Advertising in Money Control, Website

Advertising in Money Control, Website
Popular Media
Money Control-Banner Advertising-Option 1


Per Impression

Card Rate

₹ 0.17

Offer Rate

₹ 0.17
Premium Media
Money Control-Video Advertising


Per Impression

Card Rate

₹ 0.57

Offer Rate

₹ 0.57
Money Control-Article Advertising-Option 1


Per Article

Card Rate

₹ 2,80,000

Offer Rate

₹ 2,00,000


Card Rate

₹ 16,00,000

Offer Rate

₹ 16,00,000
Other Media

Push Notification

Card Rate

₹ 20

Offer Rate

₹ 20
Money Control- Social Media Post Advertising-Option 1

Social Media Post

Per Campaign

Card Rate

₹ 6,00,000

Offer Rate

₹ 5,40,000
Money Control-Native Advertising-Option 1

Native Ad

Per Click

Card Rate

₹ 17

Offer Rate

₹ 17
**18% GST is applicable on the above rates



Monthly Reach

46 Mn+

Avg C T R


Category Name

Business, Finance And Management

About Money Control Website Advertising

About Money Control in 60 words

Money Control has been a leading finance portal in India for a long time now. Money Control guides and tips its readers on managing and investing their funds in the right direction. Money Control also tracks the stock market constantly to keep its readers updated. Get all Media Option Details & Advertising Rates for Money Control Website at The Media Ant.

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Why Advertise on Money Control?

Money Control is a leading financial portal with PAN India presence. The portal highly engages 46Mn+ Monthly Unique Viewers. Money Control allows brands to do in-feed ads which are the best in terms of engagement response to ads.

1. On average per user spends 12 minutes on each visit. 

2.  With geography and section based targeting Money Control lets brands reach out to the right targeting audience. 

3. Money Control has a lesser bounce rate than any other top financial portals.

4. Money Control has a great social presence.

How does Money Control work?

Media options in Money Control include-

1. Display Ads- Money Control has two kinds of banner ads, standard banners and expandable banners- Standard banners are run on-site banners that appear in various sections of the Money Control website. On opening the website expandable banners expand and showcase the brand's product. 

2. Video Ads- Video ads on Money Control appear when users are scrolling through the website. It is a premium medium which has a high engagement rate.

3. Branded Content- Money Control offers brands to take up Articles. They are premium ad types that have a higher engagement rate and CTR.

4. Native Ads- Native ads are content embedded video/image ads which will be embedded within the content of the Money Control website. 

Who should advertise on Money Control?

1. Brands aiming to target working professionals should advertise on Money Control. 83% of Money Control's users are working professionals.

2. Brands related to the financial industry should advertise on Money control. 

3. Brands looking at targeting males should advertise on Money Control. 86% of Money Control users are male.  

4. Brands aiming to target the age group of 25-44 years should advertise on Money Control. 

Past Advertisers

Money Control Advertising Past Advertisers

NameIndustryAd Type
Trade AcheiversEducationBanner - CPM
BrigadeReal EstateBanner - CPC
Team ViewerTechnologyBanner - CPM
NiteshReal EstateBanner - CPC

Facts and Figures

Money Control Advertising Facts and Figures

Demographics - Gender
Demographics - Age
Demographics - Occupation
Private Service41%
Government Service14%

Money Control Advertising DesktopUsers

Money Control Advertising Mobile Site Users


Money Control Advertising Targeting

Execution Process

Step 1: Select Variables: Media Option, Placement Page, Dimension, Pricing Unit, Campaign Duration and Campaign Start Date.

In case you need any help with planning, please write to help@TheMediaAnt.com

VariablesSample Variable Selections
Media OptionCarousel/ Medium Rectangle Banner/ Interstitial Banner
Placement PageRun On Site/ Home Page/ Movie Page
Dimension300 x 250/ 120 x 600/ 728 x 90
Pricing UnitCost Per Thousand Impressions/ Fixed Pricing/ Cost Per View

Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.

Step 3: We will check the ad space availability and prevailing discount at the time of booking.

Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.

How do I know my ad has been placed?

When the campaign is live, you will get a screenshot of the ad within 24 hours.

After the completion of campaign, an Excel Report will be shared to the client.

The Media Ant’s Guide to Ad Sizes

Money Control Advertising Rates 2021

The Media Ant is committed towards getting the most accurate data for the users. Hence, we ensure the advertising rates are updates on a frequent basis. Money Control Advertising is one of the most popular Digital advertising option hence it is very important for advertisers to know Money Control Advertising Rates 2021. You can find the updated Money Control Advertising Rates 2021 under the tab “Media Options & Pricing” To know the last updated date for Money Control Media Kit 2021, please check the blue tick beside the Money Control Advertising Rates under the Media Options tab.

Top 5 Digital Advertising Platforms in News Category in India according to Similarweb Oct-Dec 2020
Digital PlatformCategoryRanking
Times Of IndiaNews1
Indian ExpressNews5
Media Kit

How long will it take for my ad to go live?


Once the campaign is confirmed, it may take up to 48 hours for the ad to go live. 


What is the difference between CPM and CPC pricing?


CPM stands for Cost per mille viz. Cost per Thousand Impression. You pay when your ad is shown 1000 times. 

CPC stands for Cost per Click. You pay when someone clicks on your ad.


Can the impressions be distributed equally across he campaign?


Daily impression delivery doesn’t remain constant but can fluctuate by up to 200%.


Can there be a difference between number of clicks reported by the publisher to clicks being shown in my Google analytics?


The clicks shown on the report may not match the actual visits (as per your analytics) to the website as there is usually a significant click to drop off rate. Every click recorded by the advertiser's dashboard does not end up on the landing page which causes this discrepancy.

You can click here to understand in detail the tech reason for the discrepancy in these two numbers. 


Is there a chance that my ad can get paused in the middle of a campaign?


Yes. All platforms prioritize Roadblocks over ROS ads and hence in case of such a premium booking, the delivery of your ad will be paused, and the campaign might need to be extended.