With millions expected to watch, IPL 2024 premieres in JioCinema on March 22, 2024. <a href="https://www.themediaant.com/sports-marketing/ipl-advertising" target="">IPL Advertising</a> boosts visibility and recalls to a wide audience. <a href="https://www.themediaant.com/blog/ipl-creative-ads/" target="">IPL Ads</a> deliver high impact through consumer engagement and precision retargeting. IPL Advertising is effective for companies to get faster reach and encourage brand growth.

Schedule

Previous Years' Case Study

Top Advertisers

Average Time Spend

Previous Season Viewership

User

CTV Device

HH Device

Previous Season Reach

Digital

15K+ Device

Premium Audience Share Of IPL

Previous Season User

Creative Spec-pre Rolls/Mid Rolls

During the IPL 2024 matches, video ads will be shown on handheld devices and the platform's website. These ads will be displayed before, during, and after the live matches, as both pre-roll and mid-roll video advertisements. These videos will play during the matches and will be accompanied by video-on-demand ads on the website. If you need more information, please refer to the execution detail section below.

Video

Impression

Midroll

Pre-Roll/Mid-Roll ad Reference

Mid roll video ad Reference

Pre-Roll video ad on Jio Cinema

Video on Demand reference

Video Type

Ad Length

1 Level Targeting

2 Level Targeting

Creative Spec

The package includes displaying branding during different match segments of IPL 2024 matches, including Super Start, Batsmen walking in, Fielding team walking in, First over, Death Overs, Range of 2-3 Over Selection, Misfield, Any Player on screen, Captain on Screen, Wicket keeper on Screen, Extras, Dot Balls, 1 Run, 2 Runs, Quick runs, Before STO, After STO, Toss moment, Man of the match, Winning moment, Winning captain speech, Team Huddle, Super Saves, Partnership over, >15 runs in an over, Powerplay, and Fan Moment. Video-on-demand advertisements will be shown as ads. For more details, please refer to the execution detail section below.

Custom Squeeze Ups

Package

Squeeze up

Squeeze Ups ad Reference

Package Type

Device

In this package, Banner Ads of various types will be displayed during the live matches and will also run on-site. These ads can be categorized into various types such as Fence, Frame, and social. For more information, you can slide into the execution detail section given below.

Banner

Squueze Up Ad on jio cinema

Spotlight Ad on jio cinema reference

Banner Type

Brands will be provided with Video Ads of 10 seconds duration, with this Jio Bharat advertising option. It will be a strategically placed FCT (Fixed Commercial Time) slot of 10 seconds video ASR (Ad Spot Rate) during the live matches and Close to live match moments and PPL (Pre, Post, and Live) match moments, so brands can captivate audiences in real-time.

Video on Jio Bharat Phone

Spot

Ad Unit

Display ads will feature banner ads that are played pre, post, and during the live IPL 2024 matches. It is provided with various placements during the matches and runs on CTV.

Masthead Banner

Campaign

The JioBharat Partner package provides great opportunities for brands to collaborate and gain extensive exposure. This package allows brands to enjoy branding opportunities such as Co-Presenting Partner, VOD Partner, Associate Partner, and Highlights Partner. Each tier offers unique benefits tailored to meet diverse marketing objectives. These packages ensure brand prominence and impact across JioBharat's expansive platform.

Jio Bharat Partner Packages

Packages Type

The package includes displaying branding during different match segments of IPL 2024 matches, including Super 4s, Super 6s, Fall of Wickets, Action Replay, Milestones, and DRS Moment. For more details, please refer to the execution detail section below

Feature Packages

Tournament

In the Scorecard Partner, brand receives branding elements during IPL 2024, such as Branded Skin + Logo which means  the brand gets a branded appearance, including a customized skin and logo presence on the scorecard. Additionally, there is a specific arrangement for buying banner impressions on the scorecard page, suggesting a focus on visibility and promotion during the tournament. The entire thing will be provided for the full IPL tournament.

Scorecard Partner

In the Branded Tabs, brands receives visibility through the display of their logo and have a dedicated branded tab, which can be a valuable element for promoting their brand or content within the specified platform or context throughout the IPL 2024 tournament.

Branded Tabs Package

In the HIghlights Partner, brands receive visibility through tray name and logo presence on the opportunity slate, along with a supplemental unit for each video. Additionally, there are pre-roll and mid-roll impressions associated with Highlights Video On Demand content on both platforms during the entire IPL 2024 tournament.

