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Advertising in India Today Website

Advertising in India Today Website

Advertising in India Today Website

51.7M

Monthly Users

Website

Medium

About Advertising in India Today Website

India Today Advertisement

Key Insights

Pages per Visit

1.51

Pricing Model

CPM, Fixed

Bid Type

Managed

App Store Rating

3.8

Language

English

Categories

News

Top Choice

Popular

Banner

Rack Rate

₹ 0.077 / Per Impression

TMA Offer

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Rectangular Image ad (Banner) which will appear on all the pages.
Popular

RoadBlock

Rack Rate

₹ 5,50,000 / Per Day

TMA Offer

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Roadblock Banner is booking all possible advertising spaces on the webpage.
Popular

Email,Text Message and Newsletter

Rack Rate

₹ 1 / Per Per Unit

TMA Offer

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Communication through selected medium i.e. Text Message/Email/Newsletter is sent.
Premium

Article

Rack Rate

₹ 2,00,000 / Per Campaign

TMA Offer

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An article customized for the brand will be posted in the relevant section of the website.
Premium

Video

Rack Rate

₹ 0.33 / Per Impression

TMA Offer

Login To View

Video ads are automatically played on all the pages of the website, as soon as the page is loaded.

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The Media Ant

Media Demographics & Analytics

Advertisers

1
Busy Accounting
2
Montpellier
3
Lotter.com
4
Scripbox

User Reach & Demographics

Users in % (App only)

Gender Distribution

Male

Female

88

12

Users in % (Website only)

Gender Distrbution

Male

Female

57

43

Users ( App Only)

Age Distribution

in %


18-24

11

25-34

41

35-44

41

45-54

6

55+

1

Users (Website Only)

Age Distribution

in %


18-24

44

25-34

33

35-44

11

45-54

5

55-64

4

65+

3


India Today Advertisement

India Today Website is a news platform that will include international and national topics on Politics, Business, Cricket, Bollywood, Lifestyle, Technology, Travel, and more.  Owned by India Today Group, the platform has garnered over 51.7M monthly active users, making India Today Advertising a good platform to drive traffic and increase overall sales. 

India Today Advertisement is the right platform for companies to showcase their products and services. Want to Advertise in India Today? Check out India Today Advertising Rates now.

India Today Advertisement

India Today Advertisement is displayed across digital platforms of the popular news magazine and will help companies boost visibility and traffic to their platforms. With over 8.09M unique page views on desktop and 33.38M, unique page views on mobile, India Today Advertisement will help bring in new customers and retain old ones.

Through India Today Advertisement, companies will be able to target the right audience across the country.

India Today Ads

With a wide range of digital platforms, India Today Ads will allow for increased visibility and traffic to these platforms. It's an opportunity that should not be missed! With state-of-the-art means of advertising, India Today Ads will use targeted advertisements to cater to the users based on their preferences. 

India Today Advertising Cost

Want To Know India Today Advertising Cost? India Today Advertising Cost will depend on the various media ad options chosen by the advertisers. Our pricing models for India Today Ad Rates are as per the ad option chosen and the customizations done to India Today Advertisement options.

Get the best rates to place your ad on any digital platform on The Media Ant

India Today Advertising Rates

India Today Advertising Rates can be found on the “Top Choice” section of the “India Today Advertising” page, which will include all the digital advertising ad options offered. Companies can choose the ad options according to their requirements and check out the India Today Advertising Rates

Some ad options the companies can choose from include video ads, banner ads, and more are available at discounted rates, from which brands and companies can select India Today Ad Rates according to their requirements.

India Today Advertisement Rates

India Today Advertisement Rates is different based on the ad options chosen, their duration, and the customizations made to them. After the campaign is selected and running, advertisers can monitor their digital ad campaigns through our online monitoring dashboard on their mobile phones. India Today Advertisement Rates are affordable and cost-effective, as well as can be a valuable addition to the company’s marketing strategy.

Check the best rates to advertise on digital platforms in The Media Ant's digital advertising planning tools

You can check out discounted India Today Advertisement Rates on the official website of The Media Ant. Companies can pick the ads option most relevant to their needs. Check out India Today Ad Rates Now

India Today Advertisement Agency

Looking for India Today Advertisement Agency? The Media Ant is India’s leading digital advertising agency that provides the best rates for all your digital advertising needs. Having a presence across India in major cities like Bangalore, Mumbai, and Delhi.

We help you plan, buy, execute and monitor all your digital advertising campaigns across the country. Our in-house team ensures to provide you with the best advertising plans in India and monitors them to ensure flawless execution and the best performance. 

Our best rates for advertising on any digital platform are available online on our website. 

The Media Ant also measures campaign engagement and provides you with the best rates for digital advertising campaigns. Get the best rates to place your ad on any digital platform on The Media Ant.

You can monitor your ad campaigns on our online monitoring dashboard on your mobile phone. Check the best rates to advertise your brand on various digital platforms in The Media Ant's digital advertising planning tools. You can contact us through Whatsapp, Phone, or Email. The Media Ant contact details are available in the Contact Us section of our website.

Who Should Do India Today Advertisement?

