or video ads. Set your audience and budget, then launch your campaign. The Media Ant offers expert guidance for seamless setup and management.<h3 dir="ltr">How to do ads on SonyLIV?</h3>Choose an ad type (e.g., display, carousel), define your target audience, and create engaging ad creatives. Set your budget and monitor performance to optimize results. The Media Ant assists at every step for effective campaigns.<h3 dir="ltr">How do I advertise a new product on SonyLIV?</h3>Use formats like sponsored listings or carousel ads, highlight your product’s unique features, target the right audience, and track results. The Media Ant helps craft impactful campaigns to boost visibility.<h3 dir="ltr">What are the benefits of running ads on SonyLIV?</h3><ul><li dir="ltr" style="font-size: 11pt;color: #000000;background-color: transparent;vertical-align: baseline;">Increased brand visibility</li><li dir="ltr" style="font-size: 11pt;color: #000000;background-color: transparent;vertical-align: baseline;">Advanced audience targeting options</li><li dir="ltr" style="font-size: 11pt;color: #000000;background-color: transparent;vertical-align: baseline;">Customizable ad formats for specific goals</li><li dir="ltr" style="font-size: 11pt;color: #000000;background-color: transparent;vertical-align: baseline;">Flexible budgeting and cost control</li><li dir="ltr" style="font-size: 11pt;color: #000000;background-color: transparent;vertical-align: baseline;">Comprehensive performance tracking</li><li dir="ltr" style="font-size: 11pt;color: #000000;background-color: transparent;vertical-align: baseline;">Maximized ROI with expert support from The Media Ant</li></ul>

SonyLIV Advertising Cost