{"id":6726,"date":"2018-07-04T14:49:12","date_gmt":"2018-07-04T09:19:12","guid":{"rendered":"https:\/\/blog.themediaant.com\/?p=6726"},"modified":"2022-04-25T15:18:33","modified_gmt":"2022-04-25T09:48:33","slug":"native-ads-addng","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/native-ads-addng\/","title":{"rendered":"Get over Display Ads: Try Native Advertising"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediaant.com\/blog\/native-ads-addng\/#About_Native_Advertising\" >About Native Advertising<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediaant.com\/blog\/native-ads-addng\/#Why_Native_Advertising\" >Why Native Advertising?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.themediaant.com\/blog\/native-ads-addng\/#About_Addng\" >About Addng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.themediaant.com\/blog\/native-ads-addng\/#How_can_Addng_Help_Your_Brand_Achieve_Your_Goals\" >How can Addng Help Your Brand Achieve Your Goals?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.themediaant.com\/blog\/native-ads-addng\/#To_know_more_about_how_native_advertising_through_Addng_works_click_on_the_demo_links_below\" >To know more about how native advertising through Addng works, click on the demo links below:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.themediaant.com\/blog\/native-ads-addng\/#How_to_Advertise_with_Addng\" >How to Advertise with Addng?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.themediaant.com\/blog\/native-ads-addng\/#Case_Studies\" >Case Studies:<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"About_Native_Advertising\"><\/span>About Native Advertising<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Native Advertising is a digital advertising option that is gaining traction in India at a supersonic speed. Native advertisements are ads that match the look, feel and function of the media format in which they appear. \u00a0These often appear in the feeds of social media or as recommended content on a web page. The best attribute about the native ads is that they don\u2019t look like normal display or text ads, enhancing customer experience and guaranteeing better engagement.<\/p>\n<p><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-6727 size-large\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2018\/07\/137-e1530695662180-1024x479.png?resize=740%2C346&#038;ssl=1\" alt=\"Native Advertising\" width=\"740\" height=\"346\" title=\"\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/07\/137-e1530695662180.png?resize=1024%2C479&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/07\/137-e1530695662180.png?resize=300%2C140&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/07\/137-e1530695662180.png?resize=768%2C359&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/07\/137-e1530695662180.png?w=1246&amp;ssl=1 1246w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Native_Advertising\"><\/span>Why Native Advertising?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>Native Ads appear in contextually correct surroundings, making the customer experience seamless.<\/li>\n<li>Consumers look at native ads 53% more than display ads as they blend with the content.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"About_Addng\"><\/span>About Addng<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Addng is an in-feed brand engagement platform by Studeyo that has been designed to engage the audience effectively with 10-20 times CTR as compared to standard Display Ads, 2-3 times more engagement; within a span of 15-20 seconds.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_can_Addng_Help_Your_Brand_Achieve_Your_Goals\"><\/span>How can Addng Help Your Brand Achieve Your Goals?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Addng can bring the following value addition to your advertisements:<\/p>\n<p>&#8211;\u00a0Built for\u00a0<strong>Brand Advocacy and Engagement, delivers &gt;80% depth<\/strong>\u00a0<strong>in engagement<br \/>\n<\/strong>&#8211; Allows you to engage your audience with unique, interactive formats that keep them engaged and help crunch the marketing funnel<br \/>\n&#8211; Delivers social media like capabilities in the open web &#8211; sharing, liking etc.