India Today Advertisement is given by companies looking to advertise to a largescale audience. Some past advertisers who have done India Today Advertisement include top companies like Scripbox, One Plus, Kalyan Jewellers, Alembic Real Estate, Government of India, PropStrata, and more.

India Today Advertisement will help companies in increasing brand recognition and boost visibility among users through proper engagement. Some sectors which can do India Today Advertisement:

  • BFSI: Companies who work in the BFSI sector like to target their ads to audiences who are well-read and from affluent socioeconomic backgrounds, making India Today Advertisement a good option.
  • Telecom: Companies like Airtel, One Plus, and more advertise on India Today to boost their brand awareness and showcase new offers and services. 
  • FMCG: Brands like ITC Ltd, Nestle Ltd, Godrej Consumer Products, and more have to do India Today Advertisement as a way to revamp their brand image or introduce their products or services.
  • E-Commerce: Companies like Snapdeal, Amazon, and more can advertise on India Today to help increase their brand recognition and display their products or services. 

Who Are Target Audience For India Today Advertisement?

India Today Advertisement has a large-scale target audience, which majorly includes the affluent audience who have ready access to the internet.

  • Around 88% of males and 12% of females make up the majority audience for India Today Advertisement in the app.
  • Around 57% of males and 43% of females make up the majority audience for India Today Advertisement on the website.
  • Around 41% aged 25 - 44 years of the major target audience for India Today Advertisement in the app

Around 44% aged 18 - 24 years of the major target audience for India Today Advertisement in the app

What Is India Today?

India Today brings the latest and breaking news from India and around the world, 24x7 live updates, and In-depth analysis of news on politics, business, cricket, bollywood, lifestyle, technology, and travel. India Today is among the Top Two Digital Media groups in India. 

Get the best rates for India Today Website Advertisement through The Media Ant.

Why Advertise on India Today?

India Today has consistently ranked as the top source for general news consumption by Comscore. India Today Advertisement allows brands to engage with the right target audience. Below are the most noteworthy points about why India Today Advertisement is a good option:

  1. Around 63% of users on India Today are under the age of 35. India Today Advertisement audience demographic is perfect for digital-first brands as well as brands targeting young adults and the new age decision-makers. 
  2. India Today has 45Mn+ Unique Visitors per month, making India Today Advertisement a good option for brands to have great exposure.
  3. India Today has a great social media presence across platforms, making it a good India Today Advertisement. India Today has over 10.3 Mn Facebook Page Likes, over 5.2 Mn followers on Twitter, over 3.8 Mn subscribers on YouTube, and over 1.5 Mn followers on Instagram. 

India Today Advertisement Media Options

Some India Today Advertisement media options which advertisers can choose from include:

  1. Display Ads: There are 2  types of banner properties available for India Today Advertisement, which include a standard banner and instream video ad banner. They drive an average CTR of 0.1% - 0.2%. 
  2. Video Ads: India Today Advertisement offers both pre-roll and mid-roll video ad options. The pre-roll video is skippable after 5 seconds. India Today Advertisement drive an average CTR of 0.1% - 0.2-%. India Today Ad property has a higher engagement rate. 
  3. Articles: It is branded content that allows brands to talk about themselves to their desired audience. India Today Ads gives us 80,000 to 1,00,000 page views per article over 7 days. Brands could select which section they want to put up their article on. 

Who Should Advertise On India Today?

  1. Brands aiming to target the global market.
  2. Brands that aim to target the digital-first audience and appeal to the masses.
  3. Brands aiming to increase awareness, sales, and website traffic.
  4. Brands from various industry backgrounds such as real estate, education, entertainment, music, etc.

India Today Advertisement Reach

Top 10 State Reach
CITY
Maharashtra
Delhi
Karnataka
Uttar Pradesh
Tamil Nadu
Telangana
West Bengal
Gujarat
Madhya Pradesh
User Lifestyle
USER LIFESTYLE
Value Shopper
Home Chef
Avid News Reader
Movie Lover
Family focused
Foodie
Traveller

How Do Filters Help In Targeting Audience For India Today Advertisement?

  1. Geo-Targeting- Brands doing India Today Advertisement can target their audience based on the city or state. For example, a brand like Swiggy can locally advertise and reach out to the desired targeting audience.
  2. Gender and Age Targeting- For India Today Advertisement, one can target the audience according to their age and gender. For example, a brand like MyProtein can target the age group of 18-24 to advertise their brand.
  3. User lifestyle- Brands doing India Today Advertisement can advertise in particular sections such as lifestyle, food, tech, travel, etc. This allows the brands to reach out to the right target audience.

India Today Advertisement Execution Process

Step 1:  Add Media to the Dashboard

Step 2: Customize India Today Advertisement options based on client requirement

Step 3: Select Start and end Date

Step 4: Upload artwork and make payment

How Do I Know If My India Today Advertisement Has Been Placed?

When the campaign is live, you will get a screenshot of your India Today Ad within 24 hours. After the completion of the India Today Advertisement campaign, an Excel Report will be shared with the client.

The Media Ant’s Guide to Ad Sizes

Click here to view India Today Advertisement sizes

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