{"id":6568,"date":"2018-05-08T15:55:08","date_gmt":"2018-05-08T10:25:08","guid":{"rendered":"https:\/\/blog.themediaant.com\/?p=6568"},"modified":"2019-08-08T15:11:43","modified_gmt":"2019-08-08T09:41:43","slug":"online-advertising-honest-answers-to-the-most-basic-questions","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/online-advertising-honest-answers-to-the-most-basic-questions\/","title":{"rendered":"Online Advertising: Honest Answers to the Most Basic Questions"},"content":{"rendered":"<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-6569 aligncenter\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2018\/05\/9-300x169.png?resize=300%2C169&#038;ssl=1\" alt=\"Online Advertising Where\" width=\"300\" height=\"169\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/05\/9.png?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/05\/9.png?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/05\/9.png?w=960&amp;ssl=1 960w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"\" data-recalc-dims=\"1\"><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6a1bb6227905e\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-6a1bb6227905e\"  type=\"checkbox\" id=\"item-6a1bb6227905e\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediaant.com\/blog\/online-advertising-honest-answers-to-the-most-basic-questions\/#Where_can_I_place_online_advertisements\" title=\"Where can I place online advertisements?\">Where can I place online advertisements?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediaant.com\/blog\/online-advertising-honest-answers-to-the-most-basic-questions\/#What_is_the_best_time_to_advertise_online\" title=\"What is the best time to advertise online?\">What is the best time to advertise online?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.themediaant.com\/blog\/online-advertising-honest-answers-to-the-most-basic-questions\/#What_products_are_best_suited_for_online_advertising\" title=\"What products are best suited for online advertising?\">What products are best suited for online advertising?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.themediaant.com\/blog\/online-advertising-honest-answers-to-the-most-basic-questions\/#Who_can_I_target_through_online_advertising\" title=\"Who can I target through online advertising?\">Who can I target through online advertising?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.themediaant.com\/blog\/online-advertising-honest-answers-to-the-most-basic-questions\/#Is_online_advertising_right_for_me\" title=\"Is online advertising right for me?\">Is online advertising right for me?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.themediaant.com\/blog\/online-advertising-honest-answers-to-the-most-basic-questions\/#I_want_to_advertise_online_What_next_steps_should_I_take\" title=\"I want to advertise online. What next steps should I take?\">I want to advertise online. What next steps should I take?<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Where_can_I_place_online_advertisements\"><\/span>Where can I place online advertisements?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You can advertise online wherever you can think of- from Google search results to reading news on Inshorts app to during listening to on-demand songs on Gaana.com.<\/p>\n<p>Following are some of the most popular online advertising options:<\/p>\n\n<table id=\"tablepress-39\" class=\"tablepress tablepress-id-39\">\n<thead>\n<tr class=\"row-1 odd\">\n\t<th class=\"column-1\">Category<br \/>\n<\/th><th class=\"column-2\">Description<br \/>\n<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-hover\">\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\">Google<br \/>\n<\/td><td class=\"column-2\">Search: People see your ad while searching for keywords relevant to your product on search result page<br \/>\nDisplay: People see your ad on various websites while browsing in form of banners<br \/>\nYoutube: People see your video as well as banner ad while watching videos<br \/>\nUAC: People are given option to download your apps <br \/>\n<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\">Social Media<br \/>\n<\/td><td class=\"column-2\">Facebook: Very good medium to reach your customers based on demographics and interest<br \/>\nLinkedIn: Very effective medium for B2B Advertising through sponsored content and Inmail options<br \/>\nQuora: Native text ads can be placed based on search topics<br \/>\n<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\">Video Channels<br \/>\n<\/td><td class=\"column-2\">Hotstar &amp;Voot: Video ads can be played during content streaming in both web and app versions<br \/>\n<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n\t<td class=\"column-1\">Popular Apps<br \/>\n<\/td><td class=\"column-2\">Book My Show: Banner and Interstitial ads can be placed in both web &amp; app version of this very popular movie &amp; events ticket booking platform<br \/>\nInshorts: Banner and Interstitial ads can be placed on this news platform<br \/>\n<\/td>\n<\/tr>\n<tr class=\"row-6 even\">\n\t<td class=\"column-1\">Audio Apps<br \/>\n<\/td><td class=\"column-2\">Wynk, Saavn &amp; Gaana: Both banner and audio + banner options are available on these audio apps<br \/>\n<\/td>\n<\/tr>\n<tr class=\"row-7 odd\">\n\t<td class=\"column-1\">Popular Websites<br \/>\n<\/td><td class=\"column-2\">Popular Websites: most of the popular content websites monetize through placing ads on their sites<br \/>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-39 from cache -->\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-6574 aligncenter\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2018\/05\/10-300x169.png?resize=300%2C169&#038;ssl=1\" alt=\"Online Advertising When\" width=\"300\" height=\"169\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/05\/10.png?