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Advertising in Google Display, Website

Advertising in Google Display, Website
Popular Media
Google Display, Website - Banner Advertising Option 1

Banner

Per Unit

Card Rate

₹ 0.02

Offer Rate

₹ 0.02
Other Media
Google Display, Website - Discovery Campaign Advertising Option 1

Discovery Campaign

Per Click

Card Rate

₹ 10

Offer Rate

₹ 10
**18% GST is applicable on the above rates

Impressions/ Month

On Request

Avg C T R

0.5%

Category Name

Performance Marketing

About Advertising in Google Display

Google is one of the largest advertising platforms in the world. The Google Display Network is designed to help you find the right audience. Its targeting options let you strategically show your message to potential customers at the right place and at the right time. Get the best rates for Google Display Advertising with The Media Ant.

Click here to download the benchmark report.

Why Advertise on Google Display?

Google Display gives some smart tools to reach  your potential customers and  reach more users just like them. Staying on top of users mind can lead to more people searching for the brand name or going directly to your website. Google display helps to build brand awareness and brand recall.

Google Display Advertising is a must-have in every advertiser's media plan for the following reasons  - 

1. Google Display has many targeting options like age, location, interests, and behavior; that can help you target precisely the audience you want to target.

2. Google Display Advertising is one of the cheapest advertising options. 

3. Google display helps to grow your brand in a cost effective way.

How does Google Display Work?

Google Display advertising has the following types of ads - 

  • Uploaded image ads. For more control, you can create and upload ads. You can upload ads as images in different sizes.
  • Discovery ads. Brands can upload visually rich and inspiring images , these ads will be served in google properties. Discovery campaigns helps driving interest and triggering buying emotions.
  • Discovery carousel ad.  A carousel ad is a slidable strip of maximum 10 images in a row forming only 1 ad unit. Brands can upload multiple high quality images with brand logo. Ads will be served on Google properties.  
  • Responsive Display ads. Creating ads on the Google Display Network is partially automated with responsive ads. To create them, simply enter your ad text, then add your images and logo, and Google will optimize your ads to improve performance. (You can also use our library of images at no cost.) Both new and advanced users benefit from responsive ads because they show as "native" ads, and blend into the font and feel of the publisher's site.
Who should advertise on Google Display ?

1. Brands trying to reach a digital-first audience

2. Recently launched brands looking to build brand awareness

3. Brands that are looking to scale their offline advertising activities

4. Brands who wants to increase their brand recall.

Past Advertisers

Google Display, Website Advertising Past Advertisers

Brand NameCategoryMedia OptionAvg CTR
PickYourCoachSports and FitnessResponsive Display Ads1%
CadburyFMCGStandard Display Ad0.3%
FLAME UniversityEducationStandard Display Ad0.25%

Facts and Figures

Top Cities - Weekly Impressions

Google Display, Website Advertising Top Cities - Weekly Impressions

CityImpressions in Billions
Mumbai3
Delhi6.3
Bangalore6.5
Hyderabad4
Kolkata3
Demographics Split

Google Display, Website Advertising Demographics Split

Gender Split
Gender% of reach
Male55%
Female45%
Age Split
Age% of reach
18-2430%
25-3425%
35-4417%
45-5413%
55-6410%
65+5%

Targeting Available on Google Display

Google Display, Website Advertising Targeting Available

How Filters help in targeting the audience?

1. Geo-Targeting - One can target the audience by their city or state or even the pin code. For example, a restaurant that only delivers in specific areas can easily select the pin codes to reach the right audience.

2. Language - One can target the audience by which language they are using the app. For example, an app that is only available in the Telugu language can use this filter to reach the right audience.

3.Demographic - One can target the audience according to their gender or age group. For example, a brand like My Protein would only find it relevant to target Males. Further, A university would prefer to target potential students in the age group of 18 - 24.

4. Interest - This targeting option is built on the basis of the type of content the user interacts with. For example, Nykaa would want to target beauty and fashion enthusiasts. Interest targeting can include various audience buckets such as Business, Fitness, Food, Hobbies, Shopping, Travel, and the like. Advertisers also have the option of targeting people who are currently looking for a particular product or have shown an affinity towards an item for a long time. 

5. Device - Device targeting is a wide range of options ranging from the brand of the device, cost of the device to type of device. For example, an app that is only available on android phones could select "android phones" as a targeting option.

6. Custom Audience - Custom Audiences include brand specific audiences created such as a retargeting list, look likes, and even an offline list of customers.

Execution Process and Media Specifications

Steps in Execution

Step 1:  Add Media to the Dashboard

Step 2: Customize it as per your requirement using the filters below:

Filters availableExample
Placement PageRun On Site/ Home Page/ Movie Page
Dimension300 x 250/ 120 x 600/ 728 x 90
Banner TypeLeaderboard/ Tower/ Rectangle

Step 3: Select Start and end Date

Step 4: Upload artwork and make payment

How do I know my ad has been placed?

1. When the campaign is live, you will get a link to the dashboard from where you can track the campaign on a daily basis.

2. After the completion of the campaign,  an Excel Report will be shared with you.

Steps for sharing the Google Adwords Account access with Media Ant

1. Login to Google adwords account.

Google Display, Website Advertising Business Manager Access To Agency Step 1


2. Copy 10 Digit CID and mail it to Media AntGoogle Display, Website Advertising Business Manager Access To Agency Step 2

3.Your Adwords admin will get an email for confirmationGoogle Display, Website Advertising Business Manager Access To Agency Step 3

Google Display Advertising Rates 2021

The Media Ant is committed towards getting the most accurate data for the users. Hence, we ensure the advertising rates are updates on a frequent basis. Google Display Advertising is one of the most popular Television advertising option hence it is very important for advertisers to know Google Display Advertising Rates 2021. You can find the updated Google Display Advertising Rates 2021 under the tab “Media Options & Pricing” To know the last updated date for Google Display Media Kit 2021, please check the blue tick beside the Google Display Advertising Rates under the Media Options tab.

Top 5 Digital Advertising Platforms in India according to Similarweb Oct-Dec 2020
Digital PlatformRanking
Google1
Facebook2
Linkedin3
Times Of India4
Instagram5
Media Kit
Question:

How long will it take for my ad to go live?

Answer:

Once the campaign is confirmed, it may take up to 48 hours for the ad to go live. 


Question:

What is the difference between CPM and CPC pricing?

Answer:

CPM stands for Cost per mille viz. Cost per Thousand Impression. You pay when your ad is shown 1000 times. 

CPC stands for Cost per Click. You pay when someone clicks on your ad.


Question:

Can the impressions be distributed equally across he campaign?

Answer:

Daily impression delivery doesn’t remain constant but can fluctuate by up to 200%.


Question:

Can there be a difference between number of clicks reported by the publisher to clicks being shown in my Google analytics?

Answer:

The clicks shown on the report may not match the actual visits (as per your analytics) to the website as there is usually a significant click to drop off rate. Every click recorded by the advertiser's dashboard does not end up on the landing page which causes this discrepancy.

You can click here to understand in detail the tech reason for the discrepancy in these two numbers. 


Question:

Is there a chance that my ad can get paused in the middle of a campaign?

Answer:

Yes. All platforms prioritize Roadblocks over ROS ads and hence in case of such a premium booking, the delivery of your ad will be paused, and the campaign might need to be extended.


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