{"id":6887,"date":"2018-08-23T12:17:59","date_gmt":"2018-08-23T06:47:59","guid":{"rendered":"https:\/\/blog.themediaant.com\/?p=6887"},"modified":"2019-08-08T14:48:11","modified_gmt":"2019-08-08T09:18:11","slug":"ads-that-make-your-heart-go-awww","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/ads-that-make-your-heart-go-awww\/","title":{"rendered":"Ads that make your heart go Awww!"},"content":{"rendered":"<p><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-6888 aligncenter\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2018\/08\/Cat-300x300.jpg?resize=300%2C300&#038;ssl=1\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/08\/Cat.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/08\/Cat.jpg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/08\/Cat.jpg?w=640&amp;ssl=1 640w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"\" data-recalc-dims=\"1\">Do you recognize this cat? It is not your neighbour\u2019s pet but a celebrity with Millions of followers across the world. Famously known as The Real Grumpy Cat, this cat has been used in thousands of memes and now is a successful merchandise brand with a website of its own. This is not an exception but a trend. Cute animals are ruling the Internet.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-69ff7ecf61e81\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-69ff7ecf61e81\"  type=\"checkbox\" id=\"item-69ff7ecf61e81\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediaant.com\/blog\/ads-that-make-your-heart-go-awww\/#Some_recent_video_ads_by_popular_brands_featuring_animals\" title=\"Some recent video ads by popular brands featuring animals\">Some recent video ads by popular brands featuring animals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediaant.com\/blog\/ads-that-make-your-heart-go-awww\/#What_makes_advertisements_featuring_animals_click\" title=\"What makes advertisements featuring animals click?\">What makes advertisements featuring animals click?<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Some_recent_video_ads_by_popular_brands_featuring_animals\"><\/span>Some recent video ads by popular brands featuring animals<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" width=\"740\" height=\"416\" src=\"https:\/\/www.youtube.com\/embed\/Cf6Cl6fs0Tg?feature=oembed\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n<p><strong>Video ad for Honda Jazz, featuring a cat: <\/strong>Cats are perceived as the proud animal. They are often portrayed as snobbish, bossy and royal. This ad features a snobbish cat that looks down on humans but is quite impressed by the new Honda Jazz. This combination of cuteness and swag would definitely win your heart and present Honda Jazz in a new light.<\/p>\n<p><iframe loading=\"lazy\" width=\"740\" height=\"416\" src=\"https:\/\/www.youtube.com\/embed\/4EIwhPoAdV0?feature=oembed\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n<p><strong>Video Ad for Vodafone, featuring pugs<\/strong>: \u201cYou and I in this beautiful world&#8221; song returns with hundreds of pugs this time, reminding you of \u201cThe Pied-Piper of Hamelin\u201d and the strong network Vodafone has.<\/p>\n<p><iframe loading=\"lazy\" width=\"740\" height=\"416\" src=\"https:\/\/www.youtube.com\/embed\/9VIarAIsblA?feature=oembed\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n<p><strong>Video Ad for Vivo V9, featuring a cat and a dog: <\/strong>This ad with Aamir Khan trying to manipulate his cat and dog is one of the cutest mobile ads. The eternal animosity between a cat and dog not only makes the ad very relatable ad but also makes the audience remember the unique features of the Vivo V9 mobile.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_makes_advertisements_featuring_animals_click\"><\/span>What makes advertisements featuring animals click?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>According to a podcast by BBC, researchers tried to understand the reason behind the virality of animal videos and creative. Some of the pointers from their research are:<\/p>\n<ul>\n<li>Cute animals spread happiness and provide an emotional boost to the audience. Most of these videos and ad creative use animals as an analogy or capture them while they are doing a human-like activity.<\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-6889 size-full\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2018\/08\/funny-ads-with-animals-10.jpg?resize=700%2C451&#038;ssl=1\" alt=\"\" width=\"700\" height=\"451\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/08\/funny-ads-with-animals-10.jpg?w=700&amp;ssl=1 700w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/08\/funny-ads-with-animals-10.jpg?resize=300%2C193&amp;ssl=1 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" title=\"\" data-recalc-dims=\"1\"><\/p>\n<ul>\n<li>An average human spends around 10 hours online a day consuming news\/content that is negative, full of hatred. Creative featuring animals provide a break from judgement, hatred and analysis.<\/li>\n<li><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-6890 size-full\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2018\/08\/funny-ads-with-animals-16.jpg?resize=700%2C989&#038;ssl=1\" alt=\"\" width=\"700\" height=\"989\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/08\/funny-ads-with-animals-16.jpg?w=700&amp;ssl=1 700w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/08\/funny-ads-with-animals-16.jpg?resize=212%2C300&amp;ssl=1 212w\" sizes=\"(max-width: 700px) 100vw, 700px\" title=\"\" data-recalc-dims=\"1\"><\/li>\n<li>Most animals are linked to some characteristics like a dog as loyal, a cat as bossy and the tussle between cat and dog. Brands like Vodafone, Vivo and Honda Jazz have captured these sentiments aptly through their ads. This makes these videos shareable and relatable.<\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-6891 size-full\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2018\/08\/funny-ads-with-animals-33.jpg?resize=700%2C468&#038;ssl=1\" alt=\"\" width=\"700\" height=\"468\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/08\/funny-ads-with-animals-33.jpg?w=700&amp;ssl=1 700w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/08\/funny-ads-with-animals-33.jpg?resize=300%2C201&amp;ssl=1 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" title=\"\" data-recalc-dims=\"1\"><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you recognize this cat? It is not your neighbour\u2019s pet but a celebrity with Millions of followers across the world. Famously known as The Real Grumpy Cat, this cat&#8230;<\/p>\n","protected":false},"author":1,"featured_media":6892,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2065],"tags":[886,885,884,140,883,882],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/08\/6784965-cute-pets.jpg?fit=1400%2C1050&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/6887"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=6887"}],"version-history":[{"count":2,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/6887\/revisions"}],"predecessor-version":[{"id":6894,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/6887\/revisions\/6894"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/6892"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=6887"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=6887"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=6887"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}