{"id":772,"date":"2017-01-10T10:44:01","date_gmt":"2017-01-10T05:14:01","guid":{"rendered":"http:\/\/www.themediaant.com\/blog\/?p=772"},"modified":"2019-08-08T16:19:53","modified_gmt":"2019-08-08T10:49:53","slug":"k-hemani-real-estate-group-became-talk-town-unique-advertisements","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/k-hemani-real-estate-group-became-talk-town-unique-advertisements\/","title":{"rendered":"K Hemani Real estate Group became the talk of the town for its unique Advertisements"},"content":{"rendered":"<p>The real-estate player had released customised creatives on billboards across Mumbai to promote its project in Kandavali East. The imagery sports the meme saying<\/p>\n<ul>\n<li><em>\u2018Dekh Bhai, Dil Mein Hai Ek Hi Aas, Ghar Ho Toh Highway Ke Paas\u2019, <\/em><\/li>\n<li><em>\u2018Thandi Hawa Toh Fridge Se Bhi Aati Hai, Ghar Toh AC Hona Chahiye\u2019, <\/em><\/li>\n<li><em>\u2018Zindagi Ka Ek Hi Sach, Ghar Ho Toh Highway Touch\u2019,<\/em><\/li>\n<li><em> \u2018Rent Pe Toh Dukaan Bhi Hoti Hai, Ghar Toh Apna Hona Chahiye\u2019 <\/em><\/li>\n<\/ul>\n<p>which all end with launching soon in Kanadavali (E) and promote its \u2018Uptown\u2019 project.<\/p>\n<p>This might be the first time that a real-estate player had used a humour underplay to promote its projects on the outdoor platform. It was a week long campaign in Mumbai and was visible in areas such as Goregaon, Andheri, Mahim, Kandavali, Malad, Borevali, Miar, Dahisar, Thane, Prabhadevi among others.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-773\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2017\/01\/news_19032015_17-300x225.jpg?resize=300%2C225\" alt=\"\" width=\"300\" height=\"225\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2017\/01\/news_19032015_17.jpg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2017\/01\/news_19032015_17.jpg?resize=768%2C576&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2017\/01\/news_19032015_17.jpg?w=800&amp;ssl=1 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"\" data-recalc-dims=\"1\"> <img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-774\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2017\/01\/news_19032015_18-300x225.jpg?resize=300%2C225\" alt=\"\" width=\"300\" height=\"225\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2017\/01\/news_19032015_18.jpg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2017\/01\/news_19032015_18.jpg?resize=768%2C576&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2017\/01\/news_19032015_18.jpg?w=800&amp;ssl=1 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"\" data-recalc-dims=\"1\"> <img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-775\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2017\/01\/news_19032015_19-300x225.jpg?resize=300%2C225\" alt=\"\" width=\"300\" height=\"225\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2017\/01\/news_19032015_19.jpg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2017\/01\/news_19032015_19.jpg?resize=768%2C576&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2017\/01\/news_19032015_19.jpg?w=800&amp;ssl=1 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"\" data-recalc-dims=\"1\"> <img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-776\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2017\/01\/news_19032015_20-300x225.jpg?resize=300%2C225\" alt=\"\" width=\"300\" height=\"225\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2017\/01\/news_19032015_20.jpg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2017\/01\/news_19032015_20.jpg?resize=768%2C576&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2017\/01\/news_19032015_20.jpg?w=800&amp;ssl=1 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"\" data-recalc-dims=\"1\"> <img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-777\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2017\/01\/news_19032015_22-300x225.jpg?resize=300%2C225\" alt=\"\" width=\"300\" height=\"225\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2017\/01\/news_19032015_22.jpg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2017\/01\/news_19032015_22.jpg?resize=768%2C576&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2017\/01\/news_19032015_22.jpg?w=800&amp;ssl=1 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"\" data-recalc-dims=\"1\"> <img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-778\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2017\/01\/news_19032015_23-300x225.jpg?resize=300%2C225\" alt=\"\" width=\"300\" height=\"225\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2017\/01\/news_19032015_23.jpg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2017\/01\/news_19032015_23.jpg?resize=768%2C576&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2017\/01\/news_19032015_23.jpg?w=800&amp;ssl=1 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"\" data-recalc-dims=\"1\"> <img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-779\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2017\/01\/news_19032015_24-300x225.jpg?resize=300%2C225\" alt=\"\" width=\"300\" height=\"225\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2017\/01\/news_19032015_24.jpg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2017\/01\/news_19032015_24.jpg?resize=768%2C576&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2017\/01\/news_19032015_24.jpg?w=800&amp;ssl=1 