Advertising in Cardekho, Website
Popular Media

Banner

Per Impression

Card Rate

₹ 0.25

Offer Rate

₹ 0.25
Premium Media

Video

On Request

Article

On Request
Other Media

Others

Per Day

Card Rate

₹ 200

Offer Rate

₹ 170
**18% GST is applicable on the above rates

Language

English

Impressions/ Month

33 MN

Unique Visitors/ Month

18 Mn

Category Name

Automobile

About

CarDekho.com is India's leading car search venture that helps users buy cars and bikes that are right for them. Its website and app carry rich automotive content such as expert reviews, detailed specs and prices, comparisons as well as videos and pictures of all car brands and models available in India. The company has tie-ups with many auto manufacturers, more than 4000 car dealers and numerous financial institutions to facilitate the purchase of vehicles.

CarDekho.com has launched many innovative features to ensure that users get an immersive experience of the car model before visiting a dealer showroom. These include a Feel The Car tool that gives 360-degree interior/exterior views with sounds of the car and explanations of features with videos; search and comparison by make, model, price, features; and live offers and promotions in all cities. The platform also has used car classifieds wherein users can upload their cars for sale, and find used cars for buying from individuals and used car dealers.

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Facts and Figures

  • ​2,500 New Car Dealer Counters
  • 1.1+MN Unique Leads (Monthly) 
  • 10,000+ New Car OEM Retails (Monthly) 
  • 305+MN Page Views (Monthly) 
  • 80% Of all car buyers research online
  • 90% Of these buyers, come to CarDekho portals
  • 41% Of all new car buyers become leads
User Behavior
  • ​23 Mn Monthly Visitors
  • 3:30 min Average time spent
  • 6.00 Pages per visit
Traffic distribution
PlatformTraffic
Website16%
WAP70%
App14%
Execution Process

Step 1: Select Variables: Media Option, Placement Page, Dimension, Pricing Unit, Campaign Duration and Campaign Start Date.

In case you need any help with planning, please write to help@TheMediaAnt.com

Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.

Step 3: We will check the ad space availability and prevailing discount at the time of booking.

Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.




How do I know my ad has been placed?

When the campaign is live, you will get a screenshot of the ad within 24 hours.

After the completion of campaign, an Excel Report will be shared to the client.

The Media Ant’s Guide to Ad Sizes

Media Kit

Cardekho, Website Website advertising is utilized by variety of brands to reach out to their target audience. You can explore Cardekho, Website Website advertising rates, different types of media options and advertising cost here. Cardekho, Website advertising offers you the opportunity to speak to a young and involved target group and present your brand in a unique environment. With Cardekho, Website Website advertising campaigns, you will achieve your business goals quickly and easily.

How The Media Ant Can Help You

The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted digital media buying. We as an advertising agency provide advertisers with the opportunity to target key professionals. We help you to get better ROI and scalability to make your campaign a complete success.

Question:

How long will it take for my ad to go live?

Answer:

Once the campaign is confirmed, it may take up to 48 hours for the ad to go live. 


Question:

What is the difference between CPM and CPC pricing?

Answer:

CPM stands for Cost per mille viz. Cost per Thousand Impression. You pay when your ad is shown 1000 times. 

CPC stands for Cost per Click. You pay when someone clicks on your ad.


Question:

Can the impressions be distributed equally across he campaign?

Answer:

Daily impression delivery doesn’t remain constant but can fluctuate by up to 200%.


Question:

Can there be a difference between number of clicks reported by the publisher to clicks being shown in my Google analytics?

Answer:

The clicks shown on the report may not match the actual visits (as per your analytics) to the website as there is usually a significant click to drop off rate. Every click recorded by the advertiser's dashboard does not end up on the landing page which causes this discrepancy.

You can click here to understand in detail the tech reason for the discrepancy in these two numbers. 


Question:

Is there a chance that my ad can get paused in the middle of a campaign?

Answer:

Yes. All platforms prioritize Roadblocks over ROS ads and hence in case of such a premium booking, the delivery of your ad will be paused, and the campaign might need to be extended.


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