Prime s Cinemas Advertising is one of the most effective ways to advertise. Prime s Cinema advertising rates are also one of the lowest when it comes to cost per reach. Advertising in Prime s Cinemas allows targeting of premium segment of multiplex goes. With average movie ticket price more than regular cinemas, Prime s Cinema ads reach out to a premium segment of the society.
If you want to be seen on the big screen by high-spending young people and families in your area, you can book time locally and link your cinema commercial to certain categories of film or even specific movies.
The film may be the main event, but it’s the overall experience of Prime s Cinemas that makes Prime s cinema an advertising medium like no other. With all screens of Prime s being digital, you can be rest ensured of a seamless execution. Prime s Cinema advertising provides a 360-degree marketing environment that is uncluttered and finds the consumer in a relaxed and receptive frame of mind, perfect to get your message across.
Advertising in Prime s Cinema is quite simple. The starting point for Prime s Advertising is the “Prime s Advertising Rate Card”. Prime s Advertising rate card is kind of MRP list that tells you price for placing your ad in Prime s Cinemas. The rate card tells you price at screen level and for different advertising options in Prime s Cinemas. The advertising rate card for Prime s is available online at The Media Ant. You will also get best discounted rate for advertising in Prime s online at The Media Ant. Use filters like locations and media options to finalize the screens where you would like to play your ad in Prime s. Mail your slide or video to Help@TheMediaAnt.com or upload it online. Once you make the payment, you ad starts getting played in selected Prime s screens. Our phone helpline is always there to assist you place your ad in Prime s Cinemas. You can call us at 08067415510 between 9am and 6pm. For assistance between 6pm and 9am please drop a mail with subject line “Prime s Cinema Advertising”
The Media Ant is a specialist Cinema Advertising agency and rates best by our clients. You can also contact Prime s Marketing team to advertise in Prime s. However The Media Ant provides you with dual advantage while placing your ad in chain like Prime s Cinema through us. You not only get the best discounted rate for advertising in Prime s but also a single point of contact instead of dealing with multiple contacts. The Media Ant also provides specialist planning help in selecting best screens to place your ad in Prime s.
You can contact The Media Ant for Prime s Cinema advertising by sending a mail to Help@TheMediaAnt.com or by calling us at 08067415510
Like most of large cinema chains, Prime s Cinemas media options can be divided in 2 broad categories:
On Screen Advertising - Ads are played on Prime s Cinema screens either before the start of the movie or during the interval. There are 4 ad formats in On Screen advertising. Minimum duration for advertising on screen is 7 days or 1 week. All Prime s Cinema On screen advertising rates are for a period of 1 week.
|Prime s Advertising Option||Description||Example|
|1.||10 sec mute Slide||Static slides with 2 to 3 transitions within 10 seconds||Accord Equips|
|2.||10 sec Audio Slide||Static slides with background score within 10 seconds||Khadims|
|3.||30 sec Video||30 sec Video played on screen||Urban Ladder|
|4.||60 sec Video||60 sec Video played on screen||Jabra Sound Systems|
Off Screen Advertising- Ads placed in the premise of Prime s Cinema and not on the screens are referred to as Off Screen advertising. You can find below the description of off screen advertising options at Prime s Cinemas
|Off Screen Advertising Options||Description||Pricing Unit||Example|
|1.||Ticket Jacket||Tickets are placed inside branded jackets.||Per Unit||Ticket Jacket|
|2.||Kiosk||Set up kiosk to showcase your brand in the waiting area||Per Day||Kiosk|
|3.||Sampling||Sample product to people who have come to watch the movie. Typically food items are not allowed for sampling.||Per Unit||Sampling in Cinema|
|4.||Standee||Standees are placed in common waiting areas and near the box office||Per Month||Standee|
Steps to follow to place ad in Prime s Cinemas
Step 1 - Select the following variables:
Step 2 - Creative Production
The creative has to be supplied to us from the client. It is important for the client to ensure that the creative is in line with the brand positioning and USP as this would ensure maximum ROI. If it is a video creative, a censor certificate is required which takes 10 days. We provide this service at a nominal cost.
Step 3 – Execution and Proof
When the campaign is live, the clients will be provided with advertiser passes through which they can visit the selected screens and carry out a direct inspection. We also keep in regular touch with the vendors to ensure your creative is being correctly streamed. Once a campaign is complete, the client will be provided with an Exhibition Certificate and/or Log Report which acts as a proof of delivery.
1. Is there a minimum billing for advertising in Prime s?
No. There is no minimum billing requirement to advertise in Prime s.
2. What all should I take care of while placing my ad in Prime s Cinemas?
While placing your ad in Prime s, please specify the cinema advertising agency, if you would want to play your ad during interval or at the start of the movie.
3. You should also ask for the inspection pass from Prime s. Inspection pass can be used by the cinema advertiser to inspect his or her ad being played on the Prime s screen
Try to place your ad closer to the break or at the start. Chances of your ad getting viewed are higher at these instances.
4. I know the mall name where Prime s is. How can I place the ad in that particular Prime s?
On The Media Ant Cinema planner, use Mall Name filter to select the mall of your choice. Rates for Prime s Cinema advertising in that particular mall would appear on the screen. You can select the media type.