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/05\/10.png?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/05\/10.png?w=960&amp;ssl=1 960w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"\" data-recalc-dims=\"1\"><\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_is_the_best_time_to_advertise_online\"><\/span>What is the best time to advertise online?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You can advertise anytime you think your target customer is online. With online advertisement, you would be able to control when your customers can view your ads. Some platforms give you an option to set an upper limit for a number of times a viewer is exposed to your ads.<\/p>\n<p>The best part of online advertising is that you would not need weeks to plan your advertisement except in case of video or audio ads. Most of the platforms would take about 10 minutes to 24 hours to push your advertisement live.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-6575 aligncenter\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2018\/05\/11-300x169.png?resize=300%2C169&#038;ssl=1\" alt=\"Online Advertising What\" width=\"300\" height=\"169\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/05\/11.png?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/05\/11.png?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/05\/11.png?w=960&amp;ssl=1 960w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"\" data-recalc-dims=\"1\"><\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_products_are_best_suited_for_online_advertising\"><\/span>What products are best suited for online advertising?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You can advertise anything and everything under the sun provided it is compliant with the advertising policies. From artworks to niche chemicals, online advertising can be used to target the potential customers.<\/p>\n<p>Do you think?<\/p>\n<ul>\n<li>Online advertising is apt only for B2C customers<\/li>\n<li>Only companies having spent in other media should spend online<\/li>\n<li>Only companies having an online presence should advertise online<\/li>\n<li>Online advertising can be used only to increase website traffic or brand awareness<\/li>\n<\/ul>\n<p>If you think the answer to any of the abovementioned questions is \u2018Yes\u2019 then think again.<\/p>\n<p>The truth is:<\/p>\n<ul>\n<li>LinkedIn\/B2B Magazine Websites\/Business News Websites\/Google Search &amp; Display can be a great medium to advertise to B2B customers<\/li>\n<li>There are many companies who rely on online advertising only or use online advertising to complement their offline advertising efforts<\/li>\n<li>Even if a company doesn\u2019t own a website, it can still opt for online advertising on Google My Business, Facebook, LinkedIn and other social media sites<\/li>\n<li>Online advertising can also be used for lead generation or to close sales<\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-6576 aligncenter\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2018\/05\/12-300x169.png?resize=300%2C169&#038;ssl=1\" alt=\"online advertising who\" width=\"300\" height=\"169\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/05\/12.png?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/05\/12.png?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/05\/12.png?w=960&amp;ssl=1 960w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"\" data-recalc-dims=\"1\"><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Who_can_I_target_through_online_advertising\"><\/span>Who can I target through online advertising?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Unlike offline advertising options, there are many filters you can apply while advertising online to reach out to your target audience only.<\/p>\n<p>Few of the examples are:<\/p>\n<ul>\n<li>Demographics<\/li>\n<li>Average spend<\/li>\n<li>Remarketing list<\/li>\n<li>Life Events<\/li>\n<li>Interest Categories<\/li>\n<li>Industry<\/li>\n<li>Experience Level<\/li>\n<li>Designation in the organization<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-6577 aligncenter\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2018\/05\/13-300x169.png?resize=300%2C169&#038;ssl=1\" alt=\"Online advertising why\" width=\"300\" height=\"169\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/05\/13.png?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/05\/13.png?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/05\/13.png?w=960&amp;ssl=1 960w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"\" data-recalc-dims=\"1\"><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Is_online_advertising_right_for_me\"><\/span>Is online advertising right for me?