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Advertising in Bigg Boss on Voot, App

Advertising in Bigg Boss on Voot, App
Premium Media
50% Extra

Video

Per Impressions

Card Rate

₹ 0.12

Offer Rate

₹ 0.12
**18% GST is applicable on the above rates

Language

Hindi

Views

1.5bn

Viewers

40+ mn

Category Name

Entertainment, Fashion And Lifestyle

About Big Boss Season 14 on Voot in 60 words

Big Boss is an Indian Reality Game Show TV show hosted by Salman Khan. The last season of Big Boss garnered 1.5bn views in 2019. This year's Big Boss is expected to start on Oct 3rd 2020 and end by January 2021. Big Boss is India's highest watched show beating Kaun Banega Crorepati. Get the best rates for advertising on Big Boss on Voot with The Media Ant.

Detailed Dimensions for Creatives

About advertising on Voot

Voot is an online video streaming platform offering the most compelling catalogue ever offered on mobile and the web, making it a complete video destination for consumers. The platform has been designed and purpose-built for one reason – to provide the best video experience for TV Shows

Why advertise on Big Boss on Voot

Big Boss one of the most-watched shows in the country. That being said, here are some more reasons why advertising on Big Boss is a must for brands - 

  1. ​Highly engaged audience - 2 out of 3 fans watch the show daily on Voot. Further, Females in the age group of 18-24 had a 95% of episode completion rate showing a high interest in the show. Lastly, Voot recorded 300 mn + interactions on the app with various options such as Video Vichaar, Chugli Booth, Live Voting, etc. 
  2. Targeting Capability - Big Boss on Voot has updated targeting available. Now advertisers can choose specific cities where they would like to show their ads. This feature ensures that advertisers can reach the right audience for their brands. 
  3. Affluent Audience - 75% of viewers for Big Boss on Voot are regular online shoppers where 60% use digital payment options.  Advertising to such an affluent audience is the perfect fit for e-commerce and digital-first brands. 

Why advertise on Big Boss on Voot

1. Brands having an audience who is Digital-first and Young. 
2.Brands looking for ways to create a long-lasting impact on the audience mind
3. Brands with a new product/service launch
4.Brands who are expecting a big boost in sales during the festive season


Big Boss season 14 advertising options

Big Boss season 14 has only 1 advertising option - 

Video Ads - Big Boss on Voot accepts videos from 6 seconds to 45 seconds. These ads can be played as pre-rolls and mid-rolls. These ads do not have any text details.  They can be supported with a landing page, for which the button appears on Top right. 

Execution Process and Media Specifications

Steps in Execution

Step 1:  Add Media to the Dashboard

Step 2: Customize it as per your requirement for Geography

Step 3: Select Start and end Date

Step 4: Upload artwork and make payment

How do I know my ad has been placed?

1. When the campaign is live, you will get a link to the dashboard from where you can track the campaign on a daily basis.

2. After the completion of the campaign,  an Excel Report will be shared with you.

Media Kit

Bigg Boss on Voot, App App advertising is utilized by variety of brands to reach out to their target audience. Grow your business with advertising across the India's best app. Promote your business on the apps that delight people every day. Ads run seamlessly in all the smart phones across India. You can explore Bigg Boss on Voot, App In App advertising rates, different types of media options and advertising cost in Media Options and Pricing tab.

Whether it's an in app promotion, display marketing, or branded challenges Bigg Boss on Voot, App Mobile App branding offer you the opportunity to speak to a young and involved target group and present your brand in a unique environment. With Bigg Boss on Voot, App Mobile App creative advertising campaigns, you will achieve your business goals quickly and easily.

Apps are increasingly always on, collecting valuable information such as location, communications records, social circles, and browsing preferences. In many ways, this information is the lifeblood of the mobile app ecosystem: not only can it be coalesced to deliver incredibly informative, relevant, and delightful experiences for mobile users, but it can provide value to mobile advertisers to help fuel their brand.

How The Media Ant Can Help You

The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted digital media buying. We as an advertising agency provide advertisers with the opportunity to target key professionals. We help you to get better ROI and scalability to make your campaign a complete success.

Question:

How long will it take for my ad to go live?

Answer:

Once the campaign is confirmed, it may take up to 48 hours for the ad to go live. 


Question:

What is the difference between CPM and CPC pricing?

Answer:

CPM stands for Cost per mille viz. Cost per Thousand Impression. You pay when your ad is shown 1000 times. 

CPC stands for Cost per Click. You pay when someone clicks on your ad.


Question:

Can the impressions be distributed equally across he campaign?

Answer:

Daily impression delivery doesn’t remain constant but can fluctuate by up to 200%.


Question:

Can there be a difference between number of clicks reported by the publisher to clicks being shown in my Google analytics?

Answer:

The clicks shown on the report may not match the actual visits (as per your analytics) to the website as there is usually a significant click to drop off rate. Every click recorded by the advertiser's dashboard does not end up on the landing page which causes this discrepancy.

You can click here to understand in detail the tech reason for the discrepancy in these two numbers. 


Question:

Is there a chance that my ad can get paused in the middle of a campaign?

Answer:

Yes. All platforms prioritize Roadblocks over ROS ads and hence in case of such a premium booking, the delivery of your ad will be paused, and the campaign might need to be extended.


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