Media Ant
Advertising in India Today, Website
Popular Media

Banner

Per Thousand Impressions

Card Rate

₹ 265

Offer Rate

₹ 250
Premium Media

Article

Per Campaign

Card Rate

₹ 0.00

Offer Rate

₹ 175,000

Roadblock Banner

Per Day

Card Rate

₹ 300,000

Offer Rate

₹ 250,000
Other Media

Video Banner

Per Thousand Impressions

Card Rate

₹ 330

Offer Rate

₹ 300

Expandable Banner

Per Thousand Impressions

Card Rate

₹ 265

Offer Rate

₹ 250
**18% GST is applicable on the above rates

Language

English

Unique Views/ Month

41 Mn

Category Name

News

Unique Id

117

Historical Performance Data

DateCampaign DurationClient CategoryMedia OptionAd TypeCTR
April-178 DaysFinanceLeaderboad Banner (728 x 90) and Medium Rectangle Banner (300 x 250) on ROSImage0.05%

About India Today Website Advertising

India Today brings the latest and breaking news from India and around the world, 24x7 live updates and In-depth analysis of news on politics, business, cricket, bollywood, lifestyle, technology, and travel . Get all media options & best rates for India Today Website through The Media Ant.

View Website
Past Advertisers
  • Scripbox
  • One Plus 5
  • Kalyan Jewellers
  • Alembic Real Estate
  • Government of India

Facts and Figures

Demographic Details - Age
AgeUsersPage Views
18-2439,43,88174,05,560
25-3483,27,8481,54,31,932
35-4419,78,42943,80,438
45-5411,17,88423,82,657
55-649,56,60620,45,534
65+8,16,35718,98,432
Demographic Details - Gender
GenderUsersPage Views
Male1,01,62,5751,92,08,400
Female74,08,0341,51,35,705

Execution Process

Steps in Execution

Step 1:  Add Media to the Dashboard

Step 2: Customize it as per your requirement using the filters below:

Filters AvailableExample
Placement PageRun On Site/ Home Page/ Inside Page
Dimension300 x 250/ 120 x 600/ 728 x 90
Banner TypeLeaderboard/ Tower/ Rectangle

Step 3: Select Start and end Date

Step 4: Upload artwork and make payment

How do I know my ad has been placed?

When the campaign is live, you will get a screenshot of the ad within 24 hours.

After the completion of campaign, an Excel Report will be shared to the client.

Media Kit

India Today, Website Website advertising is utilized by variety of brands to reach out to their target audience. You can explore India Today, Website Website advertising rates, different types of media options and advertising cost here. India Today, Website advertising offers you the opportunity to speak to a young and involved target group and present your brand in a unique environment. With India Today, Website Website advertising campaigns, you will achieve your business goals quickly and easily.

How The Media Ant Can Help You

The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted digital media buying. We as an advertising agency provide advertisers with the opportunity to target key professionals. We help you to get better ROI and scalability to make your campaign a complete success.

Question:

What is the difference between CPM and CPC pricing?

Answer:

CPM stands for Cost per mille viz. Cost per Thousand Impression. You pay when your ad is shown 1000 times. 

CPC stands for Cost per Click. You pay when someone clicks on your ad.


Question:

How long will it take for my ad to go live?

Answer:

Once the campaign is confirmed, it may take up to 48 hours for the ad to go live. 


Question:

Is there a chance that my ad can get paused in the middle of a campaign?

Answer:

Yes. All platforms prioritize Roadblocks over ROS ads and hence in case of such a premium booking, the delivery of your ad will be paused, and the campaign might need to be extended.


Question:

Can the impressions be distributed equally across he campaign?

Answer:

Daily impression delivery doesn’t remain constant but can fluctuate by up to 200%.


Question:

Can there be a difference between number of clicks reported by the publisher to clicks being shown in my Google analytics?

Answer:

The clicks shown on the report may not match the actual visits (as per your analytics) to the website as there is usually a significant click to drop off rate. Every click recorded by the advertiser's dashboard does not end up on the landing page which causes this discrepancy.

You can click here to understand in detail the tech reason for the discrepancy in these two numbers. 


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