{"id":18357,"date":"2021-03-08T14:21:18","date_gmt":"2021-03-08T08:51:18","guid":{"rendered":"https:\/\/blog.themediaant.com\/?post_type=ufaq&#038;p=18357"},"modified":"2021-03-08T14:21:19","modified_gmt":"2021-03-08T08:51:19","slug":"what-is-l-band-advertising-on-tv","status":"publish","type":"ufaq","link":"https:\/\/www.themediaant.com\/blog\/ufaqs\/what-is-l-band-advertising-on-tv\/","title":{"rendered":"What is L- band advertising on TV?"},"content":{"rendered":"<div  class=\"ewd-ufaq-faq-list ewd-ufaq-page-type-load_more ewd-ufaq-faq-category-title-accordion\" id='ewd-ufaq-faq-list'>\n\n\t<input type='hidden' name='show_on_load' value='' id='ewd-ufaq-show-on-load' \/>\n<input type='hidden' name='include_category' value='' id='ewd-ufaq-include-category' \/>\n<input type='hidden' name='exclude_category' value='' id='ewd-ufaq-exclude-category' \/>\n<input type='hidden' name='orderby' value='date' id='ewd-ufaq-orderby' \/>\n<input type='hidden' name='order' value='desc' id='ewd-ufaq-order' \/>\n<input type='hidden' name='post_count' value='-1' id='ewd-ufaq-post-count' \/>\n<input type='hidden' name='current_url' value='\/blog\/wp-json\/wp\/v2\/ufaq\/18357' id='ewd-ufaq-current-url' \/>\n\t\n\t\n\t<div class='ewd-ufaq-faqs'>\n\n\t\t<div  class=\"ewd-ufaq-faq-div ewd-ufaq-faq-column-count-one ewd-ufaq-faq-responsive-columns- ewd-ufaq-faq-display-style-default ewd-ufaq-can-be-toggled\" id='ewd-ufaq-post-18357-lz4G7UDeKv' data-post_id='18357'>\n\n\t<div class='ewd-ufaq-faq-title ewd-ufaq-faq-toggle'>\n\t\n\t<a class='ewd-ufaq-post-margin'  href='#'>\n\n\t\t<div class='ewd-ufaq-post-margin-symbol ewd-ufaq-square'>\n\t\t\t<span >A<\/span>\n\t\t<\/div>\n\n\t\t<div class='ewd-ufaq-faq-title-text'>\n\n\t\t\t<h4>\n\t\t\t\tWhat is L- band advertising on TV?\t\t\t<\/h4>\n\n\t\t<\/div>\n\n\t\t<div class='ewd-ufaq-clear'><\/div>\n\n\t<\/a>\n\t\n<\/div>\n\t\n\t<div class='ewd-ufaq-faq-body ' >\n\n\t\t\n\t\t\t\n\t\t\n\t\t\t<div class='ewd-ufaq-post-margin ewd-ufaq-faq-post'>\n\t\n<p>L-band TV advertising are L-shaped ads played on TV along with the content\/program for a duration of 10 seconds. An L-band ad is placed on the left side and bottom of the screen in an L shaped pattern. These ads are costlier than regular\/commercial break ads, because here again, ignoring them is difficult since they are played during the program.\u00a0<\/p>\n\n\n\n<p>To do this advertising, an advertiser can choose the number of L-Bands per day and the total number of days they&#8217;d prefer to advertise. The price of these ads varies according to the timeband chosen.\u00a0<\/p>\n\n\n\n<p>The benefits of L shaped ads are that they can dominate the visual space and so the viewers can&#8217;t help but watch it. Also, it gives advertisers a competitive edge or distinction among other advertisers.<\/p>\n<table class=\"rw-rating-table rw-ltr rw-left\"><tr><td>Was this article helpful?<\/td><td><div class=\"rw-left\"><div class=\"rw-ui-container rw-class-blog-post rw-urid-183580\"><\/div><\/div><\/td><\/tr><\/table><\/div>\n\t\t\n\t\t\t<div class='ewd-ufaq-faq-custom-fields'>\n\n\t\n<\/div>\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t<div class='ewd-ufaq-permalink'>\n\t\n\t<a href='https:\/\/www.themediaant.com\/blog\/ufaqs\/what-is-l-band-advertising-on-tv\/'>\n\t\t\n\t\t\t\t <div class='ewd-ufaq-permalink-image'><\/div> \t\n\t<\/a>\n\n<\/div>\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/div>\n\t<\/div>\n\n\t\n<\/div>","protected":false},"excerpt":{"rendered":"<p>A What is L- band advertising on TV? L-band TV advertising are L-shaped ads played on TV along with the content\/program for a duration of 10 seconds. An L-band ad&#8230;<\/p>\n<table class=\"rw-rating-table rw-ltr rw-left\"><tr><td><nobr>Was this article helpful?<\/nobr><\/td><td><div class=\"rw-left\"><div class=\"rw-ui-container rw-class-blog-post rw-urid-183580\"><\/div><\/div><\/td><\/tr><\/table>","protected":false},"author":34416,"comment_status":"open","ping_status":"closed","template":"","ufaq-category":[2102],"ufaq-tag":[],"_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/ufaq\/18357"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/ufaq"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/ufaq"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=18357"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=18357"}],"wp:term":[{"taxonomy":"ufaq-category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/ufaq-category?post=18357"},{"taxonomy":"ufaq-tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/ufaq-tag?post=18357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}