Advertising in Facebook, Website

Advertising in Facebook, Website
Popular Media
Facebook - Photo Ad


Per Click

Card Rate

₹ 5

Offer Rate

₹ 3.5
Premium Media


Per View

Card Rate

₹ 1

Offer Rate

₹ 0.6

App Install

Per Install

Card Rate

₹ 30

Offer Rate

₹ 30
Other Media


Per Click

Card Rate

₹ 5

Offer Rate

₹ 3
**18% GST is applicable on the above rates



Monthly Active Users

2.32 Bn



Category Name

Social Media

About Facebook Advertising

Facebook is the largest social media network of the world. India has the highest number of Facebook Users, about 270 million (April 2018). Hence, Facebook is the best platform for placing advertisements. Following are some useful insights of Facebook users in India (Source: Facebook Audience Insights)

  • Facebook users constitute of 77% men and 23% women
  • 80% of the Facebook users fall in the age group 18-34
  • Top five job titles: Management, Administrative Services, Production, Sales, and Art, Entertainment, Sport and Media.
  • Top five Facebook Pages (based on Audience): Narendra Modi, Virat Kohli, Sachin Tendulkar, Indian Cricket Team and Amitabh Bachchan
  • Top seven cities(based on audience): New Delhi, Bangalore, Mumbai, Kolkata, Ahmedabad, Hyderabad and Pune
  • Following is a list of top Facebook page for each category (based on page Likes):





Computers (Brand)


Fast Food Restaurant




Ecommerce Website


Retail Company

Amazon India


State of India

Political Party


Clothing Brand

Shoppers Stop

Food & Beverages

Domino’s Pizza


Hyundai India

Public Service

PMO India


RVCJ Media

Arts & Entertainment

Being Indian


Times of India

The above pointers prove that Facebook advertising would prove beneficial to your brands owing to its reach and precise audience targeting options.

Advantages of Facebook Advertising

Facebook Advertising comes with the following advantages that are worth considering:

  • An average Indian spends more than an hour on Facebook, higher than any other website. Hence, it makes sense to make Facebook Advertising your priority.
  • Facebook has many targeting options like age, location, interests, and behaviour; that can help you target precisely the audience you want to target.
  • Facebook Advertising is one of the cheapest advertising options.
  • One can track Facebook ad performance in real time and also edit them.
View Facebook
Facebook Advertising: Basic Terminologies to help you book your Facebook advertising campaign with Facebook advertising agencies
  • Audience Network: Facebook Audience Network is a network of non-Facebook owned apps and mobile sites where Facebook ads are displayed.
  • Facebook Pixel: It is a code which if added to one’s site would help the advertisers by tracking the Facebook ad performance. This enables the advertisers to optimize ads based on the data, target audience and also carry remarketing campaigns.
  • Remarketing: Remarketing refers to showing your ads to users who have visited your website in the past and may or may not have taken any action.
Facebook Advertising Rates

Facebook Advertising Cost would vary based on a lot of factors. Facebook Advertising is done through Facebook Ads Manager which is a self-serve platform. The Facebook Advertising cost is determined by an auction system. The two most important costs are Budget i.e., the total amount you would like to spend per day per campaign and Bid Strategy, i.e., how much would you be willing to pay for each action taken on your ad. There is an option of automatic bid too where the Facebook Advertising Cost is determined automatically based on the intended ad run time and total budget. You can also limit the Facebook Advertising Cost by capping the maximum spend on the campaign or the account itself.

Facebook Ads Manager

Facebook Ads Manager is the Ad Management Tool of Facebook, similar to Google Ad words. This is the place where you can create the ad, decide where and when to run them, bid for them, track performance and optimize. Facebook Ads Manager is required to run Facebook Ads on Instagram and Audience Network as well.

Instagram Ads

Instagram is a photo and video sharing social networking service. It is owned by Facebook (Source: Wikipedia). India has around 59 million users on Instagram, the largest user base after USA and Brazil. Instagram ads can be a good method of advertising if you have enticing visual ads. Instagram Ads are set up using Facebook Ads Manager only. Apart from the usual image ads, video ads, carousel ads, Instagram Ads also come in stories ad format. To know more about Instagram Ads, you can visit the link: https://themediaant.com/digital/instagram-social-media-advertising

The Media Ant: A Facebook Advertising Agency

The Media Ant is one of the best Facebook Advertising Agencies. We can help you set up your Facebook Advertising Campaigns and Instagram Ads and optimize them to be most economic. Not only Facebook Advertising, The Media Ant can support you as your digital advertising agency in placing your advertisement with other self-serve platforms like Google, LinkedIn, Youtube and Quora. Apart from self-serve platforms, The Media Ant has partnered with all the popular websites, M-sites, Apps and Facebook Pages in India and can assure of the best digital advertising rates and discounts. As your Facebook Advertising Agency, we would also support you in creating your Facebook Page and tracking your ad performance.

