Media Ant
Advertising in IPL 2019 on Hotstar
Popular Media

Video

Per Impression

Card Rate

₹ 0.24

Offer Rate

₹ 0.24
Other Media

Banner

Per Impression

Card Rate

₹ 0.12

Offer Rate

₹ 0.12

In-Feed Ads

Per Impression

Card Rate

₹ 0.12

Offer Rate

₹ 0.12
**18% GST is applicable on the above rates

Language

English, Hindi

Overall Reach During I P L 2018

202 Mn

Simultaneous Online Views

10.3 Mn

Category Name

Sports

Check Out World Cup Packages

About Vivo IPL 2019 Advertising

About Hotstar Advertising

Hotstar is the most popular digital and mobile entertainment platform in India. Owned by Star India, it has an extensive collection of the original content of channels under Star India as well as popular International movies and series. Also, Hotstar is the one-stop destination for watching live streaming of various popular sports events like the Indian Premier League, ICC Cricket World Cup, and ProKabbadi.

About IPL 2019

IPL or Indian Premier League is the biggest extravaganza of cricket of India. 8 teams named after 8 states of India battle it out among huge fanfare.  IPL 2019 is going to be held from 23rd March 2019 to 12th May 2019.

About IPL 2019 Advertising

Not only is IPL the biggest cricket event of the year in India but also the biggest opportunity for advertisers to stand out. From sponsorship to stadium activation to advertising on TV and Hotstar, IPL 2019 is undoubtedly going to be one of the major advertising seasons for brands. About 700 million people watched IPL 2018 with more than 200 million people watching it on Hotstar. And if trends are to be believed, this number would grow significantly in 2019.

Why advertise in Hotstar IPL 2019?

Advertising in Hotstar IPL 2019 is the best opportunity for both medium and high budget advertisers for the following reasons:

  • A universe of 200+ million viewers: IPL 2018 witnessed 202 million viewers on Hotstar. This year this number is expected to be much higher.
  • Low barrier to entry: IPL Advertising has always been considered as a game meant for big-ticket advertisers. However, it’s going to change with IPL 2019 advertising rates which allow brands to start advertising at a starting package of INR 5 lakh.
  • Targeting available: Compared to the previous year when the same ad was served to everyone during live streaming of match, this year the mid-roll ads (ads played during the live game) can be targeted using available filters.
  • Integration: Advertising on Hotstar gives you an opportunity to integrate your product page on the platform making it possible for your audience to browse through your information without leaving the match.
  • Advertising to Engagement: Apart from the usual video ads during IPL 2019, brands can choose other advertising options like brand cards and games.
  • Opportunity to retarget the audience in non-IPL programs: The audience who have interacted with the ads during IPL 2019 can be retargeted while watching other programs on Hotstar.

View the complete Schedule - Click here

View Hotstar IPL Deck - Click here

View TMA IPL Deck - Click here

View Rate Card - Click here

Special Packages on Hotstar - Vivo IPL 2019
Budget (Lakh)ROS2 -3 states/ metrosPlayoffs/Finals
CPM (10s)Impressions (Mn)Recommended PresenceCPM (10s)Impressions (Mn)Recommended Presence
5 Lakh1204.161 match2402.0831 match
15 Lakh12012.632406.37 matchesCan allocate upto 5% of inventory at 500 CPM (10' sec)
25 Lakh12020.87 matches24010.47-15 matches
50 Lakh12041.715 matches24020.815-30 matches
100 Lakh12083.330 matches24041.730 matches
150 Lakh12012530 matches24062.560 matches
200 Lakh120166.630 matches24083.360 matches
250 Lakh120208.360 matches
500 Lakh120416.760 matches240208.360 matchesCan allocate upto 5% of inventory at no upcharge
Recommended Match Placements
Recommended placement7 matches15 matches30 matchesAll Matches
Weekends✔️✔️
Team matches✔️
Alternate matches✔️
Tournament presence✔️

Facts and Figures

  • ​India United on Hotstar with a 202 Mn overall reach during Vivo IPL 2018
  • A world record of 10.3 Mn simultaneous online viewers were seen during IPL 2018
  • Hotstar launched world's first "Watch n Play" games on cricken where 2.1 Bn questions were answered
  • The social TV below the streaming saw 2.4 Mn hotstar emoji shares

Execution Process

Steps in Execution

Step 1: Add Media to the Dashboard

Step 2: Customize it as per your requirement using the filters below:

Filters availableExample
Placement PageRun On Site/ Home Page/ Movie Page
Dimension300 x 250/ 120 x 600/ 728 x 90
Banner TypeLeaderboard/ Tower/ Rectangle

Step 3: Select Start and end Date

Step 4: Upload artwork and make payment

How do I know my ad has been placed?

