Home

Digital

Advertising in Google Display, Website

Advertising in Google Display, Website
Popular Media
Google Display, Website - Banner Advertising Option 1

Banner

Per Unit

Card Rate

₹ 0.02

Offer Rate

₹ 0.02
Other Media
Google Display, Website - Discovery Campaign Advertising Option 1

Discovery

Per Click

Card Rate

₹ 10

Offer Rate

₹ 10
**18% GST is applicable on the above rates

Impressions/ Month

On Request

Avg C T R

0.5%

Category Name

Performance Marketing

Media in 60 words

Google is one of the largest advertising platforms in the world. The Google Display Network is designed to help you find the right audience. Its targeting options let you strategically show your message to potential customers at the right place and at the right time. Get the best rates for Google Display Advertising with The Media Ant.

Click here to download the benchmark report.

Reach

Top Cities - Weekly Impressions

Google Display, Website Advertising Top Cities - Weekly Impressions

CityImpressions in Billions
Mumbai3
Delhi6.3
Bangalore6.5
Hyderabad4
Kolkata3

Demographics Split

Gender% of reach
Male55%
Female45%

Age Split

Age% of reach
18-240.3
25-340.25
35-440.17
45-540.13
55-640.1
65+0.05

Other Media Facts

Not Available

Performance Data

Not Available

Past Advertisers



Google Display, Website Advertising Past Advertisers

Brand NameCategoryMedia OptionAvg CTR
PickYourCoachSports and FitnessResponsive Display Ads0.01
CadburyFMCGStandard Display Ad0.003
FLAME UniversityEducationStandard Display Ad0.0025

View Media Live

On Request

Artwork Related

  1. Click Here to view The Media Ant’s Guide to Ad Sizes
  2. Click Here to view the detailed specifications for App Install Creatives.

Execution Details

Steps in Execution

  1. Add the media to the bag by clicking "Add to Plan"
  2. In the bag, use the filters to customize your requirement and click "Save to the Dashboard"
  3. In the Dashboard select  dates and click "Submit for Approval"
  4. Once approved upload the artwork and make the payment
*Offline help is available once the campaign is approved

Proof of Execution

When the campaign is live, you will get a link to the dashboard from where you can track the campaign delivery on a daily basis.
After the completion of the campaign,  a Final Report will be shared with you.
Screenshot can be shared on request but this is done manually and takes time.

Other Information

Why Advertise on Google Display?

Google Display gives some smart tools to reach your potential customers and reach more users just like them. Staying on top of users' mind can lead to more people searching for the brand name or going directly to your website. Google display helps to build brand awareness and brand recall.

Google Display Advertising is a must-have in every advertiser's media plan for the following reasons  - 

1. Google Display has many targeting options like age, location, interests, and behavior; that can help you target precisely the audience you want to target.

2. Google Display Advertising is one of the cheapest advertising options. 

3. Google display helps to grow your brand in a cost-effective way.

How does Google Display Work?

Google Display advertising has the following types of ads - 

  • Uploaded image ads. For more control, you can create and upload ads. You can upload ads as images in different sizes.
  • Discovery ads. Brands can upload visually rich and inspiring images, these ads will be served in google properties. Discovery campaigns help driving interest and trigger buying emotions.
  • Discovery carousel ad.  A carousel ad is a slidable strip of a maximum of 10 images in a row forming only 1 ad unit. Brands can upload multiple high-quality images with the brand logo. Ads will be served on Google properties.  
  • Responsive Display Ads. Creating ads on the Google Display Network is partially automated with responsive ads. To create them, simply enter your ad text, then add your images and logo, and Google will optimize your ads to improve performance. (You can also use our library of images at no cost.) Both new and advanced users benefit from responsive ads because they show as "native" ads, and blend into the font and feel of the publisher's site.

Who should advertise on Google Display?

1. Brands trying to reach a digital-first audience

2. Recently launched brands looking to build brand awareness

3. Brands that are looking to scale their offline advertising activities

4. Brands who wants to increase their brand recall.

Targeting Available on Google Display



Google Display, Website Advertising Targeting Available

How Filters help in targeting the audience?

1. Geo-Targeting - One can target the audience by their city or state or even the pin code. For example, a restaurant that only delivers in specific areas can easily select the pin codes to reach the right audience.

2. Language - One can target the audience by which language they are using the app. For example, an app that is only available in the Telugu language can use this filter to reach the right audience.

3.Demographic - One can target the audience according to their gender or age group. For example, a brand like My Protein would only find it relevant to target Males. Further, A university would prefer to target potential students in the age group of 18 - 24.

4. Interest - This targeting option is built on the basis of the type of content the user interacts with. For example, Nykaa would want to target beauty and fashion enthusiasts. Interest targeting can include various audience buckets such as Business, Fitness, Food, Hobbies, Shopping, Travel, and the like. Advertisers also have the option of targeting people who are currently looking for a particular product or have shown an affinity towards an item for a long time. 

5. Device - Device targeting is a wide range of options ranging from the brand of the device, cost of the device to type of device. For example, an app that is only available on android phones could select "android phones" as a targeting option.

6. Custom Audience - Custom Audiences include brand-specific audiences created such as a retargeting list, look likes, and even an offline list of customers.

Steps for sharing the Google Adwords Account access with Media Ant

1. Login to Google adwords account.

Google Display, Website Advertising Business Manager Access To Agency Step 1

2. Copy 10 Digit CID and mail it to Media Ant

Google Display, Website Advertising Business Manager Access To Agency Step 2



3.Your Adwords admin will get an email for confirmation​​

Google Display, Website Advertising Business Manager Access To Agency Step 3​​​

Google Display Advertising Rates 2021

The Media Ant is committed to getting the most accurate data for the users. Hence, we ensure the advertising rates are updated on a frequent basis. Google Display Advertising is one of the most popular Television advertising options hence it is very important for advertisers to know Google Display Advertising Rates 2021. You can find the updated Google Display Advertising Rates 2021 under the tab “Media Options & Pricing” To know the last updated date for Google Display Media Kit 2021, please check the blue tick beside the Google Display Advertising Rates under the Media Options tab.



Top 5 Digital Advertising Platforms in India according to Similarweb Jul-Sep 2021

Digital PlatformRanking
Facebook1
Google2
Instagram3
Times Of India4
Hotstar5
Media Kit
Question:

How long will it take for my ad to go live?

Answer:

Once the campaign is confirmed, it may take up to 48 hours for the ad to go live. 


Question:

What is the difference between CPM and CPC pricing?

Answer:

CPM stands for Cost per mille viz. Cost per Thousand Impression. You pay when your ad is shown 1000 times. 

CPC stands for Cost per Click. You pay when someone clicks on your ad.


Question:

Can the impressions be distributed equally across he campaign?

Answer:

Daily impression delivery doesn’t remain constant but can fluctuate by up to 200%.


Question:

Can there be a difference between number of clicks reported by the publisher to clicks being shown in my Google analytics?

Answer:

The clicks shown on the report may not match the actual visits (as per your analytics) to the website as there is usually a significant click to drop off rate. Every click recorded by the advertiser's dashboard does not end up on the landing page which causes this discrepancy.

You can click here to understand in detail the tech reason for the discrepancy in these two numbers. 


Question:

Is there a chance that my ad can get paused in the middle of a campaign?

Answer:

Yes. All platforms prioritize Roadblocks over ROS ads and hence in case of such a premium booking, the delivery of your ad will be paused, and the campaign might need to be extended.


Loading