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Advertising in PVR Cinemas, Vaishnavi Sapphire Mall's Screen 3, Bengaluru

Advertising in PVR Cinemas, Vaishnavi Sapphire Mall's Screen 3, Bengaluru
On Screen

Sponsorship Integration

Per Second / Per Month

Card Rate

₹ 1,980

Offer Rate

₹ 1,386

Video Ad

Per Ad Length (Sec)

Card Rate

₹ 220

Offer Rate

₹ 154

Slide Ad

Per Ad Length (Sec)

Card Rate

₹ 220

Offer Rate

₹ 154
**18% GST is applicable on the above rates

Cinema Chain

PVR

Screen Number

3

No. of Seats

202

Screen Category

Platinum

Why Cinema works?
  • Chances of audience noticing your ad is high. There is a large screen in front of the audience and no remote to change the channel.
  • You can advertise only in areas of your choice.
  • Visual ads and large screen makes the ad memorable & impactful.
  • Young affluent audiences.
  • Ability to run 360 campaign through onscreen and off screen options.
  • Only medium where it is impolite to talk while the ad is being aired.

About Cinema Advertising in Vaishnavi Sapphire Mall, Yeshwanthpur Bazar, Bengaluru

Summary in 60 words

Vaishnavi Sapphire Mall, Yeshwanthpur Bazar, Bengaluru is one of the most visited malls in Bengaluru. Located in a prime location, this mall is well connected with all vicinities of the city. The mall is one of the oldest malls in the city having apparel and book stores and other entertainment facilities. Vaishnavi Sapphire Mall, Yeshwanthpur Bazar, Bengaluru has an average occupancy of 26,000. Vaishnavi Sapphire Mall, Yeshwanthpur Bazar, Bengaluru has brands from all prominent categories like E-Commerce, Real Estate, FMCG who are frequent advertisers with the mall.

Rate for advertising in Vaishnavi Sapphire Mall, Yeshwanthpur Bazar, Bengaluru

You will get the rate for advertising in Vaishnavi Sapphire Mall, Yeshwanthpur Bazar, Bengaluru in the Media Options and Pricing section of the website. The mentioned rates are for per second of playing the ad. So e.g. if the cost to advertise in Vaishnavi Sapphire Mall, Yeshwanthpur Bazar, Bengaluru is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on Vaishnavi Sapphire Mall, Yeshwanthpur Bazar, Bengaluru come to Rs 300 X 10 = Rs 3,000. Advertising Rate for Vaishnavi Sapphire Mall, Yeshwanthpur Bazar, Bengaluru varies with the blockbuster/megablockbuster movies and is directly proportional to the reach. You can get the rate for major movies by adding the media to your Bag and checking the rate for different movie categories. Mega-blockbuster movies attract maximum premium charges, almost a 100-200% on the card rate. Blockbuster movies attract a premium of approximately 50-150%. However if you do consider advertising during the non-blockbuster movies, the cost per reach comes down making it feasible for the cinema planning agency to include it in the plans.

How to select the right agency for advertising in Vaishnavi Sapphire Mall, Yeshwanthpur Bazar, Bengaluru

Media Agency can play a critical role if you are planning to advertise in Vaishnavi Sapphire Mall, Yeshwanthpur Bazar, Bengaluru . There are several roles that a media agency plays while executing your Cinema campaign. Firstly, the media agency will help you in deciding if the advertising in Vaishnavi Sapphire Mall, Yeshwanthpur Bazar, Bengaluru is right for your brand. The agency considers factors like location of the cinema, footfall of the mall and the target audience. Once you have decided to go ahead with advertising in Vaishnavi Sapphire Mall, Yeshwanthpur Bazar, Bengaluru, the next step for the cinema ad-buying agency is to plan the duration of the campaign and the number of cinema screens chosen and negotiate the right price. Scheduling of the ads will depend on the campaign objective and the pricing. While advertising your brand during blockbuster/mega-blockbuster movies, might give you the maximum reach but the agency might recommend non-blockbuster movies as it provides the lower cost per reach. Various such variables can be tackled by the media agency while buying ad space in Vaishnavi Sapphire Mall, Yeshwanthpur Bazar, Bengaluru. The last role of the cinema ad-buying agency is to ensure that the ad is played on Vaishnavi Sapphire Mall, Yeshwanthpur Bazar, Bengaluru and provide the advertiser with the inspection pass for ad checking purpose. The Media Ant being an authorized agency for ad planning and buying on Vaishnavi Sapphire Mall, Yeshwanthpur Bazar, Bengaluru provides a data research-backed plan and ensure that you get the best rates. In case you need any help with planning, please contact Help@TheMediaAnt.com.

