{"id":6432,"date":"2018-03-26T13:25:18","date_gmt":"2018-03-26T07:55:18","guid":{"rendered":"http:\/\/blog.themediaant.com\/?p=6432"},"modified":"2019-08-08T15:23:05","modified_gmt":"2019-08-08T09:53:05","slug":"promoting-a-travel-website","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/promoting-a-travel-website\/","title":{"rendered":"Promoting a travel website"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6a139cff6fd2c\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-6a139cff6fd2c\"  type=\"checkbox\" id=\"item-6a139cff6fd2c\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediaant.com\/blog\/promoting-a-travel-website\/#Q-_Why_is_promoting_a_travel_website_really_important\" title=\"Q- Why is promoting a travel website really important?\">Q- Why is promoting a travel website really important?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediaant.com\/blog\/promoting-a-travel-website\/#Q-_What_online_media_options_can_you_opt_for_promoting_a_travel_website\" title=\"Q- What online media options can you opt for promoting a travel website?\">Q- What online media options can you opt for promoting a travel website?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.themediaant.com\/blog\/promoting-a-travel-website\/#Q-_Is_online_media_enough_or_should_you_also_think_of_targeting_offline_media_for_promoting_a_travel_website\" title=\"Q- Is online media enough or should you also think of targeting offline media for promoting a travel website?\">Q- Is online media enough or should you also think of targeting offline media for promoting a travel website?<\/a><\/li><\/ul><\/nav><\/div>\n<h4><span class=\"ez-toc-section\" id=\"Q-_Why_is_promoting_a_travel_website_really_important\"><\/span>Q- Why is promoting a travel website really important?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>A- You have optimized the travel website to attract more visitors, have added lip-smacking photos of exotic dishes from remote destinations and also posted few quirky blog posts on 5 best travel ideas for the upcoming summer vacations. So, you think you are sorted? Well, you are not. Trip plans are usually not an impulse purchase. It involves a lot of research, going back and forth screens, and decision making. Enter a lot of micro-moments resulting in a lot of customer touch points. It\u2019s very important to be present in customer\u2019s sight all the time so promoting a travel website plays a very important role.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Q-_What_online_media_options_can_you_opt_for_promoting_a_travel_website\"><\/span>Q- What online media options can you opt for promoting a travel website?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>A- Most of the travel plans nowadays are purchased through websites or apps so it is imperative to advertise a travel website online. Few of the online popular marketing ideas for a travel website can be:<\/p>\n<ol>\n<li><strong>Google advertising for a travel website:<\/strong> Google search ads and display ads would lead your customers to your travel website every time they search or browse related to traveling.<\/li>\n<li><strong>Remarketing advertising for a travel website:<\/strong> Customers who have visited your site can be specifically targeted through remarketing.<\/li>\n<li><strong>App Installation advertising for a travel website<\/strong> through Facebook and Google Universal App Campaign.<\/li>\n<li><strong>Video advertising for a travel website<\/strong> on high-performance mediums like YouTube and Hotstar<\/li>\n<li><strong>Audio advertising for a travel website<\/strong> on entertainment apps like Wynk, Gaana, and Saavn.<\/li>\n<li><strong>Banner advertising for a travel website<\/strong> on popular platforms like Book My Show, Facebook and Inshorts.<\/li>\n<\/ol>\n<p>For more details on how digital media options can help in promoting a travel website, please visit <a href=\"https:\/\/themediaant.com\/digital\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/themediaant.com\/digital.<\/a><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Q-_Is_online_media_enough_or_should_you_also_think_of_targeting_offline_media_for_promoting_a_travel_website\"><\/span>Q- Is online media enough or should you also think of targeting offline media for promoting a travel website?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>A- Majority of micro-moments related to need for a break, travel, relaxation, family time happens offline while traveling, reading a nice article in newspaper or magazine, casually watching television, having lunch during office hours etc. so for better results, one can target those moments too. Few of the offline popular marketing ideas for a travel website can be:<\/p>\n<ul>\n<li>Radio Advertising for a travel website: Radio is an extremely popular mass medium with high reach. It\u2019s a preferred advertising medium for creating brand awareness and recall value.For more details, please visit <a href=\"https:\/\/themediaant.com\/radio\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/themediaant.com\/radio<\/a><\/li>\n<li>Outdoor &amp; Transit Advertising for a travel website: Media options like hoardings, Volvo buses have high visibility and impact.<\/li>\n<\/ul>\n<p>For more details, please visit <a href=\"https:\/\/themediaant.com\/outdoor\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/themediaant.com\/outdoor\u00a0\u00a0<\/a><a href=\"https:\/\/themediaant.com\/nontraditional\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/themediaant.com\/nontraditional<\/a>.<\/p>\n<ul>\n<li>\u00a0Print Advertising for a travel website: In-flight magazines, travel and lifestyle magazines and top circulated newspapers like Times of India can help reach the right audience.<\/li>\n<\/ul>\n<p>For more details, please visit\u00a0<a href=\"https:\/\/themediaant.com\/newspaper\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/themediaant.com\/newspaper\u00a0<\/a><a href=\"https:\/\/themediaant.com\/magazine\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/themediaant.com\/magazine<\/a><\/p>\n<ul>\n<li>Television Advertising for a travel website: Television advertising can enhance the brand image of the travel website.<\/li>\n<\/ul>\n<p>For more details, please visit\u00a0<a href=\"https:\/\/themediaant.com\/television\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/themediaant.com\/television<\/a><\/p>\n<p>If you want to opt for promoting a travel website with us or looking for more marketing ideas for promoting a travel website, contact us at <a href=\"mailto:Help@TheMediaAnt.Com\">Help@TheMediaAnt.Com<\/a> or call us at 080 67415510.<\/p>\n<p>Do you own an offline travel agency? Please read our blog post on <a href=\"http:\/\/blog.themediaant.com\/how-to-promote-a-travel-agency\/\" rel=\"nofollow noopener\" target=\"_blank\">How to Promote a Travel Agency<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Q- Why is promoting a travel website really important? A- You have optimized the travel website to attract more visitors, have added lip-smacking photos of exotic dishes from remote destinations&#8230;<\/p>\n","protected":false},"author":34,"featured_media":6435,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2106,2105],"tags":[303,305,302,304],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2018\/03\/mmt.png?fit=1280%2C534&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/6432"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=6432"}],"version-history":[{"count":3,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/6432\/revisions"}],"predecessor-version":[{"id":6450,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/6432\/revisions\/6450"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/6435"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=6432"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=6432"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=6432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}