{"id":7298,"date":"2018-11-08T11:22:41","date_gmt":"2018-11-08T05:52:41","guid":{"rendered":"https:\/\/blog.themediaant.com\/?p=7298"},"modified":"2019-08-09T12:42:25","modified_gmt":"2019-08-09T07:12:25","slug":"linkedin-video-advertising-the-best-option-for-b2b-advertisers","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/linkedin-video-advertising-the-best-option-for-b2b-advertisers\/","title":{"rendered":"LinkedIn Video Advertising: The Best Option for B2B Advertisers"},"content":{"rendered":"<p>There is no room for doubt when we say video ad is much more effective in drawing audience attention and encouraging them to engage with the brand.<\/p>\n<p>Have doubts still? Check the stats:<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-7299 size-full\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2018\/11\/q5.jpg?resize=740%2C416&#038;ssl=1\" alt=\"\" width=\"740\" height=\"416\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/11\/q5.jpg?w=1280&amp;ssl=1 1280w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/11\/q5.jpg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/11\/q5.jpg?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/11\/q5.jpg?resize=1024%2C576&amp;ssl=1 1024w\" sizes=\"(max-width: 740px) 100vw, 740px\" title=\"\" data-recalc-dims=\"1\"><\/p>\n<p>You would have seen thousands of videos in B2C marketing, but do you know, video advertising is a preferred advertising option in B2B too?<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-7300\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2018\/11\/ikk.jpg?resize=740%2C416&#038;ssl=1\" alt=\"\" width=\"740\" height=\"416\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/11\/ikk.jpg?w=1280&amp;ssl=1 1280w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/11\/ikk.jpg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/11\/ikk.jpg?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/11\/ikk.jpg?resize=1024%2C576&amp;ssl=1 1024w\" sizes=\"(max-width: 740px) 100vw, 740px\" title=\"\" data-recalc-dims=\"1\"><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-69f4f3893d45d\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-69f4f3893d45d\"  type=\"checkbox\" id=\"item-69f4f3893d45d\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediaant.com\/blog\/linkedin-video-advertising-the-best-option-for-b2b-advertisers\/#What_is_the_best_platform_for_B2B_Video_Advertising\" title=\"What is the best platform for B2B Video Advertising?\">What is the best platform for B2B Video Advertising?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediaant.com\/blog\/linkedin-video-advertising-the-best-option-for-b2b-advertisers\/#What_type_of_content_can_I_use_in_my_video_Ads\" title=\"What type of content can I use in my video Ads?\">What type of content can I use in my video Ads?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.themediaant.com\/blog\/linkedin-video-advertising-the-best-option-for-b2b-advertisers\/#What_kind_of_bidding_would_be_best_for_my_video_advertisements\" title=\"What kind of bidding would be best for my video advertisements?\">What kind of bidding would be best for my video advertisements?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.themediaant.com\/blog\/linkedin-video-advertising-the-best-option-for-b2b-advertisers\/#What_kind_of_targeting_methods_can_I_use_to_narrow_down_my_audience\" title=\"What kind of targeting methods can I use to narrow down my audience?\">What kind of targeting methods can I use to narrow down my audience?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.themediaant.com\/blog\/linkedin-video-advertising-the-best-option-for-b2b-advertisers\/#How_can_LinkedIn_help_me_measure_my_video_campaign_effectiveness\" title=\"How can LinkedIn help me measure my video campaign effectiveness?\">How can LinkedIn help me measure my video campaign effectiveness?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_the_best_platform_for_B2B_Video_Advertising\"><\/span>What is the best platform for B2B Video Advertising?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>According to an internal LinkedIn survey, over 46% B2B Advertisers stated that their biggest challenge with running video advertisements is finding the appropriate environment to reach out to the target audience. Since LinkedIn is the best platform for reaching out to professionals, LinkedIn can prove to be beneficial for B2B advertisers for video advertising.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_type_of_content_can_I_use_in_my_video_Ads\"><\/span>What type of content can I use in my video Ads?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We know that the videos that are brief and visually appealing yet tell the audience a story are the best. Based on surveys and studies, LinkedIn has following suggestions for video content based on your brand objective:<\/p>\n<p><strong>For Brand Awareness and Brand Consideration<\/strong>: Give your audience a reason to remember you or consider you by \u2013 positioning yourself as a thought leader, tell your brand story or share stories of customer success.