Why Advertise in Vaishnavi Sapphire Mall, Yeshwanthpur Bazar, Bengaluru

Advertising in Vaishnavi Sapphire Mall, Yeshwanthpur Bazar, Bengaluru would help brands to reach out to their target audience in the most effective way. The advantages of advertising in Vaishnavi Sapphire Mall, Yeshwanthpur Bazar, Bengaluru, are:

  •  Vaishnavi Sapphire Mall, Yeshwanthpur Bazar, Bengaluru is one of the most popular cinema chains in Bengaluru. Advertising in Vaishnavi Sapphire Mall, Yeshwanthpur Bazar, Bengaluru would help brands reach out to maximum people in Bengaluru. 
  •  Vaishnavi Sapphire Mall, Yeshwanthpur Bazar, Bengaluru can help brands do hyperlocal advertising. As a result, the marketing campaigns are more focused, easier to implement, and personalized.
  •  Vaishnavi Sapphire Mall, Yeshwanthpur Bazar, Bengaluru helps to communicate the message allowing brands to reach thousands of potential customers in a captive environment with unparalleled impact in the targeted market.
  •  Vaishnavi Sapphire Mall, Yeshwanthpur Bazar, Bengaluru is the choice of entertainment for movie lovers especially during weekends. By Advertising Vaishnavi Sapphire Mall, Yeshwanthpur Bazar, Bengaluru during the weekends and choosing mega-blockbuster movies, advertisers can target many individuals as the footfall is more during this period.
View Media

Link to the media

How Does Cinema Advertising Work?

Cinema Advertising options can be divided in Onscreen Cinema Advertising and off Screen Cinema Advertising. Ads in cinemas are played either before the start of the movie or during the interval. Advertising rates are same for ads played during the interval or before the movie is played.

There are 2 advertising options available to advertise on screen in theatres.

Slide Advertising
(a) Slide ad in a 2048x858 pixel with 300 or higher DPI resolution to be submitted
(b) The slide ad is then converted to a J2K format which is widely accepted by the cinema chains 
(c) The J2K formatted slide ad is then showcased on the pre-selected cinema screen(s) 
(d) The lead time for booking Slide Ad is 1 day.

Video Advertising
(a) The Video Ad has to be approved by the CBFC Board of India 
(b) Post obtaining the Censor Certificate the video ad is converted to a J2K format 
(c) The Censor Board approved & J2K formatted video ad is then showcased on the pre-selected cinema screens(s) 
(d) The lead time to run the video ad is 7 working days.

For Mega Blockbuster Movies
1. MBB Premium would be applicable on All Multiplex Screens as 100% - 200% on the rate card of the respective screen
2. MBB Premium would be applicable for the RO's which are for a period less than 5 weeks RO , for the 1st week of the campaign- RO's of 5 week would not attract any premium

For Blockbuster Movies
1. BB Premium would be applicable on All multiplex Screens as 50% - 150% on the rate card of the respective screen
2. BB Premium would be applicable for the RO's which are for a period less than 4 weeks RO , for the 1st week of the campaign - RO of 4 weeks would not attract any premium.
How Pricing Works

Pricing for Advertising in Cinema depends on the below-mentioned points:

i)Rates depend on the creative length, blockbuster/mega-blockbuster movies selected and duration of the campaign​

ii)Premium charges are applicable for premium spot positioning and sponsorship integration.

Features of Vaishnavi Sapphire Mall, Yeshwanthpur Bazar, Bengaluru

Blockbuster and Mega Blockbuster Movies for 2020

Find the upcoming movies by clicking here.

Who Should Advertise on Vaishnavi Sapphire Mall, Yeshwanthpur Bazar, Bengaluru?
S. No.FactorsApplicability
1)ReachYes
2)FrequencyYes
3)National ReachNo
4)City ReachYes
5)Hyperlocal ReachYes
6)Short Term PerformanceYes
7)Long Term Brand BuildingYes
8)Low BudgetYes
9)Premium AudienceYes
Past Advertisers
AdvertiserCategory
SleepwellMattress
IDP EducationEducation
DecathlonHealth and Fitness/Wellness
Syska LEDConsumer Durables
LuxoftIT
ManyavarRetail
DunzoE-Commerce
JBLElectronics
CredFinance
Drapery SilksApparel

Facts and Figures of Vaishnavi Sapphire Mall, Yeshwanthpur Bazar, Bengaluru

1) Vaishnavi Sapphire Mall, Yeshwanthpur Bazar, Bengaluru has 6 screens with a total seating capacity of 1016 seats.

2) The average occupancy of the theatre is around 26000.

3)During the blockbuster and mega-blockbuster movies releases the average occupancy increases from 40% to 80%+

Execution Details Related to Advertising in Vaishnavi Sapphire Mall, Yeshwanthpur Bazar, Bengaluru

Execution steps/Execution Process Flow

Step 1: Shortlist your screens, campaign duration and ad spot(Movie Interval or Before Movie Proceeds). The creative needs to be provided at least a day in advance. If it is a video ad, the creative needs to be provided 2 weeks in advance so that we can apply for the censor certificate. The minimum duration to advertise in PVR, Forum Mall, Bengaluru is a week. Cinema advertising campaign starts from Friday and ends on Thursday (this is alligned with new movie releases, which is largely scheduled for Friday) 

The above details need to be mailed to us at help@TheMediaAnt.com

Step 2: We will confirm on the availability of spots and discount if applicable.

