Advertising in Google Universal App Campaign, Website
Premium Media

App Install

Per Install

Card Rate

₹ 30

Offer Rate

₹ 25



Impressions/ Month

On Request

Self Serve


Category Name

Ad Network

Advertising through Google Universal App Campaign

About Google Universal App Campaign

Google Universal App Campaign, also known as Mobile App Advertising, App Install Advertising, and App Marketing Campaign, is a self-serve platform advertising option exclusively for app marketing. Google Universal App Campaign is undoubtedly the most convenient method for mobile app advertising as it uses a number of ad network properties like Google Display Network, Google Search, You Tube and Google Play.

Advertisers would have to provide with the following only for the campaign to be setup: 4 lines of exclusive relevant text, a starting bid and budget, location and language.

Advantages of Google Universal App Campaign

App Install advertising using Google UAC comes with the following advantages that are worth considering:

  • Advertiser would not require to setup separate mobile app advertising campaigns for Search Network, Display Network and other networks.
  • Advertiser won’t have to spend additionally on creating separate creative for various platforms.
  • The advertiser would have to pay only when the app has been installed and not when the ad is being clicked.
  • Apart from installation, the app install advertising can also be used for driving in-app actions.
Google Universal App Campaign: Basic Terminologies to help you book your app install advertising campaign with mobile app advertising companies
  • Bid: This is the average amount you would like to spend per app installation.
  • CPI or Cost per Install: This is the actual amount you spend per app installation.
  • Mobile App Conversion Tracking: You can track installs and in-app actions for both android and ios apps to analyse the campaign performance. You can also track the first time someone who clicked your mobile app install ad opens your app after installing it.
  • Google Search Network: Google search network consists of Google search engine and other non-Google sites that have partnered with Google Search to show ads. For partner sites, these ads can appear on search results pages or on site directory pages.
  • Google Display Network: Google Display Network (for the objective of mobile app installs) covers Gmail, other apps and mobile sites of news sites, blogs and other sites across the internet.
Google Universal App Campaign Advertising Options

App Marketing Campaign can have one of these three objectives:

  • To get more installs: Google Adwords optimize the bid and targeting by itself to maximize the number of installs. The advertisers have to provide the average amount they want to pay per app install.
  • To drive in-app actions: This option is best suited for advertisers who would like to focus on some in app action like signing up a form or purchasing a product. Google Adwords in this case would focus on the people who would most likely to complete these actions. In this case the advertiser would have to set the Target Cost per Action (CPA) to the average amount they would like to spend for each action.
  • To drive in-app action value: This option is apt for advertisers who want to generate some revenue from app usage of people. The bid the advertiser would set in this case would be the average conversion value one would like to get for each dollar spent on the app installation ad. This is called the Target Return-on-Ad-Spend (Target ROAS).
Mobile App Advertising Rates through Google Universal App Campaign

The mobile app advertising rates would vary based on a lot of factors. The best attribute of mobile app advertising through Google App Marketing Campaign is the Bid Simulator based on years of machine learning. Once the advertiser has linked the Google Adwords with the Google Play account, she can use the bid simulator. The bid-simulator is nothing but a graph projecting the install volume against the target Cost Per Acquisition (CPI or CPA) The X axis has the value of “Total Cost Per Install” while the Y axis has the campaign performance (installs per week). You can either fix the mobile app advertising rates and select the performance based on it or fix the installs per week and select the corresponding mobile app advertising rates. If you have decided to take support from Mobile App Advertising Companies then the mobile app advertising rates would increase slightly. This is due to the commission charged by the Mobile App Advertising Companies for setting up, tracking and optimizing your app install ads.

The Media Ant: A Mobile App Advertising Company

The Media Ant is one of the best mobile app advertising companies. We are a Premier Google Partner and we can help you set up your Google Search, Google Display and Google Universal App campaigns and optimize them to be most economic. Not only Google Ad words, The Media Ant can support you as your digital advertising agency in placing your advertisement with other self-serve platforms like Facebook, LinkedIn, Youtube and Quora. Apart from self-serve platforms, The Media Ant has partnered with all the popular websites, M-sites, Apps and Facebook Pages in India and can assure of the best digital advertising rates and discounts.

You can contact us for best discounts and to execute your Google Universal App Campaign either online, or by sending a mail to

About Google UAC

Where will your ad appear?

Google Search Network


Google Play




Google Display Network


The Media Ant’s Guide to Ad Sizes

Media Kit

Google Universal App Campaign, Website Website advertising is utilized by variety of brands to reach out to their target audience. You can explore Google Universal App Campaign, Website Website advertising rates, different types of media options and advertising cost here. Google Universal App Campaign, Website advertising offers you the opportunity to speak to a young and involved target group and present your brand in a unique environment. With Google Universal App Campaign, Website Website advertising campaigns, you will achieve your business goals quickly and easily.

How The Media Ant Can Help You

The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted digital media buying. We as an advertising agency provide advertisers with the opportunity to target key professionals. We help you to get better ROI and scalability to make your campaign a complete success.


How long will it take for my ad to go live?


Once the campaign is confirmed, it may take up to 48 hours for the ad to go live. 


What is the difference between CPM and CPC pricing?


CPM stands for Cost per mille viz. Cost per Thousand Impression. You pay when your ad is shown 1000 times. 

CPC stands for Cost per Click. You pay when someone clicks on your ad.


Can the impressions be distributed equally across he campaign?


Daily impression delivery doesn’t remain constant but can fluctuate by up to 200%.


Can there be a difference between number of clicks reported by the publisher to clicks being shown in my Google analytics?


The clicks shown on the report may not match the actual visits (as per your analytics) to the website as there is usually a significant click to drop off rate. Every click recorded by the advertiser's dashboard does not end up on the landing page which causes this discrepancy.

You can click here to understand in detail the tech reason for the discrepancy in these two numbers. 


Is there a chance that my ad can get paused in the middle of a campaign?


Yes. All platforms prioritize Roadblocks over ROS ads and hence in case of such a premium booking, the delivery of your ad will be paused, and the campaign might need to be extended.