{"id":14434,"date":"2019-08-01T12:52:06","date_gmt":"2019-08-01T07:22:06","guid":{"rendered":"https:\/\/blog.themediaant.com\/?post_type=ufaq&p=14434"},"modified":"2019-08-01T12:52:06","modified_gmt":"2019-08-01T07:22:06","slug":"i-am-new-to-radio-advertising-how-does-it-work","status":"publish","type":"ufaq","link":"https:\/\/www.themediaant.com\/blog\/ufaqs\/i-am-new-to-radio-advertising-how-does-it-work\/","title":{"rendered":"I am new to Radio advertising. How does it work?"},"content":{"rendered":"
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\n\t\t\tA<\/span>\n\t\t<\/div>\n\n\t\t
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\n\t\t\t\tI am new to Radio advertising. How does it work?\t\t\t<\/h4>\n\n\t\t<\/div>\n\n\t\t
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There are broadly 2 types of Radio ads.<\/p>\n

    \n
  1. Jingles<\/li>\n
  2. RJ Mentions and Integration<\/li>\n<\/ol>\n

    Jingle advertising is the most popular form and here ads are placed during the breaks. We will cover Jingle advertising in this FAQ.<\/p>\n

    There are 3 factors required to place a jingle ad<\/p>\n

      \n
    1. How many days you want to play the ad? (Campaign Duration)<\/li>\n
    2. How many times you want to play your ad daily? (Frequency)<\/li>\n
    3. How long will be your ad? (Jingle length)<\/li>\n<\/ol>\n

      Advertising cost for Radio is quoted as cost per sec. To calculate your total cost multiply<\/p>\n

      Rate X Duration X Frequency X Jingle Length<\/p>\n

      e.g: Abhineet wants to know how much will it cost to place ad in Radio Mirchi Delhi. He found a rate of Rs 150 per sec on Media Ant site. He wants to run his campaign for 5 days, 6 times per day and he expects his ad to be 20 sec long.<\/p>\n

      The way he can calculate the budget:<\/p>\n

      Rate X Duration X Frequency X Jingle Length<\/p>\n

      150 X 5 X 6 X 20 = Rs 90,000<\/p>\n<\/div>\n\t\t\n\t\t\t

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      <\/div> \t\n\t<\/a>\n\n<\/div>\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/div>\n\t<\/div>\n\n\t\n<\/div>","protected":false},"excerpt":{"rendered":"

      A I am new to Radio advertising. How does it work? There are broadly 2 types of Radio ads. Jingles RJ Mentions and Integration Jingle advertising is the most popular…<\/p>\n","protected":false},"author":14,"comment_status":"open","ping_status":"closed","template":"","ufaq-category":[2089],"ufaq-tag":[],"_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/ufaq\/14434"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/ufaq"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/ufaq"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=14434"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=14434"}],"wp:term":[{"taxonomy":"ufaq-category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/ufaq-category?post=14434"},{"taxonomy":"ufaq-tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/ufaq-tag?post=14434"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}