Advertising in Google Universal App Campaign, Website
Google Universal App Campaign, also known as Mobile App Advertising, App Install Advertising, and App Marketing Campaign, is a self-serve platform advertising option exclusively for app marketing. Google Universal App Campaign is undoubtedly the most convenient method for mobile app advertising as it uses a number of ad network properties like Google Display Network, Google Search, You Tube and Google Play.
Advertisers would have to provide with the following only for the campaign to be setup: 4 lines of exclusive relevant text, a starting bid and budget, location and language.
App Install advertising using Google UAC comes with the following advantages that are worth considering:
App Marketing Campaign can have one of these three objectives:
The mobile app advertising rates would vary based on a lot of factors. The best attribute of mobile app advertising through Google App Marketing Campaign is the Bid Simulator based on years of machine learning. Once the advertiser has linked the Google Adwords with the Google Play account, she can use the bid simulator. The bid-simulator is nothing but a graph projecting the install volume against the target Cost Per Acquisition (CPI or CPA) The X axis has the value of “Total Cost Per Install” while the Y axis has the campaign performance (installs per week). You can either fix the mobile app advertising rates and select the performance based on it or fix the installs per week and select the corresponding mobile app advertising rates. If you have decided to take support from Mobile App Advertising Companies then the mobile app advertising rates would increase slightly. This is due to the commission charged by the Mobile App Advertising Companies for setting up, tracking and optimizing your app install ads.
The Media Ant is one of the best mobile app advertising companies. We are a Premier Google Partner and we can help you set up your Google Search, Google Display and Google Universal App campaigns and optimize them to be most economic. Not only Google Ad words, The Media Ant can support you as your digital advertising agency in placing your advertisement with other self-serve platforms like Facebook, LinkedIn, Youtube and Quora. Apart from self-serve platforms, The Media Ant has partnered with all the popular websites, M-sites, Apps and Facebook Pages in India and can assure of the best digital advertising rates and discounts.
You can contact us for best discounts and to execute your Google Universal App Campaign either online, or by sending a mail to Help@TheMediaAnt.com.
To know about other Google Advertising Mediums, visit
Google Search Network
Google Universal App Campaign, Website Website advertising is utilized by variety of brands to reach out to their target audience. You can explore Google Universal App Campaign, Website Website advertising rates, different types of media options and advertising cost here. Google Universal App Campaign, Website advertising offers you the opportunity to speak to a young and involved target group and present your brand in a unique environment. With Google Universal App Campaign, Website Website advertising campaigns, you will achieve your business goals quickly and easily.
How long will it take for my ad to go live?
Once the campaign is confirmed, it may take up to 48 hours for the ad to go live.
What is the difference between CPM and CPC pricing?
CPM stands for Cost per mille viz. Cost per Thousand Impression. You pay when your ad is shown 1000 times.
CPC stands for Cost per Click. You pay when someone clicks on your ad.
Can the impressions be distributed equally across he campaign?
Daily impression delivery doesn’t remain constant but can fluctuate by up to 200%.
Can there be a difference between number of clicks reported by the publisher to clicks being shown in my Google analytics?
The clicks shown on the report may not match the actual visits (as per your analytics) to the website as there is usually a significant click to drop off rate. Every click recorded by the advertiser's dashboard does not end up on the landing page which causes this discrepancy.
You can click here to understand in detail the tech reason for the discrepancy in these two numbers.
Is there a chance that my ad can get paused in the middle of a campaign?
Yes. All platforms prioritize Roadblocks over ROS ads and hence in case of such a premium booking, the delivery of your ad will be paused, and the campaign might need to be extended.
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