{"id":6547,"date":"2018-05-08T14:38:41","date_gmt":"2018-05-08T09:08:41","guid":{"rendered":"https:\/\/blog.themediaant.com\/?p=6547"},"modified":"2022-04-13T19:29:19","modified_gmt":"2022-04-13T13:59:19","slug":"8-tips-for-tv-advertising-india","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/8-tips-for-tv-advertising-india\/","title":{"rendered":"TV Advertising in India: 8 secrets to hit the jackpot with the Indian youth"},"content":{"rendered":"<p style=\"text-align: left;\">TV Advertising in India remains one of the most popular and preferred media options, thanks to the penetration and reach of television. Even with the rise of on-demand content channels like Netflix, Amazon Prime, Hotstar and Voot, the television sets have evolved too and products like Amazon Firestick have ensured that we don\u2019t switch our screens from the television to laptops and mobiles. Most of the Entertainment channels have introduced HD versions for a better experience. This article covers few valuable insights by Broadcast Audience Research Council India (BARC) which would give the advertisers ideas about how to reach your target audience through advertising on TV Channels.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediaant.com\/blog\/8-tips-for-tv-advertising-india\/#Eight_Valuable_Tips_from_BARC_India\" >Eight Valuable Tips from BARC India<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediaant.com\/blog\/8-tips-for-tv-advertising-india\/#1_The_contribution_of_Indian_youth_in_TV_viewership\" >1.&nbsp; The contribution of Indian youth in TV viewership<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.themediaant.com\/blog\/8-tips-for-tv-advertising-india\/#2_TV_Viewership_Weekday_vs_Weekend\" >2.&nbsp;&nbsp;&nbsp;&nbsp; TV Viewership: Weekday vs. Weekend<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.themediaant.com\/blog\/8-tips-for-tv-advertising-india\/#3_TV_Viewing_Behaviour_Rural_vs_Urban\" >3.&nbsp;&nbsp;&nbsp;&nbsp; TV Viewing Behaviour: Rural vs. Urban<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.themediaant.com\/blog\/8-tips-for-tv-advertising-india\/#4_Film_Based_programmes_vs_Serial_Based_programmes\" >4. Film Based programmes vs. Serial Based programmes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.themediaant.com\/blog\/8-tips-for-tv-advertising-india\/#5_Late_Night_Watchlist_Rural_vs_Urban\" >5. Late Night Watchlist: Rural vs. Urban<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.themediaant.com\/blog\/8-tips-for-tv-advertising-india\/#6_The_effectiveness_of_Youth_Genre_Programmes\" >6. The effectiveness of Youth Genre Programmes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.themediaant.com\/blog\/8-tips-for-tv-advertising-india\/#7_Devotional_Channels_The_unusual_suspect\" >7.&nbsp; Devotional Channels: The unusual suspect<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.themediaant.com\/blog\/8-tips-for-tv-advertising-india\/#8_High_involvement_Ad_sectors\" >8. High involvement Ad sectors<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Eight_Valuable_Tips_from_BARC_India\"><\/span>Eight Valuable Tips from BARC India<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_The_contribution_of_Indian_youth_in_TV_viewership\"><\/span>1.&nbsp; The contribution of Indian youth in TV viewership<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" class=\" wp-image-6552 aligncenter\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2018\/05\/Music-Genre-Textured-Pie-Chart-Blog-Graphics-200x300.png?resize=244%2C367&#038;ssl=1\" alt=\"Indian Youth &amp; TV Viewership\" width=\"244\" height=\"367\" title=\"\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/05\/Music-Genre-Textured-Pie-Chart-Blog-Graphics.png?resize=200%2C300&amp;ssl=1 200w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/05\/Music-Genre-Textured-Pie-Chart-Blog-Graphics.png?resize=768%2C1152&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/05\/Music-Genre-Textured-Pie-Chart-Blog-Graphics.png?resize=683%2C1024&amp;ssl=1 683w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/05\/Music-Genre-Textured-Pie-Chart-Blog-Graphics.png?w=800&amp;ssl=1 800w\" sizes=\"(max-width: 244px) 100vw, 244px\" \/><\/p>\n<table style=\"height: 44px;\" width=\"792\">\n<tbody>\n<tr>\n<td width=\"130\"><strong>Insight<\/strong><\/td>\n<td width=\"486\">The youth (15-30 years) contributes 33% share of total TV viewership<\/td>\n<\/tr>\n<tr>\n<td width=\"130\"><strong>Your Take Away<\/strong><\/td>\n<td width=\"486\">TV Advertising is a great option to reach the Indian youth<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span class=\"ez-toc-section\" id=\"2_TV_Viewership_Weekday_vs_Weekend\"><\/span>2.