Advertising in IPL 2019 on Hotstar
Overall Reach During I P L 2018
Simultaneous Online Views
Hotstar is the most popular digital and mobile entertainment platform in India. Owned by Star India, it has an extensive collection of the original content of channels under Star India as well as popular International movies and series. Also, Hotstar is the one-stop destination for watching live streaming of various popular sports events like the Indian Premier League, ICC Cricket World Cup, and ProKabbadi.
IPL or Indian Premier League is the biggest extravaganza of cricket of India. 8 teams named after 8 states of India battle it out among huge fanfare. IPL 2019 is going to be held from 23rd March 2019 to 12th May 2019.
Not only is IPL the biggest cricket event of the year in India but also the biggest opportunity for advertisers to stand out. From sponsorship to stadium activation to advertising on TV and Hotstar, IPL 2019 is undoubtedly going to be one of the major advertising seasons for brands. About 700 million people watched IPL 2018 with more than 200 million people watching it on Hotstar. And if trends are to be believed, this number would grow significantly in 2019.
Advertising in Hotstar IPL 2019 is the best opportunity for both medium and high budget advertisers for the following reasons:
|Budget (Lakh)||ROS||2 -3 states/ metros||Playoffs/Finals|
|CPM (10s)||Impressions (Mn)||Recommended Presence||CPM (10s)||Impressions (Mn)||Recommended Presence|
|5 Lakh||120||4.16||1 match||240||2.083||1 match|
|15 Lakh||120||12.6||3||240||6.3||7 matches||Can allocate upto 5% of inventory at 500 CPM (10' sec)|
|25 Lakh||120||20.8||7 matches||240||10.4||7-15 matches|
|50 Lakh||120||41.7||15 matches||240||20.8||15-30 matches|
|100 Lakh||120||83.3||30 matches||240||41.7||30 matches|
|150 Lakh||120||125||30 matches||240||62.5||60 matches|
|200 Lakh||120||166.6||30 matches||240||83.3||60 matches|
|250 Lakh||120||208.3||60 matches|
|500 Lakh||120||416.7||60 matches||240||208.3||60 matches||Can allocate upto 5% of inventory at no upcharge|
|Recommended placement||7 matches||15 matches||30 matches||All Matches|
Step 1: Add Media to the Dashboard
Step 2: Customize it as per your requirement using the filters below:
|Placement Page||Run On Site/ Home Page/ Movie Page|
|Dimension||300 x 250/ 120 x 600/ 728 x 90|
|Banner Type||Leaderboard/ Tower/ Rectangle|
Step 3: Select Start and end Date
Step 4: Upload artwork and make payment
When the campaign is live, you will get a link of dashboard from where you can track the campaign on daily basis.
After the completion of campaign, a Video Plaza Report will be shared with you.
IPL 2019 Advertising Rates offered by Hotstar is in terms of CPM (Cost Per Mille). CPM is the cost of 1000 impressions i.e. total number of times the ad is played on the screen (one personal account). The Hotstar IPL 2019 Advertising Rates are INR 120 CPM without targeting and INR 240 CPM with targeting (as mentioned in the table above). The ad rates for IPL 2019 are the lowest IPL ad rates till date. Advertisers can select only one of the available targeting filters. IPL 2019 ad rates would remain the same irrespective of the targeting filter selected. GST charges of 18% are applicable over and above the mentioned ad rates.
The Media Ant is one of the very few preferred Hotstar IPL 2019 Advertising Agencies. Several years of association with Hotstar and experience of running several campaigns for brands like Tata Motors, Vicco, BBC News, Practo makes The Media Ant the best IPL 2019 Advertising Agency for carrying out your advertising campaigns. IPL 2019 advertising rates mentioned on our site are the best rates and there is no additional charges or commission except GST. Apart from the guaranteed best rates, The Media Ant also specializes in media planning, on-time execution, and troubleshooting. Hence, be assured of a hassle-free advertising campaign on IPL 2019.
IPL 2019 on Hotstar Website advertising is utilized by variety of brands to reach out to their target audience. You can explore IPL 2019 on Hotstar Website advertising rates, different types of media options and advertising cost here. IPL 2019 on Hotstar advertising offers you the opportunity to speak to a young and involved target group and present your brand in a unique environment. With IPL 2019 on Hotstar Website advertising campaigns, you will achieve your business goals quickly and easily.
Can I advertise in select IPL 2019 matches?
Yes, you can select the IPL 2019 matches where you would like to play your ads given you have enough impressions in your package. Please check the table in the data section to know the optimum number of matches that can be covered according to the packages.
Can multiple creatives be used for advertising during live IPL matches on Hotstar?
Yes, you can use multiple creatives for advertising during live IPL matches on Hotstar. You can also set a schedule for your creatives.
Will the paid subscribers (Sports Pack and Premium Pack) of Hotstar see the ads played during live IPL matches?
Yes, ads played during live IPL matches would be served to the paid subscribers of Hotstar too.
Will there be any frequency cap on ads served on Hotstar during IPL 2019 matches?
Hotstar would endeavor to maintain an optimum frequency of ads per user however, there is no frequency cap available this time. After the campaign is over, advertisers would receive the report detailing the frequency of ads played during the campaign.
Will I be able to target the audience by age and gender during IPL 2019 matches?
Gender can be targeted. However, there is no age targeting. The two target groups on basis of gender and age are- Female (all age groups) and Male (30+ years).
Can I retarget the audience on other programs along with/after advertising on IPL 2019?
Yes, advertisers can run additional campaigns retargeting the audience of IPL 2019 ads along with/after the IPL 2019 advertising campaign.
What is the difference between CPM and CPC pricing?
CPM stands for Cost per mille viz. Cost per Thousand Impression. You pay when your ad is shown 1000 times.
CPC stands for Cost per Click. You pay when someone clicks on your ad.
How long will it take for my ad to go live?
Once the campaign is confirmed, it may take up to 48 hours for the ad to go live.
Is there a chance that my ad can get paused in the middle of a campaign?
Yes. All platforms prioritize Roadblocks over ROS ads and hence in case of such a premium booking, the delivery of your ad will be paused, and the campaign might need to be extended.
Can the impressions be distributed equally across he campaign?
Daily impression delivery doesn’t remain constant but can fluctuate by up to 200%.
Can there be a difference between number of clicks reported by the publisher to clicks being shown in my Google analytics?
The clicks shown on the report may not match the actual visits (as per your analytics) to the website as there is usually a significant click to drop off rate. Every click recorded by the advertiser's dashboard does not end up on the landing page which causes this discrepancy.
You can click here to understand in detail the tech reason for the discrepancy in these two numbers.