Advertising in ScoopWhoop, Website
Popular Media

Banner

Per Impression

Card Rate

₹ 0.2

Offer Rate

₹ 0.18
Premium Media

Video

Per Video

Card Rate

₹ 10,00,000

Offer Rate

₹ 10,00,000

Article

Per Campaign

Card Rate

₹ 3,50,000

Offer Rate

₹ 3,25,000

RoadBlock

Per Day

Card Rate

₹ 4,50,000

Offer Rate

₹ 4,00,000
Other Media

Social Media Post

Per Campaign

Card Rate

₹ 75,000

Offer Rate

₹ 50,000
**18% GST is applicable on the above rates

Language

English

Monthly Active Users

30 Mn

Page Views/ Month

60 Mn

Category Name

Entertainment, Fashion and Lifestyle

About ScoopWhoop Website Advertising

ScoopWhoop is India's one of the fastest growing social news and entertainment platform which covers latest news from India and world, top trending stories from lifestyle, humor, sports, travel, food, technology, women education, politics and crime, viral photos and videos and much more.

SW Mobile has a pagespeed score of 71 which is more than any other publisher in India. You
can check the pagespeed at - https://developers.google.com/speed/pagespeed/insights/
● They have an average Ad viewability of 60%+ on Mobile and 70%+ on desktop which is one of
the best in industry
● They have 14 M + fans on facebook across all pages which is more than any other new age
media publisher in India
● They have an average completion rate of 75% for short form videos (Upto 3 Minutes)
● They have an average of 1500+ shares per post on facebook for videos

View Website
Past Advertisers
  • OLA
  • TVS
  • Levis
  • Datsun
  • Snapdeal

Facts and Figures

  • 50% of traffic comes from Social
  • 85% traffic comes through Mobile

  • 60% of audience is between 18-24 years with almost equal gender ratio


Demographic - Gender
GenderSplit
Female50%
Male50%
Demographic - Age
AgeSplit
18-2450%
25-3436%
35-447%
45-543%
55-642%
65 and Above2%

Execution Process

Steps in Execution

Step 1: Select Variables: Media Option, Placement Page, Dimension, Pricing Unit, Campaign Duration and Campaign Start Date.

In case you need any help with planning, please write to help@TheMediaAnt.com

VariablesSample Variable Selections
Media OptionLeaderboard/ Medium Rectangle Banner/ Interstitial Banner/ Masthead/Expandable/Native ads
Placement PageRun On Site/ Home Page/ Inside Page
Dimension300 x 250/ 120 x 600/ 728 x 90
Pricing UnitCost Per Thousand Impressions/ Fixed Pricing/ Cost Per View
Campaign Duration1 Day/ 10 days/ 30 days
Campaign Start Date1st Jan/ 15th Feb/ 20th Aug

Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.

Step 3: We will check the ad space availability and prevailing discount at the time of booking.

Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.

How do I know my ad has been placed?

When the campaign is live, you will get a screenshot of the ad within 24 hours.

After the completion of campaign, an Excel Report will be shared to the client.

The Media Ant’s Guide to Ad Sizes

Media Kit

ScoopWhoop, Website Website advertising is utilized by variety of brands to reach out to their target audience. You can explore ScoopWhoop, Website Website advertising rates, different types of media options and advertising cost here. ScoopWhoop, Website advertising offers you the opportunity to speak to a young and involved target group and present your brand in a unique environment. With ScoopWhoop, Website Website advertising campaigns, you will achieve your business goals quickly and easily.

How The Media Ant Can Help You

The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted digital media buying. We as an advertising agency provide advertisers with the opportunity to target key professionals. We help you to get better ROI and scalability to make your campaign a complete success.

Question:

How long will it take for my ad to go live?

Answer:

Once the campaign is confirmed, it may take up to 48 hours for the ad to go live. 


Question:

What is the difference between CPM and CPC pricing?

Answer:

CPM stands for Cost per mille viz. Cost per Thousand Impression. You pay when your ad is shown 1000 times. 

CPC stands for Cost per Click. You pay when someone clicks on your ad.


Question:

Can the impressions be distributed equally across he campaign?

Answer:

Daily impression delivery doesn’t remain constant but can fluctuate by up to 200%.


Question:

Can there be a difference between number of clicks reported by the publisher to clicks being shown in my Google analytics?

Answer:

The clicks shown on the report may not match the actual visits (as per your analytics) to the website as there is usually a significant click to drop off rate. Every click recorded by the advertiser's dashboard does not end up on the landing page which causes this discrepancy.

You can click here to understand in detail the tech reason for the discrepancy in these two numbers. 


Question:

Is there a chance that my ad can get paused in the middle of a campaign?

Answer:

Yes. All platforms prioritize Roadblocks over ROS ads and hence in case of such a premium booking, the delivery of your ad will be paused, and the campaign might need to be extended.


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