{"id":6620,"date":"2018-06-06T11:49:38","date_gmt":"2018-06-06T06:19:38","guid":{"rendered":"https:\/\/blog.themediaant.com\/?p=6620"},"modified":"2019-08-08T15:09:33","modified_gmt":"2019-08-08T09:39:33","slug":"student-housing-top-5-ways-to-attract-youth-online-at-lowest-cost","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/student-housing-top-5-ways-to-attract-youth-online-at-lowest-cost\/","title":{"rendered":"Student Housing: Top 5 ways to attract youth online at lowest cost"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-69fca3aad53d8\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-69fca3aad53d8\"  type=\"checkbox\" id=\"item-69fca3aad53d8\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediaant.com\/blog\/student-housing-top-5-ways-to-attract-youth-online-at-lowest-cost\/#Why_should_you_advertise_student_housing_online\" title=\"Why should you advertise student housing online?\">Why should you advertise student housing online?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediaant.com\/blog\/student-housing-top-5-ways-to-attract-youth-online-at-lowest-cost\/#What_are_the_five_best_options_to_advertise_online\" title=\"What are the five best options to advertise online?\">What are the five best options to advertise online?<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.themediaant.com\/blog\/student-housing-top-5-ways-to-attract-youth-online-at-lowest-cost\/#List_your_property_with_Google_My_Business\" title=\"List your property with Google My Business\">List your property with Google My Business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.themediaant.com\/blog\/student-housing-top-5-ways-to-attract-youth-online-at-lowest-cost\/#Google_Search_Ads\" title=\"Google Search Ads\">Google Search Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.themediaant.com\/blog\/student-housing-top-5-ways-to-attract-youth-online-at-lowest-cost\/#Onsite_Offsite_SEO\" title=\"Onsite &amp; Offsite SEO\">Onsite &amp; Offsite SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.themediaant.com\/blog\/student-housing-top-5-ways-to-attract-youth-online-at-lowest-cost\/#Google_Display_Ads\" title=\"Google Display Ads\">Google Display Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.themediaant.com\/blog\/student-housing-top-5-ways-to-attract-youth-online-at-lowest-cost\/#Facebook_Ads\" title=\"Facebook Ads\">Facebook Ads<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.themediaant.com\/blog\/student-housing-top-5-ways-to-attract-youth-online-at-lowest-cost\/#What_is_student_housing_industry_all_about\" title=\"What is student housing industry all about?\">What is student housing industry all about?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.themediaant.com\/blog\/student-housing-top-5-ways-to-attract-youth-online-at-lowest-cost\/#Why_is_it_the_best_time_to_target_the_potential_customers_now\" title=\"Why is it the best time to target the potential customers now?\">Why is it the best time to target the potential customers now?<\/a><ul class='ez-toc-list-level-6'><li class='ez-toc-heading-level-6'><ul class='ez-toc-list-level-6'><li class='ez-toc-heading-level-6'><ul class='ez-toc-list-level-6'><li class='ez-toc-heading-level-6'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.themediaant.com\/blog\/student-housing-top-5-ways-to-attract-youth-online-at-lowest-cost\/#Please_note_the_number_on_y-axis_doesn%E2%80%99t_signify_any_absolute_number\" title=\"(Please note, the number on y-axis doesn\u2019t signify any absolute number)\">(Please note, the number on y-axis doesn\u2019t signify any absolute number)<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Why_should_you_advertise_student_housing_online\"><\/span>Why should you advertise student housing online?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>According to a Google report, search queries for real estate have increased by 40-50% in 2017 in India. Gone are the days when people used classifieds section in the newspapers or contacted the property brokers or roamed around the neighbourhood. Most of the lead generation nowadays happens through Facebook Pages, online classified ads like Just Dial, Quikr, OLX and aggregator websites like Hosteldunia, Wudstay. Here are the 5 best options worth considering:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_are_the_five_best_options_to_advertise_online\"><\/span>What are the five best options to advertise online?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span class=\"ez-toc-section\" id=\"List_your_property_with_Google_My_Business\"><\/span><strong>List your property with Google My Business<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Apart from getting listed on Just Dial and Sulekha, it also makes sense to list with Google My Business. The simple reason behind this is that the search for a PG\/Hostel starts with Google Search and the local business snippet appears above the search results. The listing is free of cost.<\/p>\n<h4><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-6621 aligncenter\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2018\/06\/15-e1528264474793-300x231.png?resize=300%2C231&#038;ssl=1\" alt=\"Google My Business comes above the search results\" width=\"300\" height=\"231\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/06\/15-e1528264474793.png?resize=300%2C231&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/06\/15-e1528264474793.png?w=652&amp;ssl=1 652w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"\" data-recalc-dims=\"1\"><strong>Google Search Ads<\/strong><\/h4>\n<p>Google My Business selects the local businesses based on the algorithm and shows the results so to ensure your brand shows up every time a related query is made, you should also opt for Google Search Advertising. Following is an example of a Google Search Ad by Nestaway.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-6622 aligncenter\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2018\/06\/16-e1528264662477-300x95.png?resize=319%2C101&#038;ssl=1\" alt=\"Google Search ads capture customers when they are looking for your products\" width=\"319\" height=\"101\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/06\/16-e1528264662477.png?resize=300%2C95&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/06\/16-e1528264662477.png?resize=768%2C244&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/06\/16-e1528264662477.png?w=792&amp;ssl=1 792w\" sizes=\"(max-width: 319px) 100vw, 319px\" title=\"\" data-recalc-dims=\"1\"><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Onsite_Offsite_SEO\"><\/span><strong>Onsite &amp; Offsite SEO<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>This is the best way to show up in the search results of your target audience by creating relevant content on your web pages and backlink your site from other websites having high trust and domain authority.