Media Ant
Advertising in Aaj Tak, Website
Popular Media

Banner

Per Thousand Impressions

Card Rate

₹ 265

Offer Rate

₹ 250
Premium Media
Article

Article

Per Campaign

Card Rate

₹ 210,000

Offer Rate

₹ 200,000
Roadblock Banner

Roadblock Banner

Per Day

Card Rate

₹ 1,000,000

Offer Rate

₹ 900,000

Masthead Banner

Per Thousand Impressions

Card Rate

₹ 265

Offer Rate

₹ 250
Other Media

Video Banner

Per Thousand Impressions

Card Rate

₹ 330

Offer Rate

₹ 300

Expandable Banner

Per Thousand Impressions

Card Rate

₹ 265

Offer Rate

₹ 250
**18% GST is applicable on the above rates

Language

Hindi

Unique Visitors/ Month

900,000

Category Name

News

Past Advertisers

Affinity.com

About Aaj Tak Website Advertising

Aaj Tak is a Hindi News Website. Get all Media Option Details & Advertising Rates for Aaj Tak Website at The Media Ant.

Website

Please click here

Facts and Figures

Demography - Gender
GenderUsersPage Views
Male1,18,65,90812,24,75,287
Female51,30,4464,50,85,565
Demography - Age
AgeUsersPage Views
18-2437,36,6061,86,79,533
25-3481,48,0568,50,28,108
35-4413,20,4731,98,28,242
45-548,92,1211,35,57,904
55-6410,59,4981,75,15,731
65+6,18,42083,69,597

Execution Process

Steps in Execution

Step 1: Select Variables: Media Option, Placement Page, Dimension, Pricing Unit, Campaign Duration and Campaign Start Date.

In case you need any help with planning, please write to help@TheMediaAnt.com



VariablesSample Variable Selections
Media OptionLeaderboard/ Medium Rectangle Banner/ Interstitial Banner
Placement PageRun On Site/ Home Page/ Inside Page
Dimension300 x 250/ 120 x 600/ 728 x 90
Pricing UnitCost Per Thousand Impressions/ Fixed Pricing/ Cost Per View
Campaign Duration1 Day/ 10 days/ 30 days
Campaign Start Date1st Jan/ 15th Feb/ 20th Aug

Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.

Step 3: We will check the ad space availability and prevailing discount at the time of booking.

Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.



How do I know my ad has been placed?

When the campaign is live, you will get a link from where you can track the ad delivery.

After the completion of campaign, a Excel Report will be shared with you.

Aaj Tak is India’s leading local language websites and has been winning accolades across most digital awards.

Aaj Tak, Website Website advertising is utilized by variety of brands to reach out to their target audience. You can explore Aaj Tak, Website Website advertising rates, different types of media options and advertising cost here. Aaj Tak, Website advertising offers you the opportunity to speak to a young and involved target group and present your brand in a unique environment. With Aaj Tak, Website Website advertising campaigns, you will achieve your business goals quickly and easily.

How The Media Ant Can Help You

The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted digital media buying. We as an advertising agency provide advertisers with the opportunity to target key professionals. We help you to get better ROI and scalability to make your campaign a complete success.

Question:

What is the difference between CPM and CPC pricing?

Answer:

CPM stands for Cost per mille viz. Cost per Thousand Impression. You pay when your ad is shown 1000 times. 

CPC stands for Cost per Click. You pay when someone clicks on your ad.


Question:

How long will it take for my ad to go live?

Answer:

Once the campaign is confirmed, it may take up to 48 hours for the ad to go live. 


Question:

Is there a chance that my ad can get paused in the middle of a campaign?

Answer:

Yes. All platforms prioritize Roadblocks over ROS ads and hence in case of such a premium booking, the delivery of your ad will be paused, and the campaign might need to be extended.


Question:

Can the impressions be distributed equally across he campaign?

Answer:

Daily impression delivery doesn’t remain constant but can fluctuate by up to 200%.


Question:

Can there be a difference between number of clicks reported by the publisher to clicks being shown in my Google analytics?

Answer:

The clicks shown on the report may not match the actual visits (as per your analytics) to the website as there is usually a significant click to drop off rate. Every click recorded by the advertiser's dashboard does not end up on the landing page which causes this discrepancy.

You can click here to understand in detail the tech reason for the discrepancy in these two numbers. 


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