You can contact us for best discounts and to execute your Google Universal App Campaign either online, or by sending a mail to Help@TheMediaAnt.com.

What do you get in the first month?

1. Setting up the advertising campaign on Facebook

2. Advertising worth Rs 5000

3. One month campaign

It includes and not includes

1. Setting up of Facebook page if not existing already

2.  Creative cost would be additional if required

Types of Facebook Ads

Following are the types of Facebook Ads possible:

  • Banner Ads on Facebook: These are the most common type of Facebook Ads. These are the basic Link Click Ads that you click to visit the advertiser’s site. These ads would appear in the right most column on user’s Facebook Page (desktop), Mobile and desktop newsfeed, Instagram and Audience Network too. The specified ad size for Banner Ads is 1200 *628 pixels.
  • Video Ads on Facebook: Video Ads on Facebook are also a type of link click ad only in video format. They have the same placement options as that of Banner Ads.
  • Page Post Boost: This is the easiest type of Facebook Ads. This is an option provided by Facebook to promote your Facebook post at a cost by setting up a target audience and bidding methods. The placement options are desktop and mobile newsfeed, Instagram and Audience Network.
  • Carousel Ads: A carousel ad is a slidable strip of maximum 10 image ads forming only an ad-unit. This is the best type of Facebook Ad for brands having multiple products, communication, offers and CTA buttons. The placement options are desktop and mobile newsfeed, Instagram and Audience Network.
  • Dynamic Product Ads: If you want your products to reach your target audience without putting in a lot of hard work, this type of Facebook Ads is the best option. The brand has to upload the product catalogue and install Facebook Pixel on the website’s pages. Facebook then targets the users who have visited to your site earlier with automated ads based on their past interaction. These ads would appear in the right most column on user’s Facebook Page (desktop), Mobile and desktop newsfeed, Instagram and Audience Network too.
  • Facebook Lead Ads: This is very similar to the Banner Ads but the objective of this type of Facebook Ads is to make the user fill a lead form on the Facebook Platform itself. The placement options are desktop and mobile newsfeed, Instagram and Audience Network.
  • Canvas Ads: This is the most innovative type of Facebook ads. It is an interactive ad that allows the user to swipe through the carousel images, tilt the screen and zoom in and out the images. It is only available on mobile newsfeed.

Execution Process

Steps in Execution

Step 1:  Add Media to the Dashboard

Step 2: Customize it as per your requirement using the filters below:

Filters AvailableExample
Placement PageRun On Site/ Home Page/ Movie Page
Dimension1200 x 628
Banner TypeLeaderboard/ Tower/ Rectangle

Step 3: Select Start and end Date

Step 4: Upload artwork and make payment

How do I know my ad has been placed?

When the campaign is live, you will get a screenshot of the ad within 24 hours.
A google sheet will be shared for campaign tracking.

The Media Ant’s Guide to Ad Sizes

Facebook, Website Website advertising is utilized by variety of brands to reach out to their target audience. You can explore Facebook, Website Website advertising rates, different types of media options and advertising cost here. Facebook, Website advertising offers you the opportunity to speak to a young and involved target group and present your brand in a unique environment. With Facebook, Website Website advertising campaigns, you will achieve your business goals quickly and easily.

How The Media Ant Can Help You

The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted digital media buying. We as an advertising agency provide advertisers with the opportunity to target key professionals. We help you to get better ROI and scalability to make your campaign a complete success.


Why is Facebook better?


Facebook is one of the few platforms that allows Interest + Demographics based targeting and at large scale.


How long will it take for my ad to go live?


Once the campaign is confirmed, it may take up to 48 hours for the ad to go live. 


What is the difference between CPM and CPC pricing?


CPM stands for Cost per mille viz. Cost per Thousand Impression. You pay when your ad is shown 1000 times. 

CPC stands for Cost per Click. You pay when someone clicks on your ad.


Can the impressions be distributed equally across he campaign?


Daily impression delivery doesn’t remain constant but can fluctuate by up to 200%.


Can there be a difference between number of clicks reported by the publisher to clicks being shown in my Google analytics?


The clicks shown on the report may not match the actual visits (as per your analytics) to the website as there is usually a significant click to drop off rate. Every click recorded by the advertiser's dashboard does not end up on the landing page which causes this discrepancy.

You can click here to understand in detail the tech reason for the discrepancy in these two numbers. 


Is there a chance that my ad can get paused in the middle of a campaign?


Yes. All platforms prioritize Roadblocks over ROS ads and hence in case of such a premium booking, the delivery of your ad will be paused, and the campaign might need to be extended.