&nbsp;&nbsp;&nbsp;&nbsp; TV Viewership: Weekday vs. Weekend<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\" wp-image-6554 aligncenter\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2018\/05\/2-1-225x300.png?resize=291%2C388&#038;ssl=1\" alt=\"\" width=\"291\" height=\"388\" title=\"\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/05\/2-1.png?resize=225%2C300&amp;ssl=1 225w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/05\/2-1.png?w=720&amp;ssl=1 720w\" sizes=\"(max-width: 291px) 100vw, 291px\" \/><\/p>\n<table style=\"height: 66px;\" width=\"816\">\n<tbody>\n<tr>\n<td width=\"130\"><strong>Insight<\/strong><\/td>\n<td width=\"486\">TV viewership remains consistent across weekday &amp; weekend<\/td>\n<\/tr>\n<tr>\n<td width=\"130\"><strong>Your Take Away<\/strong><\/td>\n<td width=\"486\">There is a wrong notion that youth watch TV more on weekends. This is not the case so advertising spend in TV advertising should be adjusted accordingly<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span class=\"ez-toc-section\" id=\"3_TV_Viewing_Behaviour_Rural_vs_Urban\"><\/span>3.&nbsp;&nbsp;&nbsp;&nbsp; TV Viewing Behaviour: Rural vs. Urban<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\" wp-image-6555 aligncenter\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2018\/05\/3-1-225x300.png?resize=274%2C366&#038;ssl=1\" alt=\"TV Viewing Rural vs Urban\" width=\"274\" height=\"366\" title=\"\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/05\/3-1.png?resize=225%2C300&amp;ssl=1 225w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/05\/3-1.png?w=720&amp;ssl=1 720w\" sizes=\"(max-width: 274px) 100vw, 274px\" \/><\/p>\n<table style=\"height: 62px;\" width=\"826\">\n<tbody>\n<tr>\n<td width=\"130\"><strong>Insight<\/strong><\/td>\n<td width=\"486\">There is a prevalence of late-night viewership in megacities<\/td>\n<\/tr>\n<tr>\n<td width=\"130\"><strong>Your Take Away<\/strong><\/td>\n<td width=\"486\">TV advertising during late night hours can be a good option to target youth in mega cities as it is cheaper compared to other time bands<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span class=\"ez-toc-section\" id=\"4_Film_Based_programmes_vs_Serial_Based_programmes\"><\/span>4. Film Based programmes vs. Serial Based programmes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\" wp-image-6556 aligncenter\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2018\/05\/4-1-300x225.png?resize=377%2C283&#038;ssl=1\" alt=\"\" width=\"377\" height=\"283\" title=\"\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/05\/4-1.png?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/05\/4-1.png?resize=768%2C576&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/05\/4-1.png?w=960&amp;ssl=1 960w\" sizes=\"(max-width: 377px) 100vw, 377px\" \/><\/p>\n<table style=\"height: 70px;\" width=\"823\">\n<tbody>\n<tr>\n<td width=\"130\"><strong>Insight<\/strong><\/td>\n<td width=\"486\">Film based programs dominate non-prime time band whereas serials dominate prime time band<\/td>\n<\/tr>\n<tr>\n<td width=\"130\"><strong>Your Take Away<\/strong><\/td>\n<td width=\"486\">For non-prime time band, it is a good idea to place advertisements in film-based programmes<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span class=\"ez-toc-section\" id=\"5_Late_Night_Watchlist_Rural_vs_Urban\"><\/span>5. Late Night Watchlist: Rural vs. Urban<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-6557 aligncenter\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2018\/05\/5-300x225.png?resize=300%2C225&#038;ssl=1\" alt=\"Urban vs rural\" width=\"300\" height=\"225\" title=\"\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/05\/5.png?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/05\/5.png?resize=768%2C576&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/05\/5.png?w=960&amp;ssl=1 960w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<table style=\"height: 86px;\" width=\"817\">\n<tbody>\n<tr>\n<td width=\"130\"><strong>Insight<\/strong><\/td>\n<td width=\"486\">Rural youth usually watches serials during late-night hours while youth in megacities spends late-night hours watching reality shows<\/td>\n<\/tr>\n<tr>\n<td width=\"130\"><strong>Your Take Away<\/strong><\/td>\n<td width=\"486\">Specific programmes can be targeted during late-night hours to target rural and urban youth<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span class=\"ez-toc-section\" id=\"6_The_effectiveness_of_Youth_Genre_Programmes\"><\/span>6. The effectiveness of Youth Genre Programmes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"wp-image-6558 size-medium aligncenter\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2018\/05\/6-e1525769316375-288x300.png?resize=288%2C300&#038;ssl=1\" alt=\"Youth genre\" width=\"288\" height=\"300\" title=\"\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/05\/6-e1525769316375.png?resize=288%2C300&amp;ssl=1 288w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/05\/6-e1525769316375.png?w=619&amp;ssl=1 619w\" sizes=\"(max-width: 288px) 100vw, 288px\" \/><\/p>\n<table style=\"height: 70px;\" width=\"839\">\n<tbody>\n<tr>\n<td width=\"130\"><strong>Insight<\/strong><\/td>\n<td width=\"486\">Youth genre programmes have the highest reach in megacities but relatively low Average Time Spent Viewing.