Highlights Partner

In this presenting partner package, brands are provided with video and banners during the IPL 2024 matches. Brands are provided with pre-roll and mid-roll video ads with a 10-second duration that are played pre, post, and during the live matches. Brands with studio branding and brand mentions of up to 2 seconds are provided of 3 to 4 per match day. Banner Ads are also provided with various placements during the match and run on-site. Suppose required brands can be provided with ad placement on handheld devices, Connected TVs, and linear TVs across the IPL tournaments and in co presenting and associate partner, brands are provided with videos, banners, and exclusive ads during the IPL 2024 matches. Brands are provided with pre-roll and mid-roll video ads with a 10-second duration that are played pre, post, and during the live matches, match highlights, and as video on demand that runs on-site. Banner Ads are also provided with various placements during the match and run on-site.

PPL Partner Packages

HHweb video

Package Types

Platform

The brand can choose a specific type of ad for 10-second advertising spots. The cost of these spots is determined by the Average Spot Rate (ASR), which varies depending on the type of match being advertised. The match types include  A+ teams, First 2 PT Matches Only, Last 4 PO Matches Only, and Final Only. For more information, please refer to the execution detail section below.

Spot Rate  league Packages

Spot Type

Ads will be displayed on the platform as video on demand. These ads will be displayed during the IPL 2024  matches. For more details, please refer to the execution detail section below.

VOD Package

This advertising campaign is currently unavailable.

IPL Live Auction Package

IPL Auction Spotlight Advertising

IPL Auction Squeeze Up

IPL Auction In- App Banner Advertising

IPL Auction  Content Trays with Branded Card Advertising

IPL Auction Video Spots Advertising

It offers advertisers the opportunity to feature their advertisements during live programming, with a duration of 10 seconds each. These ads cater to diverse audience preferences in Pan India.

CTV - Pan India Spot Buy

This media option provides advertisers with the opportunity to place Squeeze Ups (SUP) ads during live broadcasting in Pan India.

CTV - Pan India Squeeze up

Exposure

Squueze up

Creative Spev

The package includes displaying branding during various match segment feeds of IPL 2024 matches.  The languages available are English, Hindi, Telugu, Tamil, Marathi, Malyalam, Kannada, Gujarati, Bhojpuri, Punjabi, Bengali, Haryanvi.

CTV on Regional Language Feed

Language Feed

The package includes displaying branding during various match segment feeds of IPL 2024 matches. The languages available are English, Hindi, Telugu, Tamil, Marathi, Malyalam, Kannada, Gujarati, Bhojpuri, Punjabi, Bengali, Haryanvi

HHWeb on Language Feed

For CTV, advertisers have the opportunity to leverage Squeezeup ads during the Pre, Post, and Live Broadcast(PPL), maximizing visibility and engagement. This combination provides a dynamic and results-driven approach to advertising on CTV.

CTV Banner - Live + PPL

Ad Type

Display Type

HHWeb Video presents advertisers with a dynamic opportunity to reach audiences during the IPL 2024 live content and Close to Live (CTL) moments. With Fixed Commercial Time (FCT) spots lasting 10 seconds brands can effectively engage viewers during both live and near-live experiences, maximizing brand visibility and impact.

HHWeb Video - CTL + Live

HHweb

CTV ads will be displayed pre, post, and during the live IPL 2024 matches. These ads have 10-second FCTs and are displayed during the matches. If you need more information, please refer to the execution detail section below.

CTV Video - Live + PPL + CTL

HHWeb Banner offers advertisers a dual advantage with live streaming and during the Pre, Post, and live matches (PPL) options. With live banners strategically placed on the HHWeb platform, brands can capture the attention of viewers during live sessions and PPL.

