Advertising in Facebook, Website
Monthly Active Users
Facebook is the largest social media network of the world. India has the highest number of Facebook Users, about 270 million (April 2018). Hence, Facebook is the best platform for placing advertisements. Following are some useful insights of Facebook users in India (Source: Facebook Audience Insights)
Fast Food Restaurant
State of India
Food & Beverages
Arts & Entertainment
Times of India
The above pointers prove that Facebook advertising would prove beneficial to your brands owing to its reach and precise audience targeting options.
Facebook Advertising comes with the following advantages that are worth considering:
Facebook Advertising Cost would vary based on a lot of factors. Facebook Advertising is done through Facebook Ads Manager which is a self-serve platform. The Facebook Advertising cost is determined by an auction system. The two most important costs are Budget i.e., the total amount you would like to spend per day per campaign and Bid Strategy, i.e., how much would you be willing to pay for each action taken on your ad. There is an option of automatic bid too where the Facebook Advertising Cost is determined automatically based on the intended ad run time and total budget. You can also limit the Facebook Advertising Cost by capping the maximum spend on the campaign or the account itself.
Facebook Ads Manager is the Ad Management Tool of Facebook, similar to Google Ad words. This is the place where you can create the ad, decide where and when to run them, bid for them, track performance and optimize. Facebook Ads Manager is required to run Facebook Ads on Instagram and Audience Network as well.
Instagram is a photo and video sharing social networking service. It is owned by Facebook (Source: Wikipedia). India has around 59 million users on Instagram, the largest user base after USA and Brazil. Instagram ads can be a good method of advertising if you have enticing visual ads. Instagram Ads are set up using Facebook Ads Manager only. Apart from the usual image ads, video ads, carousel ads, Instagram Ads also come in stories ad format. To know more about Instagram Ads, you can visit the link:
The Media Ant is one of the best Facebook Advertising Agencies. We can help you set up your Facebook Advertising Campaigns and Instagram Ads and optimize them to be most economic. Not only Facebook Advertising, The Media Ant can support you as your digital advertising agency in placing your advertisement with other self-serve platforms like Google, LinkedIn, Youtube and Quora. Apart from self-serve platforms, The Media Ant has partnered with all the popular websites, M-sites, Apps and Facebook Pages in India and can assure of the best digital advertising rates and discounts. As your Facebook Advertising Agency, we would also support you in creating your Facebook Page and tracking your ad performance.
You can contact us for best discounts and to execute your Google Universal App Campaign either online, or by sending a mail to Help@TheMediaAnt.com.
1. Setting up the advertising campaign on Facebook
2. Advertising worth Rs 5000
3. One month campaign
1. Setting up of Facebook page if not existing already
2. Creative cost would be additional if required
Following are the types of Facebook Ads possible:
Step 1: Add Media to the Dashboard
Step 2: Customize it as per your requirement using the filters below:
|Placement Page||Run On Site/ Home Page/ Movie Page|
|Dimension||1200 x 628|
|Banner Type||Leaderboard/ Tower/ Rectangle|
Step 3: Select Start and end Date
Step 4: Upload artwork and make payment
When the campaign is live, you will get a screenshot of the ad within 24 hours.
A google sheet will be shared for campaign tracking.
Facebook, Website Website advertising is utilized by variety of brands to reach out to their target audience. You can explore Facebook, Website Website advertising rates, different types of media options and advertising cost here. Facebook, Website advertising offers you the opportunity to speak to a young and involved target group and present your brand in a unique environment. With Facebook, Website Website advertising campaigns, you will achieve your business goals quickly and easily.
Why is Facebook better?
Facebook is one of the few platforms that allows Interest + Demographics based targeting and at large scale.
How long will it take for my ad to go live?
Once the campaign is confirmed, it may take up to 48 hours for the ad to go live.
What is the difference between CPM and CPC pricing?
CPM stands for Cost per mille viz. Cost per Thousand Impression. You pay when your ad is shown 1000 times.
CPC stands for Cost per Click. You pay when someone clicks on your ad.
Can the impressions be distributed equally across he campaign?
Daily impression delivery doesn’t remain constant but can fluctuate by up to 200%.
Can there be a difference between number of clicks reported by the publisher to clicks being shown in my Google analytics?
The clicks shown on the report may not match the actual visits (as per your analytics) to the website as there is usually a significant click to drop off rate. Every click recorded by the advertiser's dashboard does not end up on the landing page which causes this discrepancy.
You can click here to understand in detail the tech reason for the discrepancy in these two numbers.
Is there a chance that my ad can get paused in the middle of a campaign?
Yes. All platforms prioritize Roadblocks over ROS ads and hence in case of such a premium booking, the delivery of your ad will be paused, and the campaign might need to be extended.
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