{"id":6816,"date":"2018-07-31T13:06:59","date_gmt":"2018-07-31T07:36:59","guid":{"rendered":"https:\/\/blog.themediaant.com\/?p=6816"},"modified":"2022-08-16T14:14:36","modified_gmt":"2022-08-16T08:44:36","slug":"fta-channel-advertising","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/fta-channel-advertising\/","title":{"rendered":"Want To Target Hindi-Speaking Rural Markets? Consider These FTA Channels"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-69e012df7da4f\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-69e012df7da4f\"  type=\"checkbox\" id=\"item-69e012df7da4f\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediaant.com\/blog\/fta-channel-advertising\/#Rural_India%E2%80%99s_love_for_Television\" title=\"Rural India\u2019s love for Television\">Rural India\u2019s love for Television<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediaant.com\/blog\/fta-channel-advertising\/#What_are_FTA_Free_To_Air_TV_Channels\" title=\"What are FTA (Free To Air) TV Channels?\">What are FTA (Free To Air) TV Channels?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.themediaant.com\/blog\/fta-channel-advertising\/#Why_are_FTA_Channels_important_for_advertisers_eyeing_Hindi_Speaking_Rural_Markets\" title=\"Why are FTA Channels important for advertisers eyeing Hindi Speaking Rural Markets?\">Why are FTA Channels important for advertisers eyeing Hindi Speaking Rural Markets?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.themediaant.com\/blog\/fta-channel-advertising\/#A_list_of_Free_To_Air_Channels_in_India_and_their_Advertising_Rates_Per_Second\" title=\"A list of Free To Air Channels in India and their Advertising Rates (Per Second)*\">A list of Free To Air Channels in India and their Advertising Rates (Per Second)*<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.themediaant.com\/blog\/fta-channel-advertising\/#How_can_The_Media_Ant_help\" title=\"How can The Media Ant help?\">How can The Media Ant help?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Rural_India%E2%80%99s_love_for_Television\"><\/span>Rural India\u2019s love for Television<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While we are talking about the growing influence of video advertising on Youtube and VOD platforms like Hotstar, Voot, etc., don\u2019t think that TV Advertising is dying. In a country that has achieved 100% electrification just now, television has just started its upward journey towards rural India.<\/p>\n<p>BARC India has concluded The Broadcast India 2018 Survey recently and there are some interesting insights about TV viewership in India<\/p>\n<ul>\n<li>Between 2016 and 2018, there has been a TV viewership growth of 10% in rural India as compared to 4% in urban India during the same period.<\/li>\n<li>The number of homes in Rural India with TV grew from 99 Million to 109 Million during last two years. The total number of television households in India has also risen to 197 Million from 183 Million in 2016.<\/li>\n<li>There has been a 7% growth in the main Hindi Speaking Market- Bihar\/Jharkhand, UP\/Uttarakhand, MP\/Chhattisgarh and Delhi, out of which Bihar\/Jharkhand have registered 25% growth (41% growth in rural areas only).<\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-6817 size-full\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2018\/07\/2.jpg?resize=480%2C360&#038;ssl=1\" alt=\"FTA Channels\" width=\"480\" height=\"360\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/07\/2.jpg?w=480&amp;ssl=1 480w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/07\/2.jpg?resize=300%2C225&amp;ssl=1 300w\" sizes=\"(max-width: 480px) 100vw, 480px\" title=\"\" data-recalc-dims=\"1\"><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_are_FTA_Free_To_Air_TV_Channels\"><\/span>What are FTA (Free To Air) TV Channels?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Free to Air TV channels are TV channels that are broadcasted in an unencrypted format that anyone can watch if they are having the right equipment. In simpler words, Free to Air TV channels do not need the audience to pay for the subscription or viewing the programs. The most popular example is Doordarshan.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-6818 aligncenter\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2018\/07\/3-300x300.jpg?resize=300%2C300&#038;ssl=1\" alt=\"DD Free Dish\" width=\"300\" height=\"300\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/07\/3.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/07\/3.jpg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/07\/3.jpg?w=500&amp;ssl=1 500w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"\" data-recalc-dims=\"1\"><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_are_FTA_Channels_important_for_advertisers_eyeing_Hindi_Speaking_Rural_Markets\"><\/span>Why are FTA Channels important for advertisers eyeing Hindi Speaking Rural Markets?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Free to Air Channels are not only limited to Doordarshan only, even the most popular TV Channels like Star, Sony and Zee have introduced their own Free To Air Channels that mostly play the old content of their popular counterparts like Zee TV, Sony and Star Plus. Last year in August, Star came up with Star Bharat channel that has original content.