HHWeb Banner - Live + PPL

IPL On JioCinema

<h1>IPL 2024 Advertising on JioCinema</h1>

<a href="https://www.themediaant.com/ipl-ad-budget-calculator" target=""><img src="https://tma-live.s3.ap-south-1.amazonaws.com/users/62a80ce8c4b443e75ce372d6/Fri%20Feb%2002%202024%2011%3A40%3A16%20GMT%2B0000%20%28Coordinated%20Universal%20Time%29IPL%202024%20Advertising%20Tool.jpg" style="vertical-align: middle;font-size: 14px;"/></a> IPL 2024 is expected to bring in 600Mn OTT viewers watching it on JioCinema for free, with no geographical barriers. Premiering for the first time in the JioCinema App, IPL 2024 will help brands tap into a wide market. brands will be able to reach a large-scale audience making IPL 2024 JioCinema, one of the most watched ever.IPL 2024 is expected to be the biggest coverage for your brand with 12 languages, i.e. English, Bangla, Marathi, Hindi, Bhojpuri, Haryanvi,Punjabi, Gujarati, Kannada, Telugu, Tamil, and Malayalam. IPL 2024 Advertising will target a large-scale audience who speak a specific language. IPL 2023 has 60% more watch time per match than IPL 2022 on digital platforms, with some matches reaching 2Cr concurrent viewership. IPL 2024 JioCinema's viewership is turning out to beat Disney+ Hotstar's peak viewership emerging as one of the most sought-after ad spaces with millions of fans tuning in for a never before OTT experience. IPL 2024 in JioCinema is also available in CTV, being the new HD TV with the declining use of normal TV. With an expected reach projection from 75 mn to 100mn+ in JioCinema CTV IPL Advertising targets a wide range of audiences using specific marketing strategies. <a href="https://www.themediaant.com/digital/ipl-smb-advertising/connected-tv-package" target="">IPL 2024 CTV Advertising</a> is likely to yield 8X results for brands looking to improve their growth. <a href="https://www.themediaant.com/digital/jiocinema-advertising" target="">IPL advertising on JioCinema</a> will help brands target audiences based on geo clusters, states, devices used, and age groups. Brands will be able to reach premium audiences from different cities using language targeting. IPL has built brands like Dream11, Cred, PhonePe, Swiggy, etc. with the digital-first targeting approach. Using smart measurements, you can find how your brand is performing by placing your advertising campaign on IPL 2024 JioCinema. IPL Ads 2024 will help brands create a relevant impact during specific moments as well as using product/brand integration. <a href="https://www.themediaant.com/contact-us" target="_blank"><img src="https://tma-live.s3.ap-south-1.amazonaws.com/users/6279ed758816da7f3bc3a9bf/Fri%20Jan%2027%202023%2010%3A13%3A55%20GMT%2B0000%20%28Coordinated%20Universal%20Time%29Image_Not_Available__1_-removebg-preview.png" alt=""/></a><h3>What Are The New Features In JioCinema IPL 2024?</h3>IPL 2024 will entertain the viewers using immersive features that will help improve the overall live experience. With approx. 600+ mn potential users, JioCinema IPL coverage will offer never before seen features on the OTT platform. IPL Advertising will help brands improve their reach, and viewability as well as target the right audience. Earning IPL Rights, Jio Cinema is using the latest features while covering the matches. One such feature is the launch of JioCinema Hype Mode in India.<h4>What is Hype Mode in JioCinema App?</h4>Hype Mode in JioCinema will let you access extra features while the viewers are watching the match. Hype Mode will allow viewers to go back in time and rewind the match. It also allows viewers to watch the match from different camera angles placed in various locations across the stadium. <a href="https://www.youtube.com/watch?v=enfizwM7fOs">Watch More About Hype Mode!</a>However, Hype Mode in JioCinema is only available during live matches and not for highlights or full-match replays. <h4>How To Use Hype Mode in JioCinema?</h4>Hype Mode in JioCinema can be used while watching the live match, by making it full-screen. On the screen, you will be able to see Hype Mode on the top left side, clicking on it you will be able to open the menu, in which you will be able to find a tutorial about how to use it in the app. In Hype Mode, you get four buttons for different features of it. The first button gives viewers access to match statistics. The second button gives you access to switch between different camera angles. The third button gives viewers access to the best angles of key highlights of the match. The fourth button lets you configure the settings like playback speed and more.<h4>How To Turn On Hype Mode?</h4>During the live match, viewers can opt for Hype Mode In JioCinema by clicking on the toggle. After this, you can see the new features which will pop up on the sides of the screen, while the match plays in the centre.<h2>IPL 2024 Advertising Options on JioCinema App</h2>If you are looking to place ads on IPL 2024, look no further than <a href="https://www.themediaant.com/" target="">The Media Ant</a>. We offer you the best advertising options that include various packages and exclusive offers available in IPL Advertising. Some <a href="https://www.themediaant.com/blog/ipl-creative-ads/">IPL 2024 Advertising Options on Jio Cinema App</a> available are the following:<ul><li>Video Ads: Video Ads will be played for a set duration on the streaming platform and will showcase brand creativity.</li><li>Banner Ads: Banner Ads will be displayed across the platform while the tournament is streaming.</li><li>Connected TV: Ads will be displayed across the CTV while the tournament is streaming.</li></ul><a href="https://www.themediaant.com/contact-us" target="_blank"><img src="https://tma-live.s3.ap-south-1.amazonaws.com/users/6279ed758816da7f3bc3a9bf/Fri%20Jan%2027%202023%2010%3A13%3A55%20GMT%2B0000%20%28Coordinated%20Universal%20Time%29Image_Not_Available__1_-removebg-preview.png" alt=""/></a><h3>IPL 2024 Advertising Rates</h3>IPL 2024 Jio Cinema Advertisement Cost may vary depending on your ad type. The standard inventory price for IPL 2024 Video Ads is INR 200 per thousand impressions. The minimum billing for the video ads is INR 5 lakhs. The pricing for IPL 2024 Jio Cinema Advertisement is different for various media options and the duration of the ads. These media options will also have various offers and deals available to them.You can find the ‘Top Choice’ section on IPL 2024 Jio Cinema Advertising has detailed advertising rates for all media options available on The Media Ant portal. You can also select various targeting parameters while advertising on IPL 2024 Jio Cinema. This can be done by saving the media option to the bag and accessing it there. You will find media options on the top from which you can pick the most suitable one for <a href="https://www.themediaant.com/sports-marketing">IPL 2024 Ads</a>.<h3>JioCinema IPL 2024 Ads Rates</h3>Jio Cinema IPL 2024 Ads Rates will depend on the media option that the brands will choose. IPL Ads 2024 Rates can vary depending on the duration of ads as well. You can also check the best-discounted rate for your selected volume. However, Jio Cinema IPL 2024 Ads Rates are very effective and are ideal for big brands. This is because you can run nationwide campaigns, and the campaigns can target a large group of customers.<h2>IPL 2024 JioCinema App Advertising Agency</h2>Looking for IPL 2024 Jio Cinema App Advertising Agency? The Media Ant is India's one of leading IPL 2024 advertising agency with a presence across top cities like Mumbai, Delhi, and Bangalore, we are the best IPL 2024 advertising agency in India. We help advertisers <a href="https://www.themediaant.com/ipl-ad-budget-calculator" target="">plan IPL 2024 ad campaigns</a>, buy, execute, and monitor your <a href="https://www.themediaant.com/ad-campaign-brief">IPL 2024 Ad Campaigns</a>. Our in-house performance team ensures that your connected TV advertising campaigns are monitored to ensure the best performance. In addition to this, we can also measure campaign engagement for relevant campaigns.As a leading digital ad agency, <a href="https://www.themediaant.com/">The Media Ant</a> assures the best advertising rate and flawless execution of your campaigns in IPL 2024 Ads. Get the best rates to place your ad on any digital platform of your choice. Our best rates for advertising on IPL 2024 are available on our online monitoring dashboard which will help you to monitor the campaign from your phone. You can check the best rates to advertise on various platforms in the digital advertising planning tool on The Media Ant. You can contact us over , Phone, or email. Contact details are mentioned in the <a href="https://www.themediaant.com/contact-us">Contact Us section</a> of the website. <h2 style="font-size: 30px;">Know more about IPL Advertising</h2><div><a href="https://www.themediaant.com/blog/ipl-2024-advertising-guide-on-jiocinema-and-star-sports/" target=""><img src="https://tma-live.s3.ap-south-1.amazonaws.com/users/62a80ce8c4b443e75ce372d6/Mon%20Feb%2012%202024%2012%3A03%3A31%20GMT%2B0000%20%28Coordinated%20Universal%20Time%29IPL%20Advertising%202024%20A%20Complete%20Guide.jpg"/></a></div>

