Media Ant
Advertising in Livemint, Website
Popular Media

Banner

Per Thousand Impressions

Card Rate

₹ 275

Offer Rate

₹ 250
Video Ad

Video Ad

Per Thousand Impressions

Card Rate

₹ 415

Offer Rate

₹ 400
Premium Media

Roadblock Banner

Per Day

Card Rate

₹ 320,000

Offer Rate

₹ 275,500

Masthead Banner

Per Thousand Impressions

Card Rate

₹ 300

Offer Rate

₹ 280
Other Media
Article

Article

Per Campaign

Card Rate

₹ 333,500

Offer Rate

₹ 290,000
**18% GST is applicable on the above rates

Language

English

Unique Visitors/ Month

2.32 Mn

Page Views/ Month

13.91 Mn

Category Name

Business and Finance

Unique Id

33

About Livemint Website Advertising

Mint is India's second largest business newspaper published by HT Media Ltd, the Delhi-based media group which also publishes the Hindustan Times.It mostly targets readers who are business executives and policy makers. It is India's first newspaper to be published in the Berliner format. Get all Media Option Details & Advertising Rates for Livemint Website at The Media Ant.

View Website
Past Advertisers
  • Harvard Business School
DesktopMobile WebApp
Daily Active Users100,000300,0008,611
Pageviews350,000470,000128,250
Special Packages
PackagesEstimated ImpressionsRate (INR)Estimated CTR
HT+LM50000006800000.20-0.25%
HT+LH55550005300000.20-0.35%
HT+LM+LH70550007800000.20-0.35%
HT+DM39650004500000.20-0.30%

Facts and Figures

Top States Reach
StatesUsers
Maharashtra2318035
Delhi1357500
Tamil Nadu1262736
Karnataka1246381
Telangana810474
Uttar Pradesh729474
West Bengal644538
Gujarat623448
Madhya Pradesh395455
Bihar384096
Top Cities Reach
CitiesUsers
Bengaluru1180556
Mumbai1074241
Hyderabad751917
Pune711377
New Delhi611387
Chennai611382
Ahmedabad431715
Kolkata427728
Patna258822
Chandigarh254819

Execution Process

Steps in Execution

Step 1: Select Variables: Media Option, Placement Page, Dimension, Pricing Unit and Campaign Duration.

In case you need any help with planning, please write to help@TheMediaAnt.com

VariablesSample Variable Selections
Media OptionHalf Page Banner/ Medium Rectangle Banner/ Skyscraper
Placement PageRun On Site/ Home Page/ Story Page
Dimension300 x 600/ 300 x 250/ 120 x 600
Pricing UnitCost Per Thousand Impressions/ Fixed Pricing/ Cost Per View
Campaign Duration1 Day/ 10 days/ 30 days
Campaign Start Date1st Jan/ 15th Feb/ 20th Aug

Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.

Step 3: We will check the ad space availability and prevailing discount at the time of booking.

Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the paymen

How do I know my ad has been placed?

When the campaign is live, you will get a screenshot of the ad within 24 hours.

After the completion of campaign, an Excel Report will be shared to the client.

Media Kit

Livemint, Website Website advertising is utilized by variety of brands to reach out to their target audience. You can explore Livemint, Website Website advertising rates, different types of media options and advertising cost here. Livemint, Website advertising offers you the opportunity to speak to a young and involved target group and present your brand in a unique environment. With Livemint, Website Website advertising campaigns, you will achieve your business goals quickly and easily.

How The Media Ant Can Help You

The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted digital media buying. We as an advertising agency provide advertisers with the opportunity to target key professionals. We help you to get better ROI and scalability to make your campaign a complete success.

Question:

What is the difference between CPM and CPC pricing?

Answer:

CPM stands for Cost per mille viz. Cost per Thousand Impression. You pay when your ad is shown 1000 times. 

CPC stands for Cost per Click. You pay when someone clicks on your ad.


Question:

How long will it take for my ad to go live?

Answer:

Once the campaign is confirmed, it may take up to 48 hours for the ad to go live. 


Question:

Is there a chance that my ad can get paused in the middle of a campaign?

Answer:

Yes. All platforms prioritize Roadblocks over ROS ads and hence in case of such a premium booking, the delivery of your ad will be paused, and the campaign might need to be extended.


Question:

Can the impressions be distributed equally across he campaign?

Answer:

Daily impression delivery doesn’t remain constant but can fluctuate by up to 200%.


Question:

Can there be a difference between number of clicks reported by the publisher to clicks being shown in my Google analytics?

Answer:

The clicks shown on the report may not match the actual visits (as per your analytics) to the website as there is usually a significant click to drop off rate. Every click recorded by the advertiser's dashboard does not end up on the landing page which causes this discrepancy.

You can click here to understand in detail the tech reason for the discrepancy in these two numbers. 


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