{"id":713,"date":"2017-01-05T12:24:25","date_gmt":"2017-01-05T06:54:25","guid":{"rendered":"http:\/\/www.themediaant.com\/blog\/?p=713"},"modified":"2019-08-08T16:25:03","modified_gmt":"2019-08-08T10:55:03","slug":"advertise-regional-tv","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/advertise-regional-tv\/","title":{"rendered":"Advertise in Regional TV"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6a02d6fc27ca7\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-6a02d6fc27ca7\"  type=\"checkbox\" id=\"item-6a02d6fc27ca7\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediaant.com\/blog\/advertise-regional-tv\/#Regional_TV_Advertising\" title=\"Regional TV Advertising\">Regional TV Advertising<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediaant.com\/blog\/advertise-regional-tv\/#Example\" title=\"Example\">Example<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.themediaant.com\/blog\/advertise-regional-tv\/#Media_Options_for_Regional_Advertising\" title=\"Media Options for Regional Advertising\">Media Options for Regional Advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.themediaant.com\/blog\/advertise-regional-tv\/#Use_Cases_of_Regional_Advertising\" title=\"Use Cases of Regional Advertising\">Use Cases of Regional Advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.themediaant.com\/blog\/advertise-regional-tv\/#How_RegionalTargetted_TV_Advertising_Works\" title=\"How Regional\/Targetted TV Advertising Works\">How Regional\/Targetted TV Advertising Works<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.themediaant.com\/blog\/advertise-regional-tv\/#Advantages_of_TargettedRegional_TV_Advertising\" title=\"Advantages of Targetted\/Regional TV Advertising\">Advantages of Targetted\/Regional TV Advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.themediaant.com\/blog\/advertise-regional-tv\/#Contact_Us_for_TargettedRegional_TV_Advertising\" title=\"Contact Us for\u00a0Targetted\/Regional TV Advertising\">Contact Us for\u00a0Targetted\/Regional TV Advertising<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1 id=\"media_option_title\" data-id=\"24\" data-listing_title=\"Targeted TV Advertising\" data-url_slug=\"regionaltv-advertising-india\"><span class=\"ez-toc-section\" id=\"Regional_TV_Advertising\"><\/span>Regional TV Advertising<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><strong>Regional TV Advertising in India<\/strong>\u00a0You can now use regional<strong>\u00a0TV Advertising in India<\/strong>\u00a0through The Media Ant. We can now help you with advertising on National channels but only for the select cities\/states you want your ad to show in.\u00a0Click <a href=\"http:\/\/www.themediaant.com\/television\">here<\/a> for TV Advertising Details<\/p>\n<p><strong>&#8216;Region-specific television advertising&#8217;<\/strong>\u00a0is a media innovation on television through which brands can choose national TV channels to advertise on, but choose to show the ad only in the city\/state of their choice, and pay only for their selected market &#8211; as against paying for the national TV channel, resulting in a huge wastage.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Example\"><\/span><strong>Example<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>For instance, you operate a local cola brand in only Karnataka but would still like to target the youth watching Zoom TV. There was no way to do this until now. You would have to buy the TV spot on Zoom TV at the national rate, even though you only wanted people in Karnataka to watch it. The ad would run across the country, resulting in huge wastage. With the targeted tv advertising technology, you can now choose only Karnataka, and better yet, only Bangalore and show your ad only in the market of your choice resulting in better targeting, low wastage, higher ROI and ability to play a relevant creative in the language of your choice.<\/p>\n<h2 id=\"media_options_for_regional_targeted_tv_advertising\"><span class=\"ez-toc-section\" id=\"Media_Options_for_Regional_Advertising\"><\/span>Media Options for Regional Advertising<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>Ads for National TV channels targeted specifically in any of the 65 cities<\/li>\n<li>Ability to play different creatives in different cities<\/li>\n<\/ul>\n<h2 id=\"use_cases_of_regional_targeted_tv_advertising\"><span class=\"ez-toc-section\" id=\"Use_Cases_of_Regional_Advertising\"><\/span>Use Cases of Regional Advertising<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>Regional advertisers \/ Players that don&#8217;t have a national presence<\/li>\n<li>Players that have a national presence, but want only regional \/ local advertising<\/li>\n<li>National advertisers that want to test different creatives in different regions<\/li>\n<\/ul>\n<h2 id=\"how_targeted_tv_advertising_works\"><span class=\"ez-toc-section\" id=\"How_RegionalTargetted_TV_Advertising_Works\"><\/span>How Regional\/Targetted TV Advertising Works<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Same channel. Same time. Different ads.\u00a0Our partner buys media from national channels. Usually the advertiser that targets the national channel will have his ad playing in even the local markets. However, our partner intercepts the channel at the local level through DTH. This way it enables a local advertiser to get ad spots on a national channel at the fraction of the national TV rate. These ads are inserted in a seamless way and our partner has a tie-up with the TV channels to enable this.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-714\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2017\/01\/24_1-300x173.jpg?resize=300%2C173\" alt=\"Regional TV Advertising\" width=\"300\" height=\"173\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2017\/01\/24_1.jpg?resize=300%2C173&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2017\/01\/24_1.jpg?w=400&amp;ssl=1 400w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"\" data-recalc-dims=\"1\"><\/p>\n<h2 id=\"advantages_of_regional_targeted_tv_advertising\"><span class=\"ez-toc-section\" id=\"Advantages_of_TargettedRegional_TV_Advertising\"><\/span>Advantages of Targetted\/Regional TV Advertising<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>Minimal wastage<\/strong>\u00a0compared to advertising on national TV, if you wanted just one region<\/li>\n<li><strong>Cheaper<\/strong>\u00a0and affordable compared to national TV rates<\/li>\n<li><strong>Better ROI<\/strong>\u00a0due to these two reasons<\/li>\n<li><strong>Testing of creatives<\/strong>\u00a0in different regions if you&#8217;d like to test 2-3 different creatives<\/li>\n<\/ul>\n<h2 id=\"channels_available\"><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"Contact_Us_for_TargettedRegional_TV_Advertising\"><\/span>Contact Us for\u00a0Targetted\/Regional TV Advertising<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div><i class=\"fa fa-envelope\"><\/i> help@themediaant.com<\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Regional TV Advertising Regional TV Advertising in India\u00a0You can now use regional\u00a0TV Advertising in India\u00a0through The Media Ant. We can now help you with advertising on National channels but only&#8230;<\/p>\n","protected":false},"author":14,"featured_media":718,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2129],"tags":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2017\/01\/REG.jpg?fit=345%2C255&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/713"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=713"}],"version-history":[{"count":3,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/713\/revisions"}],"predecessor-version":[{"id":717,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/713\/revisions\/717"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/718"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=713"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=713"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=713"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}