The tournament that launched with the tagline of Come on India, Lets Football, Indian Super League or ISL is living its motto of making football the future. The team representing every corner of India battles to be the best and brings in viewers from all over. Placing an endorsement with them helps your brand gain visibility and extend brand scope by increasing brand awareness.

Match Schedule

Creative Specs

Video Ads of a minimum 10-second duration will be provided. These ads are played pre-roll and mid-roll during the matches and will run on-site. Brands are provided with video-on-demand played during the live match and will run on-site. On the CTV of the platform, live match video ads of a minimum of 10 seconds are played and pre-roll video ads will run on-site.

Video

Impressions

Video Type

Platform

Video Length

1 Level Targeting

2 Level Targeting

Banner ads will be displayed with various placements during the live matches and will also run on-site. These ads are available on the HH and the website of the platform.

Banner

Impression

Ad on ISL, Hotstar

Banner Type

Creative Spec

This package will provide brands with ad placements across handheld devices, websites, CTV, TV, and BTL ads. Video ads, Banner ads, and Brand mentions will be displayed during the live matches and in-app broadcast. Video and Display branding is available on live TV matches, Highlights, and Co-branded vignettes. Brands are also provided with in-ground branding such as branding in LED perimeter, Goal line, product placements, interview backdrops, presentation backdrop, ticket branding, and more. As part of the package, brands are provided with display and video ads on their social media platforms. For more details, check out the execution details given below.

Associate Partner

Package

This package will provide brands with ad placements across handheld devices, websites, CTV, TV, and BTL ads. Video ads, Banner ads, and Brand mentions will be displayed during the live matches and opening slate. Video and Display branding is available on live TV matches and Highlights. Brands are also provided with in-ground branding such as branding in LED perimeter, Goal Posts, interview backdrops, presentation backdrop, ticket branding, and more. As part of the package, brands are provided with display and video ads on their social media platforms as well as player imagery rights. For more details, check out the execution details given below.

Gold Partner

This package will provide brands with ad placements across handheld devices, websites, CTV, TV, and BTL ads. Video ads, Banner ads, and Brand mentions will be displayed during the live matches. Video and Display branding is available on live TV matches and Highlights. Brands are also provided with in-ground branding as well as referee entitlements such as branding in LED perimeter, Réfère sleeve branding, interview backdrops, presentation backdrop, ticket branding, and more. As part of the package, brands are provided with display and video ads on their social media platforms as well as logo branding across all matches. For more details, check out the execution details given below.

Referee Partner

This package will provide brands with ad placements across handheld devices, websites, CTV, TV, and BTL ads. Video ads, Banner ads, and Brand mentions will be displayed during the live matches and opening slate. Video and Display branding is available on live TV matches and Highlights. Brands are also provided with in-ground branding such as branding in LED  perimeter, Goal Posts, interview backdrops, presentation backdrop, ticket branding, and more. As part of the package, brands are provided with display and video ads on their social media platforms as well as logo branding on websites. For more details, check out the execution details given below.

Silver Partner

Ads will be displayed as video and display banners during the Action Replay Bug. These ads are displayed on handheld devices, websites, CTV, and Television devices. For more details, check out the execution details given below.

Action Replay Bug

Brand logos will be displayed on the time/score banner and substitution board. These ads will appear on various platforms, including handheld devices, websites, CTV, and television. Please refer to the execution details below for more information.

Clock + Substitution board branding

Video and Banner ad branding are displayed on the Countdown timer. These ads are displayed on handheld devices, websites, CTV, and Television devices. For more details, check out the execution details given below.

Countdown Time Partner Package

Video and Banner ad branding are displayed during the live matches. These ads are displayed on Handheld devices, websites, CTV, and Television devices. For more details, check out the execution details given below.

Monthly Partner- HHWeb + CTV + Linear TV

Video and Banner ad branding are displayed during the live matches. These ads can be displayed on a total of 15 matches. These ads are displayed on handheld devices, websites, and CTV. For more details, check out the execution details given below.

Monthly Partner- HHWeb + CTV

Brands are provided with in-ground branding such as branding in LED perimeter, Goal Line, Product placements, Interview backdrops, Presentation Backdrops, Ticket Branding, and more. Brands are provided with logo branding on websites. For more details, check out the execution details given below.

On Ground Partner

During the ISL matches,10-second FCT video ads will be displayed on handheld devices, websites, CTV, and, TV channels. These ads will be shown during the live matches.

CTV+TV- Live

Ad Type

In the ISL matches, Banner ads will be shown during the live matches. These display ads will include SqueezeUp and Logo Bug displayed during the matches.

Live- Squeeze up

Spot

Currently, the status is unavailable as the rates are not released yet, As soon as the rates are released it will be updated on the site.

Inventory Package

VOD Package

Campaign

Shows

Duration

Digital Sponsorship Package

Indian Super League on JioCinema

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CTV+TV- Live on Indian Super League on JioCinema

Used For

Reach

Ad Type

Video

Lead Time (in days)

3

Span

1 day

During the ISL matches,10-second FCT video ads will be displayed on handheld devices, websites, CTV, and, TV channels. These ads will be shown during the live matches.

Rack Rate

Login To View

Min Billing

₹ 82,500

Min Billing

₹ 82,500

Execution Details

Creative Spec: video

Mp4

ADDITIONAL INSTRUCTIONS

Click here

SOP

# Analytics and POE Report will be provided - (POE Report which includes the Impressions, reach, clicks, etc ). It provides the KPI as per the campaign. # Reports will be provided after 24hrs once the campaign goes live (Saturday & Sunday - Excluded). # Screenshots will not be provided.

1

At the end of the campaign only

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