Advertising in POKKT, App
Popular Media

Banner

Per Impression

Card Rate

₹ 0.13

Offer Rate

₹ 0.13
Premium Media

Video

Per Views

Card Rate

₹ 0.45

Offer Rate

₹ 0.45

Innovation

On Request

Language

English

M A U

141 Mn

D A U

10 Mn

Category Name

Gaming and Sports

About

About POKKT

POKKT is No. 1 downloaded App category on IOS and Android and is amongst the Top 3 gaming countries globally. It is one of the leading mobile Video Ad platforms in India, South-East Asia and Middle-East. Also, there are almost 224 Million gamers in India which gives advertiser an advantage of reaching out to huge audience.

Facts and Figures

- Daily Active Users - 10 Mn

- Daily avg. Time spent playing mobile games - 60 mins

- Avg. number of times players engage with an mobile game - 5 sessions

- 3000+ global and local games

- 85% of top games on IOS and Android

- 90% of gaming audience reach in India

- Average Time Spent - 8 to 12 minutes

- Over 80% of players confirmed they are open to engaging with video ads for in–game rewards



Reach Split
ReachPlace
Urban60%
Non - Urban40%
Demographics
GenderSplit
Male55%
Female45%
Demographics
Age GroupSplit
4-14 years18%
15-24 years35%
25-34 years30%
35+ years17%

Other Information

Filters Available on POKKT

- Gender                                                                                     - Data 

- Age                                                                                            - Platform (Android or IOS)

- Country and City                                                                 - Weather Based Targeting

- Time                                                                                          - Frequency Recency Capping

- Device Model                                                                         - Hyperlocal

- Carrier                                                                                      - Battery Targeting

- Game category                                                                     - Pollution level

Execution Process and Media Specifications

Steps in Execution

Step 1: Select Variables: Media Option, Placement Page, Dimension, Pricing Unit, Campaign Duration and Campaign Start Date.

In case you need any help with planning, please write to help@TheMediaAnt.com



Filters availableExample
Placement PageRun On Site/ Home Page/ Movie Page
Dimension300 x 250/ 120 x 600/ 728 x 90
Banner TypeLeaderboard/ Tower/ Rectangle

Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.

Step 3: We will check the ad space availability and prevailing discount at the time of booking.

Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.



How do I know my ad has been placed?

When the campaign is live, you will get a screenshot of the ad within 24 hours.

After the completion of campaign, an Excel Report will be shared to the client.



POKKT, App App advertising is utilized by variety of brands to reach out to their target audience. Grow your business with advertising across the India's best app. Promote your business on the apps that delight people every day. Ads run seamlessly in all the smart phones across India. You can explore POKKT, App In App advertising rates, different types of media options and advertising cost in Media Options and Pricing tab.

Whether it's an in app promotion, display marketing, or branded challenges POKKT, App Mobile App branding offer you the opportunity to speak to a young and involved target group and present your brand in a unique environment. With POKKT, App Mobile App creative advertising campaigns, you will achieve your business goals quickly and easily.

Apps are increasingly always on, collecting valuable information such as location, communications records, social circles, and browsing preferences. In many ways, this information is the lifeblood of the mobile app ecosystem: not only can it be coalesced to deliver incredibly informative, relevant, and delightful experiences for mobile users, but it can provide value to mobile advertisers to help fuel their brand.

How The Media Ant Can Help You

The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted digital media buying. We as an advertising agency provide advertisers with the opportunity to target key professionals. We help you to get better ROI and scalability to make your campaign a complete success.

Question:

How long will it take for my ad to go live?

Answer:

Once the campaign is confirmed, it may take up to 48 hours for the ad to go live. 


Question:

What is the difference between CPM and CPC pricing?

Answer:

CPM stands for Cost per mille viz. Cost per Thousand Impression. You pay when your ad is shown 1000 times. 

CPC stands for Cost per Click. You pay when someone clicks on your ad.


Question:

Can the impressions be distributed equally across he campaign?

Answer:

Daily impression delivery doesn’t remain constant but can fluctuate by up to 200%.


Question:

Can there be a difference between number of clicks reported by the publisher to clicks being shown in my Google analytics?

Answer:

The clicks shown on the report may not match the actual visits (as per your analytics) to the website as there is usually a significant click to drop off rate. Every click recorded by the advertiser's dashboard does not end up on the landing page which causes this discrepancy.

You can click here to understand in detail the tech reason for the discrepancy in these two numbers. 


Question:

Is there a chance that my ad can get paused in the middle of a campaign?

Answer:

Yes. All platforms prioritize Roadblocks over ROS ads and hence in case of such a premium booking, the delivery of your ad will be paused, and the campaign might need to be extended.


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