{"id":7391,"date":"2018-12-05T09:14:35","date_gmt":"2018-12-05T03:44:35","guid":{"rendered":"https:\/\/blog.themediaant.com\/?p=7391"},"modified":"2019-08-08T14:05:08","modified_gmt":"2019-08-08T08:35:08","slug":"looking-for-new-ideas-to-promote-your-products-try-online-advertorials","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/looking-for-new-ideas-to-promote-your-products-try-online-advertorials\/","title":{"rendered":"Looking for new ideas to promote your products? Try Online Advertorials"},"content":{"rendered":"<p>The term \u2018Advertorial\u2019 is derived from two words- Advertisement and Editorial. As the term suggests, advertorials are used to promote a product, company, idea or service and at the same time, it is in long format (like editorials or articles) to explain product features, benefits or some topic relevant to the product. Online advertorials refer to paid promotions on trusted and most visited websites and blogs in terms of articles or blog posts. Unlike display advertisements, these appear on the website along with other articles and stories.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-7397 size-medium\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2018\/12\/cc22aee96ab22f671cd4d91167dff011-300x233.jpg?resize=300%2C233&#038;ssl=1\" alt=\"\" width=\"300\" height=\"233\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/12\/cc22aee96ab22f671cd4d91167dff011.jpg?resize=300%2C233&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/12\/cc22aee96ab22f671cd4d91167dff011.jpg?w=450&amp;ssl=1 450w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"\" data-recalc-dims=\"1\"><\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-69d2f112aa59b\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-69d2f112aa59b\"  type=\"checkbox\" id=\"item-69d2f112aa59b\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediaant.com\/blog\/looking-for-new-ideas-to-promote-your-products-try-online-advertorials\/#Benefits_of_Online_Advertorials\" title=\"Benefits of Online Advertorials\">Benefits of Online Advertorials<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediaant.com\/blog\/looking-for-new-ideas-to-promote-your-products-try-online-advertorials\/#Some_tips_to_write_an_effective_advertorial\" title=\"Some tips to write an effective advertorial\">Some tips to write an effective advertorial<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.themediaant.com\/blog\/looking-for-new-ideas-to-promote-your-products-try-online-advertorials\/#Top_Websites_and_Apps_in_India_that_accept_Online_Advertorial\" title=\"Top Websites and Apps in India that accept Online Advertorial\">Top Websites and Apps in India that accept Online Advertorial<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.themediaant.com\/blog\/looking-for-new-ideas-to-promote-your-products-try-online-advertorials\/#Category_General_News_Current_Affairs\" title=\"Category: General News &amp; Current Affairs\">Category: General News &amp; Current Affairs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.themediaant.com\/blog\/looking-for-new-ideas-to-promote-your-products-try-online-advertorials\/#Category_Business\" title=\"Category: Business\">Category: Business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.themediaant.com\/blog\/looking-for-new-ideas-to-promote-your-products-try-online-advertorials\/#Category_Startups_Entrepreneurship\" title=\"Category: Startups &amp; Entrepreneurship\">Category: Startups &amp; Entrepreneurship<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.themediaant.com\/blog\/looking-for-new-ideas-to-promote-your-products-try-online-advertorials\/#Category_Lifestyle\" title=\"Category: Lifestyle\">Category: Lifestyle<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.themediaant.com\/blog\/looking-for-new-ideas-to-promote-your-products-try-online-advertorials\/#Category_Entertainment\" title=\"Category: Entertainment\">Category: Entertainment<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Benefits_of_Online_Advertorials\"><\/span>Benefits of Online Advertorials<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>Display ads tend to be loud and obtrusive. Too many display ads often disturb the audience\u2019s experience. However, online advertorials appear in the same format as other articles thus creating a seamless experience for users.<\/li>\n<li>Usual ads don\u2019t provide much space or opportunity for brands to communicate their entire story to the audience. Through online advertorials, brands have enough space to share their background, their success stories etc. with the readers.<\/li>\n<li>Unlike other display ads, online advertorials appear to be associated with the website on which it appears. Hence there\u2019s an additional trust that the audience builds for the content.<\/li>\n<li>Placing online advertorial on more trusted websites with higher Domain Authority score can help other websites build valuable backlinks.<\/li>\n<li>By using the right keywords in the article, placing the online advertorial on a relevant website with high domain authority score would also help brands appear in organic ranking of related topics.