Advertising in ICC World Cup 2019, Hotstar
Estimated Overall Reach
300 Mn +
Simultaneous Online Views
12 Mn +
Gaming and Sports
Hotstar is the most popular digital and mobile entertainment platform in India. Owned by Star India, it has an extensive collection of the original content of channels under Star India as well as popular International movies and series. Also, Hotstar is the one-stop destination for watching live streaming of various popular sports events like the Indian Premier League, ICC Cricket World Cup, and ProKabbadi.
ICC Cricket World Cup is 10 team ODI (one Day International Cricket tournament played by various countries across the globe. The tournament is one of the most sought out events played once in every 4 years. This year it is to be hosted by England and Wales, from 30 May to 14 July 2019.
Cricket World Cup is the biggest cricket event globally and provides a unique opportunity to brand to stand out by advertising in ICC World Cup 2019. Cricket World Cup viewership in India has always been more than that of IPL. This year, IPL 2019 witnessed a viewership of 267 million in first 3 weeks. If trends are to be believed, this number would be much higher for ICC World Cup 2019.
Advertising on Hotstar during ICC World Cup 2019 is the best opportunity for both medium and high budget advertisers for the following reasons:
Step 1: Add Media to the Dashboard
Step 2: Customize it as per your requirement using the filters below:
|Variables||Sample Variable Selections|
|Media Option||Interstitial Banner/ Article/ Roadblock Banner|
|Placement Page||Run On Site/ Home Page/ Inside Page|
|Dimension||720 x 1280/ 300 x 250/ 728 x 90|
Step 3: Select Start and end Date
Step 4: Upload artwork and make payment
|For Pre Roll, Midrolls, Branded Cards & Features||GO Live Timeline|
|All documents – RO, Deal Grid & Sales Agreement Approved as per HS CG Policy||Day before – 5 PM|
|All Video Creatives & trackers for a match||2 days before- 5 PM|
|All Display Creatives & Trackers for a match||7 days before - 5 PM|
|In case of Video QC Fail, Final creative QC passed acceptance||Day before – 5 PM|
|In case of Display QC Fail, Final creative QC passed acceptance||Day before- 10 AM|
|Trackers acceptance||Match Day – 10 AM|
Manual Reports will be shared once a week, every Tuesday. The same numbers will be used for billing purpose by the finance team at the end of the month/campaign.
Below are the metrics that will be shares -
Reach and Frequency to be shared post campaign only. Campaigns will be set up and reported at level of targeting bought e.g. for ROS campaigns split of Geo/ Demo will not be shared
ICC World Cup 2019, Hotstar Website advertising is utilized by variety of brands to reach out to their target audience. You can explore ICC World Cup 2019, Hotstar Website advertising rates, different types of media options and advertising cost here. ICC World Cup 2019, Hotstar advertising offers you the opportunity to speak to a young and involved target group and present your brand in a unique environment. With ICC World Cup 2019, Hotstar Website advertising campaigns, you will achieve your business goals quickly and easily.
How long will it take for my ad to go live?
Once the campaign is confirmed, it may take up to 48 hours for the ad to go live.
What is the difference between CPM and CPC pricing?
CPM stands for Cost per mille viz. Cost per Thousand Impression. You pay when your ad is shown 1000 times.
CPC stands for Cost per Click. You pay when someone clicks on your ad.
Can the impressions be distributed equally across he campaign?
Daily impression delivery doesn’t remain constant but can fluctuate by up to 200%.
Can there be a difference between number of clicks reported by the publisher to clicks being shown in my Google analytics?
The clicks shown on the report may not match the actual visits (as per your analytics) to the website as there is usually a significant click to drop off rate. Every click recorded by the advertiser's dashboard does not end up on the landing page which causes this discrepancy.
You can click here to understand in detail the tech reason for the discrepancy in these two numbers.
Is there a chance that my ad can get paused in the middle of a campaign?
Yes. All platforms prioritize Roadblocks over ROS ads and hence in case of such a premium booking, the delivery of your ad will be paused, and the campaign might need to be extended.
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