When the campaign is live, you will get a link of dashboard from where you can track the campaign on daily basis.

After the completion of campaign,  a Video Plaza Report will be shared with you.

Hotstar IPL 2019 Advertising Rates

IPL 2019 Advertising Rates offered by Hotstar is in terms of CPM (Cost Per Mille). CPM is the cost of 1000 impressions i.e. total number of times the ad is played on the screen (one personal account). The Hotstar IPL 2019 Advertising Rates are INR 120 CPM without targeting and INR 240 CPM with targeting (as mentioned in the table above). The ad rates for IPL 2019 are the lowest IPL ad rates till date. Advertisers can select only one of the available targeting filters. IPL 2019 ad rates would remain the same irrespective of the targeting filter selected. GST charges of 18% are applicable over and above the mentioned ad rates.

Hotstar IPL 2019 Advertising Agency

The Media Ant is one of the very few preferred Hotstar IPL 2019 Advertising Agencies. Several years of association with Hotstar and experience of running several campaigns for brands like Tata Motors, Vicco, BBC News, Practo makes The Media Ant the best IPL 2019 Advertising Agency for carrying out your advertising campaigns. IPL 2019 advertising rates mentioned on our site are the best rates and there is no additional charges or commission except GST. Apart from the guaranteed best rates, The Media Ant also specializes in media planning, on-time execution, and troubleshooting. Hence, be assured of a hassle-free advertising campaign on IPL 2019.

Media Kit

IPL 2019 on Hotstar Website advertising is utilized by variety of brands to reach out to their target audience. You can explore IPL 2019 on Hotstar Website advertising rates, different types of media options and advertising cost here. IPL 2019 on Hotstar advertising offers you the opportunity to speak to a young and involved target group and present your brand in a unique environment. With IPL 2019 on Hotstar Website advertising campaigns, you will achieve your business goals quickly and easily.

How The Media Ant Can Help You

The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted digital media buying. We as an advertising agency provide advertisers with the opportunity to target key professionals. We help you to get better ROI and scalability to make your campaign a complete success.

Question:

Can I advertise in select IPL 2019 matches?

Answer:

Yes, you can select the IPL 2019 matches where you would like to play your ads given you have enough impressions in your package. Please check the table in the data section to know the optimum number of matches that can be covered according to the packages.


Question:

Can multiple creatives be used for advertising during live IPL matches on Hotstar?

Answer:

Yes, you can use multiple creatives for advertising during live IPL matches on Hotstar. You can also set a schedule for your creatives.


Question:

Can I retarget the audience on other programs along with/after advertising on IPL 2019?

Answer:

Yes, advertisers can run additional campaigns retargeting the audience of IPL 2019 ads along with/after the IPL 2019 advertising campaign.


Question:

Will the paid subscribers (Sports Pack and Premium Pack) of Hotstar see the ads played during live IPL matches?

Answer:

Yes, ads played during live IPL matches would be served to the paid subscribers of Hotstar too.


Question:

Will there be any frequency cap on ads served on Hotstar during IPL 2019 matches?

Answer:

Hotstar would endeavor to maintain an optimum frequency of ads per user however, there is no frequency cap available this time. After the campaign is over, advertisers would receive the report detailing the frequency of ads played during the campaign.


Question:

Will I be able to target the audience by age and gender during IPL 2019 matches?

Answer:

Gender can be targeted. However, there is no age targeting. The two target groups on basis of gender and age are- Female (all age groups) and Male (30+ years).


Question:

How long will it take for my ad to go live?

Answer:

Once the campaign is confirmed, it may take up to 48 hours for the ad to go live. 


Question:

What is the difference between CPM and CPC pricing?

Answer:

CPM stands for Cost per mille viz. Cost per Thousand Impression. You pay when your ad is shown 1000 times. 

CPC stands for Cost per Click. You pay when someone clicks on your ad.


Question:

Can the impressions be distributed equally across he campaign?

Answer:

Daily impression delivery doesn’t remain constant but can fluctuate by up to 200%.


Question:

Can there be a difference between number of clicks reported by the publisher to clicks being shown in my Google analytics?

Answer:

The clicks shown on the report may not match the actual visits (as per your analytics) to the website as there is usually a significant click to drop off rate. Every click recorded by the advertiser's dashboard does not end up on the landing page which causes this discrepancy.

You can click here to understand in detail the tech reason for the discrepancy in these two numbers. 


Question:

Is there a chance that my ad can get paused in the middle of a campaign?

Answer:

Yes. All platforms prioritize Roadblocks over ROS ads and hence in case of such a premium booking, the delivery of your ad will be paused, and the campaign might need to be extended.


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