Advertising in App Install, App
Other Media

Packages

Per Package

Card Rate

₹ 700,000

Offer Rate

₹ 700,000
Premium Media
Hotstar

App Install

Per Install

Card Rate

₹ 50

Offer Rate

₹ 50
**18% GST is applicable on the above rates

About

App Campaigns make it easy to promote Apps and are mainly designed to drive installations of your mobile App. This ad type appears on different placements where the user is redirected to app within the stores. This type of campaign helps in measuring the impact of the Ad Spend and also incentivizes users to download the App.  Ad type includes Videos, Banners and Native Ads. It is an effective way of growing your business. App install ensures higher accuracy of targeting and helps in identifying key audience.

Facts and Figures

PlatformMAUAvg CTR
Hotstar180 Million2-3%
Daily Hunt150 Million0.5-1%
Snapchat190 Million0.1-0.2%
Times Internet122 Million0.2-0.3%

Execution Process and Media Specifications

Step 1: Select Variables: Media Option, Placement Page, Dimension, Pricing Unit, Campaign Duration and Campaign Start Date.

In case you need any help with planning, please write to help@TheMediaAnt.com

Filters availableExample
Placement PageRun On Site/ Home Page/ Movie Page
Dimension300 x 250/ 120 x 600/ 728 x 90
Banner TypeLeaderboard/ Tower/ Rectangle

Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.

Step 3: We will check the ad space availability and prevailing discount at the time of booking.

Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.

How do I know my ad has been placed?

When the campaign is live, you will get a screenshot of the ad within 24 hours.

After the completion of campaign, an Excel Report will be shared to the client.

App Install Advertising

About App Install Campaigns

In the last two years, India has witnessed a growth of 165% in app downloads. In the first quarter this year, India witnessed the highest number of app installs. These figures indicate only one thing that Indian market is brimming with app installation demands. App install campaigns can help apps to achieve this objective.

App Install Advertising Benefits

App install advertising’s objective is to drive app downloads and app install. The call to action in case of app installation campaign is to install apps. Some of the biggest benefits of app install campaigns are the following:

l  Advertisers have to pay only when an app download or app install happens.

l  App install campaigns are not limited to a particular ad format. They mostly experiment with all ad formats including video advertising, native advertising and banner advertising.

l  Since the objective of app install advertisements are to drive app installs, they particularly target audience who is likely to install those apps.

Google Universal App Campaign & Facebook App Install Campaign

Google Universal App Campaign and Facebook App Install Campaigns are the two most popular app install platforms. Some of the reasons that make Google and Facebook popular for app installation are:

l  Mass Reach

l  Low Cost Per Installation

l  Variety of ad formats offered

However, there are some concerns too when it comes to relying on Google and Facebook only for driving app installation. One of the major concerns is the high app uninstall rate at a staggering 60-70% which sometimes goes up to 90%. In such cases, the best approach to app install advertising is to diversify the advertising spend and opt for multiple platforms.

App Install Campaign Package

TMA App Install Campaign Package is a customizable app install advertisement package that includes various popular app install platforms. All of these platforms come with diverse set of audience and by opting for the app install campaign package, advertisers can scale up their app install campaigns. Following are the most popular advertising platforms and Ad Networks included in the App Install Campaign Package are:

l  Hotstar

l  Daily Hunt

l  Snapchat

l  Times Network

l  Taboola

l  Colombia

l  Tik Tok

l  Adgebra

Who should opt for App Install Campaign Package?

App Install Campaign Package is the best fit for app owners

l  Who want to explore more app install platforms in addition to Google and Facebook

l  Who are concerned about high app uninstall rate

l  Who want to scale up their app install campaigns.

App Install Advertising Rates: Cost per Install Model

What makes app install advertising different?

1. Objective: The objective of app install campaigns is performance based i.e., driving app downloads and install

2. Pricing Model: Since the objective of app install campaigns is app installation, advertisers have to pay the platform only when there is an app installation. Hence, the pricing model here is CPI (Cost Per Install). The simplest way to calculate cost per install is to divide the total advertising spend by number of app downloads. The cost per install usually varies for advertisers based on number of factors like geography, app category, app store, advertising platforms etc. For more details about cost per install, check out the tab “Media Options & Pricing”.

The Media Ant: An App Install Advertising Agency

The Media Ant is one of the best digital advertising agencies in India. The app install campaign package has been created by our digital experts based on past campaign performances and industry demands. Apart from running app install campaigns, The Media Ant also offers a wide range of digital advertising options like video advertising on OTTs like Hotstar, YouTube, Tik Tok, and in-app advertising in Swiggy, OYO, PUBG etc. Trusted by thousands of startups and SMEs, The Media Ant would be the best app install advertising agency for your app.

In case you would like to know more about the app install campaign packages, please write to us at Help@TheMediaAnt.com.

Media Ant's Guide to App Install Campaigns

Media Kit

App Install, App App advertising is utilized by variety of brands to reach out to their target audience. Grow your business with advertising across the India's best app. Promote your business on the apps that delight people every day. Ads run seamlessly in all the smart phones across India. You can explore App Install, App In App advertising rates, different types of media options and advertising cost in Media Options and Pricing tab.

Whether it's an in app promotion, display marketing, or branded challenges App Install, App Mobile App branding offer you the opportunity to speak to a young and involved target group and present your brand in a unique environment. With App Install, App Mobile App creative advertising campaigns, you will achieve your business goals quickly and easily.

Apps are increasingly always on, collecting valuable information such as location, communications records, social circles, and browsing preferences. In many ways, this information is the lifeblood of the mobile app ecosystem: not only can it be coalesced to deliver incredibly informative, relevant, and delightful experiences for mobile users, but it can provide value to mobile advertisers to help fuel their brand.

How The Media Ant Can Help You

The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted digital media buying. We as an advertising agency provide advertisers with the opportunity to target key professionals. We help you to get better ROI and scalability to make your campaign a complete success.

Question:

How long will it take for my ad to go live?

Answer:

Once the campaign is confirmed, it may take up to 48 hours for the ad to go live. 


Question:

What is the difference between CPM and CPC pricing?

Answer:

CPM stands for Cost per mille viz. Cost per Thousand Impression. You pay when your ad is shown 1000 times. 

CPC stands for Cost per Click. You pay when someone clicks on your ad.


Question:

Can the impressions be distributed equally across he campaign?

Answer:

Daily impression delivery doesn’t remain constant but can fluctuate by up to 200%.


Question:

Can there be a difference between number of clicks reported by the publisher to clicks being shown in my Google analytics?

Answer:

The clicks shown on the report may not match the actual visits (as per your analytics) to the website as there is usually a significant click to drop off rate. Every click recorded by the advertiser's dashboard does not end up on the landing page which causes this discrepancy.

You can click here to understand in detail the tech reason for the discrepancy in these two numbers. 


Question:

Is there a chance that my ad can get paused in the middle of a campaign?

Answer:

Yes. All platforms prioritize Roadblocks over ROS ads and hence in case of such a premium booking, the delivery of your ad will be paused, and the campaign might need to be extended.


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