<\/p>\n<p>This story would not be complete without the mention of DD Free Dish, a service provided by Public Service Broadcaster Prasar Bharati. The main feature of this DTH service is that unlike popular DTH services like Airtel and Tata Sky, this one doesn\u2019t need to pay a monthly subscription fee for the content. Most of the Free to Air Channels have bought slots in DD Free Dish. DD Free Dish has been very successful, mostly in rural parts of India because, a household only needs to buy a TV and the dish and can watch uninterrupted TV without the hassles and logistics of paying subscription fees. Also, the overall cost is very less. According to a recent BARC survey, 13% of the households (approx 26 Million) have DD Freedish.<\/p>\n<p>We can have a look at BARC Weekly report for this week and we can see that most of the popular channels in rural India are Free to Air Channels:<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-6819 size-full\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2018\/07\/19.png?resize=635%2C452&#038;ssl=1\" alt=\"BARC Weekly Data\" width=\"635\" height=\"452\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/07\/19.png?w=635&amp;ssl=1 635w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/07\/19.png?resize=300%2C214&amp;ssl=1 300w\" sizes=\"(max-width: 635px) 100vw, 635px\" title=\"\" data-recalc-dims=\"1\"><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-6820 size-full\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2018\/07\/20.png?resize=647%2C338&#038;ssl=1\" alt=\"BARC Weekly Data 2\" width=\"647\" height=\"338\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/07\/20.png?w=647&amp;ssl=1 647w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/07\/20.png?resize=300%2C157&amp;ssl=1 300w\" sizes=\"(max-width: 647px) 100vw, 647px\" title=\"\" data-recalc-dims=\"1\"><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-6821 size-full\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2018\/07\/21.png?resize=650%2C338&#038;ssl=1\" alt=\"BARC Weekly Data 2\" width=\"650\" height=\"338\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/07\/21.png?w=650&amp;ssl=1 650w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/07\/21.png?resize=300%2C156&amp;ssl=1 300w\" sizes=\"(max-width: 650px) 100vw, 650px\" title=\"\" data-recalc-dims=\"1\"><\/p>\n<h2><span class=\"ez-toc-section\" id=\"A_list_of_Free_To_Air_Channels_in_India_and_their_Advertising_Rates_Per_Second\"><\/span>A list of Free To Air Channels in India and their Advertising Rates (Per Second)*<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-6822 size-large\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2018\/07\/22-1024x582.png?resize=740%2C421&#038;ssl=1\" alt=\"FTA Channel Rates\" width=\"740\" height=\"421\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/07\/22.png?resize=1024%2C582&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/07\/22.png?resize=300%2C170&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/07\/22.png?resize=768%2C436&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/07\/22.png?w=1406&amp;ssl=1 1406w\" sizes=\"(max-width: 740px) 100vw, 740px\" title=\"\" data-recalc-dims=\"1\"><\/p>\n<p>*Kindly note that this is a reference price only that may vary based on time slot and seasonality.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_can_The_Media_Ant_help\"><\/span>How can The Media Ant help?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The Media Ant is an online platform for media buying. You can check rates for all the television channels by visiting our site <a href=\"http:\/\/www.themediaant.com\/television\">www.themediaant.com\/television<\/a> or write to us at <a href=\"mailto:Help@TheMediaAnt.Com\">Help@TheMediaAnt.Com<\/a>. We can get the best prices for you and execute the entire marketing campaign at no extra cost.<\/p>\n<p>If you liked our article, do read the following articles on Television Advertising too:<\/p>\n<p><a href=\"https:\/\/blog.themediaant.com\/tv-viewership-ipl2018-fifa2018\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/blog.themediaant.com\/tv-viewership-ipl2018-fifa2018<\/a><\/p>\n<p><a href=\"https:\/\/blog.themediaant.com\/8-tips-for-tv-advertising-india\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/blog.themediaant.com\/8-tips-for-tv-advertising-india<\/a><\/p>\n\n\n<div>[formidable id=&#8221;2&#8243;]<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Rural India\u2019s love for Television While we are talking about the growing influence of video advertising on Youtube and VOD platforms like Hotstar, Voot, etc., don\u2019t think that TV Advertising&#8230;<\/p>\n","protected":false},"author":1,"featured_media":6804,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2105,2065,2118],"tags":[871,872,874,873,160,396],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/07\/10.jpg?fit=1800%2C1200&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/6816"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=6816"}],"version-history":[{"count":4,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/6816\/revisions"}],"predecessor-version":[{"id":21565,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/6816\/revisions\/21565"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/6804"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=6816"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=6816"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=6816"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}