Media Ant
Advertising in Money Control, Website
Popular Media
Medium Rectangle Banner

Banner

Per Thousand Impressions

Card Rate

₹ 133

Offer Rate

₹ 150
Premium Media
Article

Article

Per Article

Card Rate

₹ 330,000

Offer Rate

₹ 310,000

Banner

Per Fixed per Day

Card Rate

₹ 390,000

Offer Rate

₹ 350,000
Other Media

Native Banner

Per Click

Card Rate

₹ 25

Offer Rate

₹ 20
Video

Video

Per Campaign

Card Rate

₹ 575,000

Offer Rate

₹ 550,000
**18% GST is applicable on the above rates

Language

English

Unique Visitors/ Month

4.3 Mn

Impressions/ Month

26.7 Mn

Category Name

Business and Finance

Unique Id

93

Ant Messages

  • Cost of banners may differ according to the city targeted
  • Income based targeting is possible only on Portfolio page banners
  • Company Pages stands for Companies profile pages where the one check detailed information of any company before trading -  Example
  • Section Targeting for ROS banners can be possible at higher rate.
Historical Performance Data
DateCampaign DurationClient CategoryMedia OptionAd TypeCTR
Sept-177 DaysGamblingLeaderboard Banner of 728x90 and MREC (300x250) on ROSImage0.05%

About Money Control Website Advertising

Money Control Website has been a leading finance portal in India for a long time now. Money Control guides and tips its readers on managing and investing their funds in the right direction. Money Control also tracks the stock market constantly to keep its readers updated. Get all Media Option Details & Advertising Rates for Money Control Website at The Media Ant.

View Website
Past Advertisers
  • Traderstfx
  • Citi Bank
  • ICICI Bank
  • Mecklai Financial
  • Andbeyond.media

Facts and Figures

  • 246 Mn Page Views/Month
  • Average minutes per visitor is 11.8
  • 2.5 Mn registered portfolio users
  • Over 111,000 CXOs registered for the MC portfolio services
  • Over 600 management interviews published in a month
  • Users are mostly from SEC A and B between age of 18 to 60 years from Metropolitan & Urban areas
Demographics - Gender
GenderSplit
Male80%
Female20%
Demographics - Age
AgeSplit
25-3439%
35-4432%
45-5412%
18-249%
54 Plus8%
Demographics - Occupation
OccupationSplit
Private Service41%
Self-Employed21%
Government Service14%
Business12%
Retired9%
Students3%
Top Cities Reach
AppMobile SitesDesktop
CityUsersScreen ViewsUsersScreen ViewsUsersScreen Views
Mumbai78232527342702411279921450548269160336280310
Ahmedabad747303371460086775839118169381904278240513
(not set)62267211069588610381011135286560634417118248
Pune6001101564735709423971019517024448010126816
Bengaluru35700710900014910527681138764751264423497978
New Delhi3244875928475667712983127072592189880385
Hyderabad26611188842024775108950720926226211825706
Chennai25725267570975661754697539426804511645413
Kolkata24615710133208054493281013021900739820041
Jaipur24010484774096
Lucknow52140821014509
Gurgaon1071414288239

Execution Process

Step 1: Select Variables: Media Option, Placement Page, Dimension, Pricing Unit, Campaign Duration and Campaign Start Date.

In case you need any help with planning, please write to help@TheMediaAnt.com

VariablesSample Variable Selections
Media OptionCarousel/ Medium Rectangle Banner/ Interstitial Banner
Placement PageRun On Site/ Home Page/ Movie Page
Dimension300 x 250/ 120 x 600/ 728 x 90
Pricing UnitCost Per Thousand Impressions/ Fixed Pricing/ Cost Per View

Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.

Step 3: We will check the ad space availability and prevailing discount at the time of booking.

Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.

How do I know my ad has been placed?

When the campaign is live, you will get a screenshot of the ad within 24 hours.

After the completion of campaign, an Excel Report will be shared to the client.

Money Control, Website Website advertising is utilized by variety of brands to reach out to their target audience. You can explore Money Control, Website Website advertising rates, different types of media options and advertising cost here. Money Control, Website advertising offers you the opportunity to speak to a young and involved target group and present your brand in a unique environment. With Money Control, Website Website advertising campaigns, you will achieve your business goals quickly and easily.

How The Media Ant Can Help You

The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted digital media buying. We as an advertising agency provide advertisers with the opportunity to target key professionals. We help you to get better ROI and scalability to make your campaign a complete success.

Question:

What is the difference between CPM and CPC pricing?

Answer:

CPM stands for Cost per mille viz. Cost per Thousand Impression. You pay when your ad is shown 1000 times. 

CPC stands for Cost per Click. You pay when someone clicks on your ad.


Question:

How long will it take for my ad to go live?

Answer:

Once the campaign is confirmed, it may take up to 48 hours for the ad to go live. 


Question:

Is there a chance that my ad can get paused in the middle of a campaign?

Answer:

Yes. All platforms prioritize Roadblocks over ROS ads and hence in case of such a premium booking, the delivery of your ad will be paused, and the campaign might need to be extended.


Question:

Can the impressions be distributed equally across he campaign?

Answer:

Daily impression delivery doesn’t remain constant but can fluctuate by up to 200%.


Question:

Can there be a difference between number of clicks reported by the publisher to clicks being shown in my Google analytics?

Answer:

The clicks shown on the report may not match the actual visits (as per your analytics) to the website as there is usually a significant click to drop off rate. Every click recorded by the advertiser's dashboard does not end up on the landing page which causes this discrepancy.

You can click here to understand in detail the tech reason for the discrepancy in these two numbers. 


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