<\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-medium wp-image-7398\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2018\/12\/8db74036b3fc55bc80fd7eaa9f348cdc-300x233.jpg?resize=300%2C233&#038;ssl=1\" alt=\"\" width=\"300\" height=\"233\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/12\/8db74036b3fc55bc80fd7eaa9f348cdc.jpg?resize=300%2C233&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/12\/8db74036b3fc55bc80fd7eaa9f348cdc.jpg?w=450&amp;ssl=1 450w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"\" data-recalc-dims=\"1\"><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Some_tips_to_write_an_effective_advertorial\"><\/span>Some tips to write an effective advertorial<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>The main purpose of advertorial is to promote a product. However, using overtly promotional tone may bore the audience. Instead, advertorial must be informative, educative or entertaining. In other words, readers must gain something by reading the advertorial.<\/li>\n<li>The tone of the advertorial must be aligned to the brand story, the products and the website on which it is appearing.<\/li>\n<li>It\u2019s always a good practice to pick up one aspect of the product and present it.<\/li>\n<li>Tell a story through the article which is fun to read.<\/li>\n<li>Use strong and attractive headlines.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Top_Websites_and_Apps_in_India_that_accept_Online_Advertorial\"><\/span>Top Websites and Apps in India that accept Online Advertorial<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Category_General_News_Current_Affairs\"><\/span>Category: General News &amp; Current Affairs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li><a href=\"https:\/\/www.themediaant.com\/digital\/inshorts-app-advertising\" target=\"_blank\" rel=\"noopener\">Inshorts App<\/a><\/li>\n<li><a href=\"https:\/\/www.themediaant.com\/digital\/times-of-india-website-advertising\" target=\"_blank\" rel=\"noopener\">Times of India Website<\/a><\/li>\n<li><a href=\"https:\/\/www.themediaant.com\/digital\/the-hindu-website-advertising\" target=\"_blank\" rel=\"noopener\">The Hindu Website<\/a><\/li>\n<li><a href=\"https:\/\/www.themediaant.com\/digital\/first-post-website-advertising\" target=\"_blank\" rel=\"noopener\">First Post Website<\/a><\/li>\n<li><a href=\"https:\/\/www.themediaant.com\/digital\/aaj-tak-website-advertising\" target=\"_blank\" rel=\"noopener\">Aaj Tak Website<\/a><\/li>\n<li><a href=\"https:\/\/www.themediaant.com\/digital\/india-today-website-advertising\" target=\"_blank\" rel=\"noopener\">India Today Website<\/a><\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Category_Business\"><\/span>Category: Business<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol start=\"7\">\n<li><a href=\"https:\/\/www.themediaant.com\/digital\/economic-times-website-advertising\" target=\"_blank\" rel=\"noopener\">Economic Times Website<\/a><\/li>\n<li><a href=\"https:\/\/www.themediaant.com\/digital\/business-today-website-advertising\" target=\"_blank\" rel=\"noopener\">Business Today Website<\/a><\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Category_Startups_Entrepreneurship\"><\/span>Category: Startups &amp; Entrepreneurship<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol start=\"9\">\n<li><a href=\"https:\/\/www.themediaant.com\/digital\/yourstory-website-advertising\" target=\"_blank\" rel=\"noopener\">Your Story Website<\/a><\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Category_Lifestyle\"><\/span>Category: Lifestyle<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol start=\"10\">\n<li><a href=\"https:\/\/www.themediaant.com\/digital\/mens-xp-website-advertising\" target=\"_blank\" rel=\"noopener\">MensXP Website<\/a><\/li>\n<li><a href=\"https:\/\/www.themediaant.com\/digital\/femina-website-advertising\" target=\"_blank\" rel=\"noopener\">Femina Website<\/a><\/li>\n<li><a href=\"https:\/\/www.themediaant.com\/digital\/cosmopolitan-website-advertising\" target=\"_blank\" rel=\"noopener\">Cosmopolitan Website<\/a><\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Category_Entertainment\"><\/span>Category: Entertainment<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol start=\"13\">\n<li><a href=\"https:\/\/www.themediaant.com\/digital\/indiatimes-website-advertising\" target=\"_blank\" rel=\"noopener\">Indiatimes Website<\/a><\/li>\n<li><a href=\"https:\/\/www.themediaant.com\/digital\/scoopwhoop-website-advertising\" target=\"_blank\" rel=\"noopener\">Scoop Whoop Website<\/a><\/li>\n<\/ol>\n<p>Want to know more? Write to us at Help@TheMediaAnt.com.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The term \u2018Advertorial\u2019 is derived from two words- Advertisement and Editorial. As the term suggests, advertorials are used to promote a product, company, idea or service and at the same&#8230;<\/p>\n","protected":false},"author":1,"featured_media":7392,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2067],"tags":[1659,1658,1295,1661,1660],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/12\/concept-for-business-news_1325-125.jpg?fit=626%2C626&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/7391"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=7391"}],"version-history":[{"count":6,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/7391\/revisions"}],"predecessor-version":[{"id":7402,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/7391\/revisions\/7402"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/7392"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=7391"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=7391"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=7391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}