Media Ant
Advertising in Business Standard, Website
Popular Media

Banner

Per Impression

Card Rate

₹ 0.165

Offer Rate

₹ 0.15
Premium Media

Roadblock Banner

Per Day

Card Rate

₹ 165,000

Offer Rate

₹ 150,000
Interstitial Banner

Interstitial Banner

Per Day

Card Rate

₹ 525,000

Offer Rate

₹ 510,000
Other Media
Native Banner & Text

Native Banner & Text

Per Click

Card Rate

₹ 25

Offer Rate

₹ 15

Article

Per Campaign

Card Rate

₹ 200,000

Offer Rate

₹ 200,000
**18% GST is applicable on the above rates

Language

English

Monthly Impressions

8.25 Mn

Category Name

News

Unique Id

14

About Business Standard Advertising

Business Standard is a multi platform news company. Focusing on business and economic topics, Business Standard has a large audience of professionals. Get all Media Option Details & Advertising Rates for Business Standard Website at The Media Ant.

View Website

Execution Process

Steps in Execution

Step 1: Select Variables: Media Option, Placement Page, Dimension, Pricing Unit, Campaign Duration and Campaign Start Date.

In case you need any help with planning, please write to help@TheMediaAnt.com

VariablesSample Variable Selections
Media OptionLeaderboard/ Medium Rectangle Banner/ Interstitial Banner
Placement PageRun On Site/ Home Page/ Inside Page
Dimension300 x 250/ 120 x 600/ 728 x 90
Pricing UnitCost Per Thousand Impressions/ Fixed Pricing/ Cost Per View
Campaign Duration1 Day/ 10 days/ 30 days
Campaign Start Date1st Jan/ 15th Feb/ 20th Aug

Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.

Step 3: We will check the ad space availability and prevailing discount at the time of booking.

Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.

How do I know my ad has been placed?

When the campaign is live, you will get a screenshot of the ad within 24 hours.

After the completion of campaign, an Excel Report will be shared to the client.

Media Kit
Business Standard is an Indian English-language daily newspaper published by Business Standard Ltd (BSL) in two languages, English and Hindi. Founded in 1975, the newspaper primarily covers India and international business, and financial news and issues.Get all media options & best rates for Business-standard.com through The Media Ant.

Business Standard, Website Website advertising is utilized by variety of brands to reach out to their target audience. You can explore Business Standard, Website Website advertising rates, different types of media options and advertising cost here. Business Standard, Website advertising offers you the opportunity to speak to a young and involved target group and present your brand in a unique environment. With Business Standard, Website Website advertising campaigns, you will achieve your business goals quickly and easily.

How The Media Ant Can Help You

The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted digital media buying. We as an advertising agency provide advertisers with the opportunity to target key professionals. We help you to get better ROI and scalability to make your campaign a complete success.

Question:

How long will it take for my ad to go live?

Answer:

Once the campaign is confirmed, it may take up to 48 hours for the ad to go live. 


Question:

What is the difference between CPM and CPC pricing?

Answer:

CPM stands for Cost per mille viz. Cost per Thousand Impression. You pay when your ad is shown 1000 times. 

CPC stands for Cost per Click. You pay when someone clicks on your ad.


Question:

Can the impressions be distributed equally across he campaign?

Answer:

Daily impression delivery doesn’t remain constant but can fluctuate by up to 200%.


Question:

Can there be a difference between number of clicks reported by the publisher to clicks being shown in my Google analytics?

Answer:

The clicks shown on the report may not match the actual visits (as per your analytics) to the website as there is usually a significant click to drop off rate. Every click recorded by the advertiser's dashboard does not end up on the landing page which causes this discrepancy.

You can click here to understand in detail the tech reason for the discrepancy in these two numbers. 


Question:

Is there a chance that my ad can get paused in the middle of a campaign?

Answer:

Yes. All platforms prioritize Roadblocks over ROS ads and hence in case of such a premium booking, the delivery of your ad will be paused, and the campaign might need to be extended.


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