Koo App is an Indian micro-blogging and social networking platform founded by Aprameya Radhakrishna and is available in over 10+ regional languages covering approx. 878 cities. Koo App was launched in March 2020 and is associated with topics like entertainment, cricket, politics, news, poetry, spirituality and more. With approx. 10M monthly users, Koo App is a premium social platform that connects various influential people from different sectors. Companies can build user engagement and consumer relations through Koo App Advertising by retargeting potential customers in multiple languages. Koo App Advertising targets real audiences using interactive campaigns that reach an affluent audience. Koo App Advertising will include various ad options such as video ads, banner ads, or app install ads. Want to Advertise on Koo App?

Male

Female

Gender Distribution

Users In %

18-24

25-34

35-44

45-54

Age Distribution

Users

Per Day

Time Spent

Case Studies

Creative Spec

Video Ads with a duration of 15 seconds are displayed on the topic feed of the Koo App. The mentioned information may not apply to this specific media option, for more details to place your advertisement on this platform, kindly contact us at help@TheMediaAnt.com or call us at 080-67415510.

Video

Impression

Buy Type

Placement

Video length

1 Level Targeting

2 Level Targeting

3 Level Targeting

Banners Ads are rectangular image ads with brand information displayed along with the content on the Koo App. For more details to place your advertisement on this platform, kindly contact us at help@TheMediaAnt.com or call us at 080-67415510.

Banner

Impressions

Ad Placement

1 Level Targteing

In Boosted Profile Ad option, the brand account will be displayed on the "People You May Know" tab which will be showcased on the Koo App Feed of the users. For more details to place your advertisement on this platform, kindly contact us at help@TheMediaAnt.com or call us at 080-67415510.

Boosted Profile

Follower

Koo Boosted Profile Advertising

In Polls or Survey Ads, relevant polls will be posted from the brand's account drawing user attention. These polls will include a call to action that will redirect users to the brand landing page. For more details to place your advertisement on this platform, kindly contact us at help@TheMediaAnt.com or call us at 080-67415510.

Polls

Koo App Polls Advertising

In Feed Takeover, the brand advertisements can be displayed on ad spots available on the main feed (except in the carousel ), cricket feed tab, and video feed tab. In the App Takeover Ads, the brand advertisements can be displayed on ad spots across the app feeds. These advertisements will have a call to action button that will redirect users to the brand landing page. For more details to place your advertisement on this platform, kindly contact us at help@TheMediaAnt.com or call us at 080-67415510.

RoadBlock

Koo App Roadblock Advertising

Types

Koo App

<h1>Koo App Advertising</h1>

<h2>Koo App Advertisement</h2>Koo App is a new social networking platform that lets users operate the app in their language. With approx. 62% male users, Koo App Advertisement will target the right audience that you need. Through Koo App Advertisement, companies can build brand visibility and improve consumer retention. Targeting users who wish to use their regional language, Koo App Advertisement provides advertisers with a whole new demographic that they can focus on. <h2>Koo App Ads</h2>Founded by Aprameya Radhakrishna and Mayank Bidawatka, Koo App Ads will target a large-scale audience demographic. The app allows users to operate using regional languages, and the users can post various text, photos, or videos. Koo App Ads will target the regional audience who use their local language with a widespread audience across India. Koo App won the AatmaNirbhar App Innovation Challenge, which was held on August 2020 by the Government of India. <h2>Koo App Advertisement Cost</h2>Koo App Advertisement Cost will depend on the various media ad options chosen by the advertisers. Our pricing models for Koo App Advertisement Rates are as per the ad option chosen and customizing accordingly.<a href="https://www.themediaant.com/ad-campaign-brief" target="_blank">Get the best rates to place your ad on any digital platform on The Media Ant</a><h3>Koo App Advertisement Rates</h3>Looking to Place Your Koo App Advertisement? Koo App Advertisement Rates can be found by visiting the “Top Choice” section on “Advertise on Koo App”, which will include all the <a href="https://www.themediaant.com/digital">digital advertising ad options</a> the companies can choose from according to their requirements. Various ad options like video ads, banner ads, and more are available for Koo App Advertisement at discounted rates, from which brands and companies can select according to their requirements.<h3>Koo App Advertising Rates</h3>Want to Advertise on Koo App? Koo App Advertising Rates will vary depending on the media option that is available or chosen by the advertiser. Some media options that are available for Koo App Advertising include video ads, banner ads, and more. <a href="https://www.themediaant.com/mash">Check the best rates to advertise on digital platforms in The Media Ant's digital advertising planning tools</a>You can check out discounted Koo App Advertisement Cost on the official website of <a href="https://www.themediaant.com/">The Media Ant</a>. Companies can pick the ads option most relevant to their needs and requirements.<a href="https://www.themediaant.com/digital">Get the best rates to place your ad on any digital platform on The Media Ant</a>.<h2>Koo App Advertisement Agency</h2>Looking to Advertise on Koo App? The Media Ant is India’s leading digital advertising agency that provides the best rates for all your digital advertising needs. With a presence across India in major cities like Bangalore, Mumbai, and Delhi.We help you plan, buy, execute and monitor all your <a href="https://www.themediaant.com/ad-campaign-brief">digital advertising campaigns</a> across the country. Our in-house team ensures to provide you with the best advertising plans in India and monitors them to ensure flawless execution and the best performance. Our best rates for advertising on any digital platform are available online on our website. The Media Ant also measures campaign engagement and provides you with the best rates for digital advertising campaigns. You can monitor your ad campaigns on our online monitoring dashboard on your mobile phone. Check the best rates to advertise your brand on various digital platforms in The Media Ant's digital advertising planning tools. You can contact us through , Phone, or Email. <a href="https://www.themediaant.com/">The Media Ant</a> contact details are available in the <a href="https://www.themediaant.com/contact-us">Contact Us</a> section of our website.<h3>Koo App Advertising FAQs</h3>Looking for more information to place your Koo App Advertisement? Read on to find out more.<h4>Who is Koo App Advertisement Target Audience?</h4>Koo App Advertisement will target a large-scale audience who diligently use the app to garner information and entertainment. The target audience will likely have a good internet connection and are fluent in regional languages. <ul><li>Approximately 62% of users of the Koo App are males, and 38% of users are females, which will make up most of the target audience.</li><li>Approximately 37% of users exposed to Koo App Advertising are in the 18 - 24 age group.</li><li>Users of the Koo App spent approximately 20 minutes on the app.</li></ul><h4>Who Can Advertise on Koo App?</h4>Koo App Advertising has been previously by brands such as Snapdeal, Amul, Groww, UCO Bank, Droom, HDFC Securities, Bajaj Group and Fortis Healthcare.<ul><li>BFSI Companies like UCO Bank, HDFC Securities and more have found a way to capitalise from the market through the homegrown micro-blogging site but placing ads on Koo App.</li><li>Automobile Sector: Companies like Droom use innovative advertising formats and customized marketing strategies to increase brand recognition and display new products.</li><li>E-Commerce: With approx. 3.1M monthly active users, Koo App will act as a good option for e-commerce sites like Amazon, Myntra, and others to target their customers. Advertisers can target new and retain old clients by showcasing new deals and offers.</li></ul>