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-6623 aligncenter\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2018\/06\/17-e1528264923574-300x211.png?resize=300%2C211&#038;ssl=1\" alt=\"SEO can help you appear in search results without paying anything\" width=\"300\" height=\"211\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/06\/17-e1528264923574.png?resize=300%2C211&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/06\/17-e1528264923574.png?resize=768%2C539&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/06\/17-e1528264923574.png?w=812&amp;ssl=1 812w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"\" data-recalc-dims=\"1\"><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Google_Display_Ads\"><\/span><strong>Google Display Ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Google Display Network has a huge number of websites but you can target the in-market audience in your desired locality specifically. Your In-market audience would be consumers who are actively seeking, comparing and following products similar to your offerings across Google Display Network and Youtube.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-6624 aligncenter\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2018\/06\/18-300x169.png?resize=300%2C169&#038;ssl=1\" alt=\"Google display ads can help in targeting customers interested in your items\" width=\"300\" height=\"169\" title=\"\" data-recalc-dims=\"1\"><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-6625 aligncenter\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2018\/06\/19-300x250.jpg?resize=300%2C250&#038;ssl=1\" alt=\"Stanza Google Display Ad example\" width=\"300\" height=\"250\" title=\"\" data-recalc-dims=\"1\"><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Facebook_Ads\"><\/span><strong>Facebook Ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Facebook Advertising also provides you with similar options. In fact, you can even target followers of similar pages (Please note, not all pages would be targetable).<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-6626 aligncenter\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2018\/06\/20-300x169.png?resize=300%2C169&#038;ssl=1\" alt=\"FB Ad can be targeted to followers of particular pages\" width=\"300\" height=\"169\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/06\/20.png?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/06\/20.png?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/06\/20.png?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/06\/20.png?w=1366&amp;ssl=1 1366w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"\" data-recalc-dims=\"1\"><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-6627 aligncenter\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2018\/06\/21-e1528265634765-300x280.png?resize=300%2C280&#038;ssl=1\" alt=\"FB Ad example for Stanza Living\" width=\"300\" height=\"280\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/06\/21-e1528265634765.png?resize=300%2C280&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/06\/21-e1528265634765.png?w=365&amp;ssl=1 365w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"\" data-recalc-dims=\"1\"><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"What_is_student_housing_industry_all_about\"><\/span>What is student housing industry all about?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>According to a recent report by JLL\u00a0currently, India has about 34 million students pursuing higher education while the supply of student housing options is mostly unmet to the tune of 30-60%. Enter start-ups like Aarusha Homes, Nestaway, Coho, Zocalo who are recognizing the needs and pain points of the students and entry-level working professionals. Most of these start-ups serve the dual purpose of providing the real estate with amenities, transparent paperwork, and security as well as hospitality that includes, furnished rooms, housekeeping, Wi-Fi, TV connection etc.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Why_is_it_the_best_time_to_target_the_potential_customers_now\"><\/span>Why is it the best time to target the potential customers now?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Board exam results are out. This is the time when students would start applying for colleges and look for accommodation. The outgoing batches from colleges would be ready to join the workforce and would also be searching for affordable housing with amenities. According to The Economic Survey conducted in 2017, from 2011-2016, every year an average of 9 million people migrate between states for education and work. A majority of this migration would happen in the next two months. Following is a graph (Source: Google Trends) for the last five years showing the search trend for PG (Paying Guest Accommodation) in Delhi. The search volume is at the highest during June and July every year.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-6628 aligncenter\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2018\/06\/22-e1528265793794-300x103.png?resize=398%2C137&#038;ssl=1\" alt=\"Search Volume\" width=\"398\" height=\"137\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/06\/22-e1528265793794.png?resize=300%2C103&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/06\/22-e1528265793794.png?resize=768%2C264&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/06\/22-e1528265793794.png?resize=1024%2C351&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/06\/22-e1528265793794.png?w=1154&amp;ssl=1 1154w\" sizes=\"(max-width: 398px) 100vw, 398px\" title=\"\" data-recalc-dims=\"1\"><\/p>\n<h6 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Please_note_the_number_on_y-axis_doesn%E2%80%99t_signify_any_absolute_number\"><\/span><strong>(Please note, the number on y-axis doesn\u2019t signify any absolute number)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h6>\n<p>Find it interesting? There are more than 1000 options under digital advertising available with The Media Ant. To know more, please mail us at <a href=\"mailto:Help@TheMediaAnt.Com\">Help@TheMediaAnt.Com<\/a> or visit <a href=\"http:\/\/www.TheMediaAnt.Com\" rel=\"nofollow noopener\" target=\"_blank\">www.TheMediaAnt.Com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why should you advertise student housing online? According to a Google report, search queries for real estate have increased by 40-50% in 2017 in India. Gone are the days when&#8230;<\/p>\n","protected":false},"author":1,"featured_media":6631,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2106,2105],"tags":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/06\/23-1.jpg?fit=275%2C183&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/6620"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=6620"}],"version-history":[{"count":1,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/6620\/revisions"}],"predecessor-version":[{"id":6629,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/6620\/revisions\/6629"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/6631"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=6620"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=6620"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=6620"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}