Advertising in Google Search, Website
The Media Ant offers attractive low price minimum spend Google Search Ad packages. Depending on your requirement pick either from Trial, Value or High Impact package. These Google search packages have been designed keeping in mind a first time advertiser on Google. All of these Google Ad packages are popular among small businesses and startups. The reason these advertising packages on Google are popular as they are not only transparent in terms on how many clicks would you get but also takes care of the basic issues in trying Google advertising namely landing page and creative. So whether you are an online business or an offline store, try one of these packages and see the results Google search can bring to your business.
One frequently asked question by advertisers trying Google Search advertising package is - why is there such a huge range on number of clicks that they can expect? The reason for this is that Google search ads work on bidding model where advertisers decide how much are they willing to pay for showing their ad on Google.com So for a competitive category like Mobile, Electronics and Insurance cost per click is very high whereas for a low searched category like Buying Curtains online, the bids might be low. Actual cost per click for a Google search ad can be figured only once the campaign starts. These rates also come down over a period of time. The Media Ant as an agency for Google search ads continuously optimize your bids to ensure highest number of clicks at the lowest possible price. Contact us today for any questions regarding Google Search Ad Packages.
Google search advertising, also known as paid search marketing, Google Ad words and PPC is a self-serve platform advertising option where you can target your potential customers with text ads. These text ads appear whenever the user searches something matching the keywords set by you on Google Search, Google Play, Google Maps and Google search partners.
Keywords are terms that define what search queries would make the Google Search Advertisements visible and how they would be matched.
Google Search ad can appear at the top or end of the Google Search Page. Sometimes, there are more than one Google Search Ads competing for the same set of keywords. In this case, their position on the Google Search Page would be defined by the term Ad Rank. The Ad Rank is decided by a number of factors: your bid, ad quality (click through rate, ad relevance, landing page), the search term etc.
Following are the advantages of Google Search Advertising:
1. Setting up the advertising campaign on Google Adword
2. Advertising worth Rs 5000
3. One month campaign
Steps in Execution
1. Setting up of Facebook page if not existing already
2. Creative cost would be additional if required
Step 1: Add Media to the Dashboard
Step 2: Customize it as per your requirement using the filters below:
|Placement Page||Run On Site/ Home Page/ Inside Page|
|Dimension||300 x 250/ 120 x 600/ 728 x 90|
|Banner Type||Leaderboard/ Tower/ Rectangle|
Step 3: Select Start and end Date
Step 4: Upload artwork and make payment
When the campaign is live, you will get a screenshot of the ad within 24 hours.
A google sheet will be shared for campaign tracking.
One of the best features of Google Search Ads is options to target your desired audience. This targeting can be based on the audience behaviour or Content.
Google Search Advertising is a self-serve platform. The Paid search cost is determined by a bidding system. Once you setup a Google Search Advertisement, it will ask you for a budget per day. This would be the cost you are ready to spend each day. Then you would be asked about the bid amount. This is the maximum price you would want to pay for a click.
Does it mean every time a user clicks on my ad, I would pay an amount equal to the bid price?
Not necessarily, the actual cost, known as Cost Per Click (CPC) can be lesser, equal or sometimes more than the bid amount. The bid amount only means this is the maximum value an advertiser is ready to pay per click. In case of too many ads competing for the same spots, bid is one of the deciding factors. The other deciding factors are quality score and competitors.
Under what circumstances does Cost Per Click (CPC) become more than the bid amount?
You can choose one of the bidding systems- Manual Bidding and Enhanced Cost Per Click (CPC) Bidding. Enhanced Cost Per Click (CPC) automatically adjusts the manual bids for clicks to increase the leads/sales/website visits.
The Media Ant is one of the best Paid Search Advertising Agencies. Being a Premier Google Partner, The Media Ant comes with Paid Search Marketing experts trained and supported by Google. The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted digital media buying. The Media Ant can help you to get better ROI and scalability to make your campaign a complete success.
You can check the other advertising options from Google by visiting the following links:
Google Search, Website Website advertising is utilized by variety of brands to reach out to their target audience. You can explore Google Search, Website Website advertising rates, different types of media options and advertising cost here. Google Search, Website advertising offers you the opportunity to speak to a young and involved target group and present your brand in a unique environment. With Google Search, Website Website advertising campaigns, you will achieve your business goals quickly and easily.
Why is Google Advertising better?
Google is the only platform where intent based targeting (based on your search behaviour in the recent past e.g. people looking to buy shoes) is possible.
How long will it take for my ad to go live?
Once the campaign is confirmed, it may take up to 48 hours for the ad to go live.
What is the difference between CPM and CPC pricing?
CPM stands for Cost per mille viz. Cost per Thousand Impression. You pay when your ad is shown 1000 times.
CPC stands for Cost per Click. You pay when someone clicks on your ad.
Can the impressions be distributed equally across he campaign?
Daily impression delivery doesn’t remain constant but can fluctuate by up to 200%.
Can there be a difference between number of clicks reported by the publisher to clicks being shown in my Google analytics?
The clicks shown on the report may not match the actual visits (as per your analytics) to the website as there is usually a significant click to drop off rate. Every click recorded by the advertiser's dashboard does not end up on the landing page which causes this discrepancy.
You can click here to understand in detail the tech reason for the discrepancy in these two numbers.
Is there a chance that my ad can get paused in the middle of a campaign?
Yes. All platforms prioritize Roadblocks over ROS ads and hence in case of such a premium booking, the delivery of your ad will be paused, and the campaign might need to be extended.
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