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You should advertise online if you<\/p>\n<ul>\n<li>Have limited resources to spend and want to maximize results<\/li>\n<li>Want to control the inputs and closely monitor the ad performance<\/li>\n<li>Need a specific target audience and do not want the ad to be shown to other people<\/li>\n<li>Have different sets of the target audience and you want to convey a different message to them<\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-6578 aligncenter\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2018\/05\/14-300x169.png?resize=300%2C169&#038;ssl=1\" alt=\"Online advertising how\" width=\"300\" height=\"169\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/05\/14.png?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/05\/14.png?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/05\/14.png?w=960&amp;ssl=1 960w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"\" data-recalc-dims=\"1\"><\/p>\n<h3><span class=\"ez-toc-section\" id=\"I_want_to_advertise_online_What_next_steps_should_I_take\"><\/span>I want to advertise online. What next steps should I take?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Advertising online is quick and hassle-free as compared to other media. It would be helpful if you are clear on the following points:<\/p>\n<ul>\n<li>Advertising Goals<\/li>\n<li>Target Audience<\/li>\n<li>Budget<\/li>\n<li>Campaign Period<\/li>\n<\/ul>\n<p>Following are few suggestions for choosing the right platform according to your advertising needs:<\/p>\n\n<table id=\"tablepress-40\" class=\"tablepress tablepress-id-40\">\n<thead>\n<tr class=\"row-1 odd\">\n\t<th class=\"column-1\"><\/th><th class=\"column-2\">Platform in order<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-hover\">\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\">My product is searched and bought online<br \/>\n<\/td><td class=\"column-2\">Search<br \/>\nDisplay<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\">My product is researched online but bought offline<br \/>\n<\/td><td class=\"column-2\">Google Display<br \/>\nSocial Media Platform<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\">Want to reach out to decision makers (B2B)<br \/>\n<\/td><td class=\"column-2\">LinkedIn<br \/>\nGoogle Display<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n\t<td class=\"column-1\">Reach out to students<br \/>\n<\/td><td class=\"column-2\">Social<br \/>\nGoogle<\/td>\n<\/tr>\n<tr class=\"row-6 even\">\n\t<td class=\"column-1\">Running a campaign for supporting my offline advertising<br \/>\n<\/td><td class=\"column-2\">Google Display<br \/>\nYoutube\/Hotstar<\/td>\n<\/tr>\n<tr class=\"row-7 odd\">\n\t<td class=\"column-1\">Lead Generation<\/td><td class=\"column-2\">Facebook<br \/>\nLinkedIn<\/td>\n<\/tr>\n<tr class=\"row-8 even\">\n\t<td class=\"column-1\">Traffic to the site<\/td><td class=\"column-2\">Google Display<\/td>\n<\/tr>\n<tr class=\"row-9 odd\">\n\t<td class=\"column-1\">App Download<\/td><td class=\"column-2\">Google Display<\/td>\n<\/tr>\n<tr class=\"row-10 even\">\n\t<td class=\"column-1\">Mass Reach Needed<\/td><td class=\"column-2\">Facebook<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-40 from cache -->\n<p>Following are some of the bidding strategies that you can consider for your campaigns. The best type of strategy would depend on your requirements and budget.<\/p>\n<ul>\n<li>CPM: Cost per thousand denotes cost of 1000 marketing impressions<\/li>\n<li>CPC: Cost per click is the price you pay for each click on your advertisement<\/li>\n<li>CPA: Cost per acquisition or Cost per action is a model where the advertiser pays for a specific action like lead generation, sale, etc.<\/li>\n<li>CPI: Cost per install is specific to mobile app installation campaigns<\/li>\n<\/ul>\n<p><strong>Sounds intriguing but overwhelming?<\/strong> The Media Ant can help you set up your first online campaign. Contact us by emailing us at <a href=\"mailto:Help@TheMediaAnt.com\">Help@TheMediaAnt.com<\/a>.\u00a0 for a free consulting and media plan tailor-made to your requirements. You can also visit us at <a href=\"http:\/\/www.TheMediaAnt.com\/digital\" rel=\"nofollow noopener\" target=\"_blank\">www.TheMediaAnt.com\/digital <\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Where can I place online advertisements? You can advertise online wherever you can think of- from Google search results to reading news on Inshorts app to during listening to on-demand&#8230;<\/p>\n","protected":false},"author":1,"featured_media":6585,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2115,2114],"tags":[161,239,174,400,401,882],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/05\/2-2.jpg?fit=1200%2C675&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/6568"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=6568"}],"version-history":[{"count":4,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/6568\/revisions"}],"predecessor-version":[{"id":6584,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/6568\/revisions\/6584"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/6585"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=6568"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=6568"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=6568"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}