Advertising in Pro Kabadi League 2019, Hotstar
Popular Media
Season Spl
Reference Image

Video

Per Impression

Card Rate

₹ 0.12

Offer Rate

₹ 0.12
Reference Image - Branded Cards

Native Ad

Per Impression

Card Rate

₹ 0.12

Offer Rate

₹ 0.12
**18% GST is applicable on the above rates

Language

Hindi

Expected Reach

22 mn

Per Viewer Per Day

20 mins watch time

Category Name

Gaming and Sports

About Pro Kabaddi League 7 Advertising

About Pro Kabaddi league 7

Pro Kabaddi League is a professional kabaddi league on the lines of Indian Premier League for Cricket which involves multiple teams, named after various regions of India. Pro Kabaddi League was launched in 2014. It has gained the popularity exponentially and considered as exciting and entertaining as IPL. This year it is featuring 12 teams and 135 matches, starting from 20th July 2019 to last till October.  

Pro Kabadi League 2019 Schedule

Facts and Figures

AudienceSplitSplitSplit
GeographyTop 8 Metros - 42%1mn+ population towns - 29%Rest of the Urban Areas - 29%
Age18-24 years - 44%25-34 - 42%35 years+ - 14%
GenderMales - 90%Females - 10%

Execution Process and Media Specifications

Steps in Execution

Step 1: Select Variables: Media Option, Placement Page, Dimension, Pricing Unit, Campaign Duration and Campaign Start Date.

In case you need any help with planning, please write to help@TheMediaAnt.com

Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.

Step 3: We will check the ad space availability and prevailing discount at the time of booking.

Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.

How do I know my ad has been placed?

When the campaign is live, you will get a screenshot of the ad within 24 hours.

After the completion of campaign, an Excel Report will be shared to the client.

The Media Ant’s Guide to Ad Sizes

About Hotstar Advertising

Hotstar is the most popular digital and mobile entertainment platform in India. Owned by Star India, it has an extensive collection of the original content of channels under Star India as well as popular international movies and series. Also, Hotstar is the one-stop destination for watching live streaming of various popular sports events like the Indian Premier League, ICC Cricket World Cup, and Pro Kabaddi League.

About Pro Kabaddi League Advertising

Pro kabaddi league is India’s fastest-growing sports league whose viewership is growing at a rate of about 150% with every season. This year, Pro Kabaddi League is expected to reach about 22-26 million users. The profile of the Pro Kabaddi League viewers is very similar to the cricket viewers. 

This gives an exclusive opportunity to the brands to attract attention through advertising in Pro Kabaddi League 7.  

Why Pro Kabaddi League Advertising on Hotstar?

Advertising on Hotstar during PKL 7 is the best scope to gain attention for both big and medium budget advertisers. Check out the following reasons to know why. 

  • Brand Awareness: Unlike usual OTT content, the audience engagement in the case of live sports is much higher.

  • Brand Association with Pro Kabaddi League: Associating with the brand Pro Kabaddi League through advertising would positively impact the advertisers’ brand.

  • Low Cost Per Reach: Cost per thousand impressions is as low as INR 120 for 10 seconds.

  • Minimum Budget Required: Advertising packages for Pro Kabaddi League start at  Rs 1 Lakh

  • Male Audience: Audience is mostly urban, male (90%) in the age group of 18-35 years

Pro Kabaddi League 7 Advertising Rates

Hotstar is one of the most cost-effective video advertising platforms in India. PKL Advertising Rates are the best in terms of reach and effect. The Pro Kabaddi League 7 Ad Rates are as low as INR 120 for 1000 impressions for a 10-sec ad. The PKL7 ad rates would vary according to the video length. For the final Pro Kabaddi League 7 advertising rates, contact us at Help@TheMediaAnt.com. The minimum Advertising Budget for Pro Kabaddi League 7 advertising is INR 1 Lakh. 

Pro Kabaddi League 7 Advertising Agency

Looking for a Pro Kabaddi League 7 Advertising Agency? The Media Ant is one of the very few premier partners for Hotstar Advertising in India. If you are a first time advertiser, we would help you plan your PKL7 Advertising Campaign, get the best PKL7 advertising rates, launch and execute the campaign. The Media Ant is a Digital advertising agency having more than 1200 media options under digital advertising. The Media Ant can support you as your digital advertising agency in placing your advertisement with other self-serve platforms like Facebook, LinkedIn, Youtube and Quora. Apart from self-serve platforms, The Media Ant has partnered with all the popular websites, M-sites, Apps and Facebook Pages in India and can assure of the best digital advertising rates and discounts.

Media Kit

Pro Kabadi League 2019, Hotstar App advertising is utilized by variety of brands to reach out to their target audience. Grow your business with advertising across the India's best app. Promote your business on the apps that delight people every day. Ads run seamlessly in all the smart phones across India. You can explore Pro Kabadi League 2019, Hotstar In App advertising rates, different types of media options and advertising cost in Media Options and Pricing tab.

Whether it's an in app promotion, display marketing, or branded challenges Pro Kabadi League 2019, Hotstar Mobile App branding offer you the opportunity to speak to a young and involved target group and present your brand in a unique environment. With Pro Kabadi League 2019, Hotstar Mobile App creative advertising campaigns, you will achieve your business goals quickly and easily.

Apps are increasingly always on, collecting valuable information such as location, communications records, social circles, and browsing preferences. In many ways, this information is the lifeblood of the mobile app ecosystem: not only can it be coalesced to deliver incredibly informative, relevant, and delightful experiences for mobile users, but it can provide value to mobile advertisers to help fuel their brand.

How The Media Ant Can Help You

The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted digital media buying. We as an advertising agency provide advertisers with the opportunity to target key professionals. We help you to get better ROI and scalability to make your campaign a complete success.

Question:

How long will it take for my ad to go live?

Answer:

Once the campaign is confirmed, it may take up to 48 hours for the ad to go live. 


Question:

What is the difference between CPM and CPC pricing?

Answer:

CPM stands for Cost per mille viz. Cost per Thousand Impression. You pay when your ad is shown 1000 times. 

CPC stands for Cost per Click. You pay when someone clicks on your ad.


Question:

Can the impressions be distributed equally across he campaign?

Answer:

Daily impression delivery doesn’t remain constant but can fluctuate by up to 200%.


Question:

Can there be a difference between number of clicks reported by the publisher to clicks being shown in my Google analytics?

Answer:

The clicks shown on the report may not match the actual visits (as per your analytics) to the website as there is usually a significant click to drop off rate. Every click recorded by the advertiser's dashboard does not end up on the landing page which causes this discrepancy.

You can click here to understand in detail the tech reason for the discrepancy in these two numbers. 


Question:

Is there a chance that my ad can get paused in the middle of a campaign?

Answer:

Yes. All platforms prioritize Roadblocks over ROS ads and hence in case of such a premium booking, the delivery of your ad will be paused, and the campaign might need to be extended.


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