<\/p>\n<p><strong>For Demand Generation<\/strong>: Show a sneak peek of your offering. If it\u2019s a product, you can give a demo. In case of an event, a preview would work.<\/p>\n<p>Some useful tips from LinkedIn while creating a video<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-7301\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2018\/11\/q7.jpg?resize=740%2C416&#038;ssl=1\" alt=\"\" width=\"740\" height=\"416\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/11\/q7.jpg?w=1280&amp;ssl=1 1280w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/11\/q7.jpg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/11\/q7.jpg?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/11\/q7.jpg?resize=1024%2C576&amp;ssl=1 1024w\" sizes=\"(max-width: 740px) 100vw, 740px\" title=\"\" data-recalc-dims=\"1\"><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_kind_of_bidding_would_be_best_for_my_video_advertisements\"><\/span>What kind of bidding would be best for my video advertisements?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When using LinkedIn Campaign Manager, LinkedIn would automatically set the optimal bidding method. However,\u00a0following are the ideal bidding methods based on the campaign objective:<\/p>\n<ol>\n<li>For website visits: Cost per 1000 impressions (CPM)<\/li>\n<li>For leads: Cost per Click (CPC)<\/li>\n<li>For Video Views: Cost per View<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"What_kind_of_targeting_methods_can_I_use_to_narrow_down_my_audience\"><\/span>What kind of targeting methods can I use to narrow down my audience?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Following demographic filters can be used to narrow down the target audience. They are apt for B2B advertisers.<\/p>\n<ul>\n<li>Company Industry<\/li>\n<li>Job Function<\/li>\n<li>Job Title<\/li>\n<li>Job Seniority<\/li>\n<li>Company Size<\/li>\n<li>Location<\/li>\n<li>Country<\/li>\n<li>Company<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"How_can_LinkedIn_help_me_measure_my_video_campaign_effectiveness\"><\/span>How can LinkedIn help me measure my video campaign effectiveness?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>LinkedIn offers various metrics to measure the effectiveness of your video campaign, based on your campaign objective. Following are some of the metrics that can be used to assess the video campaign effectiveness:<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-7303\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2018\/11\/q6.png?resize=740%2C196&#038;ssl=1\" alt=\"\" width=\"740\" height=\"196\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/11\/q6.png?w=3760&amp;ssl=1 3760w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/11\/q6.png?resize=300%2C80&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/11\/q6.png?resize=768%2C204&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/11\/q6.png?resize=1024%2C272&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/11\/q6.png?w=1480&amp;ssl=1 1480w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/11\/q6.png?w=2220&amp;ssl=1 2220w\" sizes=\"(max-width: 740px) 100vw, 740px\" title=\"\" data-recalc-dims=\"1\"><\/p>\n<p>Video Advertising has been accepted as one of the most effective advertising options. But when it comes to B2B Advertising, the two most pertinent questions are: How to target the potential customers and finding a professional environment to communicate the message. Both these questions find the answers in LinkedIn. Hence, B2B advertisers should include LinkedIn in their marketing plan.<\/p>\n<p>Want to know more about the LinkedIn Video Advertising? We can help you out. Contact us at <a href=\"mailto:Help@TheMediaAnt.com\">Help@TheMediaAnt.com<\/a><\/p>\n<p>You can visit our <a href=\"https:\/\/www.themediaant.com\/digital\/linkedin-social-media-advertising\">LinkedIn Advertising Page<\/a> to check the advertising options and rates.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There is no room for doubt when we say video ad is much more effective in drawing audience attention and encouraging them to engage with the brand. Have doubts still?&#8230;<\/p>\n","protected":false},"author":1,"featured_media":7304,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2065],"tags":[1620,1617,1614,1615,1616,240,1618,1619,1621],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/11\/linkedin.png?fit=512%2C250&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/7298"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=7298"}],"version-history":[{"count":1,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/7298\/revisions"}],"predecessor-version":[{"id":7305,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/7298\/revisions\/7305"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/7304"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=7298"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=7298"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=7298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}