<br \/>\n&#8211; Provides access to differentiated and exclusive premium native ad inventory<br \/>\n&#8211; Extensive access to regional markets that you have always struggled to engage with<\/p>\n<h2><span class=\"ez-toc-section\" id=\"To_know_more_about_how_native_advertising_through_Addng_works_click_on_the_demo_links_below\"><\/span>To know more about how native advertising through Addng works, click on the demo links below:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&#8211; Kerala Tourism demo ad:\u00a0<a href=\"http:\/\/demo.studeyo.com\/addng_demo\/tech_home_page.htm\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=en&amp;q=http:\/\/demo.studeyo.com\/addng_demo\/tech_home_page.htm&amp;source=gmail&amp;ust=1530776983998000&amp;usg=AFQjCNEvMr_5tyPvWNezLpRPPbkLN8j7sA\" rel=\"nofollow noopener\" target=\"_blank\">http:\/\/demo.studeyo.com\/addng_demo\/tech_home_page.htm<\/a><br \/>\n&#8211; Same ad customised for a Kannada publication:\u00a0<a href=\"http:\/\/demo.studeyo.com\/addng_demo\/kannada\/udayavani_article_page.htm\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=en&amp;q=http:\/\/demo.studeyo.com\/addng_demo\/kannada\/udayavani_article_page.htm&amp;source=gmail&amp;ust=1530776983998000&amp;usg=AFQjCNEffjm8T6dJe_WRIdXaWpQOPAiIRA\" rel=\"nofollow noopener\" target=\"_blank\">http:\/\/demo.studeyo.com\/addng_demo\/kannada\/udayavani_article_page.htm<\/a><\/p>\n<p>(Please note: Addng supports many other formats like Survey, Shopping etc. Please write to us to know more about all the media options available)<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Advertise_with_Addng\"><\/span>How to Advertise with Addng?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You can advertise with Addng by visiting the Media Ant website at <a href=\"https:\/\/themediaant.com\/digital\/studeyo-native-ad-website-advertising\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/themediaant.com\/digital\/studeyo-native-ad-website-advertising<\/a> . You can also contact us by writing to us at <a href=\"mailto:Help@TheMediaAnt.Com\">Help@TheMediaAnt.Com<\/a> for more details about the various plans and execution details.<\/p>\n<h1><span class=\"ez-toc-section\" id=\"Case_Studies\"><\/span>Case Studies:<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>Following are few case studies about how native advertising helped these brands to drive customer engagement:<\/p>\n<p>B2C: Watch Brand:\u00a0<a href=\"https:\/\/www.dropbox.com\/s\/oj8a0v08uvwhikj\/B2C%20Watch%20Brand.pdf?dl=1\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=en&amp;q=https:\/\/www.dropbox.com\/s\/oj8a0v08uvwhikj\/B2C%2520Watch%2520Brand.pdf?dl%3D1&amp;source=gmail&amp;ust=1530776983999000&amp;usg=AFQjCNELHxwuJTIvzh0riqhmF-U7z0UkUA\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/www.dropbox.com\/s\/oj8a0v08uvwhikj\/B2C%20Watch%20Brand.pdf?dl=1<\/a><br \/>\nB2C: Insurance Brand:\u00a0<a href=\"https:\/\/www.dropbox.com\/s\/txu3ee8yj81l9zk\/B2C%20Insurance%20Brand.pdf?dl=1\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=en&amp;q=https:\/\/www.dropbox.com\/s\/txu3ee8yj81l9zk\/B2C%2520Insurance%2520Brand.pdf?dl%3D1&amp;source=gmail&amp;ust=1530776983999000&amp;usg=AFQjCNGkObp9bELJC8yA9yq4M2wbdyQTMw\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/www.dropbox.com\/s\/txu3ee8yj81l9zk\/B2C%20Insurance%20Brand.pdf?dl=1<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>About Native Advertising Native Advertising is a digital advertising option that is gaining traction in India at a supersonic speed. Native advertisements are ads that match the look, feel and&#8230;<\/p>\n","protected":false},"author":1,"featured_media":6729,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[2105,2065,2118],"tags":[412,161,209,413],"class_list":["post-6726","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-planning","category-opinion-trends","category-whats-hot","tag-addng","tag-digital-advertising","tag-native-advertising","tag-studeyo"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/07\/136.jpg?fit=1132%2C500&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/6726","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=6726"}],"version-history":[{"count":2,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/6726\/revisions"}],"predecessor-version":[{"id":20187,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/6726\/revisions\/20187"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/6729"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=6726"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=6726"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=6726"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}