<h3>FAQs Related to IPL 2024 Advertising on JioCinema App</h3>Here are some frequently asked questions about IPL Advertising<h4>Why Advertise In IPL 2024 on JioCinema App?</h4>Advertising in IPL 2024 is the best opportunity for both medium and high-budget advertisers for the following reasons:<ol><li>Low barrier to entry: IPL 2024 Advertising has always been considered a game meant for big-ticket advertisers. However, it’s going to change with IPL 2024 Advertising Rates which allow brands to start advertising at a starting package of INR 5 lakhs.</li><li>Flexible Targeting: One of the major advantages that digital platforms offer is the ability to target the audience during a live match. This is something unheard of for other platforms. <a href="https://www.themediaant.com/ad-campaign-brief">IPL 2024 Advertisement </a>on digital platforms has an edge when it comes to technical expertise and high reach. IPL 2024 Advertising offers a number of audience targeting filters to select their audience.</li><li>Brand association with IPL through IPL 2024 Advertising: IPL Advertising is one of the highest-valued brands in the country and last year it grew by 13.5%. People are emotionally connected to the brand and consider it one of the most premium brands. Apart from this, Advertising in IPL 2024 matches are high-impact platforms where ads can leave a long-lasting effect on the audience’s mind.</li><li>Low advertising budget: Sports advertising is widely popular for being a high-impact property. For years, sports advertising has meant television advertising where although reach is high, advertising packages have been exorbitantly high-priced. Digital advertising has disrupted this practice by offering advertising packages at an affordable rate. Now advertisers have more power to decide where and how to advertise. <a href="https://www.themediaant.com/blog/ipl-2022-sponsors-list/" target="_blank">Check out last year’s major sponsors and advertisers in IPL</a>!</li></ol><h4>How To Advertise During IPL 2024 on JioCinema?</h4>If you want to Advertise in IPL 2024, visit the official website of The Media Ant where you can find all the latest information about advertising offers and media options you can place your ads on IPL 2024. We offer you the best-discounted rates in the market for IPL Advertising 2024. Our ads rates for IPL advertisement are the best in the market and can provide brands with large-scale visibility and delivers high impact. <h4>How Much Does It Cost To Advertise In IPL 2024 on JioCinema App?</h4>IPL 2024 Ads Rates will differ depending on the various media options available and chosen by the advertiser. The brand will be able to choose based on the availability of packages and media options. The price for video ads during IPL 2024 is INR 200 per thousand impressions. The minimum billing for IPL 2024 video ads is INR 5 lakhs.As a leading digital ad agency, <a href="https://www.themediaant.com/" target="_blank">The Media Ant</a> assures the best advertising rate and flawless execution of your campaigns in IPL 2024 Ads. Get the best rates to place your ad on any digital platform of your choice. <h4>Effectiveness of IPL 2024 Advertising on JioCinema?</h4>IPL 2024 is the biggest cricket event of the year in India but also the most significant opportunity for advertisers to stand out. From sponsorship to stadium activation to advertising on <a href="https://www.themediaant.com/digital" target="_blank">digital</a> and <a href="https://www.themediaant.com/television" target="_blank">TV platforms</a>. <a href="https://www.themediaant.com/blog/ipl-2022-advertising-on-hotstar-a-complete-guide/">Advertising in IPL</a> is undoubtedly going to be one of the major advertising seasons for brands. Want to Advertise on IPL 2024? Check the best rates for IPL 2024 Advertisement on the official website of The Media Ant. <h4>What Is The Reach Of IPL 2024 Ads on JioCinema App?</h4>IPL 2024 Ads have a wide range of reach with millions watching the live stream of the tournament. Having varied media options for advertising in IPL 2024, brands will be able to target a large audience of various demographics. IPL is a live sports tournament that brings together a large crowd who are widely interested in cricket. Advertising on IPL streaming platform, will provide brands with wide visibility and recall as well as providing a good return on investment. <a href="https://www.themediaant.com/roas-calculator" target="_blank">Check Out Our ROI Calculator</a>!

