Media Ant
Advertising in ICC World Cup 2019, Hotstar
Popular Media

Video

Per Impression

Card Rate

₹ 0.12

Offer Rate

₹ 0.12
Premium Media
Billboard Banner - App

Masthead Banner

Per Day

Card Rate

₹ 6,500,000

Offer Rate

₹ 5,000,000
Other Media

In-Feed Ads

Per Impression

Card Rate

₹ 0.12

Offer Rate

₹ 0.12
**18% GST is applicable on the above rates

Language

English, Hindi

Estimated Overall Reach

300 Mn +

Simultaneous Online Views

12 Mn +

Category Name

Sports

About ICC World Cup 2019 Advertising

About Hotstar Advertising

Hotstar is the most popular digital and mobile entertainment platform in India. Owned by Star India, it has an extensive collection of the original content of channels under Star India as well as popular International movies and series. Also, Hotstar is the one-stop destination for watching live streaming of various popular sports events like the Indian Premier League, ICC Cricket World Cup, and ProKabbadi.

View Website
About ICC World Cup

ICC  Cricket World Cup is 10 team ODI (one Day International Cricket tournament played by various countries across the globe. The tournament is one of the most sought out events played once in every 4 years. This year it is to be hosted by England and Wales, from 30 May to 14 July 2019.

About Cricket World Cup Advertising

Cricket World Cup is the biggest cricket event globally and provides a unique opportunity to brand to stand out by advertising in ICC World Cup 2019. Cricket World Cup viewership in India has always been more than that of IPL. This year, IPL 2019 witnessed a viewership of 267 million in first 3 weeks. If trends are to be believed, this number would be much higher for ICC World Cup 2019.

Why Cricket World Cup Advertising on Hotstar?

Advertising on Hotstar during ICC World Cup 2019 is the best opportunity for both medium and high budget advertisers for the following reasons:

  • A universe of 200+ million viewers:   IPL 2019 witnessed 267 million viewers on Hotstar during the first week only. The World Cup number is expected to be much higher. Hence, ICC World Cup 2019 advertising would give advertisers the opportunity to scale up their campaigns.
  • Low barrier to entry: Cricket World Cup Advertising has always been considered as a game meant for big-ticket advertisers. However, it’s going to change with ICC World Cup 2019 advertising rates which allow brands to start advertising at a starting package of INR 5 lakh.
  • Targeting available:  Compared to the previous year when the same ad was served to everyone during live streaming of match, this year the mid-roll ads (ads played during the live game) can be targeted using available filters.
  • Integration: Advertising on Hotstar during ICC World Cup 2019 gives you an opportunity to integrate your product page on the platform making it possible for your audience to browse through your information without leaving the match.
  • Advertising to Engagement: Apart from the usual Cricket World Cup video advertising , brands can choose other advertising options like brand cards and games.
  • Opportunity to retarget the audience in non- ICC World Cup programs:  The audience who have interacted with ICC World Cup 2019 advertising can be retargeted while watching other programs on Hotstar. 

ICC World Cup 2019 Schedule
Hotstar Rate Card

Execution Process

Step 1: Add Media to the Dashboard

Step 2: Customize it as per your requirement using the filters below:

VariablesSample Variable Selections
Media OptionInterstitial Banner/ Article/ Roadblock Banner
Placement PageRun On Site/ Home Page/ Inside Page
Dimension720 x 1280/ 300 x 250/ 728 x 90

Step 3: Select Start and end Date

Step 4: Upload artwork and make payment

Timelines
For  Pre Roll, Midrolls, Branded Cards & FeaturesGO Live Timeline
All documents – RO, Deal Grid & Sales Agreement Approved as per HS CG PolicyDay before – 5 PM
All Video Creatives & trackers for a match2 days before- 5 PM
All Display Creatives & Trackers for a match7 days before - 5 PM
In case of Video QC Fail, Final creative QC passed acceptanceDay before – 5 PM
In case of Display QC Fail, Final creative QC passed acceptanceDay before- 10 AM
Trackers acceptanceMatch Day – 10 AM
How do I know my ad has been played?

Manual Reports will be shared once a week, every Tuesday. The same numbers will be used for billing purpose by the finance team at the end of the month/campaign.

Below are the metrics that will be shares - 

  • Impressions - Day wise, creative wise - (A third party Sizmek tracker will be shared to track the impressions)
  • Reach- campaign level
  • Frequency- campaign level
  • Carousel - Interaction rates​
  • CTA - Clicks - Also can be tracked by the Sizmek tracker
  • Reach and Frequency to be shared post campaign only. Campaigns will be set up and reported at level of targeting bought e.g. for ROS campaigns split of Geo/ Demo will not be shared

    Media Kit

    ICC World Cup 2019, Hotstar Website advertising is utilized by variety of brands to reach out to their target audience. You can explore ICC World Cup 2019, Hotstar Website advertising rates, different types of media options and advertising cost here. ICC World Cup 2019, Hotstar advertising offers you the opportunity to speak to a young and involved target group and present your brand in a unique environment. With ICC World Cup 2019, Hotstar Website advertising campaigns, you will achieve your business goals quickly and easily.

    How The Media Ant Can Help You

    The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted digital media buying. We as an advertising agency provide advertisers with the opportunity to target key professionals. We help you to get better ROI and scalability to make your campaign a complete success.

    Question:

    How long will it take for my ad to go live?

    Answer:

    Once the campaign is confirmed, it may take up to 48 hours for the ad to go live. 


    Question:

    What is the difference between CPM and CPC pricing?

    Answer:

    CPM stands for Cost per mille viz. Cost per Thousand Impression. You pay when your ad is shown 1000 times. 

    CPC stands for Cost per Click. You pay when someone clicks on your ad.


    Question:

    Can the impressions be distributed equally across he campaign?

    Answer:

    Daily impression delivery doesn’t remain constant but can fluctuate by up to 200%.


    Question:

    Can there be a difference between number of clicks reported by the publisher to clicks being shown in my Google analytics?

    Answer:

    The clicks shown on the report may not match the actual visits (as per your analytics) to the website as there is usually a significant click to drop off rate. Every click recorded by the advertiser's dashboard does not end up on the landing page which causes this discrepancy.

    You can click here to understand in detail the tech reason for the discrepancy in these two numbers. 


    Question:

    Is there a chance that my ad can get paused in the middle of a campaign?

    Answer:

    Yes. All platforms prioritize Roadblocks over ROS ads and hence in case of such a premium booking, the delivery of your ad will be paused, and the campaign might need to be extended.


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