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"\" data-recalc-dims=\"1\"> <img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-780\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2017\/01\/news_19032015_25-300x225.jpg?resize=300%2C225\" alt=\"\" width=\"300\" height=\"225\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2017\/01\/news_19032015_25.jpg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2017\/01\/news_19032015_25.jpg?resize=768%2C576&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2017\/01\/news_19032015_25.jpg?w=800&amp;ssl=1 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"\" data-recalc-dims=\"1\"> <img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-781\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2017\/01\/news_19032015_26-300x225.jpg?resize=300%2C225\" alt=\"\" width=\"300\" height=\"225\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2017\/01\/news_19032015_26.jpg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2017\/01\/news_19032015_26.jpg?resize=768%2C576&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2017\/01\/news_19032015_26.jpg?w=800&amp;ssl=1 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"\" data-recalc-dims=\"1\"> <img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-782\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2017\/01\/news_19032015_27-300x225.jpg?resize=300%2C225\" alt=\"\" width=\"300\" height=\"225\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2017\/01\/news_19032015_27.jpg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2017\/01\/news_19032015_27.jpg?resize=768%2C576&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2017\/01\/news_19032015_27.jpg?w=800&amp;ssl=1 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"\" data-recalc-dims=\"1\"><\/p>\n<p>&nbsp;<\/p>\n<p><em><strong>Another Ad campaign where it promoted its \u2018Login\u2019 project on Mumbai outdoor giving a telecommunications feel<\/strong><\/em><\/p>\n<p>K Hemani\u2019s \u2018Live the Login Life\u2019 campaign was based on their upcoming project in Kandavli West which targets today\u2019s tech-savvy audience. As the name suggests, the real \u2013estate group wanted to pitch this project to the consumers who like convenience at their doorstep. Hence, one can \u2018Login\u2019 to this residential complex and find all the amenities in close proximity. The outdoor creatives also highlighted a similar concept showcasing a signal bar and inside each strip, depicting the various amenities that a resident can gain from the real-estate project.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-783\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2017\/01\/news_21052015_02-300x225.jpg?resize=300%2C225\" alt=\"\" width=\"300\" height=\"225\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2017\/01\/news_21052015_02.jpg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2017\/01\/news_21052015_02.jpg?resize=768%2C576&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2017\/01\/news_21052015_02.jpg?resize=1024%2C768&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2017\/01\/news_21052015_02.jpg?w=1200&amp;ssl=1 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"\" data-recalc-dims=\"1\"> <img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-784\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2017\/01\/news_21052015_03-300x225.jpg?resize=300%2C225\" alt=\"\" width=\"300\" height=\"225\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2017\/01\/news_21052015_03.jpg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2017\/01\/news_21052015_03.jpg?resize=768%2C576&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2017\/01\/news_21052015_03.jpg?resize=1024%2C768&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2017\/01\/news_21052015_03.jpg?w=1200&amp;ssl=1 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"\" data-recalc-dims=\"1\"> <img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-785\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2017\/01\/news_21052015_04-300x225.jpg?resize=300%2C225\" alt=\"\" width=\"300\" height=\"225\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2017\/01\/news_21052015_04.jpg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2017\/01\/news_21052015_04.jpg?resize=768%2C576&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2017\/01\/news_21052015_04.jpg?resize=1024%2C768&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2017\/01\/news_21052015_04.jpg?w=1200&amp;ssl=1 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"\" data-recalc-dims=\"1\"><\/p>\n<p><em><strong>Click <a href=\"http:\/\/www.themediaant.com\/outdoor?mediaType=Hoarding\">here<\/a> to Advertise on Hoardings<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The real-estate player had released customised creatives on billboards across Mumbai to promote its project in Kandavali East. The imagery sports the meme saying \u2018Dekh Bhai, Dil Mein Hai Ek&#8230;<\/p>\n","protected":false},"author":14,"featured_media":795,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2065],"tags":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2017\/01\/Khem.jpg?fit=345%2C255&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/772"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=772"}],"version-history":[{"count":4,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/772\/revisions"}],"predecessor-version":[{"id":796,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/772\/revisions\/796"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/795"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=772"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=772"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=772"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}