<h4>How much is the JioCinema ad rates?</h4>JioCinema Ad Rates vary depending on the selected media options that can be chosen by the brands based on their target. Ad rates for JioCinema or any other platform may vary depending on various features like the ad format, duration, target audience, etc. JioCinema offers targeted and contextual advertising allowing brands to build awareness among its viewers. <h4>Does JioCinema have ads? </h4>Yes, JioCinema does have ads on its app and website. Being a streaming platform owned by the Reliance Jio Group, JioCinema offers a wide range of movies, series, live sporting events, etc. JioCinema heavily relies on its advertising as a source of revenue. JioCinema has many ads in form of pre-roll, mid-roll and post-roll ads, banner ads, etc. The ads placement and frequency of the ads will depend on the advertisers.

CTV Video - Live + PPL + CTL on IPL On JioCinema

Used For

Reach

Ad Type

Video

Lead Time (in days)

3

Span

69 days

CTV ads will be displayed pre, post, and during the live IPL 2024 matches. These ads have 10-second FCTs and are displayed during the matches. If you need more information, please refer to the execution detail section below.

Rack Rate

Login To View

Min Billing

₹ 5,00,000

Min Billing

₹ 5,00,000

Execution Details

Creative Spec: video

Mp4

Targeting Cohorts

ADDITIONAL INSTRUCTIONS

Click here

SOP

# Analytics and POE Report will be provided - (POE Report which includes the Impressions, reach, clicks, etc ). It provides the KPI as per the campaign. # Reports will be provided after 24hrs once the campaign goes live (Saturday & Sunday - Excluded). # Screenshots will not be provided.

1

At the end of the campaign only

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