Business Standard is a multi platform news company. Focusing on business and economic topics, Business Standard has a large audience of professionals. Get all Media Option Details & Advertising Rates for Business Standard Website at The Media Ant.
Business Standard is an Indian English-language daily newspaper published by Business Standard Ltd (BSL) in two languages, English and Hindi. Founded in 1975, the newspaper primarily covers India and international business, and financial news and issues.Get all media options & best rates for Business-standard.com through The Media Ant.
Business Standard, Website Website advertising is utilized by variety of brands to reach out to their target audience. You can explore Business Standard, Website Website advertising rates, different types of media options and advertising cost here. Business Standard, Website advertising offers you the opportunity to speak to a young and involved target group and present your brand in a unique environment. With Business Standard, Website Website advertising campaigns, you will achieve your business goals quickly and easily.
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The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted digital media buying. We as an advertising agency provide advertisers with the opportunity to target key professionals. We help you to get better ROI and scalability to make your campaign a complete success.
What is the difference between CPM and CPC pricing?
CPM stands for Cost per mille viz. Cost per Thousand Impression. You pay when your ad is shown 1000 times.
CPC stands for Cost per Click. You pay when someone clicks on your ad.
How long will it take for my ad to go live?
Once the campaign is confirmed, it may take up to 48 hours for the ad to go live.
Is there a chance that my ad can get paused in the middle of a campaign?
Yes. All platforms prioritize Roadblocks over ROS ads and hence in case of such a premium booking, the delivery of your ad will be paused, and the campaign might need to be extended.
Can the impressions be distributed equally across he campaign?
Daily impression delivery doesn’t remain constant but can fluctuate by up to 200%.
Can there be a difference between number of clicks reported by the publisher to clicks being shown in my Google analytics?
The clicks shown on the report may not match the actual visits (as per your analytics) to the website as there is usually a significant click to drop off rate. Every click recorded by the advertiser's dashboard does not end up on the landing page which causes this discrepancy.
You can click here to understand in detail the tech reason for the discrepancy in these two numbers.