1. Cost of media options might increase or decrease depending upon the bidding of ad.

LinkedIn is a social networking site specifically for businesses and professionals. It is used by more than 47 million Indians. Thus, LinkedIn Marketing is very important for B2C as well as B2B Businesses.

LinkedIn Marketing comes with the following advantages that are worth considering:

• Unlike Facebook and Instagram, LinkedIn specifically targets working professional. Hence, it is well suited for B2B as well as B2C companies
• LinkedIn Marketing has advanced targeting options like location, experience level, industry, job function etc. which makes it very easy to target specific position holders in specific industries. This feature is not available with any other social media.

Following are the types of LinkedIn Ads possible:

• Sponsored Content: Using sponsored content, advertiser can promote content already present on the company LinkedIn page. Advertisers can use images or videos as the content.
• Sponsored InMail: Sponsored inMails are sponsored emails from the advertisers to the target audience. Each inMail consist of a custom greeting, call-to-action button, body text and ability to add a link to the message body. These messages are charged on Cost per Send basis.
• Text Ads:  These are text ads similar to those on Google search. They appear only on desktop sites and are placed on the right side of the screen.
• Dynamic Ads: These type of LinkedIn Ads create dynamic content automatically based on the target audience profile.
• Lead Generation Forms: This type of LinkedIn Ads is beneficial for the businesses as these help companies with lead generation.

LinkedIn Advertising Cost would vary based on a lot of factors. LinkedIn Advertising is done through LinkedIn Campaign Manager which is a self-serve platform. The LinkedIn Advertising cost is determined by an auction system. The two most important costs are Budget i.e., the total amount you would like to spend per day per campaign and Bid Strategy, i.e., how much would you be willing to pay for each action taken on your ad. The campaigns can be run using either CPM (Cost Per Mille) or CPC (Cost Per Click) strategy. For InMail Ads, the advertisers are charged per send.

Just like Google Adwords and Facebook Ads Manager, LinkedIn Campaign Manager is the Ads Management Tool of LinkedIn. Advertisers can create new ads, track the ad performance, set and edit bid and ad run settings and even stop or edit the campaigns using LinkedIn Campaign Manager.

The Media Ant is one of the best LinkedIn Advertising Agencies. We can help you set up your LinkedIn Advertising Campaigns and optimize them to be most economic. Not only LinkedIn Marketing, The Media Ant can support you as your digital advertising agency in placing your advertisement with other self-serve platforms like Google, LinkedIn, Youtube and Quora. Apart from self-serve platforms, The Media Ant has partnered with all the popular websites, M-sites, Apps and Facebook Pages in India and can assure of the best digital advertising rates and discounts. As your LinkedIn Advertising Agency, we would also support you in creating your LinkedIn Page and tracking your ad performance.

You can contact us for best discounts and to execute your Google Universal App Campaign either online, or by sending a mail to Help@TheMediaAnt.com.

You can check similar media options on The Media Ant:

https://www.themediaant.com/digital/facebook-social-media-advertising

https://www.themediaant.com/digital/youtube-google-advertising

https://www.themediaant.com/digital/google-display-google-advertising

https://www.themediaant.com/digital/google-universal-app-campaign-website-advertising

https://www.themediaant.com/digital/google-sem-google-advertising

You can check the LinkedIn Website: 

www.linkedin.com

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