Digital advertising in the  Koo App is one of the most popular advertising options. Frequent content updates on the portals keep user engagement high. The content of the Koo App  attracts a high-quality audience with good engagement and repeat visits. If you are looking to reach out to your audience digitally, advertising on the Koo App  is a good option.

You can find the advertising rate for the  Koo App  in the media options and pricing tab of the page. The section has detailed pricing for all media options available on the portal. You can also use the advanced pricing filters to check the targeting available while advertising digitally on the  Koo App . To access the advanced pricing section, one needs to save the media option to the bag and access it there. In the same advanced pricing section, you can also check the best-discounted rate for your selected volume. Rates for digital ads can be quoted in terms of CPM, CPC, or a fixed price. CPM rate for Koo App varies with the page position and the ad size. However,  Koo App  provides one of the lowest CPM in its category.

The Media Ant is a recognized media agency to place your ads digitally on  Koo App . We help advertisers plan, buy, execute, and monitor their digital campaigns on the  Koo App . Our in-house performance team ensures that your digital campaigns are monitored and tweaked to ensure the best performance. The parameters we monitor but are not limited to are Impressions, views, and clicks. In addition to this, we can also measure campaign engagement for relevant campaigns. As a leading digital agency, The Media Ant assure the best advertising rate and flawless execution of your campaigns in  Koo App . Our online monitoring dashboard will help you monitor the campaign from your phone. In case you are looking for an agency that can help you place ads in  Koo App , The Media Ant is the right choice. You can contact us over , Phone, or email. Contact details are mentioned in the Contact Us section of the website.

if you are looking to book your digital campaign in the  Koo App  with The Media Ant, you can use either the online or the offline process.  I will explain here both the online as well as offline process of booking the campaign. If an online booking is what you would prefer, go to the media page of  Koo App . Select the media option of your choice. Add your selected media options to the bag. You can customize your requirement in the bag by specifying the targeting options. The best cost of advertising in the  Koo App  is shown for your selection. You can then add this to the dashboard. Once in the dashboard, you can schedule dates, upload artwork, make the payment and take your campaign live. Once the payment has been made and the artwork uploaded, it can take up to 48 hours to take the campaign live.  To book the ad offline you can contact us through , email, or phone. You can also fill out the planning requirement form and share your requirement. Our client servicing team will reach out to you. Once you confirm your digital campaign, a client servicing or account manager is assigned to you who will remain your point of contact through the period of the campaign. Once the campaign is over, we will provide you with a final report of the execution. Digital reports include impressions, clicks, CTR, and cost.

Banner on Koo App

Used For

Reach

Ad Type

Image

Lead Time (in days)

3

Span

1 days

Banners Ads are rectangular image ads with brand information displayed along with the content on the Koo App. For more details to place your advertisement on this platform, kindly contact us at help@TheMediaAnt.com or call us at 080-67415510.

Rack Rate

Login To View

Min Billing

₹ 3,00,000

Min Billing

₹ 3,00,000

Execution Details

Creative Spec: image

px

.jpg

300

ADDITIONAL INSTRUCTIONS

Click here

SOP

# Analytics and POE Report will be provided - (POE Report which includes the Impressions, reach, clicks, etc ). It provides the KPI as per the campaign. # Reports will be provided after 24hrs once the campaign goes live (Saturday & Sunday - Excluded). # Screenshots will not be provided.

1

At the end of the campaign only

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