<\/td>\n<\/tr>\n<tr>\n<td width=\"130\"><strong>Your Take Away<\/strong><\/td>\n<td width=\"486\">Advertisers should not depend on youth genre programmes only but consider other genres too<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span class=\"ez-toc-section\" id=\"7_Devotional_Channels_The_unusual_suspect\"><\/span>7.&nbsp; Devotional Channels: The unusual suspect<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"wp-image-6559 aligncenter\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2018\/05\/7-300x225.png?resize=331%2C248&#038;ssl=1\" alt=\"Devotional channels\" width=\"331\" height=\"248\" title=\"\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/05\/7.png?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/05\/7.png?resize=768%2C576&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/05\/7.png?w=960&amp;ssl=1 960w\" sizes=\"(max-width: 331px) 100vw, 331px\" \/><\/p>\n<table style=\"height: 38px;\" width=\"827\">\n<tbody>\n<tr>\n<td width=\"130\"><strong>Insight<\/strong><\/td>\n<td width=\"486\">The ATS for devotional channels is higher among youth in mega cities as compared to youth in rural\/cities<\/td>\n<\/tr>\n<tr>\n<td width=\"130\"><strong>Your Take Away<\/strong><\/td>\n<td width=\"486\">Advertisers should consider devotional programmes too to target youth in megacities<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span class=\"ez-toc-section\" id=\"8_High_involvement_Ad_sectors\"><\/span>8. High involvement Ad sectors<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-6560 aligncenter\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2018\/05\/8-300x225.png?resize=300%2C225&#038;ssl=1\" alt=\"High involvement ad sectors\" width=\"300\" height=\"225\" title=\"\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/05\/8.png?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/05\/8.png?resize=768%2C576&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/05\/8.png?w=960&amp;ssl=1 960w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<table style=\"height: 52px;\" width=\"822\">\n<tbody>\n<tr>\n<td width=\"130\"><strong>Insight<\/strong><\/td>\n<td width=\"486\">Auto, durables, Internet Services &amp; E-commerce are popular ad categories for urban youth as compared to rural youth<\/td>\n<\/tr>\n<tr>\n<td width=\"130\"><strong>Your Take Away<\/strong><\/td>\n<td width=\"486\">TV Advertising is a good method to reach urban youth for the abovementioned sectors<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>For more information on Television Advertising, visit <a href=\"https:\/\/themediaant.com\/television\/\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/themediaant.com\/television\/<\/a> or reach us at <a href=\"mailto:Help@TheMediaAnt.Com\">Help@TheMediaAnt.Com<\/a><\/p>\n<p>Disclaimer: All the data mentioned in the article is provided by BARC India and is in public domain. The Media Ant doesn\u2019t claim ownership of the facts and figures presented in the article.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TV Advertising in India remains one of the most popular and preferred media options, thanks to the penetration and reach of television. Even with the rise of on-demand content channels&#8230;<\/p>\n","protected":false},"author":1,"featured_media":6567,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[2109,2110],"tags":[397,160,396,398,399],"class_list":["post-6547","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-reports","category-reports-news-reports","tag-barc-insights","tag-television-advertising","tag-television-advertising-in-india","tag-tv-viewership-data","tag-tv-viewing-behaviour-india"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/05\/2-1.jpg?fit=693%2C479&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/6547","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=6547"}],"version-history":[{"count":4,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/6547\/revisions"}],"predecessor-version":[{"id":20053,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/6547\/revisions\/20053"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/6567"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=6547"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=6547"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=6547"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}