Mint is India's second-largest business newspaper published by HT Media Ltd, the Delhi-based media group which also publishes the Hindustan Times.It mostly targets readers who are business executives and policymakers. It is India's first newspaper to be published in the Berliner format. Get all Media Option Details & Advertising Rates for Livemint Website at The Media Ant.

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Livemint is a leading business news portal with PAN India presence. The portal highly engages 13Mn+ Monthly Unique Viewers. Livemint allows brands to do in-feed ads which are the best in terms of engagement response to ads. With various targeting options, Livemint makes sure to reach the right targeting audience. Livemint gains maximum traffic from the age group 15-34. Since this age group has a high buying power, Livemint becomes the perfect platform to target them.

Types of Media Options-

1. Display Ads- There are three kinds of media ads available on Livemint- Banner ads, Roadblock, and Audience Buying They drive an average CTR of 0.10-0.20%.

2. Branded Content- Livemint offers brands to take up Articles, Comic Strips, Videos, and Infographics. They are premium ad types that have a higher engagement rate and CTR. 

Livemint provides a unique opportunity for brands to reach a variety of audiences. Some of which include - 

1. Brands looking forward to increasing brand awareness.

2. Brands looking forward to a new product launch.

3. Brands looking at geo-targeting to reach the right audience. This is more helpful for local brands. 

4. Brands looking at social media promotion and engagement. 

1. PropStrata

2. Dhruva Advisors

3. Harvard Business School

4. Perkins

Step 1: Select Variables: Media Option, Placement Page, Dimension, Pricing Unit and Campaign Duration.

In case you need any help with planning, please write to help@TheMediaAnt.com

Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.

Step 3: We will check the ad space availability and prevailing discount at the time of booking.

Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the paymen

When the campaign is live, you will get a screenshot of the ad within 24 hours.

After the completion of campaign, an Excel Report will be shared to the client.

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