OTT refers to Over-The-Top. This term originated in terms of a television set-top box. Video platforms that do not require the TV set-top box to be accessed are known as Over-The-Top platforms. The same term has been extended to audio OTTs as well. In this post, we will look at the top OTT platforms in India that follow the Advertising revenue generation model.

The rates for OTT advertising may vary depending on the type of ad you opt for. The pricing model for OTT offerings is CPM (Cost per impression).
The ‘Top Choice’ section on the page of OTT Advertising has the best OTT offers and detailed ad rates for the media option that is ‘Video’ available on OTT Offer. You can also select a 10-30 Sec non-skippable mid-roll video ad which will be played on the OTT platforms that will be shown on desktop and mobile devices. There is no minimum billing for platforms other than Hotstar and Sony Liv for which the minimum billing is 2.5L & 1.5L respectively. You can avail the best OTT offers by saving the media option to the bag and accessing it there.
However, OTT advertising offers are very effective and ideal for big brands as well as SMEs. This is because you can run nationwide campaigns, the campaigns can target a large group of customers. Jio OTT offers can be used to do region-wise targeting. Since OTT offerings have a huge amount of regional content, brands looking for local or regional advertising can use advertising on ott platforms in India.

The Media Ant is India's one of the leading digital advertising agencies. With a presence across top cities like Mumbai, Delhi, and Bangalore, we are India's best digital advertising agency. We help advertisers plan, buy, execute, and monitor their Hotstar ad campaigns. Our in-house performance team ensures that your OTT App advertising campaigns are monitored to ensure the best performance.
In addition to this, we can also measure campaign engagement for relevant campaigns. As a leading digital ad agency, The Media Ant assures the best advertising rate and flawless execution of your campaigns in connected TV ads. Get the best rates to place your ad on any digital platform of your choice. Our best rates for advertising on the OTT apps are available on our online monitoring dashboard which will help you to monitor the campaign from your phone. You can check the best rates to advertise on various platforms in the digital advertising planning tool on The Media Ant. You can contact us over , Phone, or email. Contact details are mentioned in the Contact Us section of the website.

There are several benefits of advertising on OTT platforms in India:
Millennial audience: OTT is clearly the future of video ads because of the millennial audience. The video advertising audience that was once covered, which made it harder and harder to target is now getting clustered in one place. Gen Z and millennials love the content that is available on Disney+Hotstar, Sony LIV, ZEE5, MX Player, JIO TV, etc,

 OTT Ads do not bother the audience: Over-the-top media services and normal TV viewing are very similar experiences. This can provide the advertiser with a much higher ROI than traditional TV advertising. Most of the OTT platforms and over-the-top media services are cheaper than traditional television, this adds to the fact that the users don’t mind experiencing video ads on OTT. The customers are aware that watching ads is a cost that they pay for a convenient and excellent viewing experience.

 Video advertising opportunity with OTT: The growth of OTT offerings is massive and is creating a great opportunity for video ads. OTT platforms also offer original and unique content that attracts a lot of viewers, at the same time there is a large amount of content in regional languages. Hence, brands who want to target regional or local audiences can also go for OTT advertising offers.