Advertising in Livemint, Website

Advertising in Livemint, Website
Popular Media
Livemint - Banner Advertising


Per Impression

Card Rate

₹ 0.14

Offer Rate

₹ 0.14
Premium Media
Livemint - Video Advertising


Per Impression

Card Rate

₹ 0.25

Offer Rate

₹ 0.2
Livemint - Article Advertising


Per Article

Card Rate

₹ 2,50,000

Offer Rate

₹ 2,50,000
Livemint - RoadBlock Advertising


Per Day

Card Rate

₹ 6,00,000

Offer Rate

₹ 6,00,000
Other Media
Livemint - Social Media Post  Advertising

Social Media Post

Per Campaign

Card Rate

₹ 1,00,000

Offer Rate

₹ 1,00,000
**18% GST is applicable on the above rates



Monthly Active Users

13 Mn

Avg C T R


Category Name


About Livemint Website Advertising

About Livemint in 60 words

Mint is India's second-largest business newspaper published by HT Media Ltd, the Delhi-based media group which also publishes the Hindustan Times.It mostly targets readers who are business executives and policymakers. It is India's first newspaper to be published in the Berliner format. Get all Media Option Details & Advertising Rates for Livemint Website at The Media Ant.

View Website
Why Advertise on Livemint?

Livemint is a leading business news portal with PAN India presence. The portal highly engages 13Mn+ Monthly Unique Viewers. Livemint allows brands to do in-feed ads which are the best in terms of engagement response to ads. With various targeting options, Livemint makes sure to reach the right targeting audience. Livemint gains maximum traffic from the age group 15-34. Since this age group has a high buying power, Livemint becomes the perfect platform to target them.

How does Livemint work?

Types of Media Options-

1. Display Ads- There are three kinds of media ads available on Livemint- Banner ads, Roadblock, and Audience Buying They drive an average CTR of 0.10-0.20%.

2. Branded Content- Livemint offers brands to take up Articles, Comic Strips, Videos, and Infographics. They are premium ad types that have a higher engagement rate and CTR. 

Who should advertise on Livemint?

Livemint provides a unique opportunity for brands to reach a variety of audiences. Some of which include - 

1. Brands looking forward to increasing brand awareness.

2. Brands looking forward to a new product launch.

3. Brands looking at geo-targeting to reach the right audience. This is more helpful for local brands. 

4. Brands looking at social media promotion and engagement. 

Past Advertisers

1. PropStrata

2. Dhruva Advisors

3. Harvard Business School

4. Perkins

Screenshots of Past Advertisers

Facts and Figures

Demographics- Top 10 States Reach
Tamil Nadu1262736
Uttar Pradesh729474
West Bengal644538
Madhya Pradesh395455
Demographics- Top Cities Reach
Demographics- Age
Demographics- Age Split
18-24 Years20%
25-34 Years47%
35-44 Years12%
45-54 Years8%
55-64 Years7%
65 and above6%
Device Traffic Split

Execution Process

Steps in Execution

Step 1: Select Variables: Media Option, Placement Page, Dimension, Pricing Unit and Campaign Duration.

In case you need any help with planning, please write to help@TheMediaAnt.com

VariablesSample Variable Selections
Media OptionHalf Page Banner/ Medium Rectangle Banner/ Skyscraper
Placement PageRun On Site/ Home Page/ Story Page
Dimension300 x 600/ 300 x 250/ 120 x 600
Pricing UnitCost Per Thousand Impressions/ Fixed Pricing/ Cost Per View
Campaign Duration1 Day/ 10 days/ 30 days
Campaign Start Date1st Jan/ 15th Feb/ 20th Aug

Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.

Step 3: We will check the ad space availability and prevailing discount at the time of booking.

Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the paymen

How do I know my ad has been placed?

When the campaign is live, you will get a screenshot of the ad within 24 hours.

After the completion of campaign, an Excel Report will be shared to the client.

The Media Ant’s Guide to Ad Sizes

Livemint Advertising Rates 2021

The Media Ant is committed towards getting the most accurate data for the users. Hence, we ensure the advertising rates are updates on a frequent basis. Livemint Advertising is one of the most popular Digital advertising option hence it is very important for advertisers to know Livemint Advertising Rates 2021. You can find the updated Livemint Advertising Rates 2021 under the tab “Media Options & Pricing” To know the last updated date for Livemint Media Kit 2021, please check the blue tick beside the Livemint Advertising Rates under the Media Options tab.

Top 5 Digital Advertising Platforms in News Category in India according to Similarweb April-June 2021
Digital PlatformCategoryRanking
Times Of IndiaNews1
India TodayNews3
Indian ExpressNews4
The HinduNews5
Media Kit

How long will it take for my ad to go live?


Once the campaign is confirmed, it may take up to 48 hours for the ad to go live. 


What is the difference between CPM and CPC pricing?


CPM stands for Cost per mille viz. Cost per Thousand Impression. You pay when your ad is shown 1000 times. 

CPC stands for Cost per Click. You pay when someone clicks on your ad.


Can the impressions be distributed equally across he campaign?


Daily impression delivery doesn’t remain constant but can fluctuate by up to 200%.


Can there be a difference between number of clicks reported by the publisher to clicks being shown in my Google analytics?


The clicks shown on the report may not match the actual visits (as per your analytics) to the website as there is usually a significant click to drop off rate. Every click recorded by the advertiser's dashboard does not end up on the landing page which causes this discrepancy.

You can click here to understand in detail the tech reason for the discrepancy in these two numbers. 


Is there a chance that my ad can get paused in the middle of a campaign?


Yes. All platforms prioritize Roadblocks over ROS ads and hence in case of such a premium booking, the delivery of your ad will be paused, and the campaign might need to be extended.