Step 3: Campaign execution. Inspection pass will be provided by Monday morning for ad checking purpose. Your ad will be played for a minimum of 3 shows per day per screen.

Guidelines for Artwork Creation
  • Creative Format: J2K
  • 1080 DPI for Video ads
  • 2048 pixel (W) x 858 pixel (H) Image: Minimum 300 DPI for Slide Ads
Proof of Execution

1)During Campaign: Inspection passes are provided by theatres to the advertisers. These can be used to inspect the ad being played in the cinemas. 

2)Post Campaign: Once the campaign ends, an exhibition certificate is provided by the cinema chains as proof.

Videos Of Past Execution

Click here to check the past campaigns.

Need More Reasons To Advertise At PVR Cinemas, Vaishnavi Sapphire Mall’s Screen 3, Bengaluru?

  • Chances of audience noticing your ad is high. There is a large screen in front of the audience and no remote to change the channel.
  • You can advertise only in areas of your choice.
  • Visual ads and large screen makes the ad memorable and impactful.
  • Young affluent audiences.
  • Only medium where it is impolite to talk while the ad is being aired.
  • Digital advertising capabilities offer major production savings, creative flexibility and the ability to target specific audiences.

How The Media Ant Can Help You

Our mission is to provide our clients cost effective Cinema advertising, allowing them to reach thousands of potential customers in a captive environment with unparalleled impact in their local area or targeted new market. We can guarantee quality and on-time delivery. The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted Cinema Advertising. We as an advertising agency provide advertisers with the opportunity to target key professionals. Cinema Advertising can be an expensive business, and that's why we take time to study you and your market to ensure that your budget is well spent. We guarantee you the best rates for Cinema advertising.

Question:

For the mentioned rate on site, how many times would my ad get played in Cinema?

Answer:

These rates are for 1 week. Ad would get played once every time the movie is screened.  Advertiser can choose if they want to play ad before the start of the movie or during the interval. So on an average, a multiplex would play the ad 4 times per day and 28 times in a week.

In few cases when blockbuster movies are being played and there are too many advertisers, the ad might get played only 3 times per day. 


Question:

What do I get for the cost mentioned on the site?

Answer:

Let me explain this through an example.


For Rs 531, your ad of 1 sec will get played for one week once during each show.

Ad will be played at PVR Ambience Mall Gurgaon screen#6 having 152 seats.

If you ad is of 10 sec, the cost would be pro rated = 531 X 10 = Rs 5310/week


Question:

Other than the cost mentioned on the site, are there any other cost involved?

Answer:
  1. ​In case you ad in not in J2K format, there will be a cost involved in converting your ad from video or image to J2K. It costs Rs 1,750 for converting an image and Rs 2,500 for converting a video to J2K. This is applicable for most of the multiplex chains like PVR and Inox
  2. For Video advertising your ad should have a censor certificate. In case that is not available, there will be an additional cost of Rs ,8500 to get the certificate
  3. GST is additional 

Question:

Do Cinema ad rates depend on the movie being played?

Answer:

Rates are higher for few movies. 

Cinemas categorised as "Blockbusters" and "Mega Blockbusters" attract higher cost. These are typically the movies which are expected to perform very well on the box office and have more than normal footfall. 

Cinemas charge a premium ranging from 25% to 100% for advertising during these movies. 


Question:

I am going to advertise in Cinema for the first time. What all should I be aware of?

Answer:


  1. Cinema campaign can go live only on a Friday
  2. The creative has to be provided by Wednesday to make the campaign live on Friday
  3. Inspection Pass will be shared only by Monday
  4. We assure the ad to be played for a minimum of 3 times per day
  5. Ads placed closer to movie start attracts a premium
  6. Due to technical reasons movies might not  run as scheduled. Campaign duration will be accordingly extended to compensate for the loses




Question:

How do I know if my ad was played?

Answer:
  1. Multiplex cinemas we share an inspection pass which anyone can use to go visit the cinema and see ad being played
  2. Single screens don't share any inspection pass but share a log report at the end of the campaign. Log report has date and time when the ad was played

What we cannot provide

  1. Video or image of the ad being played as photography is not allowed inside the theatre


Question:

How many days in advance do I need to complete the booking process?

Answer:

Cinema campaigns can start only on a Friday. Before Wednesday 5pm, you need to share the ad in the right format and make the payment. 


Question:

What is the ad format and dimension for cinema ads?

Answer:

1. Slide - 2048 pixel (W) x 858 pixel (H) 

 JPEG Image in 300 dpi resolution

2. Video - MOV or MP4 (High resolution)

3. Audio File - WAV


Once you share this, we get it converted to Cinema format which is one of J2K, MPEG4 of UFO. Conversion to J2K and MPEG4 cost Rs 1,750 for slides and Rs 2,500 for videos. In case your ad is already in one of these formats, you can share them directly. 

Conversion to UFO format is free




Question:

I want my ad to be the closest to start of the movie. Is that possible?

Answer:

Premium positions are available for a fee. Many of these spots might be booked for long term advertisers. You should check with your Client Servicing manager for availability and cost of these premium positions. 


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