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Advertising in Popular Music Streaming Platform, App

Advertising in Popular Music Streaming Platform, App
Popular Media
Reference Image - Overlay Banner

Banner

Per Impression

Card Rate

₹ 0.06

Offer Rate

₹ 0.06
Reference Image

Audio

Per Impression

Card Rate

₹ 0.13

Offer Rate

₹ 0.13
Premium Media
Reference Image

Video

Per Impression

Card Rate

₹ 0.23

Offer Rate

₹ 0.23
**18% GST is applicable on the above rates

Language

Multiple Languages

Global Reach Lifetime

235 Mn

Monthly Active Users - India

11 Mn

Category Name

Entertainment, Fashion And Lifestyle

About Popular Music Streaming Platform Advertising

About Popular Music Streaming Platform in 60 words

Popular Music Streaming App, allows you to listen to your favorite artist, songs, and albums.  It is a digital music, podcast, and video streaming service that gives you access to millions of songs and other content from artists all over the world. Popular Music Streaming Platform is accessible on mobile, desktop, and web. Get all media options & best rates for Popular Music Streaming Platform through The Media Ant.

View App
Why Advertise on Popular Music Streaming Platform

Popular Music Streaming Platform allows their listeners to stream music whenever and wherever they want. This allows brands to have huge exposure and advertise between songs.

 It allows you to choose different targeting filters such as- Geo, language, age group, playlist, genre, etc. to reach out to the required audience. The platform helps the brand understand the impact of their ad. 

1. On average a person spends 99 mins per day per user on Popular Music Streaming Platform

2. The platform is maximumly used by millennials.  

3. Brand visibility on Friday is the most. 

How does Popular Music Streaming Platform work?

Media Options in Popular Music Streaming Platform include-

  • ​Audio Ads- Listen anytime, anywhere between the song. Along with the audio you get a companion banner ad, which allows you to click on it to view the brand ad. It leads you to the brand's LP. 
  • Video Ads- video message is served to listeners between songs during commercial ad breaks and includes a clickable companion display unit for campaign extension.
  • Display Ads-  Display Ads appear on the screen between songs, you can tap on the banner ad to view the brand. You have three kinds of display ads- Overlay, homepage takeover, leaderboard. 
Who should advertise on Popular Music Streaming Platform?

Popular Music Streaming Platform being an entertainment platform attracts audiences from various target audiences. Considering the targeting offered by Popular Music Streaming Platform, The following objectives can be fulfilled on Popular Music Streaming Platform

  • Brands looking to promote themselves.
  • Brands that focus on audience interest and behavior.
  • Brands related to music and entertainment. 
  • Brands that want to target a huge audience and want a great reach.
  • Brands looking at spending their budget efficiently.
  • Brands looking for various targeting filters to suit their brand type. 
  • Ads are served between songs during active sessions, ensuring that your brand achieves 100% SOV. 

Facts and Figures

Gender Demographic
GENDERUSER %
Female30%
Male70%
Age Demographic
AGEUSER %
Under 1815%
18-2444%
25-3426%
35-449%
45+6%
Device Traffic
DEVICESPLIT
Mobile93%
Desktop and Web7%
Targeting Options

The following Options are offered for Targeting on this platform - 

1. Geo Targeting - Target Countries/States/Cities 

2. Language Targeting - Various listeners can be targeted on the basis of the language of music/podcasts that they listen to

3. Device/Carrier/Operating System Targeting - Target Desktop/Mobile/Tablet or on the basis of price of device or operating systems such as MAC, Android, iOS and the like. 

4. Genre/ Sub Genre Targeting - Target users who listen to particular types of content

5. Playlist Targeting - Target  users who have heard the selected playlist in the past couple of days. 

6. Real Time Playlist Targeting - Target users who are currently listening to the playlist of your choice. 

7. Time of the Day Targeting - Pick an hour or a couple of hours in the day to target users

Execution Process and Media Specifications

Past Campaigns
  • ​Inorbit Mall
  • MyProtein
  • Dineout
  • AnytimeFitness
Steps in Execution

Step 1:  Add Media to the Dashboard

Step 2: Customize it as per your requirement using the filters below:

Filters availableExample
Placement PageRun On Site/ Home Page/ Movie Page
Dimension300 x 250/ 120 x 600/ 728 x 90
Banner TypeLeaderboard/ Tower/ Rectangle

Step 3: Select Start and end Date

Step 4: Upload artwork and make payment

How do I know my ad has been placed?

1. When the campaign is live, you will get a link to the dashboard from where you can track the campaign on a daily basis.

2. After the completion of the campaign,  an Excel Report will be shared with you.

The Media Ant’s Guide to Ad Sizes

Popular Music Streaming Platform, App App advertising is utilized by variety of brands to reach out to their target audience. Grow your business with advertising across the India's best app. Promote your business on the apps that delight people every day. Ads run seamlessly in all the smart phones across India. You can explore Popular Music Streaming Platform, App In App advertising rates, different types of media options and advertising cost in Media Options and Pricing tab.

Whether it's an in app promotion, display marketing, or branded challenges Popular Music Streaming Platform, App Mobile App branding offer you the opportunity to speak to a young and involved target group and present your brand in a unique environment. With Popular Music Streaming Platform, App Mobile App creative advertising campaigns, you will achieve your business goals quickly and easily.

Apps are increasingly always on, collecting valuable information such as location, communications records, social circles, and browsing preferences. In many ways, this information is the lifeblood of the mobile app ecosystem: not only can it be coalesced to deliver incredibly informative, relevant, and delightful experiences for mobile users, but it can provide value to mobile advertisers to help fuel their brand.

How The Media Ant Can Help You

The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted digital media buying. We as an advertising agency provide advertisers with the opportunity to target key professionals. We help you to get better ROI and scalability to make your campaign a complete success.

Question:

How long will it take for my ad to go live?

Answer:

Once the campaign is confirmed, it may take up to 48 hours for the ad to go live. 


Question:

What is the difference between CPM and CPC pricing?

Answer:

CPM stands for Cost per mille viz. Cost per Thousand Impression. You pay when your ad is shown 1000 times. 

CPC stands for Cost per Click. You pay when someone clicks on your ad.


Question:

Can the impressions be distributed equally across he campaign?

Answer:

Daily impression delivery doesn’t remain constant but can fluctuate by up to 200%.


Question:

Can there be a difference between number of clicks reported by the publisher to clicks being shown in my Google analytics?

Answer:

The clicks shown on the report may not match the actual visits (as per your analytics) to the website as there is usually a significant click to drop off rate. Every click recorded by the advertiser's dashboard does not end up on the landing page which causes this discrepancy.

You can click here to understand in detail the tech reason for the discrepancy in these two numbers. 


Question:

Is there a chance that my ad can get paused in the middle of a campaign?

Answer:

Yes. All platforms prioritize Roadblocks over ROS ads and hence in case of such a premium booking, the delivery of your ad